Persuasive Speech

Introduction:

What is persuasive speech?

What is persuasive speech? Persuasive Speech and Persuasive Public Speaking is the art of using
words to influence an audience.

It involves directing, guiding, or appealing to the thinking, logic or emotions of an individual or an

audience.

The goal is to help the listeners to accept the idea, attitude, or action being presented by the
speaker.

It is accomplished by the use of argumentation, rationalization, symbolism, and presenting

supportive information.

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Body:

Why do we need persuasion?

Why Persuasion matters:

 Persuasion skills are necessary to help individuals consider alternative points of

view in professional situations1. Persuasion is an important tool for implementing
your ideas, building a supportive network and achieving goals.
(explain further)

How do we make a persuasive speech?

There are three main types of persuasive speech:

- Factual

- Value

- Policy

Factual- A factual persuasive
speech focuses solely on factual
information to prove the existence or absence of something through
substantial proof. 
Value- A value persuasive speech concerns the morality of a
certain topic. Speakers incorporate facts within these speeches;
however, the speaker’s interpretation of those facts creates the
argument. 
Policy- A policy persuasive speech centers around the speaker’s
support or rejection of a public policy, rule, or law.

There are three main approaches to persuade others, namely:

-Ethos
-Pathos
-Logos

Ethos is the speaker’s credibility. Audiences are more likely to

accept an argument if they find the speaker trustworthy. 
To establish credibility during a persuasive speech, speakers can
do the following:

- Use familiar language.

- Select examples that connect to the specific audience.
- Utilize credible and well-known sources.
- Logically structure the speech in an audience-friendly way.
- Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create

an emotional bond with their audience are typically more
convincing. 
Tapping into the audience’s emotions can be accomplished through
the following:
 - Select evidence that can elicit an emotional response.
- Use emotionally-charged words. (The city has a problem…
vs. The city has a disease…)
- Incorporate analogies and metaphors that connect to a
specific emotion to draw a parallel between the reference and
topic.
- Utilize vivid imagery and sensory words, allowing the
audience to visualize the information.
- Employ an appropriate tone, inflection, and pace to reflect
the emotion.

Logos appeals to the audience’s logic by offering supporting

evidence.

Speakers can improve their logical appeal in the following

ways:

- Use comprehensive evidence the audience can

understand.
- Confirm the evidence logically supports the argument’s
claims and stems from credible sources.
- Ensure that evidence is specific and avoid any vague or
questionable information.

How to construct a persuasive speech:

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or

policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the

goal and choose a position.
Step 3 – Locate credible and reliable sources and identify
evidence in support of the topic/position. Revisit Step 2 if there is a
lack of relevant resources.

Step 4 – Identify the audience and understand their baseline

attitude about the topic.

Step 5 – When constructing an introduction, keep the following

questions in mind:

- What’s the topic of the speech?

- What’s the occasion?
- Who’s the audience?
- What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified

sources to construct the body of the speech. Keeping the audience
in mind, determine which pieces of evidence can best help develop
the argument. Discuss each point in detail, allowing the audience to
understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build

their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central

purpose and how the main ideas identified in the body support the
overall argument.
Conclusion: