ENGLISH FOR BUSINESS

FINAL EXAM
HOMEWORK

I. IMPORTANT INFORMATION:
● Topic : Creating a small business (video)
● Kind of work : Group work
● Deadline : Week 15
● Way of presentation : Aula virtual / Final Exam
● Score : 0 a 20 – 40% final average

II. EVIDENCE FOR LEARNING:

This work is ABOUT CREATING A SMALL BUSINESS IN PERU.

In this VIDEO you will be able to use the information and the terms developed in this
course.

III. INSTRUCTIONS:
1. For this activity your video must include:
 Name of the company
 Mission
 Vision
 Goals (short-term goals and long-term goals)
 Market research (competitors- SWOT analysis- PEST analysis)
 Marketing goals
 Marketing strategy

2. How to send your work:

○ Your work must be sent through a LINK:
Link: (https://youtu.be/WLEBlepRWIc)

N° Full name Student’s code

1 Barona Guamuro kiara (participate)
2 CarrascoVinces Cinthia
Marycielo(participate)
3 Castañeda Cardenas Omar(participate)
4 Garcia Rodriguez Joseph Carlos(participate)

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3. Each group will consist of 4 students (all members of the group must explain about a
specific topic).
4. The average video length is:  10 TO 20 MINUTES LONG.
5. It must be considered:
 VOCABULARY (Spelling)
 GRAMMAR (Grammatical structures)
 VIDEO CONTENT (Compliance with the points requested).
 ORGANIZATION AND COHERENCE (with the points requested).

Remember: If a student COPIES INFORMATION FROM ANOTHER WORK, his/her final

score will be ZERO (0).

IV. RUBRICS OF EVALUATION:

CRITERIA DESCRIPTION WEAK GOOD EXCELLENT FINAL SCORE

VOCABULARY Use relevant vocabulary

and terms during the 0–2 3–4 5
development of the activity.
Use grammar structures
appropriately during the
GRAMMAR
development of the activity. 0–2 3–4 5
Use the connectors with
accuracy.
Video includes a clear
VIDEO CONTENT statement of purpose.
AND Events and messages are 0–2 3–4 5
ORGANIZATION presented in a logical order,
with relevant information
that supports the video’s.

Use ideas that give relevant

COHERENCE information, the message of 0–2 3–4 5
the text is concrete and
understandable.

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NAME OF THE COMPANY: OVERTEC

Overtec is an online store that imports and markets smartwatches aimed at people with a taste
for technology without having to spend a lot on it. This watch has the functionality of
measuring the pressure and number of heartbeats. We can also find out about notifications
from social networks and/or messages without having to take out the cell phone.

MISSION: We offer technological watches that give our clients security on a day-to-day
basis and provide high-quality, punctual, and comfortable personalized attention; Fully
satisfying the expectations of our target audience.

VISION: Position ourselves as an efficient and reliable company for our clients,
demonstrating every day the continuous improvement of our products and services at a
national level through our quality and design of our watches.

GOALS:

1. Short-term goals:
 Increase visibility in our different online channels by 20% in the next 5 months.
 Increase the added value by 15% in next 6 months.
 Increase 23% of followers on Facebook in the next 4 months.

2. Long-term goals:
 Enter 5 accessories complementary of our products to our line of products in 1 year
and a half.
 Have an acceptance of 60% of the market national, increasing the product sales in a
period of five years.
 Outperform the competition in visibility and sales within the online market in the next
3 years.

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MARKET RESEARCH
1. Competitors

COMPETITO
RS OF THE
OVERTEC
COMPANY

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STRENGHTS
 We offer a safe purchase in the shipments of the
products because they are safeguarded by shipping,
guarantee and privacy policies.
 Trained personnel in the sales area.
 Personalized attention in the pre-sale. sale and post-
sale.
 Smartwatch watches are unisex for both men and
women and can be personalized.
 Positive and firm relationship with the Chinese
supplier.
 Our eye-catching web page where the client can
observe the product and resolve their queries and
doubts.
 Good customs agent that helps to carry out the
importation and thus avoid inconveniences.
 Our product that we offer has good functionality and
a fair and accessible price.
 We have delivery that allows us to deliver the
product as soon as possible.
 Marketing staff trained for social media advertising.
 Easy access means of payment such as yape, credit
card among others.
 Our company imports and sells different brands, not
just our own brand, which allows us to offer variety
of products.
OPPORTUNITIES
 TLC with China which allows us to have certain benefits
when importing.
 The growing demand for technological products.
 Globalization that allows us to buy products in other
countries because we import.
 Online sales are increasing every year due to customer
preference.
 The technologies to minimize processes.
 Wide variety of smartwatch watches in China.
 Growth of the Peruvian population which is where our
target audience is.
 Internet which allows us to search for information and
connect with customers and suppliers.
 Information available in digital media.
 The Camara de Comercio peruano China offers virtual
Canton fairs.
 Access to new technologies such as Big Data that allows
us to improve the planning and strategy of the company.
 SUNAT offers talks that allow us to learn about the
import process.
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WEAKNESSES
 Absence of premises and equipped office.
 Low financial backing.
 Overtec does not have much experience in this
e-commerce sector.
 Our products do not have the same quality as
recognized brands.
 Lack of capital to be more competitive in the
market.
 Lack of a good strategic plan.
 Lack of a good contingency plan to respond
effectively in an emergency.
 Lack of loyalty strategy to keep customers.
 We do not maintain the innovative stock of the
web page before the competitors.
 Lack of training with administrative staff.
 Little budget for the implementation of new
equipment such as computer, telephone, among
others.
 Little coordination between the areas of the
company.
THREATS
 In Peru to establish a company, long procedures
must be carried out.
 The means where our merchandise is transported
is by sea, which requires more extensive
procedures and more time to reach the port of
destination.
 Long document processes to import merchandise
in Peru.
 Many competitors with different prices.
 Development and innovation by the competition.
 Fashion changes and trends.
 Increase in prices of import containers.
 Inflation in the Peruvian market.
 War between other countries affects the Peruvian
economy.
 Political instability of the Peruvian government.
 Increase of the dollar.
 Increase in the interest rate of credits by banks.
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EXTERNAL FACTORS 
POLITIC OPPORTUNITIES THREATS
Government The political stability of a country is an It generates less confidence in the business sector,
stability/ opportunity because it attracts investors, which paralyzes their investment and hiring plans by
instability generating an increase in capital, not having information on how favorable or not the
employment and productivity. policies that will be implemented in the country will be.
 Fiscal Policies  It is an opportunity when the government  It is a threat when used irresponsibly, causing the
uses it properly, generating that families prices of goods and services to rise.
have good budgets and companies have
good capital to grow.
 Regulation of  It is an opportunity when the State  It is a threat when the State makes an excessive control
competition promotes fairness, profitability and causing the violation of the rights of economic agents.
sustainability for companies.

 Tariffs  It is an opportunity when the tax
encourages export and import generating
national consumption and production.
 Trade Deals They allow to reduce and eliminate the
tariff barriers contributing to improve the
competitiveness of the companies.
 Level of  when it covers some production costs of
government companies to make them more
subsidies competitive.
   In a certain society it is feasible to have
Freedom of the contact with the various and different
press media where a news story is characterized
by freely showing the events developed
within a business system, it acts in favor
when there are acts of firmness and good
facts.
Help in a certain decision-making in the
Lobbying face of a public event that is influenced by
activities various business entities by enforcing
policies and rights in a state influencing in
a direct and natural way.
 It is a threat when imports decrease causing
monopolies in the market.
 When they affect national products, harming some
sectors of the economy.
 When the subsidy is overextended, it has negative
consequences for private investment.
 It tends to develop a lot of evidenced and manageable
information to the liking of business skills where they
take advantage of and act for profit among them.
In the face of a conflicting situation, there is a risk of
losing public opinion and reaching a null conclusion
where both parties of individuals and entities cannot
benefit.

It is an opportunity when they facilitate It is a threat when there is risk in the transport and
Commercial trade by simplifying formalities and transit chains at the borders for the management of the
Policy harmonizing processes. flow of merchandise.

Lobbies and It is an opportunity when they promote It is a threat when they do not respect the democracy of
pressure groups citizen participation and contribute to the the country and the rights of citizens.
formation and manifestation of the
popular will.

Taxes It is an opportunity when it captures the It is a threat when it alters the prices of goods and
resources of the economic system to services as well as the factors of production.
finance public spending.

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Intellectual It is an opportunity when the law expands It is a threat when the law of the country does not grant
property law business opportunities, increases the creator or inventor rights of exclusivity and
profitability and protects the investment recognition of exploitation in the market.
made in innovation.
ECONOMIC OPPORTUNITIES
 Gross Domestic  When the GDP grows, it encourages
Product financial investment, which leads to the
hiring of people, causing higher income
for families and, therefore, greater demand
for goods and services.
 Inflation When inflation falls, it promotes the
efficient use of productive resources,
lowers the costs of raw materials,
increases the purchasing power of families
and generates more income for
companies.
 Exchange rate When the exchange rate is stable, it
provides greater stability in the prices of
imports and exports.
Unemployment When the unemployment rate falls, the
Rate population receives enough income,
generating an increase in the demand for
goods and services.
 Interest Ratest When interest rates are stable, they
generate more access to bank loans and
encourage investment.
 National  
Demand Taking into account the raw material in
the diversity of items in a state, the high
demand benefits companies due to the
greater sales margin that they can realize
in a long time.
 Disposable  
Income In a country where products for final
consumers are produced and marketed and
also exported abroad, there is a higher
monetary income due to the opportunities
used by the various entities to facilitate
their sale.
ENGLISH FOR BUSINESS
THREATS
 When the GDP decreases, the profitability of
companies and foreign investments decrease.
Domestic demand decreases due to the increase in
prices, affecting the consumer basket due to its low
purchasing power, causing many households to be
unable to satisfy their basic needs.
Increasing the exchange rate, it generates a depreciation
of the national currency. This will have a negative
effect on both personal and business finances as it will
automatically increase the price of imported products.
When the unemployment rate increases, real
production, internal demand and quality of life
decrease.
 When interest rates rise, it causes the cost of financing
to increase and bank credits to fall.
Due to high demand, a price reduction is also forecast
in which they shorten the profit margin to producers
and therefore have less profits.
 
As a company produces, the higher the income and
taxes, due to some political changes, they can affect the
system that organizations manage in terms of product
prices, also affecting consumers due to a possible price
increase.
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Each company manages a different cycle If there is a change or modification of a regulatory
of outflows and monetary income entity, it harms the monetary cycle of the business since
according to the established and a variation is generated and alters the transition of its
Business Cycles regulatory laws that allows them to keep a merchandise by affecting and destabilizing its economy
sequence in which they generate profits
and profitability by recovering their
investment and attributing it to the state.

Globalization It is an opportunity when it opens the The global market depends on peaceful international
doors to trade between countries, which relations. This could mean a risk because they have to
allows greater access to markets. decide to do business with consumers or companies
from other countries.

Industry growth It is an opportunity because it increases It is a threat because a greater amount of money is
profits, extends your target market and needed in production and maintenance to function.
increases competitiveness.

Import Level It is an opportunity when the country's It is a threat when expenses in logistics, customs and
regimes facilitate and optimize the tariffs increase.
processes for importing goods.

Export Level It is an opportunity because the company It is a threat when the market where it is going to be
grows and higher income projection. exported must be invested, needing time and money so
that the product can be adapted to the destination
consumers
SOCIAL OPPORTUNITIES THREATS
 Population The Peruvian population increased its  It is a threat when there is overpopulation generating
growth rates inhabitants. This is an opportunity because scarcity of resources.
it offers more human capital.
 Age  In Peru, the population with the highest  In 2022, the population of 60 years in Peru has
Distribution percentage is between 15 and 59 years increased. This is a threat because that age is not in the
old. This is an opportunity for the Overtec segmentation of its clients of the Overtec company.
company because its target audience is in
that age range.
 Job Market  The Peruvian market has experienced  It is a threat because a large investment is needed in
Trends several changes looking for products the study of the market from time to time because the
and/or services with high quality market is increasingly VICA (volatile, uncertain,
standards. complex and ambiguous).
 Migration fees  It is an opportunity for the companies  It is a threat to the workers there because there is a lot
since they have new skills and thus of competition for jobs.
strengthen their competitiveness
 Lifestyle  In Peru, its population increased by using  It is a threat because the population that increased in
technological resources that are promoting the use of technological accessories is from
fashionable. economic level B.

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In Peru, its population concentrates the
highest percentage in women, the rate of
Sex Distribution men also increased. This is an opportunity
because the Overtec company's products
are aimed at both sexes.
 Peruvian secondary and higher education
has grown, ranking 67th worldwide. This
Education Level is an opportunity because it allows for
more prepared workers.
Distribution of In Peru, the largest percentage of its
the population population is in Lima, where its target
by department audience for the Overtec company is
and district located.
It is an opportunity when the population
Income Level can satisfy their primary, secondary and
tertiary needs with their income and thus
be able to acquire products that go beyond
basic needs.
In the Covid-19 pandemic, customer
Shopping habits changed as online shopping
Habits increased. This is an opportunity because
the Overtec company will sell its
technological accessories online.
It is an opportunity when customer
Customer feedback serves as a resource to help
Reviews make business decisions, improve
products, and measure customer
satisfaction.
Fashion The Peruvian population increased their
tastes in technological products that are at company must invest in market studies.
the forefront of fashion, which is an
opportunity because our company will
offer these products.
TECHONOLOGIC OPPORTUNITIES
 Technology in  They enhance the promotion in which it
promotion generates a larger purchase, makes a
difference and offers the consumer what
they are looking for, a quality product.
ENGLISH FOR BUSINESS
It is a threat when the rate of population by sex does not
grow because clients decrease.
The quality of education in Peru is ranked 131, being
one of the last in the Asia-Pacific region. This is a
threat since it will have to be invested to train the staff.
The largest Peruvian population per district of Lima is
in SJL where most of its clients of the Overtec
company are not.
It is a threat when their income only meets their basic
needs because they cannot purchase goods and services
that are outside their basic basket, causing low levels of
sales to companies like Overtec.
The online shopping habit is a threat when customers
are wary of paying online and the privacy of our online
store could be violated by fraud and cyberattacks.
It is a threat when the image of the company is exposed
to destructive, false opinions, causing a bad reputation
for the company.
It is a threat because the fashion is not stable, which the
THREATS
 They can reach a point where sales fall, also leaving
the product obsolete due to market problems after a bad
strategy failure.
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   One of the most recent loans from Peru to To apply technology in production, a large investment
the World Bank (WB) is to strengthen the must be made both for the personnel and the
National System of Science, Technology technology to be developed
Innovation Peru and Innovation in Peru. This is an
opportunity because it encourages
companies to develop new technology.
 Electronic  During the pandemic, the number of  There are still customers who do not dare to make
Commerce online purchases increased. It is an purchases online due to lack of trust.
opportunity because it allows your
company products to reach more people.

 New  The use of social networks among people
communication has increased significantly. It is an
channels opportunity because it increases the
income of the company.
 Operation  The techniques and progress evolve as the
Technologic company's income is obtained over time.
It incorporates an important help to have a
key role in the competitive market.
 Automation in Automation in Peru has grown. This is an
Peru opportunity because it provides better
product quality and reduces
manufacturing time.
 Virtual Store /  It allows us to differentiate ourselves
Application. from other competitions, provides
adequate attention to the consumer. Easy
to order from the comfort of home.
 Spending on social media advertising should be done
to attract customers.
 More up-to-date in technology, with more advanced
techniques and advances, will increase production costs
and expenses.
It is a threat because a strong investment is needed and
highly trained personnel must be available. 
 You may suffer unforeseen damage in the virtual store.
You may have problems with shipments or orders, thus
causing a decrease in sales and loss of demand.

 Company  Increase the most up-to-date implements  It causes industrial pollution, toxic waste, factory
Team to the company, to increase the quality of explosion, which would cause an increase in expenses
Technologic the products in the manufacturing industry for the company.
plant.

Electronic It favors the conservation of information, It is a threat when there is loss of information due to
Information avoiding its wear and tear and avoiding mishandling of the data.
the loss of time in the manual search for
documents.

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Internet It is an opportunity because it makes it
Infrastructure easier to share files and processes, it also
makes it much easier to contact customers
and suppliers.
According to the INEI in the year 2022 in Peru, 45% of
households do not have internet access. This is a threat
because our business is an e-commerce, which means
that many customers do not have the possibility of
seeing our products.

Digitization It is an opportunity because our company It is a threat because it requires a strong investment and
will sell online, which will allow you to training for the work team to handle the tools.
make better decisions, improve
productivity and facilitate communication.

Digital Tools It is an opportunity because it allows you It is a threat when you use the tools without knowing
to create digital content to capture the them, being out of date with the new trends and
attention of the target audience through limiting yourself in using the tools without looking for
images, logos or videos. other alternatives.

MARKETING GOALS

• Increase the sale of smartwatches by 410 units more than in 2022, to increase our income in
2023.
• Raise the level of customer satisfaction by 13% in 2023 compared to 2022, to capture the value
of the consumer.
• Improve product advertising by 15% in 2023 to increase visits to our web pages from 1,000 to
2,000.

MARKETING STRATEGY

 The Smartwatch that we are offering comes with some benefits such as health monitoring,
pressure and heart rate as well as entertainment. As far as the price is concerned, it must be
adjusted to the needs of the client, thus providing a fair and accessible price. We will also use
social networks as the main means of dissemination and marketing where we will place
information and images of the products to build a presence in these media and thus position our
brand.

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 Smartwatches are technological watches that will be marketed at a price that is estimated at the
costs of importing and delivering the product to the customer, establishing a profit margin
according to the product and quantity. In order to reach the target audience, a web page will be
created where the client can observe the product and, if they see it brought, they will contact us so
that we can resolve their queries or doubts to increase the perception of our brand.

 The various products offered by Overtec are focused and based on the demand as well as the need
of the buyer to complement an outfit in his clothing in a sporty and informal way for certain
occasions, which facilitates its acquisition and is positioned as an additional option or integrated
alternative to the potential customer, giving it an added value in the attention and estimation of the
product so that it is significant and has importance. Through the monetary unit in soles that is
currently managed in our country, the customer can take the acquisition of the product already on
sale at a more economical varied price, differentiating himself from the competition, obtaining an
advantage for the final consumer that will achieve his perceptions and a positioning in the life of
the customer for optimal utility and recommendation of the items. In the arrival of new trending
products or a renewed stock, loyal customers who usually buy next are taken into account and the
necessary information is provided, as well as published through social networks with explicit and
striking content related to promotions and offers with the function of capturing new customers in
digital channels for free, in order to promote new products.

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