Final Project Bassem 201900219

Final Project
COAD 2333
Environmental Psychology
for Design
Bassem Al Ghanim 201900219

Demographics:
1. Respondent approximate age

29
2. Respondent gender
female
3. How far is PMU from your household?

40 minutes
4. How many people in your household?

6
5. How many generations in your household?

3
Shopping habits over time:

6. Over the years, who (specifically) did the shopping?
40 years ago 30 years ago 20 years ago
My father My father My father

My father My father My father
My brother
Currently
7. How many times per week did this person(s) go to the grocery store?
Few time a week Few times a week Few times a week

Few times a week Few times a week Few times a week
Twice a week
Currently
8. Approximately how long would each grocery trip take (in minutes)?
2 hours 2 hours 2 hours

2 hours 2 hours 2 hours
2 to one hour
Currently
9. How many people were they shopping for (approximately)?

2 or 3 2 or 3 2 or 3

2 or 3 2 or 3 2 or 3
one
Currently
Changes in store/market offerings:

10. Select the change in quantity of candy & confections available where you shop now compared to
stores 20-30 or more years ago.
Large amount more A little more About the same A little less Large amount less
✓
11. Select the change in quantity of popcorn, chips & snacks available where you shop now compared
to stores 20-30 or more years ago.
✓
12. Select the change in quantity of cookies and biscuits available where you shop now compared to
✓
13. Select the change in quantity of ice cream and frozen treats available where you shop now
compared to stores 20-30 or more years ago.
✓
14. Select the change in quantity of frozen fruits and vegetables available where you shop now
✓
15. Select the change in quantity of chocolate available where you shop now compared to stores 20-
30 or more years ago.
✓
16. Select the change in quantity of boxed cake mixes and baking ingredients available where you
shop now compared to stores 20-30 or more years ago.
✓
17. Select the change in quantity of soda pop and soft drinks available where you shop now compared
✓
✓
19. Select the change in quantity of fresh fruits and vegetables available where you shop now
✓
Shopping availability:
20. Is there a larger chain-type grocery store (Danube, Tamimi, etc.) in your district/ neighborhood?
YES
21. If yes, which store(s)?
22. Do you shop there? YES
23. If no, why not?
24. If yes, why?
Because it’s available in my neighborhood and easier to reach
25. Approximately, when did the larger grocery stores arrive in your district / neighborhood?
5+ years ago
26. How does the current layout of grocery stores make you feel when you are shopping? Circle all
that apply:
Comfortable Happy
Anxious Depressed
Hungry Overwhelmed
Confused Enthusiastic
Organized Excited
Impulsive Worried
Demographics:
21
female
40min
5
3 generations

Parents Parents Parents

Parents Parents Parents
Parents
Currently
3 times a week 3 times a week 3 times a week

3 times a week 3 times a week Twice a week
Twice a week
Currently
An hour An hour An hour

An hour An hour 30 minutes
15 minutes
Currently

- 10 people 10 people

8 people 6 people 6 people
5 people
Currently
YES NO

Tamimi
22. Do you shop there? YES NO
23. If no, why not?
24. If yes, why?

Better than the rest
About 5 years ago

that apply:
Comfortable Happy
Anxious Depressed
Hungry Overwhelmed
Organized Excited
Impulsive Worried
Demographics:
23
male
100km
4

2

grandfather dad dad

dad dad driver
driver
Currently
1 1 1

1 2 2
2
Currently
30 30 30

30 60 60
90
Currently

6 6 6

3 4 4
4
Currently
------------------------
--------------------------
------------------------
----------------------
--------------------
-----------------------
----------------------
-------------------------
--------------------------
--------------------
YES NO

tamimi
23. If no, why not?
24. If yes, why?

Because it’s the closest one
5 years ago
that apply:
Comfortable Happy
Anxious Depressed
Hungry Overwhelmed
Organized Excited
Impulsive Worried
Demographics:
34
male
50km
2
1
dad dad dad

me me me
me
Currently
1 1 1

1 2 2
2
Currently
40 40 40

60 90 30
30
Currently

7 7 7

7 2 2
2
Currently
------------------------- -
--------------------
------------------------
---------------------------
--------------------------
------------------
-----------------------
YES NO

danoub
23. If no, why not?
24. If yes, why?
Because it is close
7 years
that apply:
Comfortable Happy
Anxious Depressed
Hungry Overwhelmed
Organized Excited
Impulsive Worried
Demographics:
19
female
25km
5
2
Grand father grandfather dad

dad dad Me and my brother
Me and my brother
Currently
2 2 2

2 1 1
1
Currently
50 50 50

60 60 120
120
Currently

9 9 2

4 5 5
5
Currently
-------------------------
-----------------------
---------------------
--------------------------
------------------
---------------------------
---------------------------
------------------
-----------------------
------------------
YES NO

panda
23. If no, why not?
Because I don’t like it is old and boring
24. If yes, why?
10 years ago
that apply:
Comfortable Happy
Anxious Depressed
Hungry Overwhelmed
Organized Excited
Impulsive Worried
Demographics:
37
Male
2 hours

3

2

dad dad dad
Myself Myself Myself
Currently Myself
Once or twice Once or twice Once or twice
Once or twice Once or twice Once or twice
Currently Once or twice
1-2 hours 1-2 hours 1-2 hours
1-2 hours 1-2 hours 1-2 hours
Currently 1-2 hours

2 4 7
2 3 3
Currently 3
@
@
YES NO

Tamimi, Danoub
Do you shop there? YES NO
22. If no, why not?
23. If yes, why?

Convince and diversity of products
Fee years ago
that apply:
Comfortable Happy
Anxious Depressed
Hungry Overwhelm
ed
Confused
Enthusiastic
Organized
Excited
Impulsive
Worried
Demographics:
55
female
40 min
5
3

father brother husband

Husband sons sons
sons
Currently
1 1 1

2 2 3
3
Currently
60 60 40

90 90 30
30
Currently

12 10 3

7 5 4
4
Currently
---------------
------------------
-------------------
-----------------------
--------------
------------------
----------------
--------------------
-------------------
---------------
YES NO

tamimi
23. If no, why not?
24. If yes, why?
close
Few years
that apply:
Comfortable Happy
Anxious Depressed
Hungry Overwhelmed
Organized Excited
Impulsive Worried
FLOOR PLAN SKETCH
TAMIMI MARKET GOLDEN BELT
FLOOR PLAN HIGHLIGHTS
CHOCLATE CANDY
SOFT DRINKS BISCUITS
CHIPS
OBSERVATION
DISCTRIBTION OF PEOPLES BUYING BEHAVIORS
I spent around an hour in the supermarket observing people’s

behavior, regarding their purchases of candy, chocolate and other
unhealthy snacks and beverages. I have noticed that in addition to
the snacks having their own aisle, they also have small stands in
the cashier and at the end of some aisles. I noticed that most
people do not purchase the snacks from the aisle but from the
stands in the cashier then from the ones at the end of aisles. I saw
that people were impulsively buying snacks. Furthermore, I saw a
few children ask for snacks from their parents when they pass by
the snacks. I have concluded that the store intentionally places
these stands to attract the attention of the shop goers and
especially their kids. Also, I have noticed that most of the shop
goers are not Saudi families or family members seeing that makes
me believe that most people send their drivers or house maids to
the store to but the groceries. I also saw less people buying large
quantities of groceries which shows that in this specific
supermarket most people live either alone or have a small family.
ANALYSIS AND TIPS
CANDY:
I have noticed that the candy aisle is in the middle of the store
between all the other essential items and at the counter on each
cashier’s desk.
WHY:
I believe they have placed the candy there to distract the shop
goes and especially their children as they are shopping because
each shop goer will pass this aisle. They have also placed the
candy next to the cashier for people to impulsively buy as they are
waiting for their turn to the register.
TIP:
I suggest not taking children shopping as they are easily

distracted and will insist on buying the candy which in some cases
might cause a scene.
ANALYSIS AND TIPS
CHOCOLATE:
I have noticed that the chocolate aisle is in the middle of the store
between all the other essential items and at the counter on each
cashier’s desk.
WHY:
I believe they have placed the chocolate there to distract the shop
goes and especially their children as they are shopping because
each shop goer will pass this aisle. They have also placed the
candy next to the cashier for people to impulsively buy as they are
waiting for their turn to the register.
TIP:
I suggest not taking children shopping as they are easily

distracted and will insist on buying the chocolate which in some
cases might cause a scene.
ANALYSIS AND TIPS
BISCUITS:
The biscuits aisle is close to the frozen foods pantry which most
people go for.
WHY:
I believe they are there to entice the shopper of grabbing an

unhealthy snack because most people go for frozen foods as they
are easy to prepare and cook.
TIP:
A good tip to limit your purchases of unhealthy snacks is to limit

yourself to only buying 1 snack per visit this allows you to be
mindful of what you purchase regarding the unnecessary
purchases.
ANALYSIS AND TIPS
CHIPS:
The chips aisle is close to the frozen foods pantry which most
people go for.
WHY:
I believe they are there to entice the shopper of grabbing an

unhealthy snack because most people go for frozen foods as they
are easy to prepare and cook.
TIP:
A good tip to limit your purchases of unhealthy snacks is to limit

yourself to only buying 1 snack per visit this allows you to be
mindful of what you purchase regarding the unnecessary
purchases.
ANALYSIS AND TIPS
SOFT DRINKS:
Most people love drinking soft drinks with their meals, so they are
placed accordingly based on that fact.
WHY:
Soft drinks are placed next to the vegetables and fruits which are
needed for almost every meal you can prepare seeing the soft
drinks close by might entice you to purchase.
TIP:
The best way to avoid purchasing fresh juice before anything else
which will make you mindful of the beverage choice you have
already decided which will psychologically make you avoid the
unnecessary purchase of these beverages.
DESIGN RECOMMENDATION
LAYOUT:
This layout is designed to limit the impulsive purchases of unhealthy

snacks and beverages but not to remove them completely.
The vegetables and healthy foods are placed in close proximity to each
other which incentives the shopper to purchase healthier alternatives.
Furthermore, the snacks chocolates beverages and candy are located

close to each other but also far away from everything else. This allows
people who want to buy them be able to but stops other shop goers by
impulsively purchasing them.

Final Project Bassem 201900219

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Final Project

Bassem Al Ghanim 201900219

1. Respondent approximate age

3. How far is PMU from your household?

4. How many people in your household?

5. How many generations in your household?

Shopping habits over time:

10 years ago 5 years ago 2 years ago

10 years ago 5 years ago 2 years ago

10 years ago 5 years ago 2 years ago

9. How many people were they shopping for (approximately)?

10 years ago 5 years ago 2 years ago

Changes in store/market offerings:

21. If yes, which store(s)?

22. Do you shop there? YES

23. If no, why not?

24. If yes, why?

Because it’s available in my neighborhood and easier to reach

Shopping habits over time:

10 years ago 5 years ago 2 years ago

10 years ago 5 years ago 2 years ago

10 years ago 5 years ago 2 years ago

9. How many people were they shopping for (approximately)?

10 years ago 5 years ago 2 years ago

Changes in store/market offerings:

21. If yes, which store(s)?

23. If no, why not?

24. If yes, why?

About 5 years ago

5. How many generations in your household?

Shopping habits over time:

10 years ago 5 years ago 2 years ago

10 years ago 5 years ago 2 years ago

10 years ago 5 years ago 2 years ago

9. How many people were they shopping for (approximately)?

10 years ago 5 years ago 2 years ago

Changes in store/market offerings:

21. If yes, which store(s)?

23. If no, why not?

24. If yes, why?

3. How far is PMU from your household?

10 years ago 5 years ago 2 years ago

10 years ago 5 years ago 2 years ago

10 years ago 5 years ago 2 years ago

9. How many people were they shopping for (approximately)?

10 years ago 5 years ago 2 years ago

Changes in store/market offerings:

21. If yes, which store(s)?

23. If no, why not?

24. If yes, why?

4. How many people in your household?

10 years ago 5 years ago 2 years ago

10 years ago 5 years ago 2 years ago

10 years ago 5 years ago 2 years ago

9. How many people were they shopping for (approximately)?

10 years ago 5 years ago 2 years ago

Changes in store/market offerings:

21. If yes, which store(s)?

22. Do you shop there? YES NO

23. If no, why not?

Because I don’t like it is old and boring

24. If yes, why?

4. How many people in your household?