Professional Documents
Culture Documents
EXECUTIVE SUMMARY
Marketing Aspect
Production Aspect
Management Aspect
Financial Aspect
III. ORGANIZATION/ ACP/ PROPONENT OVERVIEW
provide the students with proper skills and experience for their chosen career track. The
School, as it is in the present and in the near future cannot satisfy all of these needs and will
require a long time to cope to this type of Education system. The funding is the number one
challenge for the implementation of the program. The Department Of Labor and Employment
has offered to assist in the said program. The business can generate employment not just for
those without jobs but for the students which are workers of the future, making sure they are
properly equipped with the knowledge and the skills. The business will also serve as a
laboratory for specific career tracks to lessen school financing for the creation of the needed
facilities.
The Business is an affiliated entity under the Umbrella Organization of Eastern Samar
Comprehensive High School. Its Structure will only be divided by three departments, each
Strategic Direction
expenses and other needs. The business also aims to provide expansions for creating more
income within or after a year of operation. It also strives to maximize the beneficiaries in the
years of operation, primarily the students, the school, and possibly the nearby community.
People and relevant skills and expertise
Students and teachers will be the primary staff of the business as they are the direct
beneficiaries. Outside staff will be hired to suffice certain tasks such as a store attendant.
Skills required in the production team are that of baking pastries. The production team is
composed of TVL Cookery students. In the finance department, students from ABM are
tasked to handle cashiering and bookkeeping, ensuring a report on all cash inflow and
outflow to have accurate reports. The knowledge and skill they need is also already acquired
Since the most of the workers are students, there will be times that they will not be
able to have time for production. That is where hired two employees will come in. Preferably
graduates of Bread and pastry to ensure that they have the required skills and knowledge.
Address/Location
The Business will be located in Eastern Samar National Comprehensive High School,
A. Background information
through the K-12 Program. Competency-Based Learning is a term that describes learning
education system, students understand learning objectives and also know what they must
“know and show” to be proficient. If a student does not demonstrate adequate proficiency to
advance, they must be provided with supports and interventions that help them fill the gaps in
their knowledge and skills. Basically, the students are equipped with the needed experience,
not just prior knowledge, for them to acquire the required skills to perform efficiently in their
respective courses and future jobs. This will also serve as a preparation for the Cookery
National Certificate II
The business also seeks to be self-sustained, to have readily provided funds for any
school expense deemed necessary. This will lessen expense and funds requested by the
The business is created to have a sustainability of funds that can be used for school
purposes. This can ensure that funds can be easily accessible from the income earned by the
business. This also serves as a training for the workers which are students for them to acquire
establishment.
C. Direct and Indirect Beneficiaries
The direct beneficiaries are the school itself and the students involved. The school
will attain sustainability of funds. Since the business will also serve as a Training center for
the students, the expenses can be minimized as only few workers will be hired and paid. The
government will also benefit, as the sustainability of the business from its income will serve
as funds in which they can minimize requests for finance in certain areas. This will also
minimize the funds needed for the training required for the students.
The indirect beneficiaries are the customers, in which they will now have the option
Bread and Pastry Production Cake Shop or BPP Cake Shop aspires to offer high
quality cakes and cupcakes at an affordable price that will create a loyal customer base. It is
located at the Eastern Samar National Comprehensive High School- Senior High School
Business Center. The BPP Cake Shop hopes to become a cornerstone in the community by
creating a neighbourhood atmosphere where patrons feel relaxed and become instant regular
customers. It will offer a broad range of Cakes and Cupcakes with varied flavors such as
Vanilla Cupcake, Chocolate Swiss Roll, Marble Cake, Carrot Cake, and Red Velvet Cupcake.
The bakery will provide freshly baked Cakes and Cupcakes at all times during school hours
and will also bake to order for orders of customer within the school or outside community.
BPP Cake Shop wants to establish a large number of customer. We also offer Non-
Alcoholic Beverage to our valued customers. The business will also provide simple yet
aesthetic surroundings that will definitely be the new hangout place for students and teachers
where they may dine-in on four seaters table for their comfort and can access a free Wi-Fi.
This will hopefully attract a large number of customers who is interested in ordering mouth-
watering cakes for birthday, anniversary, and wedding celebrations. This will ensure stability
A. Marketing Plan
BPP Cake Shop will offer varied type of cakes and cupcakes primarily to ESNCHS
students and nearby communities. With the number of populations of ESNCHS Senior High
School Department both students and teachers that are mostly millennial, in which they buy
for the main reason of self-consumption, but can also be bought as birthday presents to their
friends and love ones, and with the rapid change of lifestyle of students, debut party becomes
trend of today.
SWOT Analysis
Strengths
1. The first business to offer baked goods within the school premises showcasing the
Bread and Pastry Production will be the first ever cake shop inside the school
which means that students who would like to purchase cakes will no longer need to
buy their desired products outside the school premises that will consume their time
and effort. Moreover, BPP will be having an aesthetically simple ambience to attract
customers to dine in. The business can also serve as an assessment for the NC II.
The business will operate on weekdays only which means that the 12 Cookery
class will be serving delicious baked good daily. Furthermore, new flavors of
We can never deny the fact that prices change overnight and raw materials
needed for the production of bread and other types of foods change in a vast rates.
That is why the business will make sure to be updated in the changes of price.
from the starting production date until the end. This includes the environment,
production area and consistent measurements of the raw materials in making our
products. The foods should be handled with proper hygiene mainly by the reason that
5. The business will offer a variety of beverages to pair up with the baked goods
To create balance as a one stop shop and to attract more customers to prefer
dine-in than take out, the business will serve hot and cold beverages such as coffee
with different flavors intended for the teachers and chocolate drinks and juice for the
teenagers. Promoting drinks will be an advantage for the business because the
customers no longer need to exert too much effort to find the perfect pair to their
chosen products.
Weaknesses
1. The customers can get tired of the goods after a few days of consecutive consumption.
In order to prevent or lessen the customers to be fed up with the same flavor
every single day, BPP will reach out to their customers to what cupcakes they would
like the most. The chosen cupcake will then be presented as the cupcake of the week
as a part also of the business’ customization and to be able to satisfy the customers’
taste buds.
Opportunities
By the fact that Bread and Pastry Production will be the first ever cake shop within
the school premises, it is the only business that offers authentic and delicious cakes
operating from 7 am to 3 pm. The business can also be a breakfast hub to those who
want to eat a satisfying and delicious cakes and pastries at a reasonable price.
Due to the trend of debut’s and birthday surprises, the organization decided to take
3. Can also serve as an Assessment center of Bread and Pastry Production NCII.
Threats
Though, BPP offers different flavors, the school canteen serves varieties of
snacks and they have the opportunity to serve cakes for an individual
2. Climate
The Climate of the country regulates rainy weather throughout the year. At
least 20 typhoons pass through a year. This can cause a lot of property damage
The business will offer a few of high quality Cakes and Cupcakes with varied flavours
such as Red Velvet Cupcake, Vanilla Cupcake, Swiss Roll Cake, Marble Cake, and Carrot
Cake at a reasonable price with respect to the target market and the location of the business
which is within the Eastern Samar National Comprehensive High School-Senior High School
Premises. The products will be in rotation cycle for every week to minimize the production
cost and to satisfy the target market. Only two of types of cakes and one type of cupcake will
be chosen to be served for a certain week. There will also be two types of beverages to be
offered to partner with the pastries, namely Fruit Juice and Vanilla Iced Coffee.
The business is also open for future expansions, such as accepting pre-orders even
Brand strategy
The business offers high quality cakes and pastries with outstanding services within
the school premises which to start off will be an advantage to the business and the consumers.
Bringing them the experience of home-made cakes at an affordable price. The students and
teachers will be able to benefit from a near source of occasional and special cakes. The
business also showcases the students’ unique and fresh ideas in making pastries. BPP will
also be the first inbound school business exhibiting baked good products.
Distribution strategy
With respect to the location of the business and its target consumers, the business will
be using 4% of the total population of senior high school student and teachers. With the total
of 60 customers a day the same as the number of bread and pastries to be produced.
BPP is a stationary business that doesn’t offer any delivering services. The business
will operate daily for an approximately 8 hours from 7 am to 3 pm. The business is open for
Product Strategy
The business is stationary and is located near the Senior High Canteen, in which it is
where students and teachers buy foods and beverages for consumption. It is a walk in shop,
where the customers can dine inside on multiple four seaters table provided by the business.
On the start-up of the business, there will only be 2 types of cakes offered and 1 type
of cupcake, as to minimize production exhaustion. The other types of pastries will be offered
in the next week. But depending on the sales and demand of the products offered, if it reaches
below the target market, it will be replaced with a different type of cake/cupcake. This will
identify what product has high demand and ensure that the target market is reached in order
to maximize profits. In addition to the pastries offered, three types of beverages are offered to
pair up with the given products. This can further satisfy the customers.
The business is also open to the idea of accepting pre-orders within or outside the
target market.
Price Strategy
Production Selling
Product Yield Price/piece Mark Up
Cost Price
Carrot Cake ₱850.65 36 ₱23.63 ₱1.37 ₱25.00
Moist Chocolate Cake ₱ 856.86 36 ₱23.80 ₱1.20 ₱25.00
Chocolate Swiss Roll ₱951.54 36 ₱26.43 ₱3.57 ₱30.00
Red Velvet Cupcake ₱549.03 36 ₱15.25 ₱4.75 ₱20.00
Vanilla Cupcake ₱708.30 36 ₱19.68 ₱0.32 ₱20.00
Marble Cake ₱864.27 30 ₱28.81 ₱1.19 ₱30.00
Fruit Juice ₱260.64 40 ₱6.52 ₱3.48 ₱10.00
Vanilla Iced Coffee ₱555.80 40 ₱13.90 ₱1.10 ₱15.00
Promotion Strategy
The business is located near the senior high canteen, and is already a known place for
the people inside the target market, so there will be no need to promote inside the school
premises to minimize cost but the organization will also be promoting through the use of
social media platforms such as Facebook and Instagram pages as a way of promoting our said
business. Posters and tarpaulin will be utilized to promote the business outside the school
Prospective Buyers
For the start-up of the business, the primary customers will be the senior high school
students, teachers and staff who are nearby the Senior-High premises. The total population of
the Senior High School, including the students and staff, is 1472 people. However the
business will only get a percentage from the total population. Specifically, the business is
Production Cycle
Carrot Cake is a moist cake containing grated carrot and typically topped with butter cream
Ingredients Procedure
3 pieces of egg 1. In a medium bowl, combine grated carrots and
¾ cup buttermilk brown sugar. Set aside for 60 minutes, then stir
¾ cup vegetable oil in raisins.
1 ½ cup white sugar 2. Preheat oven to 350 degrees F (175 degrees C).
2 teaspoon vanilla extract Grease and flour two 10 inch cake pans.
2 teaspoon baking soda 3. In a large bowl, beat eggs until light. Gradually
2 cups shredded carrots beat in the white sugar, oil and vanilla. Stir in the
1 cup flaked coconut pineapple. Combine the flour, baking soda, salt
1 can crushed pineapple and cinnamon, stir into the wet mixture until
8 ounces pineapple juice absorbed. Finally stir in the carrot mixture and
1 cup chopped peanuts the walnuts. Pour evenly into the prepared pans.
2 teaspoon ground cinnamon 4. Bake for 45 to 50 minutes in the preheated oven,
¼ teaspoon salt until cake tests done with a toothpick. Cool for
2 cups all-purpose flour 10 minutes before removing from pan. When
For the Cream Cheese Filling: completely cooled, frost with cream cheese
½ cup butter frosting.
1 cup cream cheese
1 teaspoon vanilla extract
½ kilograms confectioner sugar
Vanilla Cupcake is perfect way to celebrate any occasion, be it a birthday, graduation or even
just a rainy day. It is simply a cupcake with a vanilla flavour. (Recipe for 12 cupcakes)
Ingredients Procedure
1 2/3 cups of all-purpose flour 1. Preheat oven to 350F. Line a 12-count muffin
1 cup white sugar pan with cupcake liners. Line a second muffin
¼ teaspoon baking powder pan with 2 liners (this recipe will make 14
¾ cup butter cupcakes). Set aside.
3 pieces egg 2. In a large bowl, whisk together the flour, baking
3 teaspoon vanilla extract powder, and salt. Set aside.
½ cup sour cream
3. In the bowl of a stand mixer fitted with the
½ cup milk
paddle attachment (or in a large mixing bowl
For the Icing:
using a hand-held mixer), beat the butter and
½ cup butter
sugar until light and fluffy. Beat in the eggs one
½ cup lard
at a time, then the vanilla. Add in the sour cream
4 cups confectioner sugar
and mix until fully combined.
2-3 tablespoon of all-purpose
cream 4. Slowly add the dry ingredients to the wet
1 teaspoon vanilla extract ingredients and mix until just combined, making
sure not to over mix the batter.
5. Scoop the batter into the cupcake liners, filling
them a little over half way full. You should end
up with exactly 14 cupcakes.
6. Bake in separate batches at 350F for 18-22
minutes or until a wooden toothpick inserted
into the center of the cupcake comes out clean.
7. Remove from the oven and allow to cool for a
couple of minutes. Remove all of the cupcakes
from the pan and transfer to a wire rack to cool
completely.
with a little tang from the buttermilk. They are perfectly moist and topped with cream cheese
Ingredients Procedure
2 1/2 cups all-purpose flour 1. Preheat the oven to 350 degrees F and line a
1 1/3 cups granulated sugar cupcake pan with papers .
2 tablespoons unsweetened cocoa 2. Place the flour, sugar, cocoa, baking soda, and
powder salt in a large bowl and whisk to combine.
1 teaspoon baking soda 3. Place the buttermilk, oil, egg whites, food
1 teaspoon kosher salt coloring , vinegar, and vanilla in a large
1 1/2 cups buttermilk measuring cup, and stir together.
1 cup oil 4. Pour the liquid ingredients into the dry, and
2 egg whites mix on low speed until smooth (about 90
1 tablespoon red food coloring seconds to 2 minutes).
1 teaspoon white vinegar 5. Fill the cupcake papers about 2/3 full with
1 teaspoon vanilla extract batter.
6. Bake for 16-20 minutes, or until a toothpick
inserted in the thickest part of a cupcake
comes out clean or with a few moist crumbs.
7. Cool completely, then top with cream cheese
frosting
Moist Chocolate Cake is a cake made with chocolate or cocoa. The ingredients are put into
a bowl and mixed together; then the mixed ingredients are put into a cake tin and put in
an oven until it is fully cooked. Then the cake is taken out of the oven and placed on a
cooling stand. If the cake maker wants to, they can ice the cake, when it has cooled down, by
spreading thick icing on it. Chocolate cakes are a sold in shops as well as made at home.
They are a sweet food and should not be eaten all the time, which would be unhealthy.
Chocolate Swiss Roll is a rich, chocolaty and decadent dessert, a rewarding treat for
chocolate lovers. A chocolate sponge cake is filled with a chocolate mousse filling and
drizzled with chocolate ganache on top. It is simply heavenly delicious. (Recipe is for 6
Ingredients Procedures
2 cups (230g) cake 1. Sift the cake flour, baking powder, and salt together in a large
flour bowl. Set aside.
2. Beat the butter on high speed in a large bowl until smooth and
2 teaspoons baking creamy, about 1 minute. Add the granulated and brown sugars
powder and beat on high speed for 3-4 minutes until creamed. Add the
eggs then the egg yolks one at a time, then add the vanilla extract.
1/2 teaspoon salt Beat on medium-high speed until combined. Scrape down the
sides and up the bottom of the bowl as needed. Add the dry
1 cup (230g; 2 sticks) ingredients in 3 additions, alternating with the buttermilk and
unsalted butter, mixing each addition just until incorporated. The batter will be
softened to room slightly thick.
temperature 3. Remove 1 cup of yellow batter and pour into a medium bowl.
Melt 4 ounces of chocolate in the microwave, stopping and
3/4 cup (150g)
stirring every 20 seconds until completely smooth. Pour
granulated sugar
chocolate into the 1 cup of yellow batter you set aside and stir
until combined.
1/2 cup (100g) tightly
4. Pour an even layer of the yellow batter into each cake pan. Spoon
packed light brown
chocolate batter on top, as shown in the photo above. Pour
sugar
remaining yellow batter on top of the chocolate. Using a knife,
2 large Egg, at room swirl the two batters together.
temperature 5. Bake the layers for 22-27 minutes, or until a toothpick inserted
into the center of one cake comes out clean. Mine usually take 24
4 large Egg yolks, at minutes. During bake time, loosely cover the cakes with
room temperature aluminum foil if you find the tops are browning too quickly.
Remove cakes from the oven and allow to cool completely in the
1 Tablespoon (15ml) pans set on a wire rack.
pure vanilla extract 6. Beat the butter on high speed in a large bowl until smooth and
creamy, about 1 minute. Add confectioners' sugar, cocoa powder,
2/3 cup (160ml) salt, vanilla, and cream with the mixer running on low. Once
buttermilk, at room added, increase to high speed and beat for 3 full minutes. Add 1-
temperature 2 more Tablespoons confectioners' sugar if frosting is too thin or
1-2 more Tablespoons of cream if frosting is too thick. Taste the
4 ounces (113g) frosting and add a pinch more salt if it's too sweet.
bittersweet or semi- 7. Level cakes to create a flat surface. Place 1 cake layer on a cake
sweet chocolate, stand or large serving plate. Evenly spread about 3/4 cup frosting
coarsely chopped on top. Top with 2nd cake and spread the remaining frosting all
over the sides and top.
Fruit Juice is a drink made from the extraction or pressing of the natural liquid contained
in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other
biological food sources, such as meat or seafood, such as clam juice. Juice is commonly
Ingredients Procedures
Vanilla Iced Coffee is made out of Ice, Milk, and Brewed Espresso Vanilla Syrup.
Classic vanilla syrup mixed perfectly with rich espresso and creamy milk, the Iced
Ingredients Procedures
2.6 g of strong coffee (Nescafe 1. Put 2.6 grams of strong coffee, 2 tbs. of
classic) Evaporated Milk, 1 g of sugar into the cup.
2 tbs. of Evaporated Milk 2. Pour a little hot water just enough to melt and
1 g of Brown Sugar mix the ingredients. Then add put the ice and
½ tsp. Vanilla extract water into the cup.
Ice ¼ piece 3. Lastly put the Vanilla extract then mix again.
Plant/Workplace
The business will be located in the E.S.N.C.H.S Business Center near the
Senior High School buildings, just beside the Senior High Canteen. It faces the School oval
and is in the path to the Campus Main of the School. It has two windows in the front and
back of the building, and a side window. There is a front door and a side door. The center will
be divided into three main parts. The dining area, the bakeshop area, and the Computer
services area (which is another entity/business). The dining area occupies half of the center
and has four tables with four chairs each. The other half will be split into two. The front side
will be occupied by the bakeshop. There will be a 3 by 1/2 shelf which is 3ft by height. It will
serve as a counter top and a display rack for the goods will be put on top of the shelf. A small
table with a chair will be just right behind the shelf to serve as office/cashier table for the
business.
Attachment:
Raw Materials
Vanilla Cupcake
Carrot Cake
For the start-up of the business, the purchase and acquisition of equipment,
services.
Personnel
The grade 12 Cookery class together with their Manager/Teacher will be producing
two cakes with different flavors each and 36 cupcakes daily. Since the 12 Cookery Class will
Having a business requires safety and health measures to ensure the well-being of
both the staff and customers. Since the business is food based, specifically pastries, there will
team will be provided hair nets, disposable gloves, and mittens/pot holder. Workers will be
assigned clean the working place. The business will also have a first aid kit, as any business
The business will be divided into three departments under a general manager. The
The Production Team are the ones in charge on providing the ingredients and creation
of the products to be sold. They handle daily production of the goods for sale.
The Marketing Team are in charge in promoting the business. They will handle in
The Finance Team oversee the financial jobs, such as cashiering and bookkeeping,
There will be a direct laborer hired in vending the products since the students and teachers
will be attending classes and will not be able to serve customers the whole day.
Organizational Structure
General
Manager
Assigned Cookery advisor
Production Finance
Marketing Leader Hired Workers
Manager Supervisor
Assigned Teacher Assigned Student Assigned ABM Handler
There are only two jobs in production, ones who provide and buy the ingredients and
the ones who create the products. Workers will be mainly assigned in producing the product,
since this will require more manpower than the ones who will buy the ingredients.
TVL: Cookery in which they already have the specific skill and knowledge needed in
Carrot Cake
Ingredients Unit Size Unit Cost (Pesos) Quantity used Actual Cost
All-purpose Flour 800 ₱ 100.00 420 ₱ 52.50
Brown Sugar 1000 ₱ 60.00 500 ₱ 30.00
Ricoa Cocoa Powder 160 ₱ 95.00 180 ₱ 106.88
Baking soda 454 ₱ 70.00 8 ₱ 1.23
Fine Salt 250 ₱ 10.00 4 ₱ 0.16
Egg 1 ₱ 8.00 2 ₱ 16.00
Buttermilk 370 ₱ 60.00 200 ₱ 32.43
Butter 225 ₱ 60.00 100 ₱ 26.67
Vanilla Extract 20 ₱ 40.00 5 ₱ 10.00
Instant Coffee 20 ₱ 30.00 10 ₱ 15.00
Total: ₱ 533.00 ₱ 290.87
Fruit Juice
Quantity Actual
Ingredients Quantity Unit Price Servings price/serving
Used Cost
Eight O’clock 1 ₱16.50 7 ₱115.50 20 ₱5.78
Water 18000 ₱25.00 240 ₱0.33 20 ₱0.02
Cup 50 ₱35.00 20 ₱14.00 20 ₱0.70
Ice 1 ₱3.00 0.33 ₱0.99 20 ₱0.05
Total: ₱79.50 ₱130.82 ₱6.54
Total ₱8,400.00
The production team is consist of grade 12 Cookery students that have the skills and
knowledge needed to produce baked-goods for the business. Basically, there is no need for
2. Marketing Cost
No Marketing expenses are to be excessed at start up as the business will rely on its
marketing strategies are being thought up, but will be decided if necessary depending
3. Utilities
Scrub pad 5 11 55
Sponge set of 3 1 95 95
Total: 420
4. Transportation
Purchasing of ingredients will be done once a week and will be allotted for two
people only.
Total ₱ 126,652.00
E. Pre Operating Costs
i. Cost of Trainings
Training is no longer required, as the students already have the prior knowledge and
proper skills in performing the tasks from their curriculum. There will be no expense
for trainings.
ii. Licenses/Permits
The business is under the umbrella association of the school in which any permits or
FUNDING SOURCE
TOTAL
Item DOL Proponent Other
COST Beneficiaries
E /Org s
1. Land -
2. Building -
3. Working Capital ₱ 215,063.30 100%
Raw Materials 64,135.30 100%
Labor 5,600.00 100%
Equipment 126,652 100%
Overhead/ 0.00 100%
Administrative Cost
o Rent 18,000.00
o Marketing -
Income Statement
Marketing Cost - - -
Cash Outflows
(Expenditures)
Purchase of Tools and 126,652 - -
Equipment
Payroll 67,200.00 67,200.00 67,200.00
Administration Cost - - -
Marketing - - -
ASSETS
Current Assets
LIABILITIES AND
EQUITY
Current Liabilities - - -
Total Liabilities - - -
Less: Drawings
Net Capital