CHAPTER II

EXECUTIVE SUMMARY

E-haw is a newly proposed business. Being discussed in this business

plan, it is a food business that serves grilled skewers and other dishes which

are adapted from the local Filipino favorites. The brand name “E-haw”

means “Electric Ihaw” which came from the means of the business to cook

each skewer on an electric grill. The proposed location for E-haw can be

located at the second floor of CEU Mall Malolos, thus its target market are

the students and teachers of CEU Malolos. The business plan carefully

analyzed the business location, target market, products offered, and the

possible threats and problems in the business. Additionally, there is no

current food business near the area that serves grilled food, thus the

competition rivalry can be considered as low to moderate. However, other

the usage of electric grill in cooking the food can be new to the taste of the

consumers which can be viewed as a threat to the business if the customers

preferred the smokey and charcoal-grilled flavor. Various choices from

grilled foods to side dishes are provided by E-haw. Additionally, each

serving was prepared using fresh ingredients and cooked using an electric

grill to ensure that each grilled skewer is cooked thoroughly without having

burnt sides.