INDIAN INSTITUTE OF MANAGEMENT, ROHTAK

IPM Batch 03
MID Term Exam (Term I)
Introduction to IT and Systems

Name: DHRUV CHHAJER

Roll No: IPM03058

Section: ___________A__________

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Please write in given space only

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Question# ANSWER:
1 D
2 E
3 B
4 D
5 B
6 A
7 D
8 B
9 E
10 A
11 E
12 A
13 D
14 A
15 E
16 B
17 C
18 A
19 A
20 B
21 A
22 A
23 C
24 C
25 B
26 C
27 D
28 C
29 A
30 E
31 D
32 D
33 A
34 A
35 D
36 E
37 D
38 B
39 E
40 A
41 A
42 E
43 B
44 E
45 C
46 A
47 A
48 C
49 D
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50 C
51 B
52 A
53 E
54 C
55 E
56 E
57 D
58 D
59 C
60 E

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 1. According to the Lecture#01 opening case, which of the
following is the key business objective behind the
technologies implemented by PCL Construction?
A) Higher customer satisfaction levels

B) Survival

C) Improved employee morale

D) Reduced delays in document management

E) Reduced cost of supplies

ANSWER: D

2. According to the Lecture#02 opening case, Sanofi Pasteur is

using Microsoft Yammer for all of the following reasons
except?
A) give employees more opportunities to innovate

B) increase product innovations from lower down in the organization

C) simplify business processes

D) strengthen management controls over employees

E) set up activist groups for change

ANSWER: D

3. According to the Lecture#03 opening case, which of the

following statements about Starbucks is not true?
A) Starbucks strives to offer customers high-quality coffee, friendly servers, and customer friendly
stores.

B) Starbucks plans to increase its online sales of coffee products using new technology.

C) Starbucks plans to use IT innovations to enhance the customer experience.

D) Starbucks is trying to create a unique customer experiences in stores.

E) Starbucks is planning to sell coffee, branded mugs, and espresso machines on its website.

ANSWER: B

4. According to the Lecture#04 opening case, what is the root

cause of ethical issues with the automotive industry?
A) Increased affordability of automobiles

B) Lagging legal regulations

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C) Increased incorporation of new technologies

D) Both lagging legal regulations and increased technological opportunities

E) Increased lifestyle aspirations for automobiles

ANSWER: D

5. According to the Lecture#05 opening case, PeroxyChem’s

solution to its business problem demonstrates which of the
following value propositions?
A) NONE of the value propositions

B) ALL of the included value propositions

C) Outsource IT infrastructure management and operations

D) Cloud computing's role in re-shaping a firm’s infrastructure

E) Integrating the firm's existing applications into a cloud platform

ANSWER: B

6. According to the Lecture#06 opening case, which of the

following IT Systems was implemented by Charlotte
Hornets?
A) SAP HANA

B) IBM Watson

C) Google Big Query

D) Amazon Web Services

E) Microsoft Azure

ANSWER: A

7. According to the Lecture#07 opening case, Tour de France

had which of the following business problems?
A) Omnichannel retail strategy & inventory inaccuracy

B) Omnichannel marketing strategy & inventory inaccuracy

C) Omnichannel sales strategy & inventory inaccuracy

D) Omnichannel PR strategy & sales inaccuracy

E) Omnichannel retail strategy & sales inaccuracy

ANSWER: D

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 8. According to the Lecture#08 opening case, which of the
following did hackers use to gain access to the Democratic
National Committee (DNC) network?
A) Trojan horse

B) Phishing emails

C) SQL injection attack

D) Computer worm

E) Pharming attack

ANSWER: B

9. According to the Lecture#09 opening case, which of the

answers below is not a reason why Avon chose JDA's
Manufacturing and Intelligent Fulfillment software?
A) Build a central planning function to coordinate demand, manufacturing and fulfillment

B) Improve the ability to predict what customers wanted to buy

C) Faster fulfillment of orders on a global scale

D) Reduce inventory

E) Develop new products

ANSWER: E

10. According to the Lecture#10 opening case, what was

one of the new revenue models implemented by YouTube to
exploit business opportunities from new technologies?
A) Subscription, streaming and piggyback advertising

B) Subscription, streaming and perpetual licenses

C) Streaming, piggyback advertising, sponsorships

D) Subscription, streaming and sponsorships

E) Subscription, streaming and affiliate marketing

ANSWER: A

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 11. In Chapter#01 Business Video Cases, which of the
following is NOT a technique Facebook uses to cool its data
centers?
A) Cool air from outside

B) Mist distributed by sprinklers

C) Excess warm air is pushed out by fans

D) Keeping temperature stable using air cooling

E) Geothermal cooling

ANSWER: E

12. In Chapter#01 Business Video Cases, based on the

Google video, how much of the world’s global greenhouse
gases are the result of computing (IT% & the Data Centres as
% of IT)?
A) 2% & 15%

B) 3% & 22.5%

C) 4% & 30%

D) 5% & 37.5%

E) 6% & 45%

ANSWER: A

13. In Chapter#01 Business Video Cases, which of the

followig is NOT a benefit to using Dell’s Triton water cooling
technology?
A) Higher processor performance during peak loads

B) Lower operating cost of the data center because of lower power consumption

C) Reduced pollution to the atmosphere

D) A Power Usage Effectiveness (PUE) below U.S. average

E) Lower operating cost of the data center due to lower equipment costs

ANSWER: D

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 14. In Chapter#01 Business Video Cases, how many times
are packages handled by humans once they reach UPS
Worldport?
A) Only twice

B) Only thrice

C) Only once

D) Never ever

E) Only four times

ANSWER: A

15. In Chapter#01 Business Video Cases, what are “end of

runway” facilities of UPS?
A) A dedicated package warehouse for same day deliveries

B) A dedicated airport runway for same day deliveries

C) A dedicated delivery truck at the end of runway for same day deliveries

D) NONE of the options

E) ALL of the options

ANSWER: E

16. In Chapter#01 Business Video Cases, why does UPS use

much more powerful and smaller smartphones like the
iPhone or Android?
A) DIAD units are more powerful and smaller

B) DIAD units are more robust and customized

C) DIAD units are more familiar to customers

D) NONE of the options

E) ALL of the options

ANSWER: B

17. In Chapter#02 Business Video Cases, what were the

primary business drivers that led Vision X managers to seek
out an ERP system?
A) Business growth at 12%

B) Developing an overall view of the firms performance

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C) Understanding how each of the business segments were performing

D) NONE of the options

E) ALL of the options

ANSWER: C

18. In Chapter#02 Business Video Cases, why is SAP

Business One termed an “All-in-one solution"?
A) It is an ERP System that integrates business data, processes and systems

B) It is an ERP system that integrates intranet, extranet and internet

C) It is an enterprise system that integrates ERP, CRM and BI

D) NONE of the options

E) ALL of the options

ANSWER: A

19. In Chapter#02 Business Video Cases, what do the

managers at Vision X mean when they say their goal was to
develop “visibility into BOMs" (BOMs refers to the Bill of
Materials needed to produce a product, or a listing of the
components that need to be manufactured or procured in
order to product a final product)?
A) Understand in near real-time what parts needed to be ordered

B) Understand in near real-time when to order parts

C) Better fulfill sales orders for their products

D) NONE of the options

E) ALL of the options

ANSWER: A

20. In Chapter#02 Business Video Cases, what best

characterizes the role played by Vision33 in the
development of Vision X’s new ERP?
A) Intermediary

B) Trusted Third Party

C) Vendor

D) NONE of the options

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E) ALL of the options

ANSWER: B

21. In Chapter#03 Business Video Cases, which of the

following is NOT mentioned by GE's Immelt as a central
element of the industrial Internet?
A) Sensors produce data

B) Cloud computing collects the data

C) Analytics software processes the data

D) The results are sold to business customers as a service

E) Revenues are shared with supply chain partners

ANSWER: A

22. In Chapter#03 Business Video Cases, what were the

three alternatives GE had for developing the hardware and
software capabilities to become a digital firm?
A) acquiring, outsourcing, or building in-house

B) merging, disinvesting, or spinning off

C) new product development, new service provisioning, or new market targetting

D) NONE of the options

E) ALL of the options

ANSWER: A

23. In Chapter#03 Business Video Cases, which option for

developing its digital capabilities did GE choose?
A) acquiring companies with the expertise

B) outsourcing the project to other firms

C) building the capabilities in-house with its own employees

D) NONE of the options

E) ALL of the options

ANSWER: C

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 24. In Chapter#03 Business Video Cases, which of the
following is NOT a part of the “culture of simplification” that
Immelt believes is needed at GE?
A) Fewer layers, processes, and decision points

B) Setting “fast works” or schedules with everything on a defined clock

C) Democratizing information in the company

D) Decentralising information in the company

E) Moving towards a real-time environment and “unplugging anything annual.”

ANSWER: C

25. In Chapter#04 Business Video Cases, what did the

FCC’s net neutrality rules decide in 2015 about Internet
Service Providers(ISPs)?
A) ISPs are Private Utilities

B) ISPs are Public Utilities

C) ISPs are Private Commodities

D) ISPs are Public Commons

E) ISPs are Cooperative Corporations

ANSWER: B

26. In Chapter#04 Business Video Cases, what is a

potential regulation the FCC might impose on ISPs?
A) add extra taxes to broadband bills

B) regulate rates

C) force ISPs to open their networks to competitors

D) NONE of the options

E) ALL of the options

ANSWER: C

27. In Chapter#04 Business Video Cases, which of the

following platforms has a rigorous privacy policy?
A) facebook
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B) google

C) BOTH google and facebook

D) Neither facebook nor google

E) Sometimes google and sometimes facebook

ANSWER: D

28. In Chapter#05 Business Video Cases, what is Rockwell

Automation’s relationship with the oil and gas industry?
A) Supplier in and service provider for financial products the oil and gas industry

B) Supplier in and service provider for accounting products the oil and gas industry

C) Supplier of and service provider for operational products used in the oil and gas industry

D) NONE of the options

E) ALL of the options

ANSWER: C

29. In Chapter#05 Business Video Cases, how has the

Internet of Things changed the oil and gas industry?
A) Cloud integration of components data and predictive maintenance

B) Cloud integration of components data and cost optimisation

C) Cloud integration of components data and employee retention

D) NONE of the options

E) ALL of the options

ANSWER: A

30. In Chapter#05 Business Video Cases, what business

problems did Rockwell’s partnership with Microsoft and
implementation of IoT technologies solve or alleviate?
A) reliance on paper-based processes

B) reduction in maintenance to remote areas of the supply chain

C) reduced instances of costly products breaking down

D) NONE of the options

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E) ALL of the options

ANSWER: E

31. In Chapter#05 Business Video Cases, what is NOT a

common application for the Internet of Things?
A) smart appliances

B) national and local infrastructure like roads and bridges

C) energy management

D) medical and healthcare systems

E) education and training

ANSWER: D

32. In Chapter#06 Business Video Cases, what is the

primary problem Brooks Brothers needed to resolve?
A) Omni-Channel Marketing

B) Omni-Channel Financing

C) Omni-Channel Accounting

D) Omni-Channel Retail

E) Omni-Channel Production

ANSWER: D

33. In Chapter#06 Business Video Cases, what critical

aspect of Brooks Brothers service did the company hope to
preserve with its SAP implementations?
A) personalized service tailored individually to each customer

B) personalized service tailored individually to each distributor

C) personalized service tailored individually to each retailer

D) NONE of the options

E) ALL of the options

ANSWER: A

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 34. In Chapter#06 Business Video Cases, which of the
following is NOT a business challenge faced by Maruti Suzuki
management prior to adopting the Oracle suite?
A) Slow growth

B) Challenges to its competitive position as a leader in India

C) Multiple divisions, subsidiaries, and joint ventures

D) Difficulties of reporting information in a timely fashion to parent company in Japan

E) Lack of real-time operations and financial data.

ANSWER: A

35. In Chapter#06 Business Video Cases, what advantage

did Maruti Suzuki NOT derive from working with a single
vendor, Oracle?
A) Integrated suite of tools across the enterprise

B) Reduction of transaction costs of dealing with multiple vendors

C) Reduction of transaction costs of dealing with multiple consultants

D) Increased interoperability of different systems from the single vendor

E) Increased adoption and use

ANSWER: D

36. In Chapter#06 Business Video Cases, what is NOT an

important business factor Maruti Suziki's management used
to evaluate Oracle’s database offerings?
A) simple to use

B) require little training

C) could be scaled up as the company grew

D) could integrate existing legacy systems

E) cost effective

ANSWER: E

37. In Chapter#06 Business Video Cases, which of the

following is NOT an important reason for a vendor’s product
to be able to integrate with legacy systems?
A) A great deal has been invested in building them over the years

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B) They “work” after a fashion; and use outmoded technologies requiring skills that are difficult to
find on the market

C) Replacing them is usually too expensive

D) They are incompatible with Middleware

E) They are cost effective

ANSWER: D

38. In Chapter#06 Business Video Cases, what is NOT a

business benefit reported by Maruti Suziki's management to
using the Oracle suite of products?
A) standardization of data and information across the enterprise

B) standardization of business practices

C) immediate real time online data

D) more efficient batch processing

E) strengthening of financial and management controls over a very diverse and geographically
distributed company

ANSWER: B

39. In Chapter#08 Business Video Cases, what are

cyberespionage groups NOT alleged to be stealing from the
United States?
A) research and development results

B) business plans

C) designs of software and machinery

D) software

E) cryptocurrencies

ANSWER: E

40. In Chapter#08 Business Video Cases, what does the

CNBC video claim is the evidence these attacks are coming
from China?
A) The ISPs and the URLs of the attackers are located in Asia

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B) The mobile phones of the attackers are located in Asia

C) The business addresses of the attackers are located in Asia

D) The bank addresses of the attackers are located in Asia

E) The home addresses of the attackers are located in Asia

ANSWER: A

41. In Chapter#08 Business Video Cases, what is a kind of

technology transfer?
A) Industrial Espionage

B) Ransomware

C) Industrial Internet

D) Cybersecurity

E) Research & Development

ANSWER: A

42. In Chapter#08 Business Video Cases, what does Adam

Siegel in the video claim is the motivation of the Chinese
government for conducting cyberespionage against the
United States?
A) Move from “made in China” to “used in China”

B) Move from “made in China” to “consumed in China”

C) Move from “made in China” to “bought" in China”

D) Move from “made in China” to “sold in China”

E) Move from “made in China” to “created in China”

ANSWER: E

43. In Chapter#08 Business Video Cases, what

characterizes the attacks on American corporate and
military computer system reported in the video?
A) Simple cyber attacks

B) Complex cyber attacks

C) BOTH simple and complex cyber attacks

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D) NEITHER simple and complex cyber attacks

E) Range from simple to complex cyber attacks

ANSWER: B

44. In Chapter#09 Business Video Cases, which of the

following is NOT why Maersk’s business model is considered
“complex”?
A) operates a large number of very expensive assets (ships and containers)

B) operates on a global scale

C) operates in hundreds of countries and ports

D) operates in a low margin business

E) operates in a low cost business

ANSWER: E

45. In Chapter#09 Business Video Cases, what do IoT

sensors NOT measure or send to Maersk’s systems?
A) air flow, humidity, and temperature of containers

B) maintenance data from containers

C) content status of the container

D) location of each container

E) movement of each Container

ANSWER: C

46. In Chapter#09 Business Video Cases, why is tracking

empty containers so important to efficient operations?
A) Containers are capital assets and their occupancy rate should be maximised

B) Containers are capital assets and their occupancy rate should be minimized

C) Containers are intellectual property assets and their utility rate should be maximised

D) Containers are intangible property assets and their visibility rate should be maximised

E) Containers are intangible property assets and their visibility rate should be minimised

ANSWER: A

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 47. In Chapter#09 Business Video Cases, what is the “data
driven culture"?
A) a central enterprise system will use data and analytics to help managers make better decisions

B) a decentralised enterprise system will use data and analytics to help managers make better
decisions

C) a matrix enterprise system will use data and analytics to help managers make better decisions

D) a hub-and-spoke enterprise system will use data and analytics to help managers make better
decisions

E) a mobile enterprise system will use data and analytics to help managers make better decisions

ANSWER: A

48. In Chapter#09 Business Video Cases, what

organisational transformation of Maersk is desired by the
“data driven culture"?
A) Platform company

B) App company

C) Services company

D) Cybernetics company

E) IT company

ANSWER: C

49. In Chapter#09 Business Video Cases, why does Maersk

want to give their customers access to their new Global
Shipping Management System?
A) new revenue stream

B) new customer segment

C) new sales channel

D) ALL of the options

E) NONE of the options

ANSWER: D

50. In Chapter#10 Business Video Cases, what are the key

assets that Walmart can leverage (build on) to compete with
Amazon and other online retailers?
A) largest physical store footprint in the U.S
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B) largest private transportation fleet

C) largest retail distribution network

D) ALL of the options

E) NONE of the options

ANSWER: C

51. In Chapter#10 Business Video Cases, why isn’t

Walmart worried about the channel conflict between its
online sales and its store sales?
A) Walmart sees its operation as “One Walmart” and it makes no difference if a sale is online
completely or at a physical store

B) Walmart is too big to fail and has a near monopoly on retail sales in the US

C) Walmart's sales volume can be better handled by splitting it across the online and store channels

D) ALL of the options

E) NONE of the options

ANSWER: C

52. In Chapter#10 Business Video Cases, what is Walmart’s

e-commerce strategy?
A) Online first

B) Omnichannel

C) Mobile first

D) ALL of the options

E) NONE of the options

ANSWER: B

53. In Chapter#10 Business Video Cases, which of the

following is NOT a reason why Walmart is in-sourcing the
development of its online operation rather than
outsourcing?
A) Walmart wants to bring in new skills and capabilities, and then scale them up to Walmart’s size

B) Walmart wants to rebuild the company

C) Walmart needs to innovate and build new services

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D) Walmart needs to to rebuild the skills of its labour force

E) Walmart needs to lower costs

ANSWER: E

54. In Chapter#10 Business Video Cases, how does

Walmart’s fulfillment operation NOT differ from Amazon’s?
A) Amazon’s fulfillment center appears to be more advanced in the use of robotics and drone
delivery

B) Walmart has the largest fleet of trucks in the U.S

C) Walmart has hundreds of stores that can be used as pick up points for same day delivery

D) Walmart has better home delivery system

E) Amazon has better IT and Systems capabilities

ANSWER: C

55. In Chapter#10 Business Video Cases, which of the

following is NOT a weakness of Groupon’s business model
described in the videos?
A) marketing costs are too high

B) customers have no loyalty to merchants

C) merchants lose money that they never recover

D) too many price-conscious consumers show up once, and then do not return ever to pay full price

E) customers are not interested in social commerce

ANSWER: E

56. In Chapter#10 Business Video Cases, what features of

contemporary e-commerce does Groupon Now! NOT utilize?
A) mobility

B) personalization

C) social networking

D) location-based services

E) virtual reality

ANSWER: E

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 57. In Chapter#10 Business Video Cases, what kinds of
businesses are most likely to benefit from using Groupon?
A) Businesses that have low fixed costs, and low variable costs

B) Businesses that have low fixed costs, and high variable costs

C) Businesses that have high fixed costs, and high variable costs

D) Businesses that have high fixed costs, and low variable costs

E) All businesses that have high or low fixed or variable costs

ANSWER: D

58. In Chapter#10 Business Video Cases, what is Etsy’s

business model?
A) Portal

B) Content provider

C) E-tailer

D) Market creator

E) Service provider

ANSWER: D

59. In Chapter#10 Business Video Cases, what is Etsy’s

revenue model?
A) Advertising

B) Subscription

C) Transaction fee

D) Free/Freemium

E) Affiliate

ANSWER: C

60. In Chapter#10 Business Video Cases, what is Etsy’s

organizational emphasis on?
A) Suppliers

B) Retailers

C) Community

D) NONE of the options

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E) ALL of the options

ANSWER: E

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