I.

MARKETING ENVIRONMENT
SWOT ANALYSIS
SWOT analysis is a process that
identifies the strengths, weaknesses,
opportunities and threats of an
organization.

SWOT analysis takes information from

an environmental analysis and
separates it into internal strengths and
weaknesses, as well as its external
opportunities and threats.
I. MARKETING ENVIRONMENT Strengths: Internal capabilities that
may help a company reach its
objectives.
Weaknesses: Internal limitations that
may limit the company’s ability to
achieve its objectives.
Opportunities: External factors that
the company can exploit to its
advantages.
Threats: Current and emerging
external factors that may challenge
the company’s performance.
I. MARKETING ENVIRONMENT
II. MARKETING ENVIRONMENT
Notes on matching rule:
1. If there is an opportunity that matches a strength, then this will
be key to the company  objectives and strategies will be built on
this match.

2. It is essential to watch out for threats that prey on weaknesses;

these are significant threats, and action needs to be taken to
reduce their effect.
TASK 2: SWOT ANALYSIS
Company A, manufacturing product X was established in 2000. Its labors are
young, creative, and hard working. However, due to lack of capital, there is not
much investment on technology.
The board of management of company A is really kind, taking care of the staff
so well. This encourages the staff to work enthusiastically.
In 2010, product X appealed lots of customers thanks to its benefits for health.
Thus, more and more companies have joined in this production. In 2015, our
government signed many agreements with countries in Asia so that product X
became easier to be exported.

Based on the provided information, perform SWOT analysis


TASK 2: SWOT ANALYSIS
STRENGTHS
(1) Labor: young, creative, hard-
working, enthusiastic
(2) Good board of management
(3) Attractive products
OPPORTUNITIES
(1) Agreements of government
to encourage export
(S1O1)  labor force can maximize
productivity  purpose of export
(S3O1)  products can attract overseas
market;
WEAKNESSES
(W1T1) (W2T1) lack of competitive
advantages  can be defeated
(1) Lack of capital
(S1T1) (S3T1) get over competitors via
(2) Lack of investment on the support of labors and products
technology
(O1W1) (O1W2)  May not meet the
demand of overseas market
THREATS
Company A can
- Find a way to expand the capital (call for
investors, get loans, …)
(1) More competitors coming into - Invest on technology and staff-training 
this field
boost the productivity
- Think of effective ways to add more
quality into products with attractive
marketing strategies to get over
competitors.