IS231 E-Commerce – Week #1 Assignment

Grantham University

4/12/20

Eight Unique Features of E-Commerce Technologies

Amazon Eight Unique Features of E-Commerce Technologies

Amazon is a multinational company with its headquarters in Seattle, WA. Even though some

would think Amazon is just a technology company, it is considered a retailer (Pr Newswire Us.

05/19/2014. (2014)). E-commerce 2018: business, technology, society. Amazon focuses on

different industries like cloud computing, E-commerce, digital distribution, grocery store,

artificial intelligence, and some others. E-Commerce Companies like Amazon, deals with the

major types of E-Commerce operation such as C2C, B2B, B2C, and C2B. Amazon E-commerce

model of operation focus in B2C and B2B market relationship of E-Commerce. Amazon

addresses the eight unique features of e-commerce technologies.

Ubiquity

Amazon is available just about from everything from your phone, tablet, pc, etc, from anywhere

in the world. You can be on the bus and go shopping on Amazon or even at the airport waiting

for your flight and be able to get on amazon. By implementing ubiquity amazon lowers the

cognitive energy (Laudon, K. C., & Guerccio Traver, C. (2017).

Global Reach

Amazon address global reach. Taking advantage of different platforms throughout the internet

Amazon reaches multiple nations, making its name to be known globally.

Universal Standard

Amazon delivers the same standard of product to everyone worldwide. Quality is very important

to keep consumers satisfied. Amazon accomplishes this well by having Global reach; The
internet is a global feature which allows the e-commerce market place to have a global reach and

surpass national boundaries.

Richness

Amazon uses the richness feature in multiple ways for example, sending advertisements via

email or promotional ads through Facebook. Also, Amazon uses IA to make the information

narrower and more direct to a specific user.

Interactivity

Amazon is a great example of interactivity. They provide great feedback on products which

helps customers decide better if they want to buy something or not. Costumers can use the

customer review section to read others customers reviews and decide whether that product would

be a good fit for their needs. In addition, an interactive chat feature with the users’ needs and

claims would be a great idea. Unfortunately, Amazon has not yet implemented this feature.

Information Density

Amazon uses information density in a way that the customers can better decide which

manufacturer to buy a product from by comparing prices. Amazon allows you to access

manufacturers and delivery services information, helping customers to decide which product
would be more convenient for them. This feature allows users to save time on browsing the

internet to compare and contrast manufacturers price.

Personalization/ Customization

Through Personalization/customization Amazon allows its customer to customize their items.

This is an important feature because it’s very specific to a particular user making the item exact

as user wants. For example, on certain products you can select a fabric pattern, color, and even

add a name to it.

Social Technology

Social technology is very important for E-commerce companies and Amazon makes well use of

this. Amazon uses almost every social media platform for example, Facebook, Instagram,

Twitter, Pinterest and many more to reach people from all ages.
 References

Pr Newswire Us. 05/19/2014. (2014). Retrieved from

http://web.a.ebscohost.com/ehost/detail/detail?vid=9&sid=b1424ae4-0693-4615-aa3d-

0e4d1ce6de45@sessionmgr4006&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ==#AN=201405

190930PR.NEWS.USPR.CG30413&db=bwh

Laudon, K. C., & Guerccio Traver, C. (2017). E-commerce 2018: business, technology, society.