UNIVERSITY DE MANILA

College of Arts and Sciences

Department of Social Work

MR. CROPMAN

Nakabubusog, pagkaing pangmasa

(BUSINESS PLAN)

In Partial fulfilment of the requirements for the Social Work and Entrepreneurship Course

Submitted by:

JABBAR DANSAL

SW32

Submitted to:

MR. DAVE KIETH J. LAPPAY

Professor

JUNE 2022
 ABSTRACT

Frying Potatoes isn’t just your ordinary way of cooking potatoes but it is also one the popular
ways to cook potatoes that are accepted around the world. Although it doesn’t end there yet,
there are still different styles of fried potato such as French fries, Potato Wedge, Mojos, and
Fried Potato Balls. The group considered a variety of items and services that may be a likely
hit in the Philippine market, but the proponents ultimately settled on the concept of Mr. Crop
Man. Being innovative, the company would create a new type of food that would undoubtedly
capture the attention of our market. Furthermore, the group was able to formulate ideas that
double our product's marketability and potential success through an intense group discussion.

This paper will tackle the summary of the project, introduction and background of the study,
marketing aspect, technical aspect, management aspect, financial aspect, and sociology-
economic aspect when establishing Mr. CropMan in the Market. Students, Business Workers,
Senior citizens and other people will be covered as part of the respondents. The product will
be disseminated through direct selling and orders are also accepted from customers within
manila city for those who are willing to purchase our product.

NAME AND ADDRESS OF BUSINESS

Name of Business

The products that our team are planning to sell are crops which are the products made by
plants. And by the term ‘CROP’, it can give an identity to our company because it is very
different from the usual fried potato companies out there who also sell potato products, instead
of focusing on the main ingredient of the product, we have decided to use crop instead of
potato, because it symbolizes that we do not limit ourselves to only one product, that we are
capable of expanding and that our business is limitless. And adding a mister and man on its
name symbolizes every farmer who is continuously working hard to provide us with our needs.
That’s why our team has decided to name our business as Mr. CropMan.
Our logo, Mr. CropMan, is designed by one of our groupmates. As you can see, there is a
potato head that we imitated to capture the young minds and hearts of our customers, not only
the old that are young at heart but also those kids or pre-teens that are searching for that
mouth- watering and healthy potato ball which is Mr. CropMan.

Furthermore, we put our own style on Mr. Crop Man Head to attract the attention of markets.
It's a comic but it’s unique.

Location
 Location of the Business

The chosen location for the business is located on Quirino Avenue, Julio Nakpil Street, Malate
Manila. It is easy to find since it is near the Philippine Women's University, and it is Along the
intersection of Taft Avenue as well. We find this location beneficial for our business because
of our target market such as unnumbered random lrt commuters, residents, and students, and
casual travelers. Placing Mr.Cropman near the people who randomly wait or pass by our
location will be a great opportunity for us to promote and create brand awareness of the
extraordinary flavor of our product, making them curious about what's different about this
potato. Whether they are employed or unemployed, student or professional, rich or needy, Mr
Cropman welcomes everyone.

VISION & MISSION

Vision

“The company’s vision is to bring high-quality, reasonably priced, and good-tasting mashed-
fried potatoes to their valued customers. We aim to be partners with our customers, our
employees; our community and our environment to become a recognized business in the
Philippines.”

Mission

“We commit ourselves to providing a unique and flavorful taste of mashed-fried potato at an
affordable and reasonable price. We also envision exceeding the expectations of our
customers by providing them the best service through competent and well-trained employees.
Lastly, the company aims to develop an ethically superior work-environment to further promote
the relationship of the workers as among and between themselves and the customers,
respectively.”

PRINCIPAL OF THE BUSINESS

JABBAR DANSAL

And my 5 friends

Contact using the following:

Cellphone no.: 09464451563

Facebook page: @mr.cropman

Gmail: mr.cropmanofficial

NATURE OF BUSINESS

Our Business will operate in a physical store which will be located in the Metro Manila area
because of the high populated commuters. Moreover, the business is designed for those who
are hungry yet are in a hurry. Since the product is widely acceptable, this would also cater to
the needs of those who are just in search of something to eat.

The concept of the flavor for Mr. Cropman is based on Filipino taste where they most likely
prefer meaty products with the variety of tuna and shrimp as well.

The plan for another food stall of Mr.Cropman will work after the success of our main physical
store. Mr.CropMan will have its designated Mr.Cropman representative that will cater the
online customers who will order online for their cravings. Mr.Cropman as delivery man is
merely like a personality that you can ask to get your own Crop balls and deliver it through
your home so customers who are not able to go outside, can still order to get their own crop
balls via Mr.Cropman’s website with one click away.

STATEMENT OF FINANCING NEEDED

Summary of Expenses
 Details Expense Amount

Inventory P67,344

Machinery and Equipment P92,589.42

Auxiliary Equipment P150,274.8

Furniture and Fixtures P103,775

Office Supplies P9,912

Constructions and Renovations P500,000

Utilities P1,330,864.82

P240,000
• Rental

P3,673.8
• Water

P25,188
• Internet

• Electricity P1,048,323.024

• Gas and Oil P13,680

Labor Requirements P3,550

Total P2,258,310.04

The table above shows the overall cost estimate for the technical part of the paper. It's a
collection of all the prices gathered in the study.

FUTURE OUTLOOK AND TRENDS

The plan and thoughts for carrying out this precise task came from the group's inherent ideas.
The group considered a variety of items and services that may be a likely hit in the Philippine
market, but we ultimately settled on the concept of Mr. Crop Man. When the group discovered
 this product, they discovered that this particular idea does not yet exist on the market. Being
innovative, the company would create a new type of food that would undoubtedly capture the
attention of our market. Furthermore, the group was able to formulate ideas that double our
product's marketability and potential success through an intense group discussion.

Business partners will be able to put their experience and expertise to use what they learned
during their years of business school. Profit is, of course, one of the major benefits they will
receive. It will provide a source of income for each partner. This business will provide
experience as well as income. These experiences will benefit them in the future regardless of
the decisions they make. The business will also teach them people and business skills that
will help them become good businessmen and women. Therefore, with this enterprise, they
will be able to support themselves and their family through the salaries they will earn.

ANALYSIS OF COMPETITORS

Here is the list of direct competitors of Mr. CropMan, the executives include competitors who
have the same use for their product and same portability that can be easily eaten while
walking.

Competitive Analysis

Direct Competitors POTATO CORNER CHIZMOZZA Potato Giant

ChizMozza is the first

and only Potato Giant, a food kiosk
Potato corner is a
mozzarella sticks food business established by
global Philippine
stand in the Storm Carts Enterprise
food franchise known
Philippines, and maybe Inc. Potato Giant serves
Company Profile for its
in the World. innovative homemade
flavored French
It was owned and potato snacks in town.
fries. It was under
managed by Ms. They offer bite size, ready to
Cinco Corporation.
Marydae Hannah go munchies.
Ramos
Product

Price range 29php – 209php 29php – 165php 39php – 149php

SM, Schools, LRT 1

Location Available Available inside malls SM, Schools, Street corner
and 2.

Service Green Outlet

Food stand Kiosk Food Cart /Kiosk
Production/Process chain/kiosk

Student, Family, Student, Workers, and

Target Market Children
Filipino Family

Operating Hours 10AM-9PM 10AM-9PM 10AM-9PM

Direct Competitor Analysis

Another one is their indirect competitors. These competitors offer an alternative option for
customers who want to satisfy their cravings. They do not sell same potato but rather it serves
also mr.cropman’s target market and that serves them as our indirect competitors

COMPETITIVE ANALYSIS

Indirect Competitors TakoyaKiks Master Siomai Hong Kong Fried Noodles

 Master Siomai
operates as a food
cart business
developed by Hong Kong Fried Noodles
Masterrific Foods. It operates as a food cart
Takoyakiks operates
was established in kiosk business in the
as a food cart kiosk
1999, started with Philippines which offers
business in the
supplying processed Fried noodles and was
Company Profile Philippines that
meat products to established in 2000 by
focuses on Japan's
hotels, restaurants young entrepreneurs
famous street foods
and market Manila Angelito Marcelino and Jo
which is Takoyaki.
but later on decided to Ann Buenaventura, AP &
focus on GF Co.
franchising business
master siomai in
2007

Product

Price range 60php-250php 38php- 42php 28php - 56php

Malls, Busy Streets, SM, Victory Mall,

Recto Station LRT
Schools, Terminal, Puregold, Market!Market!,
Location Available 2 Manila,
Campus, LRT and Robinson, and Various
Philippine
MRT stations LRT and MRT stations.

Service
Food Cart Food Cart Food Cart
Production/Process

Student / 16 to 40
Target Market Filipino Consumer Student / 16 to 40 years old
years old

Operating Hours 10:30AM-10PM 8AM-9PM 9AM-9PM

Indirect Competitor Analysis

While the external environmental factors exist, here are also the internal environmental factors
for our market and industry analysis.

STRENGTH OPPORTUNITIES

Location: Food traffic for the location of the Online Deliveries: The use of a delivery app
food stall. can be permanently utilized by the company.

Uniqueness: We will be the first food stall to Decreased Supply Cost : Potato projects may
offer potato / crop balls with meat and lessen the supply cost of potato to be widely
mozzarella cheese in the Philippines. available for the industry.
Potato project - DA completes P12-M for
Strong Management: Our team has different Benguet farmers’ group
skills and strengths that we can use for
different aspects that we need for the
business.

WEAKNESSES THREAT

Simplicity of the product : Crop balls can be Competition : The use of potato may be overly
easily cook from home used by a lot of business food industry

Limited Variants: Mr. Cropman has 4-5 Work-from-home set up: The declaration of
target flavors to offer for their target market. some companies to permanently set their
employees to work from home. It will be hard
Inadequate reputation: Potato balls are not for Mr.cropman to let them visit the physical
yet established as Filipino Cravings store.

Face-to-face class: Normalizing the online

learning as a new alternative education,
Mr.cropman’s one target market is students
and it will be difficult for us to make them buy
for us in the Food store.
 Face Mask: The use of face masks as
mandatory may affect the buying decision of
customers since it will be hard for them to eat
potato balls while walking.

Internal Environmental Factors

MARKET SEGMENTATION

A. Objectives of the Study

The objectives of the study will be divided into two parts which will be business objectives

and product objectives to know the preferences of the target market.

A. Business Objectives:

Service

To know if they’re interested in this kind of business

And which exact target market likes the idea of the business.

B. Product Objectives:

Flavor preference

Product availability

How much they like to spend on food

Through this study, it will help the proponents to know if the location and the business idea is
good enough to conduct the business.

B. Methodology

The research design that will be used for the study is Quantitative Research. And the locale
of the study are those people who live from the cities of Metropolitan Manila (Manila, Quezon
City, Caloocan, Las Pinas, Makati, Malabon, Mandaluyong, Marikina, Muntinlupa, Navotas,
Pateros, Paranaque, Pasay, Pasig, San Juan, Taguig, Valenzuela) that pass by Quirino
Avenue, Malate Manila which is the following:

Students who are studying from the University belt around Malate Manila

Workers

Travelers

Malate, Manila is a district of Manila, Philippines known for being the center of commerce and
tourism of the city alongside Ermita, Manila. It is near to different famous landmarks such as
Manila Zoo, the Old Paco railway station, President Elpidio Quirino Monument, and etc.
Schools are also around the area of private schools such as De La Salle University, St. Paul
University of Manila, Philippine Women’s University. It is also surrounded by different hotels,
and different business establishments. The total population for the cities in Metropolitan Manila
that consist of Manila, Quezon City, Caloocan, Las Pinas, Makati, Malabon, Mandaluyong,
Marikina, Muntinlupa, Navotas, Pateros, Paranaque, Pasay, Pasig, San Juan, Taguig,
Valenzuela is 13,484,462. The chosen total number of respondents for the study will be 400
respondents.

The researchers will use structured data collection survey as a research instrument and it will
be divided into 2 parts. The 1st part will assess the respondent’s profile and the 2nd part will
be about the study.

For the Data Gathering Procedure, the survey will be done through the use of google forms
with the people who pass by on Quirino Avenue & Julio Nakpil. First, we will identify our
respondents and we will send out the survey to random people based on their availability an
willingness to study. It will be passed through messenger, twitter, and facebook, and lastly the
group will tally the collected response from the respondents.

C. Survey

The number of the respondents will be based through the result of the computation of Slovin’s
Formula where the total population of the cities in Metropolitan Manila is 13,484,462 that
consists of people from the cities of Manila, Quezon City, Caloocan, Las Pinas, Makati,
Malabon, Mandaluyong, Marikina, Muntinlupa, Navotas, Pateros, Paranaque, Pasay, Pasig,
San Juan, Taguig, Valenzuela.

Slovin’s Formula : n = N / (1+Ne2)

N (Population Size) : 13,484,462 e (Margin of Error) : 5%

Sample Size = 13,484,462 / 1+ 13,484,462 (0.05^2)

Sample Size = 13,484,462 / 13,484,463 (0.0025) Sample Size = 13,484,462 / 33,711.1575 n

= 399.99 or 400 respondents

D. Survey Questionnaires

Survey Questionnaires is a set of questions used for asking individuals questions to know
their opinion or their choice regarding a certain topic. Survey Questionnaires are usually
utilized by researchers and even in this kind of study. That’s why the proponents will also
utilize Survey Questionnaires to know the thoughts of the respondents to the business idea
that the proponents are conducting. Through this Process, the proponents will gain new
information which can be very useful for building the proposed business and it will also give
an idea on which factors we should look out for and avoid.

The proponents will distribute Survey Questionnaires to the respondents that reside within
Metropolitan Manila. The Survey Questionnaire consists of two parts which are the
Respondent’s Profile on the First part and finally the survey questions. The first part will have
5 questions which revolve around the demographic profile of the respondents, and the 2nd
part will have 9 questions that about their awareness on fried potato balls, their frequency of
buying fried potato balls , how often they consume, where they usually buy (type of brand and
type of store location), factors that they consider when they buy fried potato balls, if they are
interested in a new kind of fried potato balls, and how much they are willing to pay for it.

E. Sampling Techniques

The Sampling Technique that will be used for the study will be Convenience Sampling, a
NonProbability Sampling Method. Through this method the researchers will select
respondents based on the respondent’s time availability and their willingness

F. Survey Result

This section shows the results of the survey conducted by the proponents through an online
survey.

Part 1. Respondent’s Profile 1. Age

 Below 15 years old 34

16-20 years old 94

21-25 years old 154

26-30 years old 65

31-35 years old 19

36-40 years old 8

41-45 years old 10

46-50 years old 12

51 years old and above 4

2. Gender

Male 208

Female 192

3. Occupation

Student 240

Workers 54

Professional 56

Freelancer 36

Business 1

NFT Trading 1

None 12
4. Source of Income

Daily allowance 201

Salary 82
 Business 58

Freelance/Compensation 51

None 8

5. How Much is your Monthly salary?

Below Minimum Wage 253

Minimum Wage 69

Above Minimum Wage 47

N/A 31
Part 2. Survey Questions

1. Have you tried Potato Balls?

Yes 287 (71.75%)

No 113 (28.25%)

2. Are you interested or do you like to eat potato balls?

Yes 372 (93%)

No 28 (7%)

How often do you consume Potato Balls?

Quarterly 203 (50.75%)

At least once a month 42 (10.5%)

At least twice a month 31 (7.75%)

Daily 23 (5.75%)

Weekly 15 (3.75%)

Once 8 (2%)

Never 78 (19.5%)

Where do you usually purchase potato balls?

 Food stall 89 (22.25%)

Online Delivery 28 (7%)

Fast Food 169 (42.25%)

Street vendors 33 (8.25%)

Home Made 5 (1.25%)

Not at all 76 (19%)

What are the factors that you’re considering when purchasing potato balls?

Trend 60

Recommendation 87

Price 2 236

Taste 1 306

Product Conveniency 73

Brand Popularity 43

Packaging 37

Cravings 3 193

Quality 1

Preference 1

haven’t tried it / none 3

Are you interested in trying potato balls with meat and mozzarella inside?

Yes 393 (98.3%)

No 7 (1.7%)

If yes, please select your top three options.

Chicken 1 283
 Tuna 5 135

Pork 2 271

Shrimp4 177

Bacon 3 258

Beef 4

Ham 1

Vegan 1

no response 5

How much of your budget are you willing to allocate for purchasing Crop Potato Balls?

P39.00 to 69.00 1 299 (74.8%)

P79.00 to 99.002 63 (15.7%)

P109.00 to 129.00 23 (5.8%)

P139.00 to 159.00 10 (2.5%)

P169.00 and Above 5 (1.5%)

Survey Results

INDUSTRY AND MARKET FORECAST

We Filipinos love to discover foods around the world and even adapt to other country’s famous
food just like how we adapt to samgyupsal of south korea, takoyaki of Japan, siomai of China
and many more. We love to satisfy our cravings every day. As a matter of fact, since the
pandemic began, Filipinos really enjoyed the trend of making their own dalgona coffee, ube
cheese pandesal, leche flan, and etc. It just showed that we really enjoyed having food on our
daily basis. The article from Tropical Experience Travel Services website concluded that the
average that Filipinos eat for a day is five and these are for breakfast, morning snack, lunch,
afternoon snack and dinner. And sometimes we have this called a ‘Midnight snack’.
Furthermore, since the pandemic happened, we all have witnessed how the food industry and
customers suddenly changed due to the situation from being used to buy food in physical
 stores to suddenly the rise of online delivery because of some quarantine and lockdown and
for security reasons. This is the reason why our group came up with the idea to have offered
food to Filipinos and establish a physical store theme with a twist from our usual known
product.

X. PRODUCTS / SERVICES

As has been described, our business is a food stall which offers a new food product which has
5 flavor options (Chicken, Tuna, Shrimp, Pork, Bacon) inside of our product. We are primarily
engaged in cooking finished products. We want people to taste our own invented Crop balls
and experience the taste of “Crop Man” by offering our product.

The following list below are the expected menu that we will offer:

Crop balls options

Chicken Potato Crop balls
Tuna Potato Crop balls
Shrimp Potato Crop balls
Pork Potato Crop balls
Bacon Potato Crop Balls

SIZE OF THE BUSINESS

Plant/Office/Shop Location

Mr. Cropman is located in Malate Manila, on Quirino Avenue and Julio Nakpil Street. Mr.
Cropman is located near the Taft Avenue intersection, which is close to the LRT station. The
location is 25 meters square and costs 10,000 pesos per month. As previously said, the
location is ideal for reaching our target market, which includes both working and unemployed
individuals, students and professionals, as well as casual tourists.

EQUIPMENT AND PERSONNEL

JOB JOB DESCRIPTION JOB QUALIFICATION

POSITION
Store Responsible for the overall store
Manager function such as checking the Graduated any BSBA course. At least 2
inventory, sales, and budget years of experience in managing store
while supervising the store staff • • Must be patience to deal possible
and possibly handling customer • difficulties in store
service. • Communication Skills
• Computer literate enough to report data
• Willing to attend more seminars for
possible company’s growth
• Problem-solver
Cashier Responsible for customer • • Communication skills
service and process • Customer service skills
purchaseorders and assistance At least 6 months experience or more
for the store manager. being a cashier.
Kitchen Responsible for customer At least Senior High School Graduate No
Staff service and process need experience but functionable enough
purchaseorders and assistance • • in basic kitchen practice Customer service
for the store manager. • skills
• Communication skills
Manpower Requirements

Mr. CropMan will recognize the importance of Sunday as a day for family and even church.
The proponent will allow all staff to take the day off on Sunday, and no personnel will be
compelled to work. Apart from that, the total number of store owner executives is seven, and
they are only allowed to visit the physical store on Mondays and Saturdays.

Employees’ number of days to work

Equipment
Photo Name Quantity Unit Price Total Proice

Blanching Machine
Use: The batch-type potato
blanching machine is a
manual discharging
blanching machine that is P77261.42
commonly used in small-
scale potato chip or frozen
french fry plants. 1 P77,261.42

Double Deep Fryer

Use: Deep fryer is an
appliance used for deep
P2,066 P2,066
frying. Deep Frying is a
method of cooking in deep
oil heated 1

to high temperature. Using

deep fryer to produce a
crispy and flavorful food such
as our Potato Crop Balls

Nonstick Cooling Rack

Use: Nonstick Cooling racks
are designed for the product
to rest after
P484 P1,452
the process of cooking.
Placing food to a rack that will
enable the food to be cooled
and remove excess oils. 3
Stainless steel table
Use: Stainless steel tables
will be used in preparation for
the making of each P5,099 P10,198
Potato Product that will be
made and sold for the
customers. 2

Stainless Mixing Bowl

Use: Heavy materials are
best mixed in stainless steel
bowls. Because the
bowls are lightweight, they
are easier to handle. They P266 P798
are also ideal for
making the mashed potato
They are
incredibly flexible when it
comes to preparing food. 3

Stainless Steel Tong

Use: A cooking device used
to grip food and transfer it
from one spot to another so
that it can be twisted, P37 P74
rotated, modified, or
recovered from regions that
are hot or simply best
handled with a Tong. 2
 Potato Masher
Use: Potato Masher is a food
preparation utensil used for P126 P252
mashing potatoes
2

Multi-purpose Cooking P149 P298

Scissor 2

Kitchen Knife P95 P190

2

Total
P92,589.42

Machinery and Equipment

BACKGROUND OF ENTREPRENEURS

This business plan creates this year, 2022, with my friends who help me to find way to create
a business plan. Because of being busy while working and study, I see myself finding other
extra finances or my studies, and this business is a best suit, because of being patok sa masa,
and it’s having affordable price. The buyer will sustain their needs for hungriness.

DESCRIPTION OF MANUFACTURING PROCESS

Production Process

Production Process aims to identify the overview on how the business handles its daily
operations. Moreover, listed here are the activities that the business offers to provide to its
customers.

a. Procedure
In the procedure, shown here is a service blueprint for the physical store of Mr.CropMan. The
service blueprint depicts how the service operates and relates to the customer's experience
from front to backstage operations, as well as its support activities.

Service Blueprint

b. Production Schedule

Production Phase schedule

Supply Delivery Schedule

The planned schedule for the delivery of the supplies will be every Monday, Wednesday, and
Friday at 7:30am and after receiving the supplies, the store manager will check the inventory.
The supplies delivered will be the potatoes and the grind meats that are the main ingredients
of the product. The Store Owner will receive and check the supplies along with the Store
Manager.

PHYSICAL PLANT

Plant Size and Layout

Physical Store Floor Plan - Top View

The operational space on the first level is 3m by 8.3m, or 25 sqm. Quirino Avenue and Julio
Nakpil Street in Malate Manila are where the shop is situated. Although there are just two
storeys to the structure, the first floor is divided into two sections: a counter area and a kitchen
area or working station. Customers may see the menu on the left side of the wall at the counter
view in the first part of the shop, after entering the door. For the second half of the area, you
can see the blanching machine, frying machine for producing the fried potatoes, sink, and a
little comfort room for the employees. The employees' backdoor to the office is also visible.

Floor Plan Layout (Physical Store)

3D Physical Store Floor Plan

Kitchen View 1

Kitchen View 2

Counter View
Entrance View

Front Store View

Customer Point of View

Office Floor Plan (2nd floor) - Top View

This is the floor layout for the office, which will be on the physical store's second floor. This is
where the meetings will take place, where the workers will be able to safely store their
belongings, and where the manager will be able to complete his paperwork.

Office Floor plan lay out (2nd floor)

The floor operating area is 3 square meters by 8 square meters. The entrance is at the front
of the lobby side and right side of the building. Inside of the 2nd-floor office of the floor plan
has a meeting room consisting of (6) chairs and (1) meeting table. The looby room has a (1)
sofa (1) table and (2) mini sofa. The office has only (1) air conditioner at the top of the right of
the door entrance. The Bathroom is placed at the right side of the meeting room.

Here’s a checklist of estimated materials used for the 1st and 2nd floor office layout
TOP View (2nd Floor Office) 3D Floor plan

Side View (Right Side) 2nd floor office

Side View (Left Side) 2nd floor office

Top View 2nd floor office

 Bathroom View (TOP) 2nd floor office

MACHINERY, EQUIPMENT, AND TECHNOLOGY UTILIZATION

Equipment

Photo Name Quantity Unit Price Total Proice

Blanching Machine
Use: The batch-type potato
blanching machine is a
manual discharging
blanching machine that is P77261.42
commonly used in small-
scale potato chip or frozen
french fry plants. 1 P77,261.42
Double Deep Fryer
Use: Deep fryer is an
appliance used for deep
P2,066 P2,066
frying. Deep Frying is a
method of cooking in deep
oil heated 1

to high temperature. Using

deep fryer to produce a
crispy and flavorful food such
as our Potato Crop Balls

Nonstick Cooling Rack

Use: Nonstick Cooling racks
are designed for the product
to rest after
P484 P1,452
the process of cooking.
Placing food to a rack that will
enable the food to be cooled
and remove excess oils. 3

Stainless steel table

Use: Stainless steel tables
will be used in preparation for
the making of each P5,099 P10,198
Potato Product that will be
made and sold for the
customers. 2
Stainless Mixing Bowl
Use: Heavy materials are
best mixed in stainless steel
bowls. Because the
bowls are lightweight, they
are easier to handle. They P266 P798
are also ideal for
making the mashed potato
They are
incredibly flexible when it
comes to preparing food. 3

Stainless Steel Tong

Use: A cooking device used
to grip food and transfer it
from one spot to another so
that it can be twisted, P37 P74
rotated, modified, or
recovered from regions that
are hot or simply best
handled with a Tong. 2

Potato Masher
Use: Potato Masher is a food
preparation utensil used for P126 P252
mashing potatoes
2

Multi-purpose Cooking P149 P298

Scissor 2
 Kitchen Knife P95 P190
2

Total
P92,589.42

Machinery and Equipment

Auxiliary Equipment

Photo Name Quantity Unit Price Total Price

POS Terminal 1 P26,097 P26,097

POS Terminal (Cards) 1 P13,000 P13,000

Refrigerator 1 P28,970 P28,970

P290 P290

Spin Mop 1

P136.90 P273.8

Kitchen Scale 2
 P4,145 P8,290

Ceiling fan 2

P1,099 P2,198

Exhaust Fan 2

P32,219 P64,438
Inverter aircon (Haier
HSU12TSV13 Aircon) 2

Fire Extinguisher P2,280 P4,560

Dustpan and Broom Set P149 P149

Trash Bin P124 P620

Window wiper P15 P45

3
 Infrared Thermal
1,344 1,344
Scanner

Total
P150,274.8

Auxiliary Equipment

Furniture and Fixture

Photo Name Quantity Unit Price Total Price

Working station office table 1 ₱13,200 ₱13,200

Conference table 1 ₱21,000 ₱21,000

Conference chair 6 ₱1,500 ₱9,000

Tack office chair 1 ₱7,307 ₱7,307

 Door metal locker office
cabinet 1 ₱13.900 ₱13.900

5-seater office sofa set 1 ₱19,900 ₱19,900

Coffee table 1 ₱7,990 ₱7,990

Office cabinet 2 ₱4282 ₱8564

Long strip light office 1 ₱1,349 ₱1,349

Surface mounted LED

downlight 3 ₱494 ₱1,482

Desk File organizer 1 ₱83 ₱83

TOTAL P103,775
 Furniture and Fixtures

Office Supplies

Photo Name Quantity Unit Price Total Price

1 RIM A4 Bond paper 1 ₱175 ₱175

1 RIM LONG BOND

PAPER 1 ₱275 ₱275

1 BOX FLEX OFFICE

BALLPEN 1 ₱48 ₱48

RECORD BOOK 1 ₱84 ₱84

STAPLER 1 ₱170 ₱170

 STAPLE 1 ₱57 ₱57

SCOTCH TAPE 1 ₱17 ₱17

Total Cost Per Month ₱826

Total Cost Per Year ₱9,912

Office Supplies

Construction and Renovation

The cost will depend on the constructions from very simple to lavish. The cost will vary from
1000rs per sqft and may go up to 10,000rs per sqft. The construction cost is estimated at over
₱100,000 to ₱ 1,000,000 for just having the first floor. The Estimated cost to completely
renovate the store if it will go to having another floor (2nd floor) is ₱170,000 - ₱1,000,000.
Depending on the characteristics of the build, the price can change drastically.

Salary

Hire architect 100,000

Hire Engineer 120,000

1st floor allotted budget 120,000

2nd floor allotted budget 160,000

Total allotted budget P500,000

Construction and Renovation

Utilities

Rental Fee

Our location found in Julio Nakpil has a monthly fee of 20,000 per month making it 240,000
rental fee per year. As per decided to add a second floor for the business office, an increase
to 20k monthly rental is replaced according to the renovations

Water

The planned water way for Mr. CropMan’s store & office unit will be for commercial use. The
proponents will apply to Manila Water as Business - General Service B for installation of water
that will be used for the business. Water will be used for the sink in the kitchen that will be
used for cooking, cleaning dishes and for hygiene and for the sink in the restroom. Once the
2nd floor is built, water will also be needed for the sink in the office’s restroom. The average
cubic meter is estimated to be 20 cubic meters which will cost 306.15 per month with
Government Tax added which is (2.825%)

Internet and Telephone

Proponents plan to use the PLDT FIBR plan, which includes internet speeds of up to 100mbps
and a telephone service for the store and office. To avoid distraction from work, the wireless
internet will be shared by office personnel and will only be available for store processes.

The entire monthly cost of the internet is P2,099, with a yearly cost of P25,188.

Electricity

We intend to apply to Meralco as Business - General Service B for power installation for
equipment such as the blanching machine, double deep fryer, POS terminals, refrigerators,
air conditioners, ceiling fans, and exhaust fans that will require energy in the business. There's
also electricity for things like light bulbs, the internet, and the phone. The average kWh is
estimated to be 532kWh per day and the rate for the generation charge is 5.4737php as of
March 2022. The store will be open for 14 hrs a day for 6 days a week. The monthly bill is
estimated to be 87,360.25php , the other rate components such as Transmission, System
Loss, Distribution charge of meralco, Subsidies, Government taxes, universal charges, and
FiT - All are still excluded. k. Labor Requirements

This section will show the law adapted by the firm.

Minimum wage of P537. The minimum wage rates were set at 500 to 537 pesos per hour by
DOLE Wage Order No. 22. Agricultural workers, manufacturing enterprises (with a maximum
 of 10 employees), and retail or service firms (with a maximum of 15 employees) all have a
minimum pay of $500. Non-agricultural workers, on the other hand, will receive P537.

8hrs of working time. In the Philippines, no employee is required to work more than 8 hours
every day. Every day, he is deserving of a one-hour lunch break. However, a worker is only
needed to work from the office for a maximum of 8 hours every day.

13th month pay. As part of the law and required to comply, therefore employers must pay the
13th-month compensation no later than December 24, 2021. No request or application for a
waiver of the 13-month pay period or a delay in payment will be accepted or authorized. All
employees of mr. Cropman are eligible to receive.

Overtime pay. Employees who were obliged to extend their time to work will receive P67/hr.

Republic Act No. 772. The company will adapt to this law amended by the law. It is an act to
further amend act numbered three thousand four hundred and twenty-eight.An act prescribing
the compensation to be received by employees for personal injuries, death or illness
contracted in the performance of their duties’’, as amended by act numbered three thousand
eight hundred and twelve by commonwealth act numbered two hundred and ten providing for
its administration by a workmen’s compensation commissioner; and prescribing his powers
and duties.

Disburse payment for uniform. The company will pay for each employee's uniform; each
employee will be given a quantity of one for all of the uniforms they will wear on a daily basis,
and they will repay the payment by deducting it from their compensation for three months

Uniform Requirements

The store manager will only be the one allowed to wear his/her uniform. He/She will be given
two of the uniforms. We decided to provide two pieces of these uniforms exclusively for
him/her to wear for less hassle laundry purposes a week.

All employees will be obliged to buy and wear their own uniforms. These Polo shirts, Apron,
Spit guard mask, and hairnet must be worn during work hours in order for them to be
recognised as Mr. Cropman's personnel.

Uniform Quantity Cost Total cost

 2 700 1,400

Store Manager

4 350 1,400

Store Staff

4 150 600

Apron

4 20 80

Hairnet

2 35 70

Spit Guard Mask

Total Cost 16 3,550

Uniform Requirements
 NAMES OF SUPPLIER

As of now, my friend and I are thinking for the best supplier that can help us to start and
continue/ sustain our business.

But we have 1 target best supplier of our potatoes.

Pom ‘ Alliance F&v Trading Asia

- https://www.go4worldbusiness.com/inquiries/send/pom-alliance-f-v-trading-asia

MARKETING PLAN

The Marketing Aspect includes the general market, in-depth market analysis, competitors
analysis, and target market identification. It is also composed of market research which
consists of objectives, methodology, survey, survey questionnaires, sampling techniques and
the results of the survey. Followed by demand and supply analysis that consists of historical
and projected demand and supply for the business, projected sales and the marketing
strategies with its budget and plan of implementation.

General Market/ Industry Situation

We Filipinos love to discover foods around the world and even adapt to other country’s famous
food just like how we adapt to samgyupsal of south korea, takoyaki of Japan, siomai of China
and many more. We love to satisfy our cravings every day. As a matter of fact, since the
pandemic began, Filipinos really enjoyed the trend of making their own dalgona coffee, ube
cheese pandesal, leche flan, and etc. It just showed that we really enjoyed having food on our
daily basis. The article from Tropical Experience Travel Services website concluded that the
average that Filipinos eat for a day is five and these are for breakfast, morning snack, lunch,
afternoon snack and dinner. And sometimes we have this called a ‘Midnight snack’.
Furthermore, since the pandemic happened, we all have witnessed how the food industry and
customers suddenly changed due to the situation from being used to buy food in physical
stores to suddenly the rise of online delivery because of some quarantine and lockdown and
for security reasons. This is the reason why our group came up with the idea to have offered
food to Filipinos and establish a physical store theme with a twist from our usual known
product.

Political Factor
Mr. CropMan is a physical store serving food in the industry therefore, one must be approved
by the FDA. Mr.CropMan must comply with the following.

Ordinance No. 8647. As stated by the IATF and approved by the Manilla City Council through
this law, Mr. CropMan will comply by the said ordinance. Assuring that the business does not
open before 5 a.m. and closes after 10 p.m. as its operating hours.

Republic Act (RA) No. 9711. The "Food and Drug Administration (FDA) Act of 2009" legislated
and implemented regulations, guidelines, and standards to ensure the quality, efficacy, and
safety of products on the market as the pandemic began. They have registered for a license
to operate, which requires all businesses that deal in sales, services, or retail to have medical
devices such as non-contact thermometer scanners in order to track and monitor customers
or the covid 19 Law Lab. As a result, Mr. CropMan must comply with the legislation and will
have the medical equipment required by the law in order to function during times of pandemic.

Economic Factor

Businesses like Mr. CropMan's are at risk during the event due to the Philippine economic
crisis in 2020 as a result of the covid-19 epidemic, as the Philippines has been encouraged to
prepare for the consequences of global inflation. It has an impact on the demand for some
business products, and it will have an impact on our supply of ingredients, so quality or price
may alter.

Social Factor

People nowadays, particularly in Metro Manila, are mostly practicing and adopting a new
lifestyle of buying whatever they need online, including foods, goods, and even services.
Especially because the government has imposed social distancing since the pandemic began,
and it represents a threat to some businesses, such as ours, because some customers may
have grown accustomed to it, even though it is not mandatory anymore. Mr. CropMan will be
affected if individuals continue to adopt social distance, and a new lifestyle adapted by people
to order online will lessen the probability of them visiting stores.

PROMOTION (ONLINE AND PHYSICAL)

The goal of promotion is to raise brand recognition, generate interest, build brand loyalty, and
develop a positive business relationship. For those that seek online, Mr. CropMan will provide
a social media approach and online marketing, with promotional methods that will be
distributed across Mr. CropMan's various social media channels.

Facebook

Facebook is a social networking website that allows users to create their own accounts,
change their profiles, and instantly interact with their friends. Facebook is quite popular among
Filipinos because it is mostly used for chatting with friends and relatives, coworker activities,
advertising, and so on. Mr. Cropman's Facebook page will be the primary social media tool
for announcing events, promotions, and online service bookings, among other things.

Instagram

Instagram is the perfect photo and video-sharing program that can be downloaded for free on
most smartphones. People can share their images and videos, along with captions, with their
followers or a select group of friends. "Instagram Stories" is a new feature on Instagram that
allows you to share all of your daily moments, not just the ones you wish to retain on your
profile. As you share various photographs and videos, your story will appear in a slideshow
format.
Twitter

Twitter is a microblogging site where each "tweet" is limited to 140 characters or less and can
be freely altered by the user depending on the reason.

Coupons/Gift Vouchers

Customers will receive coupons for their convenience, especially during the month of
February, when Valentine's Day is celebrated. Each of the first 50 people will receive a coupon
for 50 pesos off any Mr. CropMan product.
Tarpaulin

The tarpaulin will be used as a promotional tool for our company to inform the public about

our product, including its price, menu, and package options. Aside from that, events and
announcements will be visible on the tarpaulin to draw our consumers' attention.

Marketing Tool Expenses

Marketing Tools Description Price Total

 Facebook advertising
boost180 pesos per 3 180 +
Facebook P5,040
days (add 60 pesos 240(4days)
for the following days)
P50,000
Storytelling video per simple
Content Marketing 100,000
commercial commercial
Video count: 2x video
Size: 4ft x 5ft 400 pesos
Tarpaulin P800
Quantity: 2 pieces each

Retention

50 pesos
discount for
the first 50
Coupons/Gift
Size:3.5 inches x 2 person
vouchers
Quantity: 50 who’ll
Cost: 50 pesos purchase a
discount product P10,000
Sponsorship for 1 Vlogger per week P1000
Small Vloggers (Mukbang) worth of P3000
(Mukbangers) Event count: 3 products
Buy 1 Mama/Papa First 50 to avail Event
Crop for 1 Baby count: 2 P3950 x 2 P7900
Crop size P3950 per event
Get 3 participants and Papa Crop
win 500 pesos for = P179 Add
winner P500
Free food Food game count: 3x reward P4148

Total P130,888
Marketing Tool Expenses
 FORMS OF OWNERSHIP

Limited Partnership would be Mark-ownership It's structure. It's included the owner and 5 (five)
general shareholders (my friends) who are in charge of the store day-to-day operations and
one limited associate who will act as a silent partner in the company. A written memorandum
of agreement between the business associates would be signed. A formal oath-taking
agreement and a signed agreement are also required. Because of this, a limited partnership
was chosen as the form of ownership. It enables shareholders to join the company and support
it at the expense of one member becoming a silent partner.

Listed here are the people who will handle the different objectives to make this project
possible.

Friend 1, being the Chief Executive Officer (CEO). He is responsible for the corporation's entire
operation and will act as the leader and spokesperson for the business.

Friend 2, as the Chief Operations Officer (COO). Often referred to as a senior vice president
is responsible to report the issues related to sales, production, personnel and the
organization's marketing.

Friend 3, is responsible for analyzing and reviewing financial data of the company such as
budgeting, monitoring of expenditures and costs and financial reports as the Chief Financial
Officer

Friend 4, being the General Manager of the business operates under the COO.

Friend 5, as the Research and Development Project Manager. She will work under the CEO
in developing future project plans. She's also responsible for implementing new protocols and
programs for the organization.

Friend 6, assigned to be the Chief Marketing Officer (CMO) will handle the organization's
marketing activities. He will focus on Market Research, Marketing Communications, Brand
Management, etc.,

Friend 7, as the Chief Human Resource Officer (CHRO) will handle the strategic leadership
and establish Human Resource efforts to support the organization's mission and vision.

I will be all around as much as I can, and being an owner of the business, I can help them to
supervise, strategize, and become the flexible leader that will help the employers.