Humans prefer to get their tasks done in ways that take the least effort possible even if it

would take longer time. Consequently, companies noticed this notion and started to utilize it in
their own business. Therefore, many products and services came out that focus not only on
quality, but also the convenience to obtain. As a result, people, naturally, liked the companies'
new direction, and inevitably, these products and service were, and still, in high demand. Many
companies, that prioritize customers' convenience, appeared on the field, and even were ranked
among the top. Amazon is one of these innovative companies that focus on " convenience"
concept. Amazon is an e-market that anyone can access it through internet and purchase
whichever item he desired. Investing in Amazon has been a controversial topic that people have
talked about, some opposes because it depends heavily on shipping companies, while others see
potential to gain a huge profit from it. Investors should invest in Amazon because it is
monopolizing the e-commerce, and people cannot abandon its technologies in smart home, as
well as the full-fledged plan that Amazon has to electrify its transportation.
A major reason why investors should invest in Amazon is that it is monopolizing the e-
market. Online market contributes to a tremendous percentage in global total sales. Therefore,
investors should not neglect this aspect of market. Amazon, owing to its popularity, is the first
place for the most people to search for their items. Tedder (2022) states that in every four online
purchasing processes, at least one of them is from Amazon, which is the double ratio of its
nearest rival, Walmart. This means that a considerable number of people are preferring Amazon
over any other online retailer. Moreover, Amazon initiated plans to expand its branches in order
to spread its brand internationally. This is what most of its competitor haven't done. As a result.
Statista (2021) illustrated that Amazon has led the e-commerce shares that if its two biggest rival
shares combined, they wouldn't reach a third of what Amazon possesses. This means that its
expansion plan has succeeded and moreover, it is now a well-known retailer across the globe that
it doesn't depend on specific regional market.
Another fundamental reason why investors should invest in Amazon is that consumers
can not abandon its technologies in smart home. Recently, smart home market has witnessed a
steep increment in its growth. Therefore, smart home market should be focused on more by
investors as there is a great potential to gain profit from it. Tarasov (2022) states that the smart
home market in United States was valued at no less than $100 billion in 2021. This is higher by a
one fifth compared to the year before. This tells us that the smart home market hasn't reached its
peak yet and it will keep growing further. Amazon is leading this market owing to technologies it
has. alexa for example. Voice Assistant which receives orders from the user and implement
immediately using voice only. Moreover, according to Sriram (2022), Amazon, in order to
stabilize its improvement in smart homes technologies, they have acquired iRobot in a deal that
costed them over $1.5 billion. This indicates that Amazon is willing to extend its dominance in
this market by collaborate, invest, or acquire companies.
To conclude, investors should invest in Amazon owing to its dominance in e-market, and
also because its advanced invention are irreplaceable for the normal consumer. One implication
is that, unlike many other companies, investing in Amazon is not that risky at all, earning profit
is almost guaranteed, and this is probably because Amazon doesn't make a move or launching
new product unless they are confident about its succession. Also, amazon is most likely willing
to maintains its dominance, and in order to achieve that, it will be forced to offer more service or
product, and there's a really high chance for these products to be popular among consumers, and
this will boost the chances of earning profits. Investors should monitor Amazon stocks to buy
them at best price, especially that Amazon are facing difficulties after the pandemic, but a great
company like Amazon all definitely gets over it. If Amazon attracted more investors, it would
recover at instant and furthermore, will be able to achieve some progression.