Instructions

Let's start from the fact that Amazon is a company that was created for electronic

commerce and Facebook is a social network, which today is being used for online sales but it is

not its principle, although it is of great help for informal sales.

Although the market today is expanding, and this has led stores to join the trends of

expanding their portfolio of services, Amazon has not lost its essence and focuses on giving

Constant boost to your business approach. Facebook on the other hand, began as a social

network that only provided a form of entertainment, seeking to be a network of friends, which

was a revolution from its inception, but that was not left alone with that, but little by little it has

covered other fields, which gives it a scope, in this case online sales.

Amazon advantages:

● It has a great diversity of businesses and products that customers can access at any time

and time of day.

● Exclusivity, products that can only be obtained with amazon as in its Amazon Prime line

of business.

● Due to its express distribution design, it offers sellers a wide range of logistics solutions,

such as packaging, storage and distribution.

● For its sellers, it has a number of offers and discounts on e-store products.

● It always has product availability, something that consumers know, since in a single

marketplace they can cover the majority of their consumer needs.

 ● Provides security when buying products through its online store, guaranteeing timely

delivery and in good condition of the purchase.

Amazon Disadvantages:

● It is a market with a high level of competition.

● It is an easy market model to imitate, an example is that Facebook already sells products,

of course not with the logistics that Amazon manages.

● There are products that, because they are imported, their price is higher than in a local

store.

● The selling companies do not have access to the customers who buy their products, so

they cannot generate loyalty.

● It has a logistics system that allows entrepreneurs and large companies to sell their

products through its Marketplace with competitive prices

● Amazon allows you to sell premium products (refurbished and pre-owned) to millions of

Amazon customers around the world and include shipping costs.

● When it comes to buying clothes, you can't see or measure the garment until the order is

received.

● The value of the products includes shipping costs, that is, you should not pay additionally

to obtain them, regardless of the destination and in record time.

Facebook advantages:

- It is a platform where, in addition to meeting people, it is also a business opportunity for

users.
 - Is a platform that provides open opportunities for its users, where you can market your

business or find employment.

- Contact with personnel around the world can be made in seconds.

- Allows you to create surveys on various topics to obtain personal opinions or in reference

to a company.

- Offers the option to display the products as advertisements to all users who are

accommodated by what is offered in the online store.

Facebook Disadvantages:

- Cyberstalking

- It can be very informal, when buying something it can be theft.

- Information can be falsified

- Data theft can occur, and false profiles for deception, the identities of the users are not

true.

- Taking into account that it is a social network, it can generate addiction to being in it.

- When it comes to buying clothes, you can't see or measure the garment until the order is

received.

- It depends on the seller whether or not the shipping costs are assumed, and there are

also places where they do not carry the packages, even if they are within the country.

Major online challenges faced by the companies in the past 10 years:

Amazon

- The company's profit and sales for the third quarter were well below Wall Street

projections. A rare failure for Amazon that sent its shares down about 3% in stock

trading.
 - In 2021 it was affected by a shortage in supplies and a lack of personnel to work, this

affected the availability of products in online sales.

Facebook

- In 2022, when it was 18 years old after its foundation, it reported a loss of one million

users as a result of this, it’s extremely low stock market value. The other digital platforms

gained more strength.

- It has had several lawsuits for data theft, accusations of plagiarism, accusations of false

news, sanctions and fines from the European Union and the US.

Amazon development

Amazon develops e-commerce as a sales channel, connecting sellers and buyers from all

over the world, where users can find all kinds of products and services.

Marketplace, it links millions of companies and manages an efficient logistics process.

Affiliate marketing, which generates a commission between 3 and 10%.

creates demand for products that are not readily available at low prices

Facebook development

Facebook uses social commerce, you can sell products and services through Facebook,

this is the main social network.

Marketplace where people can buy and sell, it should be noted that the logistics are done

by each company.
Table 1. Comparative Table
 Conclusions

Amazon operates one of the best e-commerce platforms because it offers a wide

range of global products including computing, storage, database, analytics, networking,

mobile, developer tools, management tools, internet of things, security and enterprise

applications.

Amazon's business model is sustainable because of its focus on customer

orientation and cost-competitiveness in the distribution of goods that lead to great

opportunities for growth and development at a global level.

The use of social platforms and online sales is not only good for business, it is

also good for people, online born businesses share the benefits of their sales directly with

customers and at the same time increase the growth of their budget.

Facebook, as one of the most important social networks, has a multiplying effect,

since communication is based on the dissemination of information through the

information through the participation of users, which can contribute to translate into

company sales. to translate into sales for the company.

Thus, one of the main aspects to be aspects to be concluded regarding Facebook is

that it consolidates multichannel marketing.

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