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TQF 3
COURSE SPECIFICATION

Name of Institution Muban Chom Bueng Rajabhat University

Faculty Humanities and Social Sciences
Program Business English

Section 1
General Information
1.Course code and course title: MBE63705 – Speaking English in
Official and Social Events

2.Number of credit: 3 Credits (2-2-5)

3.Curriculum: Bachelor’s Degree

Category of the courses
 General Education
 Specific course: Compulsory
 Specific course: Elective
 Free elective course

4.Course coordinators and Lecturers: Arnold M. Celemin

st
5.Academic Year: 2023 Semester: 1 Semester
Year levels of students and their major: 4th Year Modern
Business English

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6.Requisites (if any)

 Pre-requisite is ................................
 Co-requisite is ................................

7.Venue of study
rd
 Language Center: Language Center, 3 Floor, Training Room 4
 Main Building: Room ….

8.Last updated of the course details

Date: N/A Month: N/A Year: N/A

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Section 2
Purposes and Objectives

1. Purposes of the course

The course aims at making the students acquire an in-depth
knowledge about the specialized field of "event management" and
to become familiar with management techniques and strategies
required for successful planning, promotion, implementation and
evaluation of special events.

2.Behavioral objectives of the course

After studying this course, the learners will be able:

1. (K) to be fully exposed with the roles and responsibilities of

people involved in planning and delivering of events

2. (P) to be exposed to various forms, structures and processes of

organizing successful events

3. (A) to be able to acquire English skills and confidence to

communicate in a formal settings at an advance level.
Section 3
Course Management and Delivery

1.Course Description

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develop public speaking at ceremonial and social events.

Students will learn stress reduction techniques, speaking
Emphasis on presentation skills, memory training for speaking at
parties, speaking as a host award speech admiration, thanking
the guest using humor to encourage continuous listening,
throughout the practice of speaking politely to be straight to the
point and how to pause while speaking

Number of hours per semester

Lecture Practice Self-study Field
(hours/ (hours/ (hours/ trip/Internship
semester) semester) semester) (hours/
semester)
30 hours 30 hours 75 hours

2.Hours per week for academic advice and guidance to

individuals/consultation hours
 3 Hours Course Studying
 Extra Hours for Activity Checking

Section 4
Development of the Students’ Learning Outcome
Curriculum Mapping
 Main responsibility  Second responsibility

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5.
4. Numerically
Interperso analytical,
2. 3.
1. Moral and nal skills communicati
Knowledg Intellectu
Subject Ethics and on and
e al skills
responsibil information
ities technology
skills
1 2 3 4 1 2 3 1 2 3 1 2 3 1 2 3 4
ENGLISH 
IN MASS                
MEDIA

The outcomes of learning in each aspect to develop

the students
Details of
Expected Teaching Evaluation
Learning
Outcome Methods* Methods*
Outcome

1. Moral 1. Having an RELEVANT TO THE 1. Mark the

and Ethics honesty COURSE: students
behavior as a 1. Introduce according to
good person the Ethical issues their behavior
and professional concerning shown in class
ethics. organizing events. and give an
overall
2. Teach the assessment
discipline on how based on their
to leave a positive performance

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Details of
Expected Teaching Evaluation
Learning
Outcome Methods* Methods*
Outcome
impact and which convey
competently face either positive or
and counter negative impact
negative feedbacks to the audience.
from the audiences
by analyzing the
situation effectively
and intelligently
and formulate
courses of actions
applicable to the
situation.

2. Knowled 1. Having 1. Assess based

1. Clearly explain
ge knowledge in on the
and describe the
Business English knowledge
different types of
which is needed gained through
events (definition,
for field training submitting or
benefits, and
and work showing their
process of
output.
organizing each
event)

3. Teach the
techniques needed
to organize a
successful event.

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Details of
Expected Teaching Evaluation
Learning
Outcome Methods* Methods*
Outcome

4. Explore a
variety of ways to
connect to different
audiences and how
to communicate
effectively using the
proper speaking
style.

3. Intellect 1. Be able to 1. The students 1. Assess them

ual skills apply both need to gain by giving exams
theoretical and background and exercises to
practical knowledge about measure their
knowledge official and social comprehension.
appropriately in events. They will be
real situations engaged through a
lot of learning
exercises to
effectively
remember the
lesson and apply it
appropriately in the
hands-on training.

4. Interper 1. Be able to be 1. Engage the 1. Assess them

sonal skills students more on by giving them
both a good

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Details of
Expected Teaching Evaluation
Learning
Outcome Methods* Methods*
Outcome
and leader and a speaking activities group or pair
responsibilit follower such delivering exercises where
speech confidently,
ies the lecturer can
responding to
monitor if group
questions and
conversations members are
thought- fully, doing their
appropriate body responsibilities
language such as and group mates
facial expressions,
are working
posture, voice,
accordingly.
gesture, etc., to
enhance verbal and
non-verbal
communication
through mediums
specifically tailored
for the said skill.

2. Establishing
conversation to
demonstrate
interest and
instantaneously
draw the student’s
attention into your
desire to listen like
initiating through
open and closed
questions.

3. Being involved to

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Details of
Expected Teaching Evaluation
Learning
Outcome Methods* Methods*
Outcome
everyday
happenings by
talking about the
latest trends and
events both
internally and
externally and daily
experiences to
promote social
awareness.

5. Numeric 1. Be able to 1. Teach them a lot 1. Assess them

ally listen, speak, of ways of gathering based on the
analytical, read and write data and creating output they will
communica effectively in innovative tools for submit which is
tion and English connecting people created through
information using modern the incorporation
technology technology. of information
skills technology and
analytical skills
to polish and
check
appropriately
their final work.

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Section 5
Lesson Plan and Evaluation Plan

1.Lesson Plan
Hr Teaching & learning activities/ Instru
Week Topic
s. teaching materials ctor

 Orchestrate a positive
impression by giving a
welcoming introduction.
 Explain the rules and regulations T.
1 Course Introduction 4 in the class. Arnol
 Explain the subject and the d
topics to be discussed in the
future.
 Explain the grading system.

T.
Introduction to Event  Explain the definition,
2 4 Arnol
Management objectives, benefits, structure,
d
etc.

T.
Types of Events &  Explain the categories and types
3 4 Arnol
People Involved of events and the people
d
involved in event organizing

T.
4 Event Planning 4  Explain how to organize events Arnol
d

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Hr Teaching & learning activities/ Instru
Week Topic
s. teaching materials ctor

 Explain how to entertain the

T.
guests and learn the common
5-6 Entertaining Guests 8 Arnol
expressions used to keep the
d
conversation flowing

T.
Basic Qualities of an  Explain the required skills and
7 4 Arnol
Event Person qualities of the people
d
organizing an event

T.
 Explain and show how to host
8-10 Hosting an Event 12 Arnol
an event
d

T.
 Explain how to construct a
11 Receiving Awards 4 Arnol
memorable speech
d

Event Proposal, T.
 Explain how to promote an
12 Marketing and 4 Arnol
event
Promotion d

Event Crisis T.
 Explain the problems and how
13 Management 4 Arnol
to manage an event crisis
d

12 T.
 Organize official events (Group Arnol

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Hr Teaching & learning activities/ Instru
Week Topic
s. teaching materials ctor
14- Event Organizing Activity)
d
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2.Evaluation Plan
Score Proportion
Evaluation
(%)
1 Formative tests / 40
Requirements /
Exercises
2 Midterm exam 20
3 Final exam 30
4 Attendance 5
5 Classroom Behavior 5
Section 6
Teaching Materials and Resources

1.Main Textbooks and Teaching Documents*

TEACHER-MADE MATERIALS ( course book compiled from
various resources )

2.Other Important Teaching Documents/Textbooks and

Information*
.........................................................................................................................
..................................................
.........................................................................................................................
..................................................

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3.Essential Related Websites*

List of online sources will be depending on the lessons
and activities

4.Other Recommended Documents/Suggested Readings

.........................................................................................................................
..................................................
.........................................................................................................................
..................................................

Section 7
Course Evaluation and Improvement

1.Teaching Evaluation
 Students evaluate online.
 Others: ............................................................................................

2.Teaching Improvement
 Improved teaching by
- Exploring more teaching styles that will fit the lesson.
 Improved teaching media by
- Incorporating technology to supply more information
to students and exploring the latest trends to innovate
the styles and techniques of connecting to the public.

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 Improved evaluation methods by

- Re-assessing all criteria depending on level of difficulty
of the task assigned.
 Others: ............................................................................................

3.Verification of Students’ Learning Achievement

 Review students’ scores/grades/other related documents by
the Program.
 Re-examine students’ learning outcomes by the Faculty’s
verification committee.
 Others: ............................................................................................

4.Revision and Improvement Plan of the Course

 Arrange meetings/seminars for the lecturers to review and
improve the course
 Improve the course annually following all evaluation results

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Appendix ภาคผนวก
Teaching Methods วิธีสอน
1. Tutorial group
2. การระดมสมอง (Brain storming)
3. การฝึ กแสดงออกทางพฤติกรรม
4. การศึกษาดูงาน
5. การศึกษาค้น คว้าโดยอิสระ (Independent study)
6. การเรียนรู้ด้วยการนำตนเอง (Self-directed learning)
7. การสอนโดยใช้โครงงาน (Project-based instruction)
8. การเรียนรูจากบุคคลต้น แบบ/ปราชญ์
9. การเรียนการสอนแบบจุลภาค (Micro teaching)
10. การนิเทศการปฏิบัติการวิชาชีพ (Supervision)
11. การเรียนรู้แบบร่วมมือ (Cooperative learning)
12. การฝึ กปฏิบัติ (Practice)
13. การฝึ กงาน (รวมถึง การฝึ กสอน)
14. การสอนโดยใช้วิจัยเป็ นฐาน (Research-based instruction)
15. การสอนโดยใช้ปัญหาเป็ นฐาน (Problem-based instruction)
16. การสะท้อนความคิด (Reflective thinking)
17. การสอนแบบสืบวนสอบสวน (Inquiry-based instruction)
18. การสอนโดยใช้การอุปนัย (Inductive)
19. การใช้กรณีศึกษา (Case Study)
20. การแสดงบทบาทสมมติ (Role Playing)
21. การใช้สถานการณ์จำลอง (Simulation)
22. การแสดงละคร (Dramatization)
23. การสาธิต (Demonstration)
24. การสอนแบบศูนย์การเรียน (Learning Center)

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25. การใช้เกม (Game)

26. การทดลอง (Experiment)
27. การศึกษาภาคสนาม (Field Trip)
28. การสอนแบบสัมมนา (Seminar)
29. การสอนโดยใช้การนิรนัย (Deductive)
30. การบรรยาย
31. การอภิปราย
32. อื่นๆ ระบุ.............

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Evaluation Methods วิธีการวัดผล

1. การสังเกตพฤติกรรม
2. การนำเสนองาน
3. การเข้าชัน
้ เรียน
4. การประเมินกระบวนการทำงาน/บทบาทในการทำกิจกรรม
5. การสอบข้อเขียน
6. การสอบปากเปล่า
7. การสอบภาคปฏิบัติ (Performance Test)
8. การประเมินจากแบบฝึ กหัดหรือการบ้าน
9. การประเมินจากการทำรายงาน
10. การประเมินจากการทำโครงงาน
11. การประเมินแฟ้ มพัฒนางาน (Portfolio) / อนุทิน (diary, journal)
12. การประเมินจากการปฏิบัติจริง (Authentic Task)
13. การประเมินการวิพากษ์/การนำเสนอผลงาน
14. การประเมินจากการสะท้อนผลการทำงานร่วมกัน
15. การประเมินจากการรายงานตนเอง (Self-report)
16. การประเมินแบบ 360 องศา
17. การประเมินโดยเพื่อน (Peer assessment)
18. วิธีอ่ น
ื ๆ ระบุ.................

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