CHAPTER VI

MARKETING PLAN

A. Pricing Strategy

PORK BARBEQUE
COST MARK- MARK- SELLING
INGREDIENTS SERVING
PRICE HOTDOGUP RATE UP PRICE
Pork Shoulder ₱170
COST / kg 15 MARK- MARK- SELLING
Soy Sauce
INGREDIENTS ₱20 SERVING15
Vinegar ₱15
PRICE 15 UP RATE UP PRICE
Hotdog
Oyster Sauce ₱80
₱20 16 15
Soy Sauce
Brown Sugar ₱20
₱15 16 15
Ketchup
Black Pepper ₱15
₱5 16 15
Banana Ketchup ₱115
₱20 ₱7 per stick
15 185% ₱13 ₱20 per stick
₱18 per
₱265 67% ₱12 ₱30 per stick
66.0g
KALAMARES
COST MARK- MARK- SELLING
INGREDIENTS SERVING
PRICE UP RATE UP PRICE
Squid ₱150 / kg 15
Salt ₱5 15
Pepper ₱5 CHICKEN 15 BARBEQUE
Oil COST
₱20 15 MARK- MARK- SELLING
INGREDIENTS ₱180 SERVING
₱12 per 66g 108% ₱13 ₱25 per stick
PRICETable 13. Pricing of UP RATE
Pork Barbeque UP PRICE
Chicken Breast ₱160 / kg 10
Soy Sauce ₱20 10
Calamansi ₱5 HEALTHY
10 KEBAB
Salt COST
₱5 10 MARK- MARK- SELLING
INGREDIENTS
Pepper ₱5 SERVING
10
Banana Ketchup PRICE
₱20 10 UP RATE UP PRICE
₱70 / Table 15. Pricing of Kalamares
₱22 per
Tofu 15
₱215 59% ₱13 ₱35 per stick
block
GRILLED100g SHRIMP SKEWERS
Red Bell Pepper ₱30
COST 15 MARK- MARK- SELLING
Green Bell
INGREDIENTS Pepper ₱30 15
SERVING
ISAW
Red Onion PRICE
₱20
COST 15 UP RATE MARK-
MARK- UP PRICE
SELLING
Shrimp
Salt
INGREDIENTS ₱230
₱5/ kg 12
15
SERVING
Lemon
Pepper ₱40
₱5
PRICE 12
15 UP RATE UP PRICE
Garlic
Chicken Intestine ₱120₱30
₱160
/ kg ₱11 per 12
15 66g 127% ₱14 ₱25 per stick
Salt
Vinegar ₱50
₱15 12
15
Table 14. Pricing of Hotdog
Pepper
Salt ₱5 12
15
Pepper ₱310
₱10 ₱26 per
15 83g 54% ₱14 ₱40 per stick
Table 16. Pricing of Chicken Barbeque
Dried Bay Leaves ₱5 15
₱155 ₱10 per 66g 100% ₱10 ₱20 per stick
 BETAMAX
COST MARK- MARK- SELLING
INGREDIENTS SERVING
PRICE UP RATE UP PRICE
Chicken Blood ₱90 / L 30
Soy Sauce ₱10 30
Salt ₱5 TENGA
30
Pepper COST
₱5 30 MARK- MARK- SELLING
INGREDIENTS
Ketchup ₱20 SERVING
30
Oil PRICE
₱10 30 UP RATE UP PRICE
Pork Ears ₱130 / kg 15
₱140 ₱5 per 33g 100% ₱5 ₱10 per stick
Soy Sauce ₱10 15
Garlic Table15
₱20GRILLED 19. PricingFILLET
TILAPIA of Isaw
Salt COST
₱5 15 MARK- MARK- SELLING
INGREDIENTS
Pepper ₱5 SERVING
15
Vinegar PRICE
₱5 15 UP RATE UP PRICE
₱120 / 12
Bay Leaves ₱10 15
Tilapia Fillet 6
₱185
slices ₱12 per 66g 67% ₱8 ₱20 per stick
Salt RICE MEALS₱5 6 SELLING PRICE
Pepper ₱5 Table 620. Pricing of Betamax
Calamansi Plain Rice
₱30 6 ₱10 per 185 g
₱160 ₱27 / 2 slices 85% ₱23 ₱50 / serving
Fried Rice ₱25 per 185 g

Java Rice
VEGETABLE DISHES ₱20 per 185
SELLING g
PRICE

Ensaladang Mangga ₱25 per serving

Table 21. Pricing of Tenga
Ginisang Kangkong ₱25 per serving
Table
Table 23. Pricing of Rice Meals Fillet
22. Pricing of Grilled Tilapia
DRINKS SELLING PRICE

Buko Juice ₱15 per serving

Table 24. Pricing of Vegetable Dishes
Samalamig ₱15 per serving

Table 25. Pricing of Drinks

BOTTLED SAUCES SELLING PRICE

Spiced Vinegar ₱40 per bottle

Chili-Garlic Sauce ₱80 per jar

B. Promotional Strategy

E-haw is a new name to the list of food businesses in the market.

Through promotions in various social media platforms such as Facebook and

Instagram, many people will be aware about the availability of products and

services that E-haw offers. The promotional strategies of E-haw are the

following:

a. Facebook Page

Figure 11. Facebook Page

 b. Instagram

c.

Figure 12. Instagram

Teaser Video

Figure 13. Teaser Video

C. Advertising Tools
 The usage of print advertisement will also increase the popularity of

E-haw in different locations. Also, print advertising tools such as posters,

flyers, and tarpaulins will help the customers to gain information about the

products and services that E-haw offers. The advertising tools of E-haw are

the following:

a. Posters

Figure 14. Poster

b. Flyer

Figure 15. Flyers

c. Tarpaulin

Figure 16. Flyers

D. Jingle

(In tune of “Catriona” by Matthaios)

I love the ehaw makes me full, it makes me burp (yes sir)

It gives me chills, it makes me buy, it gives me taste
And I can see it winning the people's choice
And if heaven does exist, it will pro'lly taste like this
-----2x-----
May kainan ako alam na kay sarap
Yung mga menu nya ay gugutumin ka. (patay na)
Pag tumingin ka sa kanya ay matik na. Parang tinusok ka ng barbecue tusok
na tusok ka.