4/21/23, 2:58 PM INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER

INFLUENCE OF SOCIAL MEDIA MARKETING

ON CONSUMER
34 responses

Publish analytics

What is the impact of social media advertising on consumers' purchasing Copy

behavior?
34 responses

Social media advertising has a

significant impact on
consumers' purchasing
17.6% behavior
Social media advertising has a
minimal impact on consumers'
purchasing behavior
82.4% Social media advertising has no
impact on consumers'
purchasing behavior

How does the use of influencers in social media marketing affect Copy
consumers' perception of brand authenticity?
34 responses

Consumers perceive brands

that use influencers as less
authentic
64.7%
Consumers perceive brands
that use influencers as more
authentic
The use of influencers has no
significant impact on
29.4% consumers' perception of brand
authenticity

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4/21/23, 2:58 PM INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER

What types of social media content (text, images, video) are most Copy
effective in influencing consumer behavior?
34 responses

Text-based content is most

44.1% effective
Image-based content is most
effective
Video-based content is most
effective

26.5% A combination of all three types

20.6% of content is most effective

8.8%

How do social media platforms differ in their effectiveness in influencing Copy

consumer behavior?
34 responses

Facebook is the most effective

44.1% social media platform in
influencing consumer behavior
Instagram is the most effective
social media platform in
8.8% influencing consumer behavior
8.8% Twitter is the most effective
social media platform in influe…
Different social media platforms
38.2% are equally effective in influen…

How do cultural and regional differences impact the effectiveness of Copy

social media marketing in influencing consumer behavior?
34 responses

Cultural and regional

differences have a significant
38.2%
impact on the effectiveness of
social media marketing in infl…
11.8% Cultural and regional
differences have a minimal
impact on the effectiveness of
social media marketing in infl…
Cultural and regional
50% differences have no impact on
the effectiveness of social me…

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4/21/23, 2:58 PM INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER

What is the impact of social media marketing on the perceived value of Copy
products and services?
34 responses

Social media marketing

20.6% increases the perceived value
of products and services
Social media marketing has no
11.8% significant impact on the
perceived value of products and
services
Social media marketing
67.6% decreases the perceived value
of products and services

How do consumers weigh the opinions of social media influencers Copy

against those of their friends and family members?
34 responses

Consumers are more likely to

be influenced by the opinions of
35.3% social media influencers than
17.6% those of their friends and fami…
Consumers are more likely to
be influenced by the opinions of
their friends and family
members than those of social…
Consumers are equally likely to
47.1% be influenced by the opinions of
social media influencers and t…

How do brands' social media marketing efforts impact consumers' Copy

perception of corporate social responsibility?
34 responses

Social media marketing has a

29.4% positive impact on consumers'
perception of corporate social
responsibility
11.8% Social media marketing has a
negative impact on consumers'
perception of corporate social
responsibility
Social media marketing has no
58.8% significant impact on
consumers' perception of cor…

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4/21/23, 2:58 PM INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER

What is the main reason why social media is important in marketing? Copy
34 responses

To connect with customers

23.5% To reduce marketing costs
To increase sales
8.8% 14.7% To generate leads

52.9%

How can social media help in expanding a business's reach? Copy

34 responses

By allowing businesses to target

50% specific demographics
By offering paid advertising
options
By providing access to a large
and diverse audience
By automating the marketing
8.8% process
35.3%

How can businesses use social media to foster customer loyalty? Copy
34 responses

By offering exclusive deals and

29.4% promotions
By creating personalized
content
11.8%
By responding to customer
feedback and concerns
23.5%
By encouraging user-generated
content
35.3%

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