Rusk Hand

Sanitizer

Cakes

Biscuits Snacks

Confectionery Beverages
 Beverages

Positioning: Pricing:
A great-tasting, healthier ₹10 – 160 ml
alternative to colas. Resembling ₹15 – 250 ml NO COMPETITOR
boldness, confidence, ₹33 – 600 ml
mysteriousness; & encourages to ₹58 – 1 Ltr
“FEEL THE FIZZ”
Positioning: Pricing: Competitors:
Refreshing beverage that is made ₹10 – 150 ml B-Natural
from the freshest apples, it is Real
stylish, classy and quenches every
thirst.

Positioning: Pricing: Competitors:

Brand stands for fun, playfulness ₹10 – 150 ml Maaza
and being innocently naughty, ₹10 – 160 ml B-Natural
better connecting with the young ₹20 – 300 ml Real
India and encouraging people to ₹38 – 600 ml
have Frooti fun every single day. ₹100 – 2 Ltr
 Beverages

Positioning: Pricing: Competitor:

Silky, wholesome and delicious ₹10 – 85 ml Amul
flavoured milk, enjoy it anytime of Britannia
the day to get a quick energy boost Nestle Milo
or satisfy your sweet craving. Hershey’s Milkshake
 Biscuits Parle -
Positioning – This product placed in supermarkets G
in the bottom racks and also its competitors are Price – Rs 5/-
placed in the same manner besides it.
Quantity –
Parle G is promoted as G for glucose but later they 50g+10g Extra =
tagged it as G mane Genius. 60g

Patanjali -
Doodh
Britannia -
Tiger

Price – Rs 5/-
Quantity –
60g

Price – Rs 5/-
Quantity –
45g
 Parle – 20 - 20
Positioning – This product is placed in
supermarkets in the middle racks cause its in high
demand. Middle rack is the most crucial location Price – Rs 5/-
to place a product. An average consumer consumes
good day and similar products every day with tea. Quantity –
30g+5g Extra =
Parle introduced this 20-20 with respect to the 35g
cricket T20 and was advertised intensely to
consume while watching

Britannia – Good Sunfeast – Mom’s

Day Magic
Price – Rs 5/- Price – Rs 10/-

Quantity – Quantity –
33g+5g Extra = 50g+10g Extra =
38g 60g
 Parle – Monaco
Positioning – This product is placed in
supermarkets in the bottom racks and also its
competitors are placed in the same manner besides Price – Rs 10/-
it.
Quantity –
Monaco is a product for casual consumption. It 66.7g+8.7g Extra =
had its own recopies where you can eat them with 75.4g
chat i.e., replacing the flat puri from shev puri

Priyagold - Patanjali -
Snacks Namkeen
Price – Rs
Price – Rs 35/-
10/-
Quantity –
Quantity –
150g
80g
 Parle –
Positioning – This product is also placed in the Krackjack
bottom racks of the supermarkets and also its
Price – Rs 5/-
competitors are placed in the same manner besides
Quantity –
it.
34.36g+3.44g Extra =
37.8g
Krackjack was meant to fulfill its sweet and salty
cracker taste which many consumers were fan off
to have with tea.

Britannia – 50 - 50

Price – Rs 10/-
Quantity –
45.5g
Positioning – This product is placed in Parle – 20 – 20
supermarkets in the top racks and also its NICE
competitors are placed in the same manner besides
it, but one competitor being in the middle rack Price – Rs 25/-
which is Britannia nice. Quantity –
150g
Parle is a new entrant in this sugar poured coconut
biscuits and is trying to put an mark in this
segment trying to beat Britannia Nice.

Britannia – Nice
Time Sunfeast –
NICE
Price – Rs 25/-
Price – Rs Quantity –
10/- 150g
Quantity –
73g
 Parle –
Positioning – This product is placed in Fabio
supermarkets in the Middle racks and also its Price – Rs 30/-
competitors are placed in the same manner besides Quantity – 120g
it. There is a huge competition in this segment of
biscuits as they are premium in taste and quality.

Fabio is just similar to its close competition.

Britannia – Sunfeast – Dark Cadbury -

Treat Fantasy Oreo

Price – Rs 10/-
Price – Rs 10/- Quantity – Price – Rs 10/-
Quantity – 50g 50g+10g = 60g Quantity – 46.3g
 Parle – Happy
Positioning – This product is placed in Happy
supermarkets in the middle racks and also its
Price – Rs
competitors are placed in the same manner besides
10/-
it.
Quantity –
Happy Happy was one of the best Choco chip
60g+20g =
biscuits which made its mark but the competitors
80g
did not miss the chance to over come it.
Britannia – Good Day Choco chip
Priyagold–
Italiano
Price – Rs
Price – Rs 35/-
10/- Quantity –
Quantity – 75g
40g+10g =
50g
Positioning – This product is placed in Parle – Hide &
supermarkets in the Middle racks and also its close Seek
competitor Dark Fantasy is placed in the same
manner besides it, but tiger biscuit is placed below Price – Rs 30/-
but stocked more. Quantity –
100g
Hide & Seek is made with the finest chocolate on
the earth and their packaging steals the show for
them.

Britannia – Tiger
Krunch Sunfeast– Dark Fantasy Choco
Chip
Price – Rs 30/-
Price – Rs Quantity –
10/- 150g
Quantity –
64g+16g =
80g
 Parle –
Nutricrunch
Positioning – This product is placed in
supermarkets in the top racks and also its
Price – Rs 15/-
competitors are placed in the same manner besides
Quantity –
it.
100g
Parle Nutricrunch is also new to this Digestive
biscuits market and is trying to leave a mark and
over come Britannia nutri choice.
Britannia – McVities–
Nutrichoice Digestive
Price – Rs 40/-
Price – Rs 25/-
Quantity –
Quantity –
150g
100g
 Parle –
Positioning – This product is placed in
supermarkets in the bottom racks and also its Coconut
competitors are placed in the same manner besides Price – Rs
it, but in the case of Patanjali there are less stock 10/-
available or can say supermarkets don’t have them Quantity –
on the list. 72g+24g =
96g
Parle Coconut is a resemblance of Priyagold
Coconut Crunch with few changes in the size and
packaging.
Patanjali – Nariyal Priyagold– Coconut
Biscuit Crunch
Price – Rs 30/- Price – Rs 25/-
Quantity – Quantity –
300g 300g
SNACKS
 COMPETITORS
POSITIONING

This Parle chatkeens product is

Haldiram Parle Parle Moong Balaji Moong Dal displayed in supermarkets in the upper
Aloo Bhujia Aloo Bhujia Dal rack or a lower rack, & Competitor
MRP – Rs 5 which is Balaji is kept in middle rack
MRP – Rs 190.00 MRP - Rs MRP – Rs 5 Quantity – 22g indicating that it is the ideal target vision
Quantity – 1 kg 175.00 Quantity – 18g for customers, In addition, its
Package type: Quantity – 1 competitors are positioned underneath or
Pouch kg beside the product. Eye level is buy level
Package type: which is been shown for Balaji &
Pouch garden as a competitors.
 COMPETITORS

Doritos Nacho Balaji flaming hot

Cheese Flavour nachos 

MRP – Rs 10 MRP – Rs 10
Quantity - 25 g Quantity - 45g
Package type - Package type -
Pouch Pouch
Parle Platina Parle Platina Parle Platina POSITIONING
Mexitos smoky Mexitos Mustard & This Parle Mexitos Nacho chips is displayed in
Jalapeno Cheese Nacho Herbs chips supermarkets in the Lower rack. In addition, its
Nacho Chips Chips
competitor which is Doritos is placed in middle rack
MRP – Rs 10 .In the middle range of shelving heights visibility
MRP – Rs 10 MRP – Rs 10 Quatity – 25 g variation becomes the major influence on product
Quatity – 25 g Quatity – 25 g Package type - sales. which shows ideal target vision for customers &
Package type - Package type - Pouch other Competitor which is Balaji only available in
Pouch Pouch
local stores.
 COMPETITORS

Kurkure Namkeen - Haldiram - Takatak

Masala Munch chatpata masala

MRP – Rs 10 MRP – Rs 10
Quatity - 47 g Quatity - 60 g
Package type - Pouch Package type - Pouch
POSITIONING
Parle Tangy This Parle Fulltoss snacks is displayed in
Parle Fulltoss Parle Fulltoss
tomato supermarkets in the Lower rack & not much of stock
Masala Masti, Thai Sriracha
is available & In addition, its competitor which is
MRP – Rs 10 Kurkure is placed in middle rack & is stocked well
MRP – Rs 30 MRP – Rs 10
Quatity - 50g enough with every flavor available in store. which
Quatity - 140g Quatity - 50g
Package type - shows customer on regular basis they prefer Kurkure
Package type - Package type -
Pouch rather than fulltoss. Eye level is buy level.
Pouch Pouch
 POSITIONING
This Parle Wafers is displayed in supermarkets in the
upper rack. In addition, its competitors which is Lays &
Balaji is placed in middle rack & is stocked well enough
with every flavor available in store. which shows
customer on regular basis prefer Lays & Balaji.

Lays American Lays Indian Balaji Simply

Parle Wafers Parle Wafers Parle Wafers style crème & magic Masala Salted
Crème ‘n’ Masala Masti Classic Salted onion
onion MRP – Rs 10 MRP – Rs 10
MRP – Rs 10 MRP – Rs 10 MRP – Rs 10 Quatity - 28g Quatity – 45g
MRP – Rs 10 Quatity - 26g Quatity – 27g Quatity - 20g Package type - Package type -
Quatity - 27g Package type - Package type - Package type - Pouch Pouch
Package type - Pouch Pouch Pouch
 Confectionery
Parle Melody Parle Poppins

This rainbow filled candy has been

popping fun and goodness since
Parle Melody brings to you an 1950.
irresistible layer of caramel on
the outside & a delightful
chocolate filling inside.

Parle Rol-a-Cola
Parle Mango
Bite

Made with the goodness of real, Rol-a-Cola is the quintessential

juicy mangoes, Mango Bite candy solid cola candy
has been brightening days since
1989.
 Parle Cafechino
Parle Eclairs Parle Kaccha
Mango

Kaccha Mango Bite comes

A delicious creamy center filled Taste the richness of coffee in a
with the sweet tanginess of a toffee, Cafechino can be your
Eclair with a soft caramel shell.
real raw mango. daily dose of coffee.

Parle Orange Bite Parle Zing

A delicious mix of sweet and Centered filled flavour

tangy, Orange Bite. of mango and guava
 Store Visit

Parle confectionery consist of range of

chocolates with different flavours. The
competing brands usually offer flavour of
chocolate and milk. Parle consist of
various other flavour such as mango,
strawberry, caramel, orange etc.
Products are usually placed in plastic
boxes in the store.
Parle Mazelo Parle Kismi

Parle kismi consist of an iconic taste of

elaichi blended with caramel. The
A deliciously fruity candy available
different flavours are rajbhog, kulfi and
in different flavours such as apple,
rose milk.
banana,guava etc.

Parle London Derry

Londonderry comes with the exotic, creamy
taste of milk and caramel.
THANK YOU