Internal Communication

Employee productivity, teamwork, employee experience, and

ultimately employee engagement. 44 percent of employees feel
that managers don’t provide clear information about the
company’s vision and 72 percent of employees don't have a full
understanding of the company's strategy.

Key elements of IC are:

• Long-term focus
• Clear values, goals
• Comprehensive, pervasive methods
• Consistent messages
Why Internal Communication???

•Employees spend up to 2 hours a day

gossiping or worrying

•Confusion at work leads to frustration,

reduced productivity, and rumors

•Frustration prompts the loss of key

employees and costs up to 150% of
their salary to replace
Objectives of Internal Communication
1. Improve working conditions
2. Increase wages of workers
3. Increase flow of communication between employees and
management
S.M.A.R.T Logic
1. Specific
2. Measurable
3. Attainable
4. Relevant
5. Time Based
 Tactics for Internal Communication

• Create an online forum for employees to voice their opinions, ideas and concerns.
Employees will participate in surveys about the working conditions and the
environment they are placed under and if there is need for change.
• Conduct random audits to ensure all best practices are being met.
• Hold monthly meetings with stakeholders
• Produce monthly newsletters for employees.
• Mitigating the labor issues by enforcing new and stringent practices to ensure all
employees’ needs are being met.
• Provide safe working conditions for employees other site locations
 External Communication
External communication is the transmission of information between
two organizations. It also occurs between a business and another
person in the exterior to the company.
• External media coverage should never be used as a substitute to
effective internal communications. Companies cannot rely on
employees reading things in newspapers or seeing them on TV, as it
diminishes trust between management and employees and catches
employees off guard. Organisations must do their best to ensure that
employees hear about it from the company first. In cases of privately
held companies not subject to fair disclosure regulations, it is often
appropriate to communicate with employees hours or even a day
before a major external announcement.
Media Relations
Our media relations team aims to generate coverage of activities in
print, broadcast, and online media that communicates the value
propositions in Our Promise.
 Media Strategies
• Identify Our Promise value propositions present in existing news communications.
Outcome will be a collection of documents that illustrate each value proposition of
Our Promise. Prepare guidelines to incorporate these values into future
communications.
• Identify and plan to tap into internal sources for information activities and values
propositions in action, and prepare guidelines drawing from the Messaging Platform
and Content Action Plan.
• Integrate Our Promise and its value propositions into future media communications.
Begin to use Messaging Platform and Content Action Plan.
• Scale-up efforts to generate coverage of activities and information reflecting our
value propositions in print and broadcast media outlets