3.3 Explaining Functional Design

EXPLAINING
Functional design
THIS LESSON
Functional Design:
• Visual Hierarchy
• Adding titles and text and highlights
• Using color
• Visual hooks
Copyright © AIHR Academy
1
Application sources
350
300
Most applications come
through the website
250
Number of hires
we bsite
200
age ncy
social me dia
150 vacancy site
othe r
100
50
0
we bsite age ncy social me dia vacancy site othe r
FUNCTIONAL # of hires per application source
DESIGN
295
211
115
30 25
2
DESIGN
295
Reader Driven
211 Reader
115
30 25
WHY SHOULD
I CARE
“The information is the ‘what’,
the message is the ‘so what’ -
the ‘why should I care?’”
- Hanspeter Pfister, 2017, in his lecture More
Than Insights: Beyond Exploratory Data
Visualization
‘What’ ‘So what’
https://www.juiceanalytics.com/writing/lessons-from-more-than-insights-beyond-exploratory-data-viz 6 Academy
Copyright © AIHR
3
WHY SHOULD # of hires per application source
I CARE
295
What
211
115
30 25
VISUAL
HIERARCHY
Visual hierarchy
is the order in which
a user processes information on a
page
https://www.interaction-design.org/literature/topics/visual-hierarchy Copyright © AIHR Academy
4
Application sources
350
300
through the website
250
Number of hires
we bsite
200
age ncy
social me dia
150 vacancy site
othe r
100
50
0
Application sources
350
300 Most applications come

through the website
250
Number of hires
200
150
100
50
0
10
5
Application sources
350
300
through the website
250
Number of hires
200
150
100
50
0
11
Application sources
350
300
through the website
250
Number of hires
200
150
100
50
0
12
6
Application sources
350

300 through the website
250
Number of hires
200
150
100
50
0
13
DESIGN
295
211
115
30 25
14
7
FUNCTIONAL
DESIGN
Reader
‘So what’
15
FUNCTIONAL DESIGN
TITLES AND TEXT
# of hires per application source
295
211
115
30 25
16
8
FUNCTIONAL DESIGN
TITLES AND TEXT Make it personal
Add a personal story of
one of the succesfull
hires?
Supply background info

However, quality of People who are hired
Most hires are
hire is best for through social media
through our website
social media hires often know someone
within our company
Make it actionable
We advise to invest
more in hiring through
social media
17
FUNCTIONAL DESIGN
TITLES AND TEXT
Should we increase our hires through social media?
295
211
115
30 25
18
9
FUNCTIONAL DESIGN
TITLES AND TEXT
295
211
We found higher average
appraisal scores for hires
through social media
115
30 25
19
FUNCTIONAL DESIGN
TITLES AND TEXT
295
211
115
30 25
20
10
FUNCTIONAL DESIGN
TITLES AND TEXT
295
211
115
30 25
21
FUNCTIONAL DESIGN
TITLES AND TEXT
295
211
115
30 25
22
11
FUNCTIONAL DESIGN
TITLES AND TEXT
295
211
115
30 25
23
FUNCTIONAL
DESIGN COLOR Do: Use max 7 colors
1
2
3
4
5
6
7
8
9
10
http://agilityconsulting.com/your-agility-advantage/mapping-leadership-to-organizational-agility-through-hr-analytics/ Copyright © AIHR Academy
24
12
FUNCTIONAL
DESIGN COLOR Do: Use max 7 colors
1
2
3
4
5
6
7
8
9
10
25
FUNCTIONAL
DESIGN COLOR
Do: Grey is your

best friend
https://twitter.com/jburnmurdoch/status/1244380095164420101 Copyright © AIHR Academy
26
13
FUNCTIONAL
Do: Use grey to show
DESIGN COLOR context or reference
https://www.sanjuanjournal.com/news/local-resident-tests-negative-for-novel-coronavirus/ Copyright © AIHR Academy
27
FUNCTIONAL
DESIGN COLOR Do: use max 7 colors
Do: Grey is your

best friend
Don’t: assume
your reader
know how to
read your chart
score
low high
28
14
FUNCTIONAL
DESIGN COLOR score
Bad
Excellent
Don’t ignore color

associations Mediocre
29
FUNCTIONAL
DESIGN COLOR
Land Female
Hot
Water
Male Cold
Don’t ignore color

associations
30
15
FUNCTIONAL
DESIGN COLOR
South China Morning Post 2011 Copyright © AIHR Academy
31
FUNCTIONAL
DESIGN COLOR
Do: Heatmap with

values of one color hue
Do: Use darker colors for

higher values
https://beta.grafiti.io/facts/1115963-heatmap-concentration-ai-acquisitions Copyright © AIHR Academy
32
16
FUNCTIONAL
DESIGN COLOR
Do make use of the color

associations we have
https://www.glintinc.com/blog/quantified-organization-time-people-operations-join-data-revolution/ Copyright © AIHR Academy
33
FUNCTIONAL
DESIGN COLOR
Do make use of the

color associations we
have
https://guardiangrc.net/Guardian/Help/hRiskRating.htm Copyright © AIHR Academy
34
17
FUNCTIONAL
DESIGN COLOR
Don’t: use rainbow colors,

it hard to interpret
https://guardiangrc.net/Guardian/Help/hRiskRating.htm Copyright © AIHR Academy
35
FUNCTIONAL
DESIGN COLOR Do: use consistent colors,
especially when designing
multiple charts
HR IT HR
Marketing
36
18
FUNCTIONAL
DESIGN COLOR
37
FUNCTIONAL
DESIGN COLOR
• Do: use color with care and use it • Do: take color blindness into account by
sparsely getting help from color brewer or by
• Do: use max 7 colors for your design double encoding
• Do: use grey to show context • Don’t: assume your reader knows how to
• Do: use darker or more vibrant colors to interpret your colors and include a
depict the data legend if applicable
• Do: use darker colors for higher values • Don’t: ignore color associations
• Do: use consistent colors throgout your • Don’t: use rainbow colors
entire design
38
19
FUNCTIONAL DESIGN
TITLES AND TEXT
295
211
115
30 25
39
FUNCTIONAL DESIGN
TITLES AND TEXT
300
295
250
200 211
150 through social media
100 115
50
30 25
0
40
20
FUNCTIONAL DESIGN
VISUAL HOOKS
Without boundaries With boundaries
41

300
295
250
200 211
150 through social media
100 115
50
30 25
0
42
21
TAKEAWAYS FOR
ENHANCING YOUR
DATA STORY
• Start with decluttering so your design focusses
on the data
• Visual hierarchy helps to make your message
stand out
• Use titles to show your readers why they should
start reading your chart
• Use color functionally: to show the data or to
show aspects of the data you want to highlight
• Images and icons are visual hook so your
audience will better remember your message
43
22

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EXPLAINING

• Adding titles and text and highlights

Copyright © AIHR Academy

FUNCTIONAL # of hires per application source

we bsite age ncy social me dia vacancy site othe r

Copyright © AIHR Academy

we bsite age ncy social me dia vacancy site othe r

Copyright © AIHR Academy

‘What’ ‘So what’

we bsite age ncy social me dia vacancy site othe r

Copyright © AIHR Academy

https://www.interaction-design.org/literature/topics/visual-hierarchy Copyright © AIHR Academy

300 Most applications come

Most applications come

FUNCTIONAL # of hires per application source

we bsite age ncy social me dia vacancy site othe r

Copyright © AIHR Academy

Copyright © AIHR Academy

# of hires per application source

we bsite age ncy social me dia vacancy site othe r

Copyright © AIHR Academy

Supply background info

Copyright © AIHR Academy

we bsite age ncy social me dia vacancy site othe r

Copyright © AIHR Academy

Copyright © AIHR Academy

Copyright © AIHR Academy

Copyright © AIHR Academy

Copyright © AIHR Academy

Copyright © AIHR Academy

http://agilityconsulting.com/your-agility-advantage/mapping-leadership-to-organizational-agility-through-hr-analytics/ Copyright © AIHR Academy

http://agilityconsulting.com/your-agility-advantage/mapping-leadership-to-organizational-agility-through-hr-analytics/ Copyright © AIHR Academy

Do: Grey is your

https://twitter.com/jburnmurdoch/status/1244380095164420101 Copyright © AIHR Academy

https://www.sanjuanjournal.com/news/local-resident-tests-negative-for-novel-coronavirus/ Copyright © AIHR Academy

Do: Grey is your

http://agilityconsulting.com/your-agility-advantage/mapping-leadership-to-organizational-agility-through-hr-analytics/ Copyright © AIHR Academy

Don’t ignore color

Copyright © AIHR Academy

Don’t ignore color

Copyright © AIHR Academy

South China Morning Post 2011 Copyright © AIHR Academy

Do: Heatmap with

Do: Use darker colors for

https://beta.grafiti.io/facts/1115963-heatmap-concentration-ai-acquisitions Copyright © AIHR Academy

Do make use of the color

https://www.glintinc.com/blog/quantified-organization-time-people-operations-join-data-revolution/ Copyright © AIHR Academy

Do make use of the

https://guardiangrc.net/Guardian/Help/hRiskRating.htm Copyright © AIHR Academy

Don’t: use rainbow colors,

https://guardiangrc.net/Guardian/Help/hRiskRating.htm Copyright © AIHR Academy

Copyright © AIHR Academy

Copyright © AIHR Academy

Copyright © AIHR Academy

Copyright © AIHR Academy

Copyright © AIHR Academy

Without boundaries With boundaries

Copyright © AIHR Academy

Should we increase our hires through social media?

Copyright © AIHR Academy

Copyright © AIHR Academy

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