Assignment # 1

E- Commerce
Introdution about Toyota Motors

Submitted by Submitted to
Saad Ahmed (048) M.Asad Akram Bhatti

Class: Designation :
BBA Lec in School of business &
Semester: 7th Management sciences at MUL

Minhaj University Lahore

Introduction :

The founder of Japanese automobile cars was Toyoda Kiichiro. Who

invented his first car in 1933 named sedan. Its first production car the
Model AA sedan was released in 1936. During World War II the
company suspended production of passenger cars and concentrated on
trucks. Faced with wrecked facilities and a chaotic economy in the after
effects of  World War II the company did not resume making passenger
cars until 1947. By the 1950s Toyota’s automobile production factories
were back in full operation and to attain competitive benefits. In 1957
Toyota Motor Sales, U.S.A. The Land Cruiser, a 4×4 utility vehicle
released in 1958, was more successful. Between the 1960 and 70s the
company increases at a rapid rate and exporting large numbers of
automobiles to foreign markets. Toyota acquired Hino motots LTD in
1966.
For Many Years Toyota was largest automobile manufacturer in all over
the world. The company continued to increase in the American market
as well gaining a reputation for its low-cost, fuel-efficient, and reliable
vehicles such as the Corolla which was released in the United States in
1968.
Currently three lac 80 thousand employees are working in Toyota LTD.
And in top 5 largest companies by revenue. Toyota is first largest
manufacturer of automobiles. Toyota total annual revenue is almost 276
Billion dollars. Total Assests of Toyota automobile is 562 Billion $.
Toyota Business Model :
Key Activities
Resources
Cost structure
Customer Relationship
Channels
Customer segmentation
Revenue strategy
Value creation

Key Activities:
Research and development Department.
Design, production and logistics.

Resources :
Inventory, brand
Intellectual property.

Cost Structure :
Human Resource Department.
Research and development + Marketing
Lean oriented
Low cost
Customer Relationship :
After Sales
Personal assistance.

Revenue:
Sales of cars
Sales of spare parts
Leasing and financing of cars.

Customer Segmentation :
Selling cars and their spare parts world-widely.