ASSESSMENT:

ACTIVITY 1

I. Scramble Word (5points)

SSBSINEU OFLIORPTO -BUSINESS PORTFOLIO

TOINGINOSIP -POSITIONING

VLAEU NAIHC -CHAIN VALUE

TRASETGIC NNNGILAP -STRATEGIC PLANNING

KMARENIGT OCNTORL -MARKETING CONTROL

II. Essay: 2-3 sentences.

1. Why is it important to have a strategic planning in a company?

-It is important for a company to have strategic planning because there are benefits that it provide that
impacts the company positively. One significant benefit of strategic planning is that it creates a single,
forward-focused vision that can align your company and its shareholders. By making everyone aware of
your company’s goals, how and why those goals were chosen, and what they can do to help reach them,
you can create an increased sense of responsibility throughout your organization. Next is, it draws
attention to biases and flaws in reasoning. The decisions you make come with inherent bias. Taking part
in the strategic planning process forces you to examine and explain why you’re making each decision
and back it up with data, projections, or case studies, thus combatting your cognitive biases. Lastly,
having a strategic plan in place can enable you to track progress toward goals. When each department
and team understands your company’s larger strategy, their progress can directly impact it’s success,
creating a top-down approach to tracking key performance indicators.

2. What is the importance of business portfolio?

- The analysis of the business portfolio helps a company to decide to whether its businesses should
receive more or less investment. Further the portfolio also helps to determine and develop growth
strategies for introducing new products and earning new businesses. Also, Product portfolios are an
important element of financial analysis because they provide context and granularity to a firm and its
primary operations. Investors can distinguish between long-term value stocks and short-term growth
opportunities.

3. Is it wise for Facebook to give away its technologies for free? Why or why

not?

-Facebook has been built around single-minded goal of connecting everyone in the world and giving
them tools they need “to share anything and everything in a natural way”. So, when Facebook’s mission
would have been making money, giving away technologies for free seems to be a bad plan. But when
Facebook’s focus is about building user base and treating it’s core social media products as works in
process, freely giving away technologies could have some advantages. With these technologies, it
becomes more easy for people to share everything they want. More people see it, and then there will be
more advertisement. The benefit they get from extra viewers, will increase revenue.

4. Is Facebook’s mission statement market oriented? Explain

-The mission statement of Facebook is: “to give people the power to share and make the world more
open and connected.” This statement is not market oriented. Facebook is not simply focusing one
particular market. Instead, they would like to be as big as possible and reach as many people as possible.
Market-oriented: a mission statement which is focus on satisfying customer needs. If the statement is
focused on one particular market and focused on the basic human need of connecting and sharing, then
the statement is market-oriented.