VIETNAM GENERAL CONFEDERATION OF LABOUR

TON DUC THANG UNIVERSITY

FACULTY OF FOREIGN LANGUAGES

COURSE NAME: BUSINESS START-UP

COURSE CODE: 001197

FINAL PAPER

BUSINESS PLAN
TEAM #: …………

Team leader’s full name: LÊ THỊ THANH NGÂN

Student ID: 01900250
Group: 11
Lecturer in charge: PHẠM NGỌC SƠN

HCMC, 15 May 2023

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 REPORT ON TASKS DELEGATED AND FULFILLMENT

Team #: ……………………………….

No. ID Full name Responsibilities Remarks by team Score

(in (specify detailed duties) leader given
alphabetic by
order) lecturer
in
charge
(3pts)

1 019002 Lê Thị - Develop ideas, Highly

50 Thanh contribute, and complete responsible,
Ngân all the content in sections Cooperative,
one, two, and three. finished on
time, …..

2 019001 Võ - Develop ideas, Highly

38 Nguyên contribute, and complete responsible,
Trung all the content in sections Cooperative,
Hiếu one, two, and three. finished on
time, …..

Team leader
(signature)

LÊ THỊ THANH NGÂN

Lecturer’s score (3/10) Lecturer in charge

(signature & full name)
MARKING SHEET
TEAM # ……….

N ID Full name Score Score Score given Total score

o. (in alphabetical given by given by by examiner 2
order) lecturer in examiner 1 (7/10) [= (a)+(b)]
charge (7/10) (b)
(3/10 (b)
In figure In word
(a)

1. 01900250 Le Thi Thanh

Ngan

2. 01900138 Vo Nguyen
Trung Hieu

Report score in detail:

Examiner’s score (7/10) examiner 1 examiner 2

(signature & full name) (signature & full name)

1. Content: ………/5.0
2. Language use ………/2.0

Examiner’ comments (if any):

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Table of Contents
Executive Summary ............................................................................................... 1
Section One: The Business ..................................................................................... 3
A. Description of Business ................................................................................ 3
B. Products/Services .......................................................................................... 5
C. Market Analysis .............................................................................................. 8
D. Marketing Plan ............................................................................................. 10
1.Product strategies ........................................................................................ 10
2.Pricing strategies: ........................................................................................ 11
3.Promotional strategies ................................................................................. 11
4.Distribution channels ................................................................................... 12
E. Location ......................................................................................................... 12
F. Competition .................................................................................................... 13
G. Management and Operations ......................................................................... 14
H. Personnel ....................................................................................................... 16
I. Application and Effect of Loan or Investment ............................................... 17
Section Two: Financial Data ............................................................................... 18
1. Projected Financial Statements ...................................................................... 18
a. Balance Sheet ............................................................................................. 18
b. Income Statement ....................................................................................... 18
c. Cash Flows ................................................................................................. 19
2. Break Even Analysis ...................................................................................... 19
3. Sources and Uses of Funds ......................................................................... 20
4. Assumptions to Projected Financial Statements: ........................................ 20
Section Three: Supporting Documents............................................................... 22
 Executive Summary
1. Introduction:

 The business name is Bamboo Fashion - Constitute Human Beauty Co. (BBF Co.).

 BBF was founded on 12 October 2022 and located at 20 Nguyen Van Mai Street,
Ward 8, District 3, Ho Chi Minh City.

 The type of business is Partnerships. The E-commerce market segment is Business

to Consumer (B2C). The size of the business is small, it supplies bamboo fiber products
to customers in Vietnam.

 Mission statement: Our goal is to bring comfort and perfect beauty to consumers
by developing and providing product lines derived from eco-friendly bamboo fabrics,
thereby maintaining the ecosystem and bringing benefits to the community. Our motto is
"Increase bamboo clothes– Embrace the beauty of fashion."

 Contact information :

 Email: bbfasion@gmail.com
 Tel : 0974 031 788 _ Hotline : 028 3620 1541
 Facebook:BBFashion
(https://www.facebook.com/profile.php?id=100092621022672)

2. Products

 Clothes: Shirt, T-shirt, Towel, Underwear, Nightwear, Socks.

 Purpose: The business not only want to be able to showcase a diverse range of
products for your customers for different situations and seasons, but also in a physical
way so that your customers can feel and experience those products.

3. The target market:

 Goals: Gain to the top of a major provider of fashion items made from bamboo
fabric.
 Customers: Office professionals and persons with steady employment between the
ages of 18 and 40.
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  Competitors: Viet Tien, An Phuoc, YODY, Yame.

4. Financial highlights:

 BBF Company has total Fixed Assets of VND 4,000,000,000 and Equity Capital
of VND 3,200,000,000. BBF Co. had a five-year loan of 2,000,000,000 VND with an
interest of 500,000,000 VND from VCB bank. As a result, BBF Co. has a positive
working capital ratio so the business has enough cash to pay off the bill, payroll, or loan
payment. In addition, BBF Co. has debt to Equity Ratio of less than 1, so the business has
enough capital for business; no need to ask for a loan or investment at present.
 As of 12 May 2023, the Net Sales of BBF are 1.315.795.000 VND. Gross Profit is
884.545.000 VND. After completing all the taxes, The Net Profit is 354.036.000 VND.
The company needs sales of 364,406,779 VND to break even. The Percentage of Retained
Earnings is 55%.

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 Section One: The Business
A. Description of Business
Company’s name: Bamboo Fashion - Constitute Human Beauty Co. (BBF Co.).
BBF was founded on 15 October 2022 and was a high-end bamboo clothing store

Address: 20 Nguyen Van Mai Street, Ward 8, District 3, Ho Chi Minh City.

Email: bbfasion@gmail.com

Tel : 0974 031 788 _ Hotline : 028 3620 1541

 Owners:
 Le Thi Thanh Ngan: 67 Street, Ward Tan Quy, District 7.

Phone: 0387.715.898. Email: thanhnganlttn25@gmail.com

Over 7 years of experience in the trade of different products such as clothing and
cosmetics

 Vo Nguyen Trung Hieu: Sanmini Apartment, C1 Street, Nha Be District.

Phone: 0974031788 Email: hieu.vnt733@gmail.com

Over 5 years of experience in business

Status: Start-Up

Business types: Partnerships

Mission statement: Our goal is to bring comfort and perfect beauty to consumers by
developing and providing product lines derived from eco-friendly bamboo fabrics,
thereby maintaining the ecosystem and bringing benefits to the community. Our motto is
"Increase bamboo clothes– Embrace the beauty of fashion."

Vision statement: Apply bamboo fabric thoroughly to replace cotton and create the
best products to deliver significant customer value and continually create clothes that
aspire to a kind of perfection that transcends fashion.

Logo:

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  The yellowish color background is the main color of the shop decoration.

 The image of a leaf with green color represents the bamboo fabric that is cosseting
the human body.

 The reflection of a red-brown color mirror in the back shows human beauty to
shine.

 The "BB" stands for "Bamboo" and also for the name of the business.

 The letter "BB" is at the top and the word "fashion" smaller and below shows that
fashion is the foundation for the development of bamboo.

Slogan: Find the Best Beauty, Find the Bamboo.

Development goals:

 Short-term (1-3 years):

+ Selling 2,500 products per month

+ Break even within 12 months

+ Obtain revenue of 1 billion VND per year

+ Promote to over 5,000 customers nationwide

 Long-term (4-6 years):

+ Establish 2 more branches in the HCMC area

+ Achieve annual revenue of 5 billion VND

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 + Launched "ao dai" products made from bamboo fiber fabric.

+ Brand promotion in international markets.

B. Products/Services
 Our products are all kinds of clothes and other products made from bamboo
fabrics. With a variety of colors.
 Development and sales of product lines derived entirely from eco-friendly bamboo
fabrics include:
 Shirt:

Short-sleeved shirt Long-sleeved shirt

 T-shirt:

Shirt Polo shirt

 Underwear: Women and men

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 Socks: Women and men

 Towel and hair towel

Bath towel Hair towel

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  Nightwear: Women and men

 Bamboo fiber fabric is the primary component.

 The meaning of the bamboo image in clothing: Bringing the Vietnamese nation's
traditional identity. The legend of the heavenly king of Phu Dong represents national
independence, and stability thereby showing the solidity of the business.

Feature/benefits:

 The bamboo fabric is bacteriostatic, antifungal, and a natural deodorizer.

 High ultraviolet light resistance (Bamboo fiber fabric provides strong ultraviolet
resistance to assist protect the user's skin from the sun and avoid deadly skin cancer).

 Absorbs perspiration fast, making it suitable for outdoor activities.

 Keep cool in the summer and warm in the winter (Bamboo fiber fabric provides
good breathability on hot days and provides excellent warmth in the winter. The cause
for this significant advantage. This is due to the cross-section of bamboo fiber having
large holes and tiny holes that allow it to absorb air and moisture efficiently)

 All skin types are safe, benign, and non-irritating. (Even those with sensitive skin
won't develop a rash because the natural bamboo fiber is smooth and spherical,
eliminating friction with the skin).

Unique selling point:

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  The product is constructed of bamboo fiber cloths it is 60% more absorbent than
100% cotton fabric. Compared to competitors, An Phuoc does not design products from
bamboo fabrics.

 The company creates garments from bamboo fabric for both men and women;
however, unlike VietTien, they exclusively make stylish items for men, particularly
shirts, and have not designed any products for women.

 Furthermore, when a user wears a product made of bamboo fiber fabric, it will
keep the user cool in the summer and warm in the winter due to its unique features, which
other textiles do not have.

C. Market Analysis
 E-commerce market segment: Business to Consumer (B2C)

1. Target consumers:

 Office professionals and persons with steady employment between the ages of 18
and 40.
 Customer's demand:
 Customers aged 25-40 with stable jobs and good incomes frequently choose
branded items, focusing on quality, and good fabric, and prices can be high.
 Customers aged 18-22 with unstable incomes frequently choose affordable
products, diverse designs, and models, following trends, and affordable prices.

2. Competitors:

 Direct competitors: Viet Tien, An Phuoc, etc.

 Indirect competitors: FM style, Chibest, etc.

3. The size of the market:

 The position is in the city center - district 3 is densely populated with businesses
 and colleges. As a result, there are many prospective customers.

 Business prospects include widespread use, meeting a sustainable supply chain,

and exporting to the global market.

4. SWOT analysis

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SWOT
S-STRENGTHS
- Exclusive distribution
of bamboo textiles
- Having a team of
youthful, hardworking,
creative employees
- Using a variety of
online business social
networking platforms to
reach a large number of
consumers
- A wide range of
product designs for both
men and women
W-WEAKNESSES
O-OPPORTUNITIES
- The apparel industry
is expanding
- Excellent business
location owing to the large
number of citizens,
businesses, and schools
S-O
- Develop several new
items to fulfill the demands
of customers.
- Concentrate on selling more distinctive items.
items to target consumers
- Promote domestic
manufacturing and
international expansion
W-O
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T-THREATS
- There are several
brand rivals.
- The current economic
crisis has a significant
impact on revenue and
profit.
S-T
- Promote marketing to
establish a brand.
- Invest in generating
- Assure high-quality
items at reasonable prices.
W-T
 - Newly established - Provide several - Study and research
business, so it is tough to incentives to attract clients low-cost production
compete with long-standing and provide access to methods.
rivals. numerous new distribution - Educating and hiring
- No previous channels. technically proficient and
experience selling on an e- - Product deployment creative employees
commerce site via several media and

- Businesses do not social channels

have a factory, so they

outsource too much
production, which increases
the cost.

D. Marketing Plan
1.Product strategies
 Products include shirts, T-shirts, towels, socks, nightwear, and underwear.

 Creating new product lines to better satisfy customers.

 After the customer has purchased the product and has a certain trust, BBF will
upsell more products that the customer wants, and include gifts for old
customers.

 Customers can swap items within 7 days in case the product is defective or the
customer does not match the size of the product.

 Eye-catching and luxurious packaging products with exclusive logo printed,

which gives customers a feeling of peace of mind about product quality and
creates a professionalization of the brand.

 Support packaging gifts, and greeting cards according to the needs of

customers.

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 2.Pricing strategies:
 The pricing of BBF will be moderate and on par with competitors so customers
feel they receive value when purchasing their items.

 Premium pricing: For customers to feel that the money spent corresponds to the
quality of the product, BBF helps customers perceive the value of the product. Help BBF
improve product value.

 Psychological Pricing: Shorten customer decision: When customers see this price,
they will be able to make a rapid decision. Most people, according to today's mentality,
will regret their purchase once they get home and discover they don't need it. As a result,
convincing people to acquire the product in a short time is important. Customers perceive
it as a discount product: Some customers believe they are purchasing a discounted product
even if it is barely less than 1 thousand VND. People love discounts and freebies, so using
all of these methods will drive them to purchase more:

 Optional Product Pricing: Customers can buy accessories attached at a lower cost
than the market pricing. For example, when customers buy a shirt, they will be able to
buy accessories such as brooches and ties at a lower price than the market pricing.

3.Promotional strategies
a. Advertising

 Facebook: Establish a fan page, create content to post articles to promote products,
and give customers product information and promotion information.

 Zalo: Collect customer profiles and messaging and communication to customers

to send each customer-specific information about promotions, and new product
line information.

 TikTok: Create a clip talking about the benefits and reasons to choose to use clothes
made from bamboo fibers, mixing and matching instructions to become a
fashionista

 Brand Ambassadors will partner with young people in the area who have a social
media following of more than 5000. As brand ambassadors, BBF will provide
these young people with a few items of merchandise to wear. They’ll then post

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 themselves wearing these items and tag BBF accounts so that they gain exposure
through all of their followers. These young people get paid a small amount just by
posting a few images of them wearing their clothing.

b. Promotion

 Gift voucher: Customers who purchase products with a bill totaling more than 2
million VND will be awarded a gift voucher worth 5% of the product's value for
their next purchase.

 Discount for customers' birthdays: During their birthday month, old customers
will receive a 5% discount on the total value of orders purchased during that
month. Customers will also receive one birthday greeting card.

 Black Friday: On Black Friday, the sale is 15% off each product, when customers
buy more than 2 products, a discount of 25% off each product. Free a pair of socks
with every order. Perform flash sales on e-commerce platforms like TikTok and
Shopee. Sale off 18% in fixed time frames 0h00, 9h00, 12h00, 15h00, 18h00,
21h00. Each time frame is reduced up to 30 minutes and the number of products
is limited.

4.Distribution channels
 Online: TikTok, Shopee: Update products on the e-commerce platform, provide
customers in other areas or want to buy online.

 Offline: BBF Store in District 3: Customers who want to try on garments and see
the merchandise before purchasing should be able to go to the store.

E. Location
Location: 20 Nguyen Van Mai Street, Ward 8, District 3, Ho Chi Minh City

 Rent a commercial space:

 Lease term within 5 years, can continue to rent after 5 years if needed

 Deposit 3 months' rent in advance

 Rent: 20 million/month with 80m², 4.2x20m

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 Renovations or modifications needed: billboard with lights, shelves for hanging
clothes. The cost of decoration is approximately 20 million VND.

Description: Single-storey house, has a private room to stay in, has its entrance,
restroom, and a spacious front yard for parking. Front of Vo Thi Sau Street - near Tan
Dinh market, surrounded by numerous houses, and apartments, near Hai Ba Trung main
Street, Ly Chinh Thang Street with multiple passersby, there are company buildings, there
are 5 nearby universities.

 This is an excellent location since there are many houses, apartments, and
businesses, which attract individuals living here and employees of businesses ranging in
age from 18 to 30 years old. A site without depression and less flooded when the tide rises
or heavy rain, the address is easy to discover, not too deep into the alley, and the road is
relatively wide to accommodate clients. Close to the city core. It is easily accessible from
Districts 1,10, Phu Nhuan, and Tan Binh.

F. Competition
 When the business will inevitably have competitors, the biggest competitor is
VIETTIEN GARMENT CORPORATION - Viettien is currently one of the leading

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enterprises in the textile and garment industry in Vietnam, which has long been
established and well-known.

 Some other competitors: Vinh Tien, An Phuoc, Yody, Yame

On the better side of the operation:

 Uniquely, all products are made from a single source of raw material, which is
bamboo fabric, paying attention to customer needs, and putting customers' interests first.

 The product is diverse and has many good reviews by consumers for its quality

 Stable source of goods, sizes suitable for many different types of customers

 Constantly updating new product designs according to trends to meet customer

needs

Some competitors' performance:

 Viet Tien: Diversify products, optimize manufacturing processes, diversify

customer distribution channels, and develop new branches and subsidiaries on a regular
schedule. The net revenue ranges from 2000 to 4000 billion VND.

 An Phuoc: is a strategic partner with Pierre Cardin in the exclusive distribution of

men's fashion accessories. Revenue is approximately 1834 billion VND.

G. Management and Operations

Domain: Fashion, which helps to beautify people, expressing their individuality.

Responsible for each functional area:

 Cashier: perform transactions, and payment for customers who come to shop or
use services at the store.
 Sales employee: the person responsible for greeting customers, consulting, and
suggesting products to customers. Finding potential customers and consulting with them
to persuade them to try the product. Taking care of customers who have been using the
product with enthusiasm and thoughtfulness.
 Security guard: evaluate the customer's surveillance equipment and personal
property, eliminate those who pose a threat, and report any suspicious actions and
happenings.

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  Marketing personnel: research the company's products as well as competitors.
Investigate consumer demand for certain product lines. Support with advertising
programs by composing, and reporting information and documents, as well as acquiring
information about customer needs and capabilities.
 Designer: the person responsible for designing publications (posters, flyers,
standees to support the company's promotion, training, and events). Graphic publications:
logo, brand identity, draft design for company products.
 HR: Analyze recruitment needs and make appropriate recruitment plans, deploy
recruitment plans in collaboration with other departments. Ensure a good working
environment for employees. Salary and bonus policy, benefits, employee training, and
labor law enforcement.
 Accountant: receive information, calculate, and handle all work related to assets
and changes in assets of the business.

Employee Pay:

 Part-time employees are paid 21,000 VND each hour (minimum of 28 hours per
week).

 Full-time employees earn between 5,000,000 and 6,500,000 VND each month (26
days) + Commission.

 Monthly salary for a security guard: 5,500,000 VND

 Office employee: 7,000,000 VND - 10,000,000 VND (negotiable)

Manufacturing processes:

1. Conceptualize product design (based on current trends and customer needs) and
finalize detailed product designs.

2. Prepare materials:

 Main material: bamboo fiber fabric

 BBtex Co. bamboo fiber fabric import: Contact to order bamboo fabric and have
it delivered to the Vinatex facility in District 1.

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 3. Providing the detailed design and fabric to the sewing department for the product
to be completed.

4. Inspect, pack, and ship the merchandise to the BBF store.

Key supplier relationship:

1. BBtex Co. _ Bamboo fabric supplier: 47a D5 Street, Ward 25, Binh Thanh District,
HCMC. BBtex will provide free shipping on bulk orders. Conveniently located near
District 3 for easy access.

2. The Vietnam Textile and Garment Group_ Vinatex: No.10 Nguyen Hue Street,
Ben Nghe Ward, District 1, HCMC. The position is close to District 3 and Binh Thanh
District, making it easy to supply goods to the BBF Store.

H. Personnel
 1 Marketing employee
 3 Designers
 1 HR employee
 1 Accountant
 5 Sales staff + Customer service
 1 Cashier
 1 Security guard
 In the future from 3 to 5 years: the number of employees will expand in accordance
with the current situation.

Requirements: Communication skills, handling situations, quick reflexes,

understanding customers to give appropriate advice, pleasant service attitude, optimism,
hospitality, appearance factors (sales employees), fluency in sales software on e-
commerce platforms.

Staff training: Plan a course to supplement knowledge about fabrics functions,

fabrics benefits, and how to use clothes made from bamboo fabrics. Sales skills training
for inexperienced employees.

Employee resources:

 Sales staff, cashiers, and inventory: students at universities. (Always available)

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  Security guards: Contact security companies to recruit trustworthy staff.
 Accountant, business, HR, marketing employees, and designers: those who have
graduated from university/college in a related domain.

Employee benefits/Compensation:

 Free lunch as a full-time employee.

 Organize travel for employees once a year
 Holiday/New Year's salary double allowance, 13th-month salary
 Support social insurance for employees with labor contracts.

I. Application and Effect of Loan or Investment

 The total investment required is about 3,000,000,000 VND.

 The loan or investment will be used:

 Import raw materials for production: 350,000,000 VND.

 Equipment: 150,000,000 VND.
 Labor: 53,000,000 VND
 Selling Expenses: 102,000,000 VND
 General & Administrative: 215,000,000 VND
 All Income Taxes: 113.509.000 VND

 BBF Co. had a five-year loan of 2,000,000,000 VND with an interest of

500,000,000 VND from VCB bank, paid at the end of each year. 2026 the loan will be
completely repaid.

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 Section Two: Financial Data
Assumptions to Projected Financial Statements:
1. Projected Financial Statements
a. Balance Sheet

b. Income Statement

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 c. Cash Flows

CASH FLOWS STATEMENT BBF COMPANY

12 MAY 2023
All Figure in VND
CASH FLOWS FROM OPERATING ACTIVITIES
354,036,000
Net income đ
1,017,310,00
Additions to Cash 0đ
Depreciations
Decrease in Accounts Receivable 90,795,000 đ

Increase in Accounts Payable 53,000,000 đ

Subtractions From Cash

141,250,000
Increase in Inventory đ
467,545,000
Net Cash From Operations đ
500,000,000
Interest paid đ
113,509,000
Tax paid đ
Cash Flow From Investing
150,000,000
Equipment đ
Cash Flow For FY Ended 12 May 2023 317,545,000 đ

2. Break Even Analysis

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 3. Sources and Uses of Funds

4. Assumptions to Projected Financial Statements:

BBF Co. has established in 12 October,2022.
As of 12 May 2023, BBF Co. has cash of 900,000,000 VND and 5,000 US dollars.
The company also has:
 100 products shirts in stock, the expense of which is 500,000 VND/product.
 150 products T-shirt in stock, the expense of which is 350,000 VND/product.
 75 towel in stock, the expense of which is 400,000 VND/product.
 175 socks in stock, the expense of which is 50,000 VND/product.
7 - 12 May 2023, BBF Co. delivered a consignment to TikTok Shop Customers
valued at 53,795,000 VND. 8 – 12 May 2023, BBF Co. delivered a consignment to
Shoppe Mall valued at 37,000,000 VND. These two amounts of money should be
collected at the end of May.
1 May 2023, BBF Co. paid 70,000 VND/1 meter of fabric to BBTex exporter for
the materials with number of fabric is 5000 meters of fabric, which will be received at the
end of May. At the same time, BBF Co. gives materials and designs to Vinatex Co. to
order and package custom products with the cost of 52,000,000 VND. In addition, there
are additional costs for other materials such as packaging, clothing labels is about
1.000.000 VND/Items, unpaid.
To expand business, BBF Co. had a five-year loan of 2,000,000,000 VND with the
interest of 500,000,000 VND from VCB bank, paid at the end of each year, started in
2022.
The fixed assets of the company are valued at 4,000,000,000 VND, including
equipment of 500,000,000 VND. To current date, the equipment is valued at 70%.
The total capital of BBF. Co to current date is 3,200,000,000 VND.
Other information:
The Forex rate on 12 May 2023: 1 US dollar = 23,462 VND; BBF Co paid all taxes
as required; The company has no investment in long-term.
INCOME STATEMENT
As of 12 May 2023, BBF Co. a consignment to
(1).Tiktok Shop valued at 310,795,000 VND.,
(2) Shopee valued at 150,000,000 VND.,
(3) BBF Store valued at 930,000,000 VND.,
Sales allowances: 25,000,000 VND.; Sales discounts: 50,000,000 VND.

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 Materials cost for such products is at 350,000,000 VND. Cost for direct labor to
manufacture products is at 52,000,000 VND and other related cost for manufacturing is
1,000,000 VND.
The operating expenses include:
(1) Advertising: 40,000,000 VND
(2) Sales and Marketing: 62,000,000 VND
(3) Rent: 20.000.000 VND/months
(4) Salaries of staff: 145,000,000 VND
(5) Other supplies: 50,000,000 VND
Other information:
The inventory of the previous period is 600 products. Total value is 169,500,000
VND
Income Tax Rate = 20% * (Operating Income - Deduction [if have])

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 Section Three: Supporting Documents
1. Purchase and Sale Contract

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2. Business Registration Certificate

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