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D E M A N D 6000

5000
D

Price ($)
4000

Demand Curve
3000

2000

1000
D

1 2 3 4 5 6 7 8
Quantity Demanded (in millions)

Demand Curve

6000

Fall in demand
5000 D1 D D2
Price ($)

4000

3000

2000

Increase in demand
1000

D1
D D2

1 2 3 4 5 6 7 8
Quantity Demanded (in millions)

Shift in Demand Curve

6000

5000 D
Price ($)

4000 Rise in prices results in the


CONTRACTION of demand

3000 Fall in prices results in the


EXTENSION of demand

2000

1000

1 2 3 4 5 6 7 8
Quantity Demanded (in millions)

Extension & Contraction of Demand

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