PAF KIET Presentation Content

Marketing management??

Aviation insustry ?

 Natures of airline functions

 Airlines and its departments

What is airline business??

1. Transportation (mode of transport / detination / speed vs cost / )

2. Communications (face to face communications / vedio conference / emails /selling services )
3. Leisure’s (competing on fares )
4. Logistics ( air freight & business documents )

Who are the airline customers??

1. Consumer ( PASSENGERS = business travel, emergeny travel, trip traveller,)

2. Customer (decision maker )
3. Apparent and true need

Product planning (segment of routes / routes / branding and differentiation )

 Inflight products (No. of cabins / size of cabin / seat configuration / interior design / food
teriority, Bags)
 Ground related Products (acces to an airport, lounges, check=in, fast track, baggage
handling)

Pricing

 Simplifying prices, value of money, completion from network carriers and low cost, cost of
srvices, brand value and

Promotions

 travel agents / travel organizer / travellers themselves / Corporate / direct presentation

omline / press and public relation / promotion and sponsorship / direct mail / advertising
dispalay / media / social marketing.

Airline Distribution Channel (Supplies & Customer )

 supplier call center / ticket office / supplier website / corporate travel management /
travel agencies and their websites / tour operators and concolidator / internal travel
agencies and portals .
process (reservation / flight information / facilities at the airport /baggage handling / meal
services/ flight entertainment / delivery quality services )