ePost Graduate Diploma in

Advanced Business Analytics

2023-24
 FROM THE
CHAIRPERSON'S DESK
ePGD-ABA is an intensive programme that stems from
conceptual foundations that are in sync with recent
advancements in the industry. It serves as a transformative
journey through its carefully curated mix of online and on-
campus classroom sessions, rigorous coursework, peer-to-
peer interactions, and project work that make candidates
mindful of current industry trends and skilled enough to match
the dynamicity of the industry.

“ I welcome you to a life-changing journey of personal

transformation and professional growth with the
ePGD-ABA at IIMA. ”
Prof. Sachin Jayaswal

LEAD WITH THE

DATA LEARN FROM THE

The field of business analytics is fascinating, challenging and currently

booming with opportunities. Data-driven decision-making is a defining
hallmark of organisations in the 21st century. Organisations today have ample
data, but they lack the people who have the skillset to analyse and derive
BEST
The programme designed for working professionals with at least two years of experience,
preferably in the domain of analytics. The objective is to upskill and prepare the participants
necessary conclusions from them. Therefore, those with such skills not only
for the future to take up leadership positions and shoulder bigger responsibilities in the
lead their organisations but also their individual careers towards success. organisation. IIMA offers a community of exceptionally talented and collaborative
individuals and a meticulously designed coursework that caters to current market
requirements through its programme. There is no better place than IIMA to learn industry
relevant applications of analytics in all functional domains of business management and
2 The application of data analytics is public policy. The efficacy of the programme is ensured through our faculty members who
promising creative and cost-effective are domain experts and bring into the classroom insights and knowledge based on cutting-
solutions to traditionally intractable edge research and consulting projects with industry partners.
problems in wide areas spanning the
Data
1 Literacy 3 private and public sectors. This rise
in data analytics application in
Data Business management practice is equally
Processing Acumen matched by an acute demand for
Capability skilled analytics professionals who
can deliver actionable solutions
Competency to business problems.
Requirement of WORK WHILE YOU
the Analytics LEARN
Professional
The ePGD-ABA programme is a balanced mix of online and on-
campus sessions, spread across weeks to accommodate the hectic
schedule of working professionals. The online sessions will be
delivered through a device-to-device technology-enabled learning
platform. There will be three on-campus modules, each module
spanning a week. For project work, participants will have to visit the
The Advanced Business Analytics at IIMA aims to equip participants with the knowledge and implementation of data, which can help IIMA campus for two days.
them with effective decision-making for the organisation. Our action-based curriculum provides a robust foundation in data analytics
and a framework for transforming data into insights. The programme is designed to empower professionals to ask the right questions, The programme also draws upon the strengths of the network of
address them with analysis of the right kind of data, and finally drive the decisions with the insights gained from the analysis. industry experts and renowned alumni of the Institute.
 1 THE COURSE DELIVERY
PRE-TERM PEDAGOGY
Introduction to R & Python
Basic Statistics and Probability LECTURES
Basic Linear Algebra

2 CASES
DATA: MANAGEMENT,
EXPLORATION, AND ANALYSIS
Business Analytics in the Real World, Problems and Data
Probability and Statistics using R and Python
Data Visualization using Tableau
Big Data Management

3 HANDS-ON EXERCISES
DATA ANALYSIS:
METHODS AND MODELS
Regression Analysis
Time Series Analysis
Panel Data Analysis
Categorical Data Analysis
Bayesian Analysis
Network Analysis
Machine Learning with Big Data
Textual Data Analytics
Applied Causality and Experiments for Business The concepts and analytics practices will be
Optimization Problems in Business introduced during the sessions. Business cases
Business Simulation will be introduced in appropriate modules to
Model Thinking discuss the complexity of business problems
Nonlinear Optimization and how to make data-driven decisions. Multiple
sessions are designed to provide hands-on data
handling, data-driven simulations, and model
development experiences, which will prepare
the participants to solve problems in multiple
4 business domains and prepare participants to
ANALYTICS: COMMUNICATION, execute the capstone project with rigour. Equal
ETHICS, AND ORGANIZATIONAL VALUE emphasis will be laid on communicating the
data insights with the organisation.
Ethics, Privacy, and Data Security
Analytics Communication
Driving Organizational Value with Analytics

CURRICULUM 5
ANALYTICS IN BUSINESS
The ePGD-ABA curriculum is designed to give the AND MANAGEMENT
participants in-depth exposure to the analytics
Marketing Analytics
tools & techniques and prepare them to solve
People Analytics
business problems across industry verticals and
Finance Analytics
STEP TOWARDS
functional domains using data. The course is
Operations Analytics
geared towards enhancing the analytical
problem-solving ability of the participants
through structured coursework. They will be
exposed to complex data handling tools and
techniques, followed by comprehensive coverage
Strategy Analytics
Public Policy Analytics
EXCELLENCE
of analytical methods and model development
techniques, which are immediately applicable to 6
cutting-edge business problems.
CAPSTONE PROJECT
 ADMISSION ADMISSION
TEST AND WAIVER TIMELINE

Candidates can apply to the programme with a valid

Events Round-1 Round-2
GMAT/GRE/CAT/GATE score. In case the candidate doesn't
have a valid GMAT/GRE/CAT/GATE score, they can apply Application
August 1, 2022 November 7, 2022
through the ePGD-ABA qualifying-cum-aptitude test. Opens

ADMISSION ePGD-ABA Qualifying-cum-aptitude test:

This test is expected to be of 1 hour 30 minutes duration and Application
Deadline
October 30, 2022 January 15, 2023

CRITERIA will comprise three sections:

(i) English comprehension,
(ii) Logical reasoning and data interpretation, and Entrance
ePGD-ABA aims to attract outstanding executives November 6, 2022 January 22, 2023
(iii) Quantitative aptitude. Exam
having a minimum of 2 years of relevant work
experience (preferably in the domain of business Personal Interview:
analytics) in a wide array of industries to become a Personal
The shortlisted candidates will be called for a personal interview. November 12-13, 2022 February 4-5, 2023
part of this exciting 16-month programme Interviews
The interviews will be conducted online over video conferencing.

1. Minimum of 2 years of work experience (preferably Final Selection: Selection

in the domain of business analytics); the experience November 21, 2022 February 20, 2023
Successful candidates will be intimated through email. Announcement
criterion may be waived for candidates with
exceptional academic qualifications.

2. Bachelor's degree holders with strong quantitative

and analytical problem-solving skills.

3. A valid test score (GMAT/GRE/CAT/GATE or the

ePGD-ABA qualifying-cum-aptitude test).

PROGRAMME FEE
ADMISSION Programme Fee: INR 12,00,000/- (including all applicable taxes). There will be options for educational loans from leading banks, both public
PROCESS and private, for the programme.

Online Registration: Sponsored Candidates:

Visit the registration page at https://epgd-aba.iima.ac.in/round1/main.html IIMA welcomes sponsored candidates (individual or in groups) from organizations looking to groom their employees in the frontier areas of
applied analytics. The Human Resource and Learnings & Development teams are encouraged to get in touch with the ePGD-ABA office for
more details.
Online Application:
The online application form has four important sections—
PROGRAMME
(A) General Information: Information such as personal details and standardised test score details are to be mentioned in this section. CALENDAR
Documents to be uploaded in this section are -
latest photograph and the valid score sheet of standardised tests, i.e. GMAT, GRE, CAT, or GATE. Term Duration Mode
(B) Educational Qualifications: Applicants should mention all their educational qualifications from bachelor's degree onwards in this Pre-term March 2023 Online
section. Documents to be uploaded in this section are— transcripts of all the academic credentials mentioned in the application form.
Exploratory Data Analysis April - June 2023 Classroom / Online
(C) Employment Details: All the details about the current and previous employers are to be mentioned in this section. Documents to be
uploaded in this section are— for the current employment section, the offer letter indicating the date of joining and the latest payslip and Data Analysis: Methods and Models July - December 2023 Classroom / Online
for the previous employer's work experience letters/service certificate or the first and last payslips.
Analytics: Communication, Ethics, and Organizational Values January 2024 Online
(D) Statement of Purpose: A Statement of Purpose (SOP) highlighting your future goals and ambitions are to be written in this section.
Domain-specific Analytics (Electives) February - April 2024 Classroom / Online

Capstone Project May - July 2024 Classroom / Online

About IIMA
The Indian Institute of Management Ahmedabad (IIMA) is a premier, global
management Institute that is at the forefront of promoting excellence in the
field of management education. Over the 60 years of its existence, it has
been acknowledged for its exemplary contributions to scholarship, practice
and policy through its distinctive teaching, high-quality research, nurturing
future leaders, supporting industry, government, social enterprise and
creating a progressive impact on society.

IIMA was founded as an innovative initiative by the Government, industry

and international academia in 1961. Since then it has been consolidating its
global footprint and today it has a network with over 80 top international
institutions and a presence in Dubai. Its eminent faculty members and close
to 40,000 alumni, who are at the helm of influential positions in all walks of
life also contribute to its global recognition.

Over the years, IIMA's academically superior, market-driven, and socially

impactful programmes, have earned high reputation and acclaim globally. It
became the first Indian institution to receive international accreditation from
EQUIS. The renowned flagship two-year Post Graduate Programme in
Management (PGP) is ranked 26th in the FT Master in Management Ranking
2021 and the one-year Post Graduate Programme in Management for
Executives (PGPX) has been ranked 62nd in the FT Global MBA rankings
2022. The institute also is placed first in the Government of India's National
Institutional Ranking Framework (NIRF), India Rankings 2021. IIMA offers
consultancy services and more than 200 curated executive education +91 79 7152 4513/4514 epgdaba-query@iima.ac.in
programmes in customized, blended, and open enrolment formats for a
diverse audience comprising of business leaders, policymakers, industry www.iima.ac.in/web/epgd-aba/
professionals, academicians, government officials, armed forces personnel,
agri-business and other niche sector specialists and entrepreneurs.

To know more about IIMA, please visit: https://www.iima.ac.in/ @IIMAEPGDABA epgd-aba IIMAEPGDABA