Caselet 4

Ans 1:

The data that the CDO should be collecting to present to the new CEO should be as follows:

Turnover: This would be compare the turnover before the removal of the core initiatives and
after the removal of the core initiatives. It would show the impact of these initiatives on the
turnover of the organization.

Grievances: Again, the before and after of core initiative removal. The number of grievances
that would have been raised would have been more which would again show a clear
indication of how these initiatives helped reducing employee grievances

Customer Complaints: An increase in the customer complaints indicates that when the
organization was diverse and inclusive it was able to acquire diverse clients and would be
able to manage them in the best possible way because of the presence of diverse employees.

Litigation costs: There would have been a considerable increase in litigation costs as well due
to an increase in employee grievances. This would also indicate how important these
initiatives are from a company perspective.

Employee equal employment opportunity information: After the removal of the diversity
initiatives all biases have set in to the management due to which they would not be aware of
providing equal opportunities but would provide opportunities to employees based on their
bias. This would also help to highlight that diversity training of managers is essential.

Demographic, religious and ethnic diversity: Due to the bias that exists in the mind of the
management, they would recruit employees based on their bias without keeping in mind the
importance of demographic, religious and ethnic diversity. Hence the need for diversity
initiatives would become imperative.

Inclusion plans: A reduction in the inclusion plans or not implementing plans that had been
made prior would again indicate how it is necessary to have diversity trainings in an ongoing
manner and not just a one off thing.
Ans 2:

The following steps need to be followed in order to create a communication strategy to

reverse the perception

1. Define and develop the components of the D & I communication approach: This is an
important step to understand what all needs to be communicated on a broad view.
These can include policies, procedures, processes
2. Detail out the separate sub approaches to External and Internal audience: The
stakeholders need to be communicated in different ways and hence the internal
audience can be communicated through meetings while the external communication
can be done through conferences, website and social media
3. Prioritize the channels and frequency
The channels that have to be used should be decided on. Any of the following can be
used
•Emails
•Individual Meetings
•Open Houses
•Telephonic Conversations
•External stakeholder meetings
•Digital Media channels
4. Design the communication project plan, milestones, accountabilities and final goals
The Managers, leaders, external members and employees are all accountable and their
goals should be set accordingly. The communication should have a language which is
free bias and should have only one meaning to avoid any kind of miscommunication.
5. Buy in from leadership to run the plan and brief them on their role.
The leadership should be involved because they can set by example and hence a buy
in is necessary for a successful communication to the audience