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  • Worksheet - Creating Content For The Buyers Journey

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    Mujahid Hussain
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    The document provides guidance on creating content for each stage of the buyer's journey. It involves defining the buyer persona, their challenges and goals, and how they consume information at the awareness stage. At the consideration stage, the document suggests identifying solutions, how buyers evaluate options, and how they educate themselves. Finally, at the decision stage, it recommends considering the buyers' criteria for evaluating offers and who needs to be involved in purchasing. Worksheets are included to brainstorm content topics and formats tailored to each stage of the buyer's journey.

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    Worksheet_Creating Content for the Buyers Journey

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    The document provides guidance on creating content for each stage of the buyer's journey. It involves defining the buyer persona, their challenges and goals, and how they consume information at the awareness stage. At the consideration stage, the document suggests identifying solutions, how buyers evaluate options, and how they educate themselves. Finally, at the decision stage, it recommends considering the buyers' criteria for evaluating offers and who needs to be involved in purchasing. Worksheets are included to brainstorm content topics and formats tailored to each stage of the buyer's journey.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    22 views7 pages

    Worksheet - Creating Content For The Buyers Journey

    Uploaded by

    Mujahid Hussain
    The document provides guidance on creating content for each stage of the buyer's journey. It involves defining the buyer persona, their challenges and goals, and how they consume information at the awareness stage. At the consideration stage, the document suggests identifying solutions, how buyers evaluate options, and how they educate themselves. Finally, at the decision stage, it recommends considering the buyers' criteria for evaluating offers and who needs to be involved in purchasing. Worksheets are included to brainstorm content topics and formats tailored to each stage of the buyer's journey.

    Copyright:

    © All Rights Reserved
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    of 7

    CREATING CONTENT

    FOR THE BUYER’S JOURNEY


    Creating impactful content for your target
    audience begins with defining your buyer’s
    journey and identifying content for each
    stage of their journey. Use this worksheet to
    brainstorm content your buyers will find
    valuable and relevant.

    Need additional help or inspiration?


    Review the HubSpot Academy lesson,
    Creating Content for the Buyer’s Journey.
    PART 1 | Define Your Buyer’s Journey
    A - Use the questions below to gather details about your buyer in each stage of their journey.

    Who is the buyer persona for your buyer’s journey?

    Notes:

    Awareness Stage
    How do buyers describe their challenges or goals?

    Notes:

    What symptoms are your buyers experiencing?

    Notes:

    How do buyers consume content or conduct research?

    Notes:

    Creating Content for the Buyer’s Journey


    What are the consequences of inaction by the buyer?

    Notes:

    What are common misconceptions about your buyer’s challenges or goals?

    Notes:

    Consideration Stage

    What are solutions to address your buyer’s challenges or goals?

    Notes:

    How do buyers perceive the pros and cons of each solution?

    Notes:

    Creating Content for the Buyer’s Journey


    How do buyers choose the right solution?

    Notes:

    What words or phrases do your buyers use to conduct research?

    Notes:

    How do buyers educate themselves about each solution?

    Notes:

    Decision Stage

    What criteria do buyers use to evaluate the available offers?

    Notes:

    Creating Content for the Buyer’s Journey


    What do buyers like or dislike about your solution compared to alternatives?

    Notes:

    Who needs to be involved in the purchasing decision?

    Notes:

    Do buyers have expectations around trying the offer before purchasing?

    Notes:

    Do buyers need to make additional preparations before making a purchase?

    Notes:

    Creating Content for the Buyer’s Journey


    B - Use the details above to craft your narrative for the buyer’s journey.

    Notes:

    Creating Content for the Buyer’s Journey


    PART 2 | Brainstorm Content for Each Stage
    Use the tables below to brainstorm your content topic and format for each stage of the
    buyer’s journey.

    Awareness Content

    Topic Format Notes

    Notes: Notes: Notes:

    Notes: Notes: Notes:

    Notes: Notes: Notes:

    Notes: Notes: Notes:

    Consideration Content

    Topic Format Notes

    Notes: Notes: Notes:

    Notes: Notes: Notes:

    Notes: Notes: Notes:

    Notes: Notes: Notes:

    Decision Content

    Topic Format Notes

    Notes: Notes: Notes:

    Notes: Notes: Notes:

    Notes: Notes: Notes:

    Notes: Notes: Notes:

    Creating Content for the Buyer’s Journey

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