Project Report on Restaurant

(Under PMEGP Scheme)

Name of proprietor - Shahbaj Alam

Address - Pundag Near jama masjid Ranchi
Jharkhand, pin code 834004.

Name of Restuarant : Chicken Express

1. Executive Summary:
"Chicken Express" aims to redefine fast-casual dining by
offering quick, flavorful chicken-based meals. With
unique signature marinades and speedy service, we cater
to busy individuals and families seeking quality meals
without compromising on taste.
2. Business Description:
Vision: Revolutionize fast-casual dining by becoming the
go-to destination for savory, high-quality chicken meals.
Mission: Provide convenient, flavorful, and wholesome
dining options while maintaining commitment to quality
ingredients and efficient service. Goals: Establish a strong
brand presence, expand strategically, and cultivate
customer loyalty through great food and convenience.
3. Market Analysis:
Target Market: Busy individuals aged 18-45, families, and
students valuing convenient, tasty meals. Competitor
Analysis: "Chicken Express" stands out with lightning-fast
service, signature marinades, and balanced menu.
4. Marketing Strategy:
Aimed at attracting customers through social media,
promotions, and strategic partnerships.
5. Menu and Pricing:
Varied menu with appetizers, main courses, and
beverages. Pricing designed to offer value while covering
costs.
6. Location and Facilities:
Located in Pundag, Ranchi for potential foot traffic and
visibility.
7. Staffing:
A team of chefs, waitstaff, managers, and kitchen
assistants to ensure efficient operations and quality
service.
8. Financial Projections:
Startup Costs: 265,000 INR
Loan Amount: 500,000 INR
Total Investment: 765,000 INR
Operating Expenses: 50,200 INR per month
Projected Monthly Revenue: 900,00 INR
Break-Even Point: Approximately 251 customers
Projected Monthly Profit: 84980 INR

9. Funding:
Loan of 500,000 INR to be repaid based on the agreed
terms.
10. Implementation Timeline:
Month 1-2: Pre-Planning and Research
Month 3: Planning and Legalities
Month 4: Construction and Setup
Month 5: Staffing and Training
Month 6: Final Preparations
Month 7: Grand Opening and Beyond