1) Introduction/History:- https://en.m.wikipedia.

org/wiki/Lenskart

2) expense/revenue chart:-https://entrackr.com/2022/11/lenskart-scale-surpasses-rs-1500-cr-in-fy22-
slips-into-losses/

3) jingle:- https://youtu.be/kPMLVO45XaU

4) Main point of difference:-

A) https://youtu.be/og_6N_Dsw2Q

B) https://wafflebytes.com/blog/lenskart-business-model/#:~:text=Conclusion%3A%20What%20Sets
%20Lenskart%20Apart%20in%20the%20Eyewear%20Industry,-Lenskart%20has%20established&text=In
%20addition%2C%20Lenskart%20uses%20innovative,the%20perfect%20pair%20of%20glasses.

C) https://inc42.com/buzz/what-the-financials-lenskart-turns-profitable-in-fy20-revenue-nears-inr-
1000-cr/

5) Brand ambassador:-

A) KATRINA KAIF

B) BHUVAN BAM

6) Why Lenskart is unique?

We are India's first and the only brand to use robotic technique that delivers glasses which are accurate
to 3 decimal places.

7) How successful is Lenskart?

In December 2019, Lenskart entered the unicorn club when it reportedly raised around $231 million in a
Series G funding round led by Japanese financial conglomerate SoftBank. In FY20, over a decade after
starting the venture, Bansal posted the firm's maiden profit.
8) SWOT analysis:-

https://investorguruji.com/business-plan-of-lenskart/

9)https://images.app.goo.gl/e5MSEujbbMKiiy8j7

10) https://images.app.goo.gl/qYdCUzhqJx3kayBg8

11) Marketing strategy:-

a)https://digitalscholar.in/lenskart-digital-marketing-strategies/

b) https://marqueex.com/lenskart-marketing-strategy/

c) https://www.passionateinmarketing.com/lenskarts-marketing-strategies-that-assured-todays-global-
success/

12) Vision & Mission:- a)https://blog.lenskart.com/lenskart-aims-for-10m-customers-with-its-new-

lenskart-pro-membership-program-5dea0271094f

b) https://www.lenskart.com/our-purpose

c) https://www.indianretailer.com/article/whats-hot/news-feature/Lenskart-aims-50-market-share-in-
next-three-years.a5579

d) https://blog.lenskart.com/lenskarts-vision-and-aim-engineering-strategy-2695ed27229

13)https://bootcamp.uxdesign.cc/lenskart-case-study-product-growth-9996e28bf303

14)https://images.app.goo.gl/99Z3BaARh8MrDq5dA

15)