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 GEMS Millennium School
sharjoh

Subject: MARKETING

Grade: 11 Unit-1: Introduction to Markceting

Session 2: Scope and

Importance of Marketing
: Journey
Session 3:, of Marketing through different marketing philosophies
PIE WORKSHEET

PRELIMINARY

False:
State True or
physical products
1. Product means only
wants are same.
2. Needs and
more than selling.
3. Marketing is
concept doesn't just end with understanding customers' needs and wants, it is
AMarketing
making customers satisfied.

production concept.
5. Product concept led to
cUstomers.
improvement in product and making it available to
6. Production concept believed in
extinct in India.
7. The production concept is
continues after sales.
8. Marketing begins before production and
department only.
9. Marketing is no longer a function of marketing
the seller that needs to beware.
10. In selling concept, it is the customer and not

Multiple Choice Questions:

1. Sujhav Limited is a companydealing in various types of fire extinguishers. Considering the fact
tnat people generally don't buy fire extinguishers, the company undertakes aggressive sales
promotion efforts in order to create and maintain demand for the product. ldentify the type of
marketing philosophy being described in the given case,
 DATE: I
(a) Product concept

(b) Selling concept

(c) Marketing concept

(d) Societal marketing

concept

2. Madhuis planning to launch an online

education portal. In order to understand the varie
needs of the students, she conducted an online survey. Based on the
feedback of the survey, sh
has decided to offer educational packages to the
prospective buyers. Identify the type
marketing concept being described in the given lines.
(a) Product concept

(b) Production concept

(c) Marketing concept

(d) Societal marketing concept

3. The following is not a type of Marketing Concept

(a) Production concept

(b) Selling concept
(c) Societal marketing concept
(d) Supplier Concept

4. Which of the following is not part of the marketing concept?

(a) Customer needs

(b) Integrated marketing
(c) Profits through customer satisfaction
(d) Profits through sales volume
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INTERMEDIATE

Q.1 Define a market.

Q.2 Explain the scope of marketing.
Q,3 Describe the types of markets.

Q.4 Explain the importance of marketing to marketer.

Q.5 Explain the importance of marketing to customer

Q.6 Explain the importance of marketing to society.
Q.7 Define production philosophy. Give its mantra and an example.
EXPERT

Q,8 Differentiate between production and product concept discussed under marketing
philosophies. Give examples.
Q.9 Differentiate between selling concept and marketing concept. Give examples.

Q.10 Societal marketing is earning profits by working for society, explain and support with
examples.
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