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National Diploma
Human Resources Management and Practices
NQF 5
SAQA ID: 61592
 Communication Models

Communication, especially in the business world, can be defined as the interaction

between employers and employees, employees and clients, stockholders and
investor staff, managers and vendors. Irrespective of whether this communication
happens face-to-face, over the phone or via email, it can be broken down into three
basic elements.

The Communication Model is one way of splitting basic communication into three
more advanced stages:

1) Linear Communication

2) Transactional Communication

3) Interactional Communication
 Transactional Communication

• Shannon's Model

• Berlo's Model

• Schramm's Model

• Communication Model in Marketing – The A.I.D.A Model

 Fundamental Of Cultural Differences

• Different communication styles

• Different attitudes towards conflict

• Different approaches to completing tasks

• Different decision-making styles

• Different attitudes towards disclosure

• Different approaches to knowing

Stages Of Listening
 Strategic Communication

To have an effective communication strategy requires that the following

factors should be taken into account concurrently:
• Goals and objectives
• Operational constraints and imperatives - things that the organisation
should and should not do
• Pertinent conditions in the environment
 7 C’s Of Communication

1) Clear

2) Concise

3) Concrete

4) Correct

5) Coherent

6) Complete

7) Courteous
 Communication Channels

In an organisation, information flows forward, backwards and sideways.

This information flow is referred to as communication. Communication
channels refer to the way this information flows within the organisation and
with other organisations.

In any organisation, three types of communication channels exist:

• Formal
• Informal
• Unofficial
Development, Implementation And Monitoring Of An Organisational
Communication Strategy

A communications strategy is designed to help an organisation to

communicate effectively and meet core business objectives.

Components of a communications strategy:

• Developing a Communication Strategy – Objectives
• Developing a Communication Strategy – Key Messages
• Developing a Communication Strategy – Target Audience
• Developing a Communication Strategy – Tasks and Timelines
• Developing a Communication Strategy – Evaluation
• Developing a Communication Strategy – Budget