NPTEL Online Certification Courses 

Indian Institute of Technology Kharagpur 

E-Business
Assignment- Week 4
TYPE OF QUESTION: MCQ/MSQ

Number of questions: 10 Total marks: 10 * 2 = 20

QUESTION 1:
“Internet has become an enabler of Customized Mass Marketing”. Which of the following
factors is not correct for the following statement.
a. Reduced cost
b. Reduced time
c. Improved supply chain
d. Higher outreach

Correct Answer: c

Explanation: Refer slide 8.

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QUESTION 2:
In AIDA model of marketing communication which of the following stage represents the act of
“convincing the customer that product best suits to their need”
a. Attention
b. Interest
c. Desire
d. Action

Correct Answer: c

Explanation: Refer slide 5.

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QUESTION 3:
Which one of the following is NOT a part of e-marketing?
 NPTEL Online Certification Courses 
Indian Institute of Technology Kharagpur 

a. Interactive marketing
b. Sales force automation
c. Customer Relationship Management
d. After sales service

Correct Answer: d

Explanation: Refer slide 16.

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QUESTION 4:
Which is the correct order of major supply chain cycles
a. Customer Buying Cycle, Manufacturing Cycle, Procurement Cycle, Replenishment
Cycle
b. Customer Buying Cycle, Replenishment Cycle, Manufacturing Cycle,
Procurement Cycle
c. Replenishment Cycle, Procurement Cycle, Manufacturing Cycle, Customer Buying
Cycle
d. Manufacturing Cycle, Procurement Cycle, Customer Buying Cycle, Replenishment
Cycle

Correct Answer: b

Explanation: Refer slide 29.

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QUESTION 5:
Supply Chain Operations Reference (SCOR) Model has four major steps: Source, Make, Deliver
and plan. Which one of this has to be carried out synchronously along with the rest
a. Make
b. Plan
c. Deliver
d. Source

Correct Answer: b

Explanation: Refer slide 30.

 NPTEL Online Certification Courses 
Indian Institute of Technology Kharagpur 

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QUESTION 6:
Which one of the following is a functional area of Supply Chain Management
a. Strategic Sourcing and Procurement
b. Forecast and Demand Planning
c. Customer Order Fulfilment/Service
d. All of the above

Correct Answer: d

Explanation: Refer slide 40.

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QUESTION 7:
I bought a printer and install it. While doing so, I had to download the driver software. The
company’s distribution channel is
a. Physical
b. Digital
c. Hybrid
d. Dual

Correct Answer: c

Explanation: Refer slide 100.

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QUESTION 8:
For exchanging documents between the ERP systems of two organization, both the organizations
discussed and agreed to follow certain Electronic Data Interchange (EDI) format. This is an
example of ___________.
a. How technical interoperability can happen supply chain integration strategy
b. How supply chain interoperability can be achieved without integration
c. How Supply chain interoperability can be a precursor of supply chain integration
d. None of the above
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Indian Institute of Technology Kharagpur 

Correct Answer: a

Explanation: Refer slide 50.

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QUESTION 9:
Receiving, put-away, replenishment, picking are the functionalities of a
a. ERP
b. Transport management system
c. Warehouse management system
d. E-Procurement

Correct Answer: c

Explanation: Refer slide 77.

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QUESTION 10:
Fleet Management is a __________ transportation functionality
a. Strategic
b. Tactical
c. Operational
d. collaborative

Correct Answer: b

Explanation: Refer slide 87.

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