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Assignment no 1:

Elaborate on your understanding regarding the concept of


Integrated marketing communication. Please select the
brand of your choice, explore their work, and discuss how
they incorporate integrated marketing communication.

Introduction :

The founder of Japanese automobile cars was Toyoda Kiichiro. Who


invented his first car in 1933 named sedan. Its first production car the
Model AA sedan was released in 1936. During World War II the
company suspended production of passenger cars and concentrated on
trucks. Faced with wrecked facilities and a chaotic economy in the after
effects of  World War II the company did not resume making passenger
cars until 1947. By the 1950s Toyota’s automobile production factories
were back in full operation and to attain competitive benefits. In 1957
Toyota Motor Sales, U.S.A. The Land Cruiser, a 4×4 utility vehicle
released in 1958, was more successful. Between the 1960 and 70s the
company increases at a rapid rate and exporting large numbers of
automobiles to foreign markets. Toyota acquired Hino motots LTD in
1966.
For Many Years Toyota was largest automobile manufacturer in all
over the world. The company continued to increase in the American
market as well gaining a reputation for its low-cost, fuel-efficient, and
reliable vehicles such as the Corolla which was released in the United
States in 1968.
Currently three lac 80 thousand employees are working in Toyota LTD.
And in top 5 largest companies by revenue. Toyota is first largest
manufacturer of automobiles. Toyota total annual revenue is almost
276 Billion dollars. Total Assests of Toyota automobile is 562 Billion $.

Toyota Business Model :


Key Activities
Resources
Cost structure
Customer Relationship
Channels
Customer segmentation
Revenue strategy
Value creation

Key Activities:
Research and development Department.
Design, production and logistics.
Resources :
Inventory, brand
Intellectual property.

Cost Structure :
Human Resource Department.
Research and development + Marketing
Lean oriented
Low cost

Customer Relationship :
After Sales
Personal assistance.

Revenue:
Sales of cars
Sales of spare parts
Leasing and financing of cars.

Customer Segmentation :
Selling cars and their spare parts world-widely.

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