Cristallo Motorbikes:

A Business Analysis Report

(Or something more impactful)

By

Author(s)… (student number – no names)

date

University of Stirling MANP001 – Assignment 1 Business Analytics

Executive Summary
<< Insert here your executive summary… one page… max

This is usually a one-page abstract of the entire report, and may be all that a busy business executive reads.

It should:

• explain the terms of reference, the purpose and scope of the report,

• state the key methods and approach used… describe your approach to analysis

• list the main conclusions,

• list the key recommendations.

You usually do this last. It is not the same as the introduction. >>

University of Stirling MANP001 – Assignment 1 Business Analytics

 Contents
1 Introduction............................................................................................................................................................................................ 4

2 Methodology......................................................................................................................................................................................... 4

3 Business Understanding.................................................................................................................................................................... 4

3.1 Business Objectives....................................................................................................................................................................... 4

3.1.1 Current Business Situation................................................................................................................................................. 4

3.1.2 Primary Objectives............................................................................................................................................................... 4

4 Observations with the Company Data......................................................................................................................................... 5

5 Testing the Data................................................................................................................................................................................... 5

5.1 Issue 1: Your Analysis of this Issue using Data........................................................................................................................ 5

5.2 Issue 2: Your Analysis of this Issue using Data........................................................................................................................ 5

5.3 Issue n: Your Analysis of this Issue using Data........................................................................................................................ 5

6 Conclusions and Recommendations for Management......................................................................................................... 6

6.1 Key findings................................................................................................................................................................................... 6

6.2 Recommendations...................................................................................................................................................................... 6

6.3 Suggestions for Further Work................................................................................................................................................ 6

7 References............................................................................................................................................................................................... 6

8 APPENDICES........................................................................................................................................................................................... 7

University of Stirling MANP001 – Assignment 1 Business Analytics

1 Introduction
<<Write in a concise factual style rather than overly descriptive.

First Paragraph:

1. The purpose of the report; name of the commissioner of the report;

2. Type of report … describe the purpose of the report and who it is for.

3. Scope (to identify, to propose, to recommend…) describe what you intend to do

4. Details of the intended readership; name of group (your group) responsible for the investigation.>>

<<Next Paragraph: the rationale/

• Ideally, you want your readers engaged from the first sentence. Make your proposal as purposeful and useful as
possible. This should start out with a hook… such as… “Cristallo is seeing increased orders at the same time it
faces some problems in production…” >>

2 Methodology
<<Briefly describe what analysis techniques you have used in your analysis. (You don’t need to describe how they work,
only what you used). This often includes a diagram of the sequence of activities that form the investigation framework –
link each tool you use to the section number of the outcomes - this provides excellent signposting (report coherence) >>

3 Business Understanding
3.1 Business Objectives
3.1.1 Current Business Situation
<< Use graphics and tables to show you have a grasp of the relevant information that is known about the organization’s
business situation at the beginning of the project. Be concise, but capture what the headline characteristics of the
business are. >>

3.1.2 Primary Objectives

<< Describe the company’s primary objective(s), from a business perspective. Be clear about how the forthcoming
recommendations will need to shape the company. >> << This will have to connect to the Conclusions &
Recommendations>>

University of Stirling MANP001 – Assignment 1 Business Analytics

4 Observations with the Company Data
<< Describe the company activities in general terms >>

<<Address the concerns of the senior management team. Then analyse the data that has been acquired (the
spreadsheet materials). Evaluate whether the data acquired tells a compelling story. Follow the assignment guidance on
what is required. List key issues to explore further based on what you have discovered.

This is a very graphics and table based presentation section with descriptive statistics and short narratives

All graphics and tables to be enumerated and titled. The enumeration should be referred to in the text to explain to the
reader why it is important. You can make internal forward references – eg, this pattern will be further explored in
section x.x >>

5 Testing the Data

5.1 Issue 1: Your Analysis of this Issue using Data
<< Tell the story of the issue and what the data is telling you >>

5.2 Issue 2: Your Analysis of this Issue using Data

<< Tell the story of the issue and what the data is telling you >>

5.3 Issue n: Your Analysis of this Issue using Data

<< Tell the story of the issue and what the data is telling you >>

University of Stirling MANP001 – Assignment 1 Business Analytics

6 Conclusions and Recommendations for
Management
6.1 Key findings
<<What you have discovered, and what is most significant>>

<<With reference to what has been discovered in your analysis, highlight those issues that you believe should be acted
upon.>>

6.2 Recommendations

<< A set of action plans and expected outcomes using the analyses findings. Suggest your best option but leave
management with enough to make informed decisions >>

6.3 Suggestions for Further Work

<< Scope a few ideas for an extended study to improve some aspect of the current analysis – usually led by a list of
limitations of the current study. >>

7 References

<< Only use Harvard Stirling Style for any references: https://libguides.stir.ac.uk/referencing#s-lib-ctab-14774080-3 >>

<< unlikely to have any in this report >>

University of Stirling MANP001 – Assignment 1 Business Analytics

8 APPENDICES
<< Any appendices you wish to add – especially the detailed data log of your statistical work. Use Excel. >>

University of Stirling MANP001 – Assignment 1 Business Analytics