Mondriaan Aura College: Gimbap Twigim Amica Corporation Former Subcom Area Subic Bay Freeport Zone

MONDRIAAN AURA COLLEGE
BLDG. H-8931 FORMER SUBCOM AREA

SUBIC BAY FREEPORT ZONE
TEL. 252-3808 | WWW.AURA.EDU.PH
GIMBAP TWIGIM
AMICA CORPORATION
FORMER SUBCOM AREA
Owned by:
ANITA G. KUSUMI
I. Executive Summary
Historal Background
The proposed name of the business is “Amica Corporation” it is from the Latin word
“Friends” . The first letter of the business name is from the initial of the corporate owner which
is letter “a” which means Anita.
The owner came up with the idea of their product because of the trending food. Many
teenagers are like the Korean food especially the target market, students. But after the owner end
up of this product she has a lots of ideas in her minds but it is impossible to do because first, it is
hard to make. Second, the ingredients are expensive that the capital is not afforded to buy it and
there must be have loss in the end and third, it is common in the market. So, the owner thinks a
product that worth it and affordable to their target market, so she came up to the product of
GIMBAP TWIGIM.
Gimbap Twigim is not the original name of the product. The first name of the product is
Fried Gimbap it is inspired by gimbap in Korean restaurant instead of having a regular gimbap,
the owner twists it in the taste buds of the target market and look for affordable ingredients for
that so they are came up to frying instead of having a common gimbap.
Gimbap Twigim is a korean language, gimbap means roll food and twigim means fried.
Gimbap Twigim ingredients are seaweed wrap, japanese rice, century tuna, cheese, egg, salt and
pepper. If our product expands to the City of Olongapo there have many choices that you choose.
So, I will explain the procedure of our product. Prepare the raw materials and equipment needed,
wrap all the ingredients after wrapping cut into desired pieces then dip into the egg mixture then
fry to the non-stick pan.
Gimbap Twigim is an affordable product to everyone even you are first time in the business your
product will be popular to the people because its affordable and easy to make. Many people will
like it because of the ingredients inside and it is not hard to sell because it is a cheap price of
gimbap of Korean restaurants and everyone will be like it.
Your opportunities in this product is you make a more customers, because it is easy to
make and you need to think out of the box to make it special like, you can sell it the Tupperware
with 8 to 10 pieces of the product. We must think the good thing in product so our product will
be expanding to the whole city of Olongapo.
II. Environmental Analysis
Trend in Industry
The business product was inspired by the country Korea which is it is belong to the Asia
and the Filipinos already adapted its culture. Nowadays, that a lot of food was sourced from
and inspired from Korean food, the owner decided to call their product “Gimbap Twigim”.
Consumer Analysis
The target market of the owner is the Mondriaan Aura College’s students as well as the
teachers, admins and staffs within their school facility and other outside people. The reason
why those are her target customers are because their place of selling is right inside their
school. Together with her target customers are the people nearby outside the school and the
people who know about their product because it is affordable by almost everyone.
Competitor Analysis
The business has its indirect competitors which are all the other existing businesses near
the location that has the same food products.
Market Position
The business and the product itself is not new to the market because of the main
ingredient that they used. Their products difference among the competitors is that they offer
much affordable one, can satisfy the customers in just a bite and also because it is a healthy
food.
Market Strategy
The business strategies on selling their product are posting it to social media so by that
the customer will know what product is. She also advertised their product by talking
personally to the people they passed by outside and inside the school.
II. SWOT Analysis
STRENGTHS
The company’s strength is our product pricing it is affordable so that anyone can afford.
Then the next one is the promotions and advertising we make, in order to introduce and to sell
our product. Also one of our strengths is that we noticed that some of the people nowadays likes
to eat Korean food so we’ve copied it but with a twist.
WEAKNESS
Our weakness is the slices of the product it is not equally proportion. The next is that the
product does not fit to the season for it is too oily. And last the seaweed wrapper, some of the
customers are not eating vegetables and some customers does not want the combination of the
product and seaweed wrapper.
OPPORTUNITIES
Our opportunities are our company has an advantage to our competitor’s because of it’s
being unique and being new in the market. Also one of company’s opportunity is online posting,
we are selling our product through online.
THREATS
The threats of our company are the competitors around us, they might catch the attention
of our customers. The summer season does not fit our product because it is oily. Lastly our threat
is the suppliers due to the train law some of the ingredients will have an up rise of the price and
we will have to find different supplier that has a low price but with good quality as an
alternative.
III. Marketing Objectives
Vision
The business is envisioning to expand their business by way of branching out it inside
and outside of Olongapo.
Mission
To produce a consistent product of the business to meet the expectation and to satisfy
the customers.
Goals
 To produce more product that our target customer are able to buy.
 To maintain service and product quality.
 To satisfy the customer demands from services and product.
Pricing Objectives
The price is came from the sum up all the expenses and divided it into the total pieces of
the product. It is not easily to maintain the price because the ingredients are changing the price
either high or low price. To maintain the price of the product, the possible income in the end of
the day will be used to buy new ingredients for the next selling. We a sure to give an affordable
price to our customer.
Product Objectives
The product we use to know how much it cost to buy all the ingredient to make our
product affordable so that the buyers can buy. To maintain our customers loyalty is to have a
good manner, good impression and good communication among the buyers. To gain more
customer we are selling the product and give a promo, and advertise it in social media to see our
product.
Market Strategies
Target Market
The target market of the business is the Students, Teacher, Staffs, Admins and other
people are our target market, I aimed to sell them our inspired Korean product called “ Gimbap
Twigim”. We give them the good taste and good service.
Product
The product of the business is “Gimbap Twigim” inspired of Korean food. The owner
came up in this idea because they observed that most of people loves to eat a Korean food.
Gimbap Twigim is made of Korean Rice with Tuna, dried seaweed, roll it in egg and fried it.
Price
The price of the product is 10 pesos each and promo of 3 for 25 . The owner came in
this price because they sum up all the expenses and divided it into the total pieces of Gimbap
Twigim that they had been made including the profit.

Positioning
The advantage of the business and product to the competitors is that, the product is
unique, has an affordable price to everyone and the taste is contagious. In the service of the
business the owner use technology not just like messenger or my day and say it in a loud voice,
or social media to promote it clearly to know what is product that they sell.
Promotion
The owner promoted the product through social media and uploaded some pictures with
description in able to be seen by their friends and the owner used fliers with the picture of the
product together with the information like on how to order, how much will it cost, and the
contact number in case they want to order.
Packaging
The owner packaging came up the idea of serving the costumer in order on how many
pieces of the product they will buy. For two or more pieces of the product, they used a small
disposable silver plate and for a piece of the product they have stick to use.
III. Marketing Implementation

Organizational Structure
Anita G. Kusumi
Chief Executive Officer
Aldrin Dioso
Executive Assistant
Shawn D. Nodalo Renzo Q. Viray Dan Christian Elamparo Emil Y. Policarpio

Sales and Marketing Finance and Accounting Human Resource and Admin Operation and Maintenance
Department Head Department Head Services Department Head Department Head
Activities and Responsibilities
Operation and Maintenance Head – will be responsible to make sure an organization is
running well as it possibly can, with a smooth efficient service that meets the expectations and
needs of customers.
Finance and Accounting Head– will be responsible to manage the money and to compute the
outbreak of the business and also be the one to divide the profit. It is all about cash of the
business.
Human Resources and Admin Services Head – will be responsible to handle the employees of
the business and he/she may also help to cook the product.
Sales and Marketing Head – will be responsible to market the product, doing sales talk with
customers. He/she will entertain the customers and also promotes the product of the business.
IV. Performance Evaluation
Allocation of Total Cost (per week) Cost
Equipment PHP 43
Ingredients PHP 482
Estimated Total Initial Cost: PHP 525.00
Estimated total Initial
Owners Contribution for Funding Requirement
Anita Kusumi PHP 75.00
Total Amount of Fund: PHP 525.00
Amount needed in conducting the business
The contribution will depend upon the expenses of conducting the business. Since the
beginning estimated production cost is PHP 500.00, and other equipment is not included because
the owner will provide it from their house, this value will be shouldered by the owner. This
amount will come from the weekly net salary of the owner.
Week Gross Quantity Expenses Gain Loss Net

Profit Profit
1 1300 130pcs. (500) 775 775
450 90pcs.
2 (525) 425 (450) (25)
500 20 (3pcs. /set)
900 96pcs.
3 (525) 625 (60) 565
250 10(3pcs. /set)
Total 3400 406pcs. (1575) 1825 (510) 1315
Table 3. Weekly profit or loss ratio
Ingredients Quantity Cost per unit Total Cost
Century Tuna 2 35 70
Liberty Luncheon
1 55 55
Meat
Daily Quezo 1 30 30
Baguio oil 1 30 30
Best Mayo 1 25 25
Seaweed 1 84 84
Rice 1 Kilo 60 60
TOTAL 354
Ingredients for the Product
Performance Standards
The company AMICA aims to double up what they have invested in making the business
possible. To attain their goals, they must work hard and be efficient. This assure the standard and
flow of the following positions:
Operation Manager
The operation manager must supervise and guide his/her employees to have a smooth and
flawless operation for each day. The operation manager should also maintain the level of
performance from the beginning. They also analyses and improve organizational processes and
work for the quality improvement.
Finance Officer
The finance officer is in charge of handling the money and keeping the expenses low to
make profit. Keeps accurate records for all daily activities. Assist with budget preparation
Human Resource
Human Resource management should have a standard for managing the workers. They
supervise what the workers do to maintain their own standards in doing their jobs.
Marketing Team
Marketing team are responsible for identifying the business prospects sales for the
company and the one who will generate ideas, techniques and strategies that is needed to do just
to achieve the business goals.
Projected Financial Statement
Cash Beginning: P 500.00
Less: Raw Materials 350.00
Work in process
Transportation Expense 50.00
Communication Expense 50.00___
Total Disbursement amount 450.00___
Cash ending: 50.00


Mondriaan Aura College: Gimbap Twigim Amica Corporation Former Subcom Area Subic Bay Freeport Zone

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Mondriaan Aura College: Gimbap Twigim Amica Corporation Former Subcom Area Subic Bay Freeport Zone

Uploaded by

Copyright:

Available Formats

MONDRIAAN AURA COLLEGE

BLDG. H-8931 FORMER SUBCOM AREA

is letter “a” which means Anita.

that so they are came up to frying instead of having a common gimbap.

fry to the non-stick pan.

gimbap of Korean restaurants and everyone will be like it.

be expanding to the whole city of Olongapo.

II. Environmental Analysis

the location that has the same food products.

II. SWOT Analysis

to eat Korean food so we’ve copied it but with a twist.

product and seaweed wrapper.

we are selling our product through online.

III. Marketing Objectives

and outside of Olongapo.

 To maintain service and product quality.

 To satisfy the customer demands from services and product.

price to our customer.

Twigim”. We give them the good taste and good service.

Twigim that they had been made including the profit.

contact number in case they want to order.

III. Marketing Implementation

Shawn D. Nodalo Renzo Q. Viray Dan Christian Elamparo Emil Y. Policarpio

Activities and Responsibilities

Operation and Maintenance Head – will be responsible to make sure an organization is

IV. Performance Evaluation

Allocation of Total Cost (per week) Cost

Ingredients PHP 482

Estimated Total Initial Cost: PHP 525.00

Estimated total Initial

Owners Contribution for Funding Requirement

Anita Kusumi PHP 75.00

Total Amount of Fund: PHP 525.00

Amount needed in conducting the business

Week Gross Quantity Expenses Gain Loss Net

Table 3. Weekly profit or loss ratio

Ingredients Quantity Cost per unit Total Cost

flow of the following positions:

work for the quality improvement.

to achieve the business goals.

Projected Financial Statement

Cash Beginning: P 500.00

Less: Raw Materials 350.00

Transportation Expense 50.00

Communication Expense 50.00___

Total Disbursement amount 450.00___

Cash ending: 50.00

You might also like