NPTEL Online Certification Courses

Indian Institute of Technology Kharagpur

E-Business
Assignment- Week 1
TYPE OF QUESTION: MCQ/MSQ

Number of questions: 10 Total marks: 10 * 2 = 20

QUESTION 1:

Total customer value is ____.

a. The bundle of benefits customers expect from a given product or service.
b. The bundle of costs the customers expect to incur in evaluating, obtaining, using,
and disposing of the product or service
c. The difference between perceived customer value and total customer cost
d. None of the above

Correct Answer: a

Explanation: Slide 14

QUESTION 2:
Which of the following entity is not a stakeholder of a company
a. Shareholders
b. Financial institutions
c. Government
d. All of the above are stakeholders

Correct Answer: d

Explanation: Slide 17
 NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur

QUESTION 3:
Which of the following is a C2C kind of transaction
a. XYZ retailer selling its product on eBay
b. EBay providing a platform to sell used products
c. I am selling my new workstation on OLX
d. None of the above
Correct Answer: c

Explanation: Slide 28

QUESTION 4:
Which of the following benefit can be realized by integrating ecommerce with brick-and-mortar
type businesses:
a. Better availability of service
b. Cost reduction in information processing
c. Better access to customer market
d. All of the above

Correct Answer: d

Explanation: Slide 38

QUESTION 5:
The architecture of revenues, costs, and profits associated with the business enterprise is a part of
its:
a. Supply chain model
b. Value chain model
c. Business model
d. None of the above

Correct Answer: c

Explanation: Slide 42
 NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur

QUESTION 6:
The search engine like Goggle generates revenue by merging the advertisements within the
search results. Such sponsored advertisements are selected based on __________.
a. Reverse auction
b. keyword auction
c. User demographics
d. All of the above

Correct Answer: b

Explanation: Slide 52

QUESTION 7:
IMDb partners with various online retailers and streaming services, earning a commission on
sales generated through its website and mobile apps. Such a revenue generation model is called
_________.
a. Manufacture
b. Merchant
c. Affiliate Model
d. Advertisement

Correct Answer: c

Explanation: Slide 62

QUESTION 8:

As discussed in E-Procurement at Tata Steel case study, the benefits from e-procurement
adoption include

a. Reduction in Order lead time

b. Savings in sourcing
c. Inventory reduction
d. All of the above

Correct Answer: d

Explanation: Slide 78-80

 NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur

QUESTION 9:

In “ITC’s eChoupal” case study is an example of ICT intervention for improving farmers income
by __________.

a. Introducing farm mechanization

b. Establishing kiosks
c. Providing free food
d. Eliminating intermediaries

Correct Answer: d

Explanation: Slide 92

QUESTION 10:

Before presenting a bill, government conducts an online survey explaining the bill to know the
public sentiment. This is an example of ______transaction.

a. G2C
b. G2B
c. C2G
d. G2G

Correct Answer: a

Explanation: Slide 36