The Future of Automated Kitchens

The Future of Automated Kitchens
July 2022
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© Euromonitor International
International 2021.
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Contents
Introduction
The future home
The case for an automated kitchen:

▪ Automated kitchens and continuous health monitoring
▪ Mindful eating and food as medicine
▪ Buying time and the personalised experience
▪ Ageing-in-place and the importance of life stage nutrition
▪ Sustainability through optimising resources and reducing food waste
Automated kitchen outlook
Introduction
INTRODUCTION 55
Scope
Consumers’ experience over the last two
years has shown them that cooking at home
can be healthier and cost effective. However,
Major Appliances cooking at home is time consuming. Brands
are responding to this with continuous
558 million units innovations to enable the preparation of
personalised, healthy, and properly portioned
Consumer Appliances meals at home. This briefing discusses the
case for automated kitchens and the outlook
3.1 billion units for them.
Small Appliances
2.6 billion units
Disclaimer
Much of the information in this briefing is of a
Unless stated otherwise, all value data expressed in this report are in US dollar terms. statistical nature and, while every attempt has
Automated kitchen includes many different aspects. In this report, we will focus on residential been made to ensure accuracy and reliability,
Euromonitor International cannot be held
kitchens and their related appliances. responsible for omissions or errors.
Discussions and feedback from our clients are a vital part of all our research at Euromonitor Figures in tables and analyses are calculated
from unrounded data and may not sum. Analyses
International. We welcome the chance to continue the conversation – full contact information found in the briefings may not totally reflect the
for the author(s) can be found at the end of this report. companies’ opinions, reader discretion is advised.
INTRODUCTION 66
The case for an automated kitchen
55.4% 58.4% >40%

Respondents say they seek healthy and Respondents want to reduce food waste Respondents willing to spend money to
nutritious food save time
Source: Euromonitor International Voice of the Consumer: Lifestyle Survey, 2021, n=16,353 Picture: Moley Robotics
INTRODUCTION 77
Why do we want an automated kitchen?

Consumers have spent a large proportion of the last two years in Meaning of Health 2021
various states of lockdown. With lockdowns come the need to
Mental wellbeing
prepare food at home. The preparation and cooking of food at
Having a healthy immune system
home has brought many consumers to a few realisations.
Feeling “good”
Firstly, it is a vastly different experience cooking every single meal
Getting enough sleep
compared to cooking two or three times a week. Cooking
Absence of disease
occasionally is enjoyable for many, and is probably something that
many people look forward to. Having to cook every meal, especially Emotional wellbeing
for big families, is a different ballgame. Maintaining a healthy weight
Eating a balanced diet

Secondly, many consumers have come to the realisation that they
Drinking enough water
need to eat more healthily and in the right portions. Eating well
makes people feel good and helps maintain a healthy immune Fitness and endurance
system. Physical strength
Low stress
Thirdly, meal planning, in terms of groceries and portioning,
Avoiding illness
becomes much easier with the help of cloud recipes and appliances.
Portion planning will also lead to reduced food waste. Healthy appearance
Avoiding smoking and tobacco

It is clear that an automated kitchen, which automates and
connects the disparate appliances and services currently used in the 0% 20% 40% 60% 80%
Respondents Selected
kitchen, is needed. Too many brands and appliances operate in their
Source: Euromonitor International Voice of the Consumer: Health and Nutrition Survey,
own silos, and there is a value to integrating them. fielded Feb 2021, n= 21,460
INTRODUCTION 88
Automated kitchens will be about more than just robots

Euromonitor International tracks the evolution of the kitchen in
our Health Eating Consumer System. It is clear that each
component of this system is connected closely with the others.
The goal of an automated kitchen of the future would be to
reduce human intervention in this system.
In this briefing, we will work with the assumption that future
automated kitchens will be smart, because automation without
smart involves too much human intervention.
We will also look at current smart home automation levels to
provide context on where we are and future automation
possibilities. In Euromonitor International’s definition of smart
homes, some products are now at the level 3 stage and moving
towards level 4, but there is a lack of integration between
different brands and products.
The focus of this briefing will be on consumer appliance Smart Home Automation Levels, 2022
companies’ initiatives to automate the kitchen, and our view Non-automated User-defined process Predictive process Full AI process
Level 4
Level 1
Level 2
Level 3
on the automated kitchen of the future. appliances/devices automation, negligible
robotic elements
automation with some
robotic elements
automation and
decision making with
seamless robot
Do note that a deep-dive report on the Healthy Eating integration
Consumer System is planned for publication in Q4 2022.

Current robot/device automation level
INTRODUCTION 99
Key findings
Automated kitchens will be important for consumers who want personalised, healthy and portioned meals at home. With
1 consumers adopting increasingly varied dietary requirements, automated kitchens can provide advice and guidance. The advent
of Matter and Home Connectivity Alliance (HCA) standards will mean that kitchens will be more integrated, leading to AI
opportunities. The automated kitchen will be a focal point of future homes.
Continuous health monitoring has become a trend with the widespread use of wearables. Consumers want to be healthy and
2 are trying to adapt. They have adopted the latest health diets, ranging from keto to paleo. Innovations such as the Levels
continuous glucose monitor wearable can be used in conjunction with recipe advice from an automated kitchen to keep
consumers on the right health track. Smart toilets could also be added as an extension of the kitchen ecosystem.
Value-added services are proving to be a key differentiator for brands competing for space in modern kitchens. One of the most
3 successful multicookers – Thermomix – provides access to a huge library of recipes for USD55 a year, and also offers access to a
community of die-hard fans. Integrating these recipes into diet and exercise recommendations will be the next step. Ultimately,
it will be interesting to see which companies adapts the fastest and owns the platform and customer relationship.
The pandemic and the war in Ukraine has brought food scarcity to the forefront for many consumers. Reducing food waste is
4 thus a key concern of consumers and governments. Automated kitchens have a significant role to play in this, as they can offer
technology that allows consumers to make an inventory of a fridge’s content, optimise storage environments, and reduce
wastage through precision cooking and portion control.
Building the automated kitchen ecosystem opens up potential new appliance categories. For example, to close the automated
5 kitchen loop, smart toilets that can analyse human excreta will be needed. Toto launched a prototype during CES2021.
Meanwhile, both Dyson and Moley have launched robotic arm prototypes that can be integrated into an automated kitchen.
The future home
THE FUTURE HOME 11
11
Euromonitor International’s The Future Home

Consumers’ relationship with the home has been
fundamentally changed by the COVID-19 pandemic.
For many, the home became an office, a school, a
restaurant, a gym and a cinema. Most of all it
became a protective barrier to the “outside”. The
future home will emphasise the home as a
sanctuary focused on hygiene and health.
The future home will integrate smart ecosystems
into a compatible and cohesive whole. Consumers
will shift towards single user interfaces to control
each ecosystem – from cleaning, cooking and
entertaining to beauty care. As AI evolves, human
intervention in managing the home will gradually
become zero.
The principles of reduce, reuse and recycle
permeate all resources from energy, to water, to
food. This is boosted by resource home generation
and grow-at-home trends for getting “off-grid”.
Sustainable innovation reaches an inflection point
when investment in the sustainable choice is no
longer a compromise but a necessity.
THE FUTURE HOME 12
12
Overview of Home and Technology strategic themes
Home and Technology focuses strategic content around three core themes.
The following report relates most closely to The Future Home, but is also relevant to Consumer Systems and New Business Models. These
deep-dive strategy reports add depth and coverage to the umbrella reports, which provide a top-line overview. The following slides provide
a very brief overview of the theme, but for more information please take the opportunity to review The Future Home umbrella report for
wider context as to where automated kitchens fits into our strategic theme.
THE FUTURE HOME 13
13
An overview of the strategic theme: The Future Home

Solutions to the future home topics raised in our umbrella World Homes by Type Units 2000-2040
report will vary by region, attitudes to smart technology, Homes (billion)
3.0 3.0
data sharing and income brackets, but perhaps the biggest
division will be manifest across new-build versus legacy
housing stock. Hygiene, sustainability and smart 2.5 2.5
technologies are easier to implement with a blank canvas,
rather than adapting to billions of existing custom
installations and solid structures, and some brands already 2.0 2.0
report new-build designs that incorporate the most radical
Y-o-Y % growth
changes to what a “home” now needs to become.
1.5 1.5
With climate change starting to retake centre stage as a
societal and policy priority, the end of the pandemic will not
bring about an easing of disruption, just a change in 1.0 1.0
priorities. The future home has a role in navigating advances
in technology and mitigating the worst issues over the next
0.5 0.5
decades, including extreme resource scarcity.
A crisis breeds the greatest degree of change and can create
0.0 0.0
as much opportunity as it does risk. The nature of the future
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
2016
2018
2020
2022
2024
2026
2028
2030
2032
2034
2036
2038
2040
home has shifted, and the shape it will take is coming into
focus, with new barely-met needs rising as buying factors
House Apartment Other Y-o-Y % Home Growth Y-o-Y % Population
across multiple industries.
THE FUTURE HOME 14
14
Aspects that give insight into how the future home will work
There are multiple domestic locations, activities and demands placed on the future home. There are common aspects that recur in terms of
how the home has evolved to date, and how it will develop over time. These aspects are as relevant to the developing world as to the
developed world, to the kitchen as much as to the bathroom, to physical space as well as to technology development. In short, this is a
roadmap to assessing the future home and all the influences that are taking us towards this destination.
THE FUTURE HOME 15
15
Companies are meeting consumer needs using various strategies

The trends building the future home accelerated in the 2020 health crisis, and there are impacts manifesting already in how brands are
responding to these trends that give a good sense of the opportunities opening up. There is a long way to go to reach maturity, but the
main actions to date fall within these broad areas:
New services: Supporting improved physical and mental health routines
Unifying standard: Including partnerships and compatibility efforts
Efficient future homes: Optimising home processes for cost, sustainability and personal needs
Direct to consumer links: Connecting with consumers to provide predictive and proactive customer service
Technology leadership: Hygiene evolves across chemical, physical and biological solutions in a touch-phobic
home
Scaled sustainability: Planning for a future dominated by scarcity through partnerships, technology upgrades
and self-interest
The case for automated kitchens
THE CASE FOR AUTOMATED KITCHENS 17
17
The value proposition
“We will see all types of technology on bar

code scanning, you can scan products from the
grocery store so you know the inventory in the
refrigerator. You can also scan them when you
take them out so you know that its been used
to prepare really good customised recipes.
“That can be automated to your mobile
device, as well as reduce the amount of food
waste.”
- Executive, major appliance brand
THE CASE FOR AUTOMATED KITCHENS 18
18
The case for automated kitchens

The automated kitchen of the future will consist of interconnected ecosystems, with
Automated kitchens and
consumers not actively involved. The AI decides the most suitable recipes based on preference,
continuous health
diet and ingredients availability. For consumers, the benefit of continuous health monitoring
monitoring
will be a key value proposition.
The functionality of food is gaining momentum, as consumers put a stronger focus on topics
Mindful eating and food as such as digestive health, immunity and mental wellbeing. Lifestyle diets, such as keto, paleo
medicine and low-carb, have also seen a surge in recent years. Ultimately, consumers are willing to pay
for the right food and want to keep track of what they are consuming.
Time is an increasingly crucial commodity for today’s consumers. This is about more than just
Buying time and the convenience, but increasingly about outsourcing tasks. Not only do consumers want things
personalised experience quickly, they also seek a personalised experience. With many adopting lifestyle diets, such as
keto or low carb, their meals will need to be personalised as well.
The baby boomer generation is ageing. This is a generation of people comfortable with
Ageing-in-place and the
technology, and who are increasingly reluctant to leave for nursing homes. As they grow old at
importance of life stage
home, maintaining the right food and nutrition will be important. Eating better and regularly
nutrition
not only helps with physical wellbeing, but also, critically, mental wellbeing.
The pandemic brought food scarcity to the forefront for many consumers. As consumers spend
Sustainability through
more time at home cooking, food waste has come under increased scrutiny. Reducing food
optimising resources and
waste is a new frontier for the automated kitchen. Higher food prices due to the inflationary
reducing food waste
environment in 2022 has not helped.
The case for automated kitchens: Automated
kitchens and continuous health monitoring
AUTOMATED KITCHENS AND CONTINUOUS HEALTH MONITORING 20
20
The future home

In 2021, Euromonitor International assessed the impact of the pandemic on Linkages between future homes, smart cities and companies
future home designs. Fundamentally, we wanted to determine the impact of
the “do everything from home” consumer trend on future homes. Future Home
Smart Home Platform Companies
Our homes now contain small ecosystems of devices operating in their own
Home Home Home Internet Consumer Goods
silos, although companies have continuously worked to integrate these Ecosystem Ecosystem Ecosystem
TV Services
devices and ecosystems into one common platform. The smart home will be Bots Bots Bots
Mobile Media
the central theme of the future home. Bots Bots Bots
Communications
External Interface
This platform will serve as the “brains” of the smart home, integrating data Smart City
from disparate devices and automated ecosystems, providing consumers Security Mobility
with a simple interface to their homes. Brands will need to collaborate to Utilities Public Services
ensure this is a smooth transition for consumers. Component Feature
Future Home Platforms will serve as the foundation to integrate consumer
The result could be an automated home where consumers’ lives are free of systems. This also allows a standard interface for consumers.
the daily grind that comes with maintaining a home. Leading companies include Google, Amazon, Apple and Xiaomi.
Smart City Integration with smart cities enables the provision of smart services.
Companies can benefit as well. A direct touchpoint to consumers enables The ability to obtain real-time data will enable AI to predict outlier
the provision of customised services; for example, predictive maintenance events such as fires and road hazards. Data will enable the provision
of smart utilities and public services. Smart mobility will help solve
services, delivery of consumables and one-to-one customer service. As we last-mile issues and assist in mass transport services.
outline below, the personalised experience is a key value proposition. Companies The exchange of data with smart homes (privacy rules permitting)
will enable companies to understand how their products are used;
Not only are companies working to integrate themselves into a smart home, for example, such data can be used to design a better fridge or for
governments are doing the same as well. Homes are increasingly being predictive maintenance. Brands with direct access to customers can
plugged into smart city projects around the world. also provide tailored marketing direct to consumers.
21
Automated kitchens in a future home

Expected home ecosystems in an automated future home
Home ecosystems will form the foundational nucleus of future Home Ecosystem Automated Bots
homes, with bots being the building blocks. The brains will then Master Level Smart Home Platform Central brain that controls sub-level systems and ensures data
exchange between different systems.
be the smart home platform. 1. Cleaning, Hygiene and Sensors that detect indoor air and hygiene levels and activate robotic
Laundry cleaners and air purifiers as needed. Washers and dryers that identify
This platform will be the key for convenience at home, especially clothing being washed and determine suitable detergent and drying
as this has become a focus for consumers. Consumers want to be cycles. Laundry folding robots do the rest.
2. Entertainment Audio-visual systems for home entertainment. Holograms, VR and 4D
able to enjoy quality time at home, with automated and robotic systems in the long term.
systems taking care of a broader range of domestic chores. 3. Kitchen Fridge freezers that can provide meal recommendations based on
available ingredients. These are connected to ovens with downloadable
Past home automation innovations have been on the device level; recipes and finally to dishwashers that customise washing cycles based
Sub-Level
on the meals consumed. Robotic chefs in the long term.
however, this is only the first step. The goal is to have an
4. Climate Control Thermostats that use AI to control lighting, cooling and home energy
ecosystem of automated devices that creates a smart home. efficiency through control of curtains, blinds, door sensors and general
usage monitoring.
In terms of ecosystems, the kitchen will be one of the most, if not 5. Security and Safety Smoke and gas leak detectors and security cameras that map home
security for intrusion and risk areas.
the most important ecosystem. Currently, there are many
6. Health and Care Healthy meals provided through smart kitchens; exercise bots at home
ecosystems that are seeking to make the purchasing of groceries that determine routines based on diet.
meal recommendations, cooking and, eventually, cleaning Infant and elderly care, where sensors detect any fast-falling motions
that could be indicative of a fall, voice activated communication bots
automated. However, they operate in silos and are unable to work and security cameras. Companion bots in the long term.
with non-partner services, meaning consumers are locked into Home Automation Levels, 2021
one ecosystem and thus have limited choice. Non-automated User-defined process Predictive process Full AI process
Level 1
Level 2
Level 3
Level 4
appliances/devices automation, automation with automation with
The automated kitchen of the future will be interconnected negligible robotic
elements
some robotic
elements
seamless robot
integration
ecosystems; consumers not actively involved: the AI decides the
most suitable recipes based on preferences, diet and availability. Current robot/device automation level
22
The key components of an automated kitchen

The foundation of the future automated kitchen will be its smart platform. Components of an Automated Kitchen
Initial developments from Matter and the Home Connectivity Alliance (HCA) –
two key smart home alliances – show that the goal is to develop a standard that Automated kitchen platform
provides interoperability among smart homes and Internet of Things (IoT)
devices.
To achieve the vision of a future home, appliances in kitchens need to Appliances
communicate with each other. The seamless exchange of data between
different branded appliances is critical for AI to operate at a system rather than • Refrigeration/storage
merely a device level. • Preparation
Kitchen robots may play a role in future automated kitchens and could take our • Cooking
kitchens to the next level. However, robots are currently impractical due to • Dishwashing
extremely high costs and the space needed. It is still debatable whether robots
can be made practical enough to be a mainstay in kitchens. Services
Services are a different story. Revenues for kitchen services have been growing • Meal kits
rapidly over the last five years and will continue to do so. Recipe services have
• Recipe services
been used by appliance companies as a competitive differentiator. Thermomix
• Grocery delivery
has been a success story as a result of this, and has been billed as the appliance
for people who cannot cook. • Cooking classes
We will take a detailed look at each component of an automated kitchen in the Kitchen robots
next few slides, which will be followed by case studies.
23
Appliances are the backbone of an automated kitchen

With the automated kitchen platform acting as the central brain of Appliances in an Automated Kitchen
the kitchen, data exchange between appliances can be a reality. This
data exchange is essential to the AI’s ability to learn a consumer’s Refrigeration and Storage
habit on an ecosystem rather than an appliance level. Only then can •Fridge Freezers
truly personalised service be provided. •Electric Wine Coolers/Chillers
Unfortunately, this is currently not the case. Many appliances still Food Preparation
gather data solely on an appliance level due to difficulty •Food Processors
communicating with other devices because of a lack of a •Mixers
communication standard. However, Matter (Connectivity Standards •Blenders
•Juice Extractors
Alliance) and the Home Connectivity Alliance (HCA) are trying to
rectify this. Cooking
In this section, we will discuss what a closed loop automated •Ovens
•Microwaves
kitchen could look like, based on current case studies. A closed loop •Breadmakers
system provides opportunities to further customise consumer diets •Multifunctional Cookers
based on bodily measurements. Currently, consumers pick a diet •Air Fryers
based on what they think is right for them; however, with the ability •Steamers
to analyse excreta from smart toilets, AI can further tailor consumer •Rice Cookers
•Slow Cookers
diets.
Dishwashing
Our objective in this section will be to base our outlook on currently
available case studies and extrapolate to what we think could be
achievable within the short term. Note: This list excludes futuristic/prototype appliances
24
Data exchange and closing the automated kitchen loop, allowing continuous health monitoring
1 Consumers select recipes based on portions, nutritional

information, diets and available ingredients. The choice might
1 2
Groceries and be influenced by social media. Missing ingredients can be
Meal Kits ordered. Meal kits with weekly meal plans provide further meal
Smart Kitchen 1 customisation opportunities.
Platform AI can provide suggestions based on activity, diet, body or stool
1 analysis. Consumers decide.
Indoor 1
2 Based on the recipes selected in (1), settings will be pre-loaded
Farming
Storage Preparation by ovens, mixers and/or multifunctional cookers.
Online Frozen items can now be placed in ovens to start the defrosting
Recipes process, with mealtimes pre-set for optimal defrosting settings.
3
5 Storage 3
Based on preselected mealtimes, notifications will be sent to
Cleaning Cooking consumers to prepare. Ovens will also start being pre-heated.
Hood and hob will also work in sync. Step-by-step instructions
will be provided on-screen.
Waste
Food Waste Smart Toilet
4 Dishwasher settings will be determined by the type of food
prepared and the number of portions.
Waste generated at this stage can be composted or recycled.
4 5 To close the automated kitchen loop, and as part of continued

Other Waste Water Recovery health monitoring, analysis of human excreta from toilets will be
Data exchange
needed. This provides opportunities to further customise
consumer diets based on bodily measurements.
25
Samsung SmartThings – the fridge as the smart kitchen hub

Smart Fridge
Samsung SmartThings Refrigerator
What:
The Samsung FamilyHub smart refrigerator can automatically select
recipes based on dietary needs and preferences, build weekly plans,
order groceries, and even send the recipe's cooking instructions to a
connected oven to begin pre-heating.
The refrigerator’s other selling point is a large touch screen on the
front of the door. The screen can be used as a bulletin board or to
interact with it without a phone.
The Samsung SmartThings Cooking is integrated with Samsung’s
FamilyHub appliances, and is being sold in South Korea, India, the
US and the UK.
Samsung’s SmartThings hub enabled devices to communicate As fridges become smarter and useability becomes important, a
seamlessly with each other. This integration allows consumers to touch panel could become a permanent feature of refrigerators. The
view and customise energy usage, cooking recipes or runtime on fridge could thus become the hub of the automated kitchen.
an ecosystem rather than an appliance level.
Source: Samsung
26
Toto’s Wellness Toilet – the toilet that can provide health advice
Smart Toilet
Toto Wellness Toilet
What:
The Toto Wellness Toilet presents an immense opportunity in the
continuous health monitoring effort.
The toilet scans your body and key output, providing wellness
advice based on the simple act of sitting down on a toilet.
Additionally, the toilet is able to conduct stool analysis.
Based on the toilet’s feedback, users can adjust their dietary habits
and watch real time changes. This means that consumers are now
able to have a closed continuous health monitoring system.
One advantage of this system is that it does not require a user to
change their habits or wear anything. Wellness measurements
happen when a user takes a bathroom break.
The ability to have advanced health tracking will enable The toilet was showcased at CES2021 and is slated to hit the market
consumers to dynamically alter their diets and eat healthier. in the next few years.
Source: Toto
The case for automated kitchens: Mindful
eating and food as medicine
MINDFUL EATING AND FOOD AS MEDICINE 28
28
Mindful eating and food as medicine

Health has become a top priority for consumers as a result of the global Food and Beverage Industries: “Consumers Will Buy More Health
pandemic. Consumers increasingly seek more natural solutions beyond and Wellness-Related Products as a Result of the COVID-19
(or in addition to) pills as a preventative measure to maintain health. Pandemic”
Respondents selected
The functionality of food is gaining momentum, as consumers put a 60%
stronger focus on topics such as digestive health, immunity and mental
wellbeing. Similarly, the adoption of a healthy and balanced diet, as 50%
well as the consumption of more natural and nutritious products, is
driving the mindful eating trend.
40%
55% of global consumers surveyed in 2022 stated that they seek health
and nutritional properties, but only a third are willing to pay a price 30%
premium for this attribute. This is clear from the fact that the higher
cost of food continues to be a main barrier for consumers to improve 20%
their eating habits (Euromonitor International Voice of the Consumer:
Lifestyles survey, n=40,732).
10%
However, half of food and beverage industry professionals believe that
the change towards purchasing more health and wellness-related 0%
products as a result of the COVID-19 crisis will be a permanent one. Permanent Mid-term Short-term No change Not sure
change change change
In addition to growing consumer demand, regulatory pressure
Apr-20 Jul-20 Oct-20 Apr-21
increases the urgency for companies to reformulate and innovate
Source: Euromonitor International Voice of the Industry survey, Apr 2021 n=296, Oct
towards healthier variants.
2020 n=591, Jul 2020 n=270, Apr 2020 n=513
29
Mindful eating’s place in an automated kitchen

Consumers increasingly use the internet and various digital applications to educate themselves about healthy
nutrition. Various apps help consumers to manage their weight, food intolerances and preferences (more plant-
based, less processed, etc).
Leading food and appliance players are investing in digital wellness solutions, from direct-to-consumer models
Digital Wellness and (eg Nestlé’s acquisition of Mindful Chef, and Whirlpool buying Yummly) to personalised nutrition concepts.
Personalisation
The centre of this healthy eating revolution will be the automated kitchen.
Lifestyle diets, such as keto, paleo and low-carb, have seen a surge in recent years. While only 9% of global
consumers indicated in 2021 that they follow a strict low/no carbohydrate diet, 38% stated that they eat less
carbohydrates in an attempt to lose weight.
The Rise of Special The automated kitchen will play a central role by determining the ingredients available, and the preparation and
Diets cooking method for each diet. Consumers will have unique diets, and automated kitchens will need to adapt.
Children and the elderly are two consumer segments with a promising future outlook for food producers. Both
have very specific nutritional needs that can be targeted with tailored product offers.
Traditionally, the focus has been on addressing deficiencies among children and closing the nutritional gaps.
However, with the world ageing – for example, one third of Western Europe’s population is predicted to be
aged 60+ years by 2040 – food as medicine and personalised nutrition will be important.
Life Stage Nutrition The automated kitchen will be important for ageing-in-place, ensuring that the elderly not only eat on time, but
ensuring food safety and a nutritionally balanced diet.
30
Desire for healthy food and convenience will support demand for highly automated kitchens
Willingness to Pay More for Food and Beverages 2021/2022 Convenience of Restaurant Food and Ready-made Meals Rises in
% respondents Popularity 2021/2022
% respondents
Speciality or new variety
Reheat or prepare a ready meal
Health and nutritional properties (eg

omega-3) Order food for takeaway or pick up
ready-made food to eat at home
Supports a charity or charitable cause

Order food for home delivery
Superior taste
Eat at a resturant
0% 5% 10% 15% 20% 25% 30% 35%

0% 10% 20% 30% 40% 50%
2021 2022 2021 2022
Source: Voice of the Consumer – Lifestyles Survey 2022 Source: Voice of the Consumer – Lifestyles Survey 2022
31
Appliance companies and recipe firms are focusing on diet customisation

Partnerships Between Recipe Firms and Appliances Brands
Company Product Funding Status Appliance Partners Food Delivery Partners
Recipe advisory, meal planning and BSH, Electrolux, GE
Side Chef Private AmazonFresh, JD.com
grocery delivery Appliances, LG, Sharp
Kitchen Stories Recipe advisory Acquired by BSH BSH, Nespresso
Recipe advisory, personalised meal
Acquired by
Yummly planning, grocery delivery and smart Whirlpool Instacart
Whirlpool
cooking devices
HEB, Instacart, Kroger,
BSH, Electrolux, GE
Recipe advisory, personalised meal Safeway, Sprouts, Target,
Innit Private Appliances, LG, Beko and
planning, grocery delivery Walmart Grocery, and
Grundig
Wegmans
BSH, Electrolux, GE
Recipe advisory (tailored to amount
Appliances, Panasonic
Drop demands and ingredients stock), food Private
Kenwood, Thermomix,
preparation devices
Instant Brands
Recipe advisory, nutrition info,
Acquired by AmazonFresh, Walmart,
Whisk personalised meal planning, food Samsung
Samsung Tesco
delivery
Recipe advisory (tailored to
Third of shares
Chefling ingredients stock), personalised meal BSH, GE Appliances
acquired by BSH
planning, food shelf life monitoring
32
The Fresh Fridge – helping consumers make mindful eating decisions

Mindful eating fridge
The Fresh Fridge
What:
The Fresh Fridge team wanted to rethink fridge designs. Fridges
were designed to keep food fresh; however, they lack many other
features that modern consumers want.
The team wanted to design a fridge that promotes a healthier
lifestyle, mindful eating and the easier organisation of the fridge.
A radical new design was developed that has the fridge as part of an
ecosystem, including the fridge, a food preparation area and a smart
display.
While the fridge has basic functionalities, it has features that subtly
nudge a consumer to eat more healthily. The transparent door
The Fresh Fridge nudges consumers to buy and store healthy enables consumers to see what is in the fridge, and because stored
food. An integrated display above the fridge provides healthy food is visible, discourages the purchase of unhealthy food.
eating tips and recipe suggestions. The food preparation area The smart display acts as hub for managing inventory, ordering
allows the user to prepare food as they follow recipes. Groceries groceries and finding recipes, with a camera to scan food items.
can also be ordered using the screen.
Source: Fresh Fridge The food preparation area allows the cutting of fruit and vegetables.
The case for automated kitchens: Buying time
and the personalised experience
BUYING TIME AND THE PERSONALISED EXPERIENCE 34
34
Buying time and the personalised experience

Time is an increasingly crucial commodity for today’s consumers, Barriers to Cooking 2021/2022
and is something that more and more people are willing to buy. This % respondents
is about more than just convenience and is increasingly about Food from restaurants tastes better
outsourcing tasks. Time has become a luxury in today’s connected I do not like to cook
world. I prefer to order food for delivery
I do not have time to shop for groceries
Saving time is impacting on retailing in a big way. It drives the
I prefer to eat out at restaurants
growth of both local and online shopping. It is a major factor in the I eat healthier food when I go out to eat…
trend for convenience: a trend which withstood the pandemic. I do not know how to cook
Convenience impacts across sectors, being a factor in the sales of I live alone and I do not want to cook for…
ready meals, multifunctional appliances and beauty products. Cooking from scratch is too expensive
I do not enjoy shopping for groceries
The consumer goods sector should embrace this trend by focusing
I do not have easy access to a grocery…
on convenience in each and every aspect of the consumer
Someone else in my household typically…
experience. How can the business make it easier for consumers to I do not have time to cook
choose, purchase, use and re-use their products and services? Ordering food for delivery is more…
The automated kitchen has buying time as a key element of its I would rather spend my time doing…
value proposition. For consumers, being able to select meals to I do not cook very well
Going out to eat at a restaurant is more…
prepare automatically based on available ingredients is a
breakthrough, and having the oven pre-set with recipes to cook this 0 10 20 30
meal takes it to another level. Now, all that is needed is a robot to 2022 2021
bring the meal to the dining table and do the dishes. Source: Euromonitor International Voice of the Consumer: Lifestyles Survey;
fielded in Feb-Mar 2022; n=14,365
35
Personalised experiences in an automated kitchen

Not only do consumers want things quickly, they also seek a Consumers Cooking or Baking “Almost Every Day” 2020/2021
personalised experience. Most consumers cook the recipes they % respondents
are familiar with, rather than the food they want to eat. However, 60
social media has shown that this does not need to be the case. 50
40
Over the last two years, homebound consumers have been 30
20
experimenting with recipes found on social media and have 10
landed on unique recipes they like. Many of these recipes are 0
cloud recipes that are paired with the appliances they have. 15-29 30-44 45-59 60+ 15-29 30-44 45-59 60+
Female Male
It is unlikely that these consumers will be willing to go back to the
2020 2021
traditional ways of cooking, especially with meal kit companies
partnering with appliance companies to make the process even
more convenient. Add special diets into the mix and Consumers Reheating or Preparing a Ready Meal “Almost Every Day”
personalisation becomes even more important for consumers. 2020/2021
% respondents
Surveys show that one quarter of millennials feel extremely 15
comfortable using technology providing personalised nutrition 10
recommendations. 5
0
The automated kitchen is likely to be able to automate many 15-29 30-44 45-59 60+ 15-29 30-44 45-59 60+
tasks: from ensuring that food in the fridge is suitable for the
Female Male
consumer’s diet to finding the optimal recipes (based on available 2020 2021
ingredients) to suit their personal preferences. Source: Euromonitor International Voice of the Consumer: Lifestyles Survey, 2020 n=41,231,
2021 n=40,732
36
China : The “lazy” economy drives adoption of time-saving small appliances

Chinese consumers top the world in terms of trading money for time. Driven by % of respondents in China who agree or strongly agree
the craving for convenience, many have become accustomed to a “lazy” that “I am willing to spend money to save time” by age
lifestyle. With China a global leader in O2O services like food delivery – group, 2021
consumers often ask themselves, why should I do it when it can be outsourced? % respondents
70
Appliances are no exception to the trend. Effort- and time-saving has been an 60
extremely alluring factor to trigger purchases in China. Modern tech that frees 50
40
consumers from time-consuming chores is deemed to be a means of sourcing 30
happiness, so more quality time can be spent for themselves on joyful 20
10
experiences, especially for middle-class consumers aged above 30 who are 0
pressured to balance work and life post-COVID-19. 15-29 30-44 45-59
Small appliance manufacturers have located pockets of opportunities among
these groups of “lazy” consumers in China, either through new (smart) % of respondents who agree or strongly agree that “I am
products that require less human intervention, or curated marketing tactics willing to spend money to save time”, 2021
% respondents
that address this lifestyle demand. Besides health benefits, “lazy and easy” has India
been heavily promoted as a unique selling point for light fryers, which are China
predicted to grow at a volume CAGR of 19% over 2021-2026. South Korea
USA
The “lazy” economy is a spin-off from the home automation trend and is United Kingdom
expected to have a significant impact in the long term. While it is currently Japan
prevalent in China, businesses should keep an eye on whether economically 0 20 40 60 80
and culturally similar markets will follow a similar pattern, and take action. Source: Euromonitor International Voice of the Consumer: Lifestyle Survey,
2021, n=16,353
37
The rise of special diets will mean kitchens will need to cater for varied personalised meals
Lifestyle diets, such as keto, paleo an low-carb, have seen a surge in World: Keto, Paleo and Low-Carb Claims in Selected Packaged
recent years, spurring product innovation and a wave of new products. Food Categories, Digital Share of Shelf, Normalised Growth
2019/2020
While only 9% of global consumers indicated in 2021 that they follow a Normalised growth
strict low/no carbohydrate diet, 38% said that they eat less carbohydrates
Breakfast Cereals
in an attempt to lose weight (Euromonitor International Voice of the
Consumer: Health & Nutrition survey 2021, n=21,459).
Analysing the claim landscape, it becomes evident that product offers in Confectionery
this space remain a niche, with no packaged food category having more
than 2% of SKUs with a keto, paleo or low-carb claim. Nevertheless, the Sweet Biscuits, Snack bars and Fruit
strong growth in the penetration of keto claims between 2019 and 2020, Snacks
particularly in snacks and breakfast cereals, shows the growing interest of
food companies. Savoury Snacks
The investment of leading food players in ketogenic variants indicates a

first step for keto to move from niche to mainstream. PepsiCo invested in Dairy
its incubator brand Hilo Life Chips, keto-friendly tortilla chips launched in
March 2021. General Mills unveiled a new line of keto dairy snacks and
bars called Ratio at the end of 2020, and Halo Top introduced keto pops in Processed Meat and Seafood
early 2021.
-100% 0% 100% 200% 300% 400%
Also, retailers have started to create keto areas online and in-store, as the
examples of Planet Organic and a trial from Boots in the UK show. Low Carb Keto Paleo
38
Leading food players are already entering the personalised experience space
Personalised experience
Nestlé’s partnership with “With/n” app
What:
In 2020, Nestlé announced a collaboration with the lifestyle app
With/n. The app offers wellness advice, motivational content, life
coaching, custom nutrition plans, personalised guidance and meal
recommendations. It allows consumers to interact with nutrition
and stay on track with their unique health goals.
The partnership aims to promote Nestlé’s Lean Cuisine meal plans
as part of the customised meal recommendations.
This collaboration is an example of how leading food players are
engaging in digital wellness to support their brands and portfolios.
Personalised nutrition has become a key area of interest to
companies as consumers seek customised solutions to reach
their individual health goals, from weight management to
lifestyle preferences. Digital solutions and partnerships with tech
companies will be crucial investments for leading food players in
order to gain the upper hand in this trend.
Source: With/n
39
Appliances and services can help with meal personalisation and save time
A main selling point for multi-cookers is that everybody can be a gourmet chef. It is a simple and evocative marketing line. With the help of
online recipes, consumers can indeed make restaurant-style meals at home with the aid of multi-cookers.
Source: KitchenAid
Robot vacuum cleaners are at Cooked meal kits take
The handwash-free soy milk Meal kits help consumers save
the cutting edge of consumer convenience to the
blender solves a main time shopping and preparing
technological innovation in next level. Meal kits are
consumer pain point – food. Raw kits are ideal for
appliances. Consumer delivered weekly and need
cleaning. consumers who like to cook.
convenience is a priority. only be heated up.
Source: Dreame Source: Joyoung Source: Blue Apron Source: Blue Apron
The case for automated kitchens: Ageing-in-
place and the importance of life stage nutrition
AGEING-IN-PLACE AND THE IMPORTANCE OF LIFE STAGE NUTRITION 41
41
Ageing-in-place and the importance of food and nutrition

As the baby boomer generation ages, and life expectancy increases, demand Design for Ageing in Place
Universal Design
for institutional care will increase. This is also a generation of people who Supports all users through the life course
are comfortable with technology and are increasingly reluctant to leave their Supports all users at Design for Healthcare at Home
homes to go into a nursing home. Aided by advances in elderly care every changing level of Supports all users receiving healthcare at
need home
technologies, ageing in place will become an acceptable alternative to
nursing homes.
The pandemic has exacerbated this trend, especially since a significant Infant Child Adult Elderly Geriatric
Life Course
number of elderly deaths occurred in nursing homes.
Source: Piatkowski, M, Abushousheh, A, & Taylor, E (2019). Healthcare at home
In the past, ageing in place focused on reducing physical risk in the home
using aids to prevent incidents such as falls or fires. In the future home, Wellness Home Design Feature
mental wellbeing will be just as important. Technology will continue to be Physical Lighting, furniture, home layout, food and nutrition,
heavily involved, be it companion robots, hologram communications or as accessibility aids, security, flooring, waste disposal
simple as customised routines to stimulate the brain and body. Wellbeing and hazard monitoring
Lighting, communication tools, food and nutrition,
A critical component of ageing in place is food and nutrition. As the number Mental Wellbeing customised daily routines to stimulate the brain and
of multi-generational homes decreases and the elderly live alone, food is a body, and companion bots (future)
key worry for their children. Eating better and regularly not only helps with Terms for and
• Hospital in the Home
physical wellbeing but also, critically, mental wellbeing. types of
• Hospital at Home
Healthcare at
Children can put their parents on subscription meals on a diet catering to • Home Healthcare
Home
their parents’ needs. • Home Hospitalisation
(Caplan et al,
• Early Support Discharge
2012)
42
Automated kitchens will help with managing life stage nutrition

Children and the elderly are two consumer segments that are World: Children’s Health and Nutrition: Desired Labels
underserved. Both have very specific nutritional needs that can be 2020/2021
targeted with tailored product offers. % respondents
Is all natural
While the focus in developing markets is on addressing deficiencies Free from preservatives
among children and closing the nutritional gaps with affordable product Has limited sugar or no added sugar
offers, a premium positioning and price can often be achieved in Does not contain artificial sweeteners
developed markets because parents are willing to pay for “the best” for Good for heart health
their offspring. Brain development, for example, is a key area of concern Promotes digestive wellness/health
for parents and a research focus for companies’ food/drink innovations. Contains added vitamins
Globally, parents seek food and drink products that are natural (40%), Is organic
free from preservatives (39%) and with limited sugar (37%). However, the No trans fat or hydrogenated oils
biggest change in labels wanted has been for added vitamins (an increase Has limited salt or no added salt
of 14 percentage points between 2020 and 2021, to reach 30%) and Has limited or no artificial ingredients
added fibre (an increase of 18 percentage points between 2020 and 2021, Does not contain GMO ingredients
to reach 28%) as a result of the growing importance to parents of Contains added fibre
immunity and gut health. Has limited or no added fat
Contains protein
Currently still underdeveloped, and with huge potential, is the segment of
the elderly. In Western Europe, almost one third of the population is 0% 10% 20% 30% 40% 50%
expected to be 60+ years old by 2040, which opens up opportunities for 2021 2020
the food as medicine and personalised nutrition concepts. Source: Euromonitor International Voice of the Consumer: Health & Nutrition Survey, 2020
2021 n=8,767
43
Need for better nutrition monitoring systems for the elderly

Tochtech Technologies’ Vericare solution Current elderly monitoring systems focus on monitoring usage
patterns, such as whether a fridge door has been opened or stove
usage, to determine if the user has been eating.
However, this system lacks a fundamental component: it is unable
to determine what food was prepared, whether it was prepared
correctly and its nutritional value. In other words, an elderly person
could be eating regularly, but might only be eating plain oatmeal
porridge.
The automated kitchen will have an important role in keeping the
elderly healthy. As people age, their diets will need to adapt as well.
For example, studies have shown that the MIND diet (short for
Mediterranean-DASH Diet Intervention for Neurodegenerative
Delay), can help prevent the early onset of dementia. The
automated kitchen can be programmed to cater to this and many
more dietary requirements.
The value proposition for companies to allow children to track and
ensure their parents are eating well and on time will only grow over
time.
Source: Tochtech Technologies
44
Informetis’s Infocare non-intrusive monitoring of elderly wellbeing through energy usage

Elderly monitoring
Informetis’s Infocare elderly monitoring service
What:
The Infocare Non-Intrusive Load Monitoring (NILM) system is able to
monitor the electricity usage of different home appliances.
The NILM energy disaggregation technology is able to do this
through a single smart sensor or energy data source.
This technology is also offered by Japanese energy giant Tepco as an
add-on service to residents. Elderly care residential facility
managers can use this technology to monitor residents. Checking
usage patterns such as air-conditioners being used during summer
months, appliances not being left on for too long, and a normal
level of physical activity at home, can help ensure proper care of
NILM technology is an important next step in the quest for non- residents.
intrusive elderly care. However, elderly care monitoring requires Alerts are sent to care-givers when abnormal patterns are observed,
greater details beyond how long an appliance was used. so corrective action can be taken immediately.
Caregivers need to understand the food and nutritional needs of
elderly individuals as well.
Source: Informetis
The case for automated kitchens: Sustainability
through optimising resources and reducing
food waste
SUSTAINABILITY THROUGH OPTIMISING RESOURCES AND REDUCING FOOD WASTE 46
46
Sustainability through optimising resources and reducing food wastage

The pandemic brought food scarcity to the forefront for many consumers. Top 10 Consumers Social and Environmental Actions 2021
It highlighted that the future will be dominated by resource scarcity and Share of consumers
the pursuit of mitigating its impact. The future home will navigate
Reduce plastics use
consumers from a mindset of abundance to one of compromise.
Sustainability objectives are part of broader societal goals. The future Reduce food waste
home will come under greater scrutiny to deliver on improved efficiency.
Recycle items
Sustainability will be centred on the adoption of new technologies.
Technology adoption will be linked to new business models. For Vote in elections
manufacturers, circularity, repairability and modular design will be critical.
Use sustainable packaging
Through AI, the future home will also optimise outcomes. Energy
management systems will lead the way and are destined to become the Reduce my energy consumption
dominant domestic ecosystem.
More importantly, the future home will help ease anxiety around food Use less water
waste and plastic usage, helping to reduce the household footprint of
Repair broken items
these front-of-mind areas. Reducing food waste was a significant concern
of consumers in our 2021 Lifestyles Survey. Share my opinion on social/political
issues on media
An automated kitchen has a big role to play in this and we will discuss this
Reduce my carbon emissions from
on the next slide. transport
Source: Euromonitor International Voice of the Consumer: Lifestyles Survey 2021

47
Automated kitchens will reduce food waste

The UN’s FAO reported that, in 2019, 31% of total food produced Household Food Management. Dashed Lines Indicate Food
was wasted. Movement Between Stages, Solid Lines Indicate Waste
Domestic food waste has always been a concern for municipal
councils. A key reason is that food waste that decomposes in Planning Shopping Storing Preparing Consuming
landfills releases methane, which is 28 times worse for the

environment than carbon dioxide.
As consumers spend more time at home cooking, food waste has
come under increased scrutiny.
Food waste comes from many parts of the household food
management and preparation process, starting from the meal
Source: van Geffen L., van Herpen E., van Trijp H. (2020) Household Food Waste—
planning and shopping stage, where the purchase of surplus food How to Avoid It? An Integrative Review
without planning leads to waste.
The last stage is consumption. At this stage, food waste comes from
The storing of food is an important stage as the way food is stored discarding leftovers or improper storage of leftovers, leading to
affects consumers’ view of how much food they have. Smart spoilage.
refrigerator technology can help prolong the freshness of food by a
factor of 2-5. Appliance companies are well aware of these different food waste
scenarios and have designed products that can help consumers in
The next stage is food preparation. Food wastage comes from their journey of reducing food wastage.
overestimating food portions, as well as spoilage from lack of
cooking skills and accidents. An automated kitchen will link these systems into an AI-based
system that will substantially reduce wastage.
48
Making an inventory of food supply – the key to reducing food waste

The traditional role of refrigerators – storing and keeping food fresh – is evolving.
This is necessary, as consumers want more from their expensive appliances, and
companies need premiumisation opportunities.
A critical role that refrigerators can play in an automated kitchen is inventorying.
USDA research shows that Americans waste about a third of their food, with a key
source of the problem being the refrigerator.
According to a study by Brian Roe, a professor at Ohio State University, there was
a huge gap between expectation and reality when people were polled on what
goes in and out of their refrigerators. In the same study, while consumers planned
to consume almost all of the vegetables and meat in their refrigerator, they only
used 50%. For fruit and vegetables, the proportion was only 40%, and for dairy
products, 42%.
Cooking becomes easier when AI is able to recommend recipes based on the
available ingredients. Missing ingredients can also be ordered on demand.
Source: Whisk at Samsung NEXT
It is clear that there is a need to make an inventory of a fridge’s content. Not only
are many appliance companies launching products with this feature, start-ups
such as Smarter FridgeCam and Fridge Eye have launched cameras that can fit in
any traditional fridge.
The ability to collect refrigerator inventory information will be key to unlocking
the potential of the automated kitchen.
49
Reducing wastage through optimising storage environment

According to studies, the majority of food wastage from
storage comes from household refrigerators. Keeping precise
control of temperature and moisture in a fridge is key to
keeping food fresh longer in the fridge.
Appliance companies have launched fridges that target this.
One example is Beko’s Everfresh+. Beko says its technology
can keep fruit and vegetables fresh up to three times longer
through optimising humidity and temperature control.
LG fridges are also big on technology to keep food fresh. One Source: Beko Everfresh+
of the biggest challenges to keeping food fresh is the uneven
temperature of fridges caused by the opening of refrigerator
doors and location of cooling vents. LG looks to solve this
problem with its LINEARCooling technology.
AI will play a big role in keeping temperature consistent, as
LG has also shown through its ThinQ platform. The AI is able
to learn from user patterns and cool the fridge more during
high usage periods and reduce cooling during other periods
(for example at night).
This not only reduces food wastage but increases energy
efficiency. Source: LG
50
Reducing wastage through precision cooking and reducing leftovers

Meal planning, shopping and preparation is an assured
way to reduce leftovers after a meal.
Appliance companies have long understood this and
have empowered consumers with this ability through
partnerships with recipe firms and delivery partners.
This ensures that consumers prepare the right portions
for their meals, thereby reducing food spoilage or
wastage.
The Whirlpool, Yummly and Instacart collaboration is
one of many partnerships currently proliferating in the
market.
Such partnerships enable consumers to access a large
library of recipes, and provide appliances companies
with a unique selling point which is a clear value add for
consumers.
This is a trend that we expect to accelerate, as it helps
companies focus their marketing on value-added
services rather than product features or pricing.
Source: Whirlpool, Yummly

51
Bosch’s Home Connect fridge with two built-in cameras

Smart Fridge
Bosch Home Connect Refrigerator
What:
The fridge is billed as a Smart Food Management solution that
knows how to best store fresh food, while keeping the user up to
date on their groceries.
The fridge is able to take a snapshot of its contents, which enables a
consumer to find out what is missing when shopping for groceries.
Once groceries are bought, the fridge can then recommend the best
way to store them, prolonging freshness and flavour.
Lastly, the fridge provides an inventory list that includes expiration
dates.
It is notable that, unlike Samsung, Bosch has made the decision not
to include an integrated panel for its Home Connect fridge.
The Bosch Home Connect that is built into the fridge is billed as
an open platform that is future-proofed, meaning that it is
possible to work with devices from various companies.
Source: Bosch
Automated kitchen outlook
AUTOMATED KITCHEN OUTLOOK 53
53
A view on current automated kitchens
“Consumers are looking to make dishes easier,

faster and better, so the ability to make a meal
end to end, near chef quality, is a huge trend
within the kitchen space.
“There are numerous different things to
connect directly to your appliance so that it
takes the guesswork out of making the meal …
[and] often is driven by nutritional needs.”
- Executive, major appliance brand
54
Where are we headed? Haier’s roadmap provides an indication for smart homes and
kitchens
Haier’s Smart Home Development Roadmap
Level 1 Level 2 Level 3 Level 4 Level 5
Single-machine Collaborative Decision making Autonomous Ubiquitous

intelligence intelligence intelligence intelligence intelligence at the
between categories home, community
and space level
Source: Haier
The autonomous driving industry has the well-defined SAE Levels of Haier envisions a connected internet of clothing, food, air, water,
Driving Automation, but there is nothing similar at an industry level heating, security, lighting, networking and entertainment within
for smart homes, and, on a lower level, automated kitchens. This smart homes that unites different ecosystems and parties.
has led to confusion among consumers when every device is More importantly, Haier also announced its Smart Home
labelled as “smart”.
Development Roadmap, and stated that it is capable of achieving
A roadmap is important not only to pinpoint where we are, but device capabilities at Level 3: decision-making intelligence.
where we are headed technologically, so, as a proxy for an industry The roadmap is notable also because what is announced as Level 5:
standard roadmap, we will use Haier’s smart home development the ability for intelligence at the home level to coalesce and form a
roadmap that was announced in March 2021 at AWE in Shanghai. greater node at the community level. In another words, homes will
The plan is a move from a platform and device ecosystem to one have greater connectivity with smart cities and private companies.
built upon scenarios.
55
Interoperability standards will bring us a step closer to a Level 5 smart home and kitchen
The past year has seen the coming to prominence of two key alliances looking to
make the smart home experience interoperable and seamless to consumers.
The first is Matter, previously known as Connected Home over IP (CHIP), an
industry-unifying standard developed by the Connectivity Standards Alliance. It is a
proprietary, royalty-free home automation connectivity standard project to make a
unique service layer to achieve interoperability among smart homes and IoT
devices for home automation from different brands.
Its members have taken an open-source approach to the development of this IP-
based connectivity protocol, using contributions from leading smart home-based
technologies from Amazon, Apple and Google as reference points. Source: Matter
It states that its goal of developing an “industry unifying standard is a promise of
reliable, secure connectivity – a seal of approval that devices will work seamlessly
together, today and tomorrow”.
Source: Home Connectivity Alliance
The second is the Home Connectivity Alliance (HCA), founded by American
Standard, Arçelik, The Electrolux Group, Haier, GE Appliances, Samsung and Trane Key Point
Technologies. The alliance brings together leading manufacturers of connected With the roll-out of Matter and commitments from
devices to enhance the compatibility of smart appliances across brands. As of Jan HCA, consumers will have a more seamless experience
2022, notable absences include BSH Appliances, Whirlpool and LG Electronics. in integrating products from different brands in their
The goal is to develop shared guidelines for cloud-to-cloud interoperability, smart homes and kitchens, unlocking value-added
accounting for data security and consumer safety requirements. features.
56
Interoperability will lead to seamless communication between appliances

Devices on a Matter network connecting to each other, to the internet Thread is a key part of Matter. It is a low-power mesh networking
and to other protocols using Wi-Fi, Thread and Matter controllers. protocol.
Images: Z-Wave Alliance

Thread’s biggest advantage is speed and reliability; it does not
Devices will be able to communicate with each other on a Matter depend on a single hub (a potential point of failure) and has a
network, reducing the Wi-Fi load and minimising breach points. latency of milliseconds.
57
The goal of a smart home will be to provide companionship and reduce human involvement
Current smart homes still require a high level of human Levels of Autonomy Within a Future Home 2022
involvement. From setting up the system, to programming the
Home Levels of Electric Customised Proactive Support Companion
way the products works to obtaining useful data from the AI,
Autonomy Home Home Home Home Home
some amount of technical knowledge is needed. Additionally,
Devices with
most products, even from the same brand, are not able to predetermined ✓ ✓ ✓ ✓ ✓
intercommunicate. This leads to product silos. functions
For many consumers, this proves an insurmountable challenge to Devices with learning
getting their home ready for machine learning and eventually AI. and adaptive ✓ ✓ ✓ ✓
capabilities
For an automated kitchen, data exchange and communication is Connection to smart
equally important. Data generated is critical for the AI to provide ✓ ✓ ✓
city
personaliseda meal recommendations, diet plans and health Central AI with the
monitoring. Communication between devices is also critical to same level of human ✓ ✓ ✓
enable appliances to be set-up without any human involvement. information processing
Ultimately, as we progress towards a “companion home”, the Central AI with superior
automated kitchen will play a critical role. Health-conscious level of human ✓ ✓
information processing
consumers will advise on dietary recommendations based on
health monitoring, portion control and reducing carbon footprint. Physical companion ✓
The companion home, with the automated kitchen one of its Not
Human involvement High High Moderate Low
critical pillars, will prove beneficial to consumers’ health and Required
wellbeing. Source: MIT, Home as a Platform, Levels of Automation for Connected Home Services
58
Haier aims to build smart homes from scratch

Haier has been the leading major appliance company for much
of the last 10 years. It is also among the most innovative ones.
In March 2021, it unveiled its 5-stage roadmap for the next
phase of smart home development. According to Haier, this plan
will include revolutionary experiences for users in clothing,
food, housing, entertainment and transportation.
In Haier’s own words, this plan will be a departure from its
platform and device ecosystem approach, and towards an
ecosystem built on different scenarios. Living Room Scenarios Kitchen Scenarios Hygiene Scenarios
Its vision is to have a connected internet of clothing, food, air, Haier’s Three Winged Bird Experience Stores
water, heating, security, lighting, networking and entertainment
that unites nearly 10,000 ecosystems.
The Three Winged Bird (TWB) programme is Haier’s big push to
realise this vision. The TWB programme, through an app, allows
a consumer to design and renovate their home based on
different scenarios.
Haier fully owns this process, and renovation works can be
completed in 2-3 months.
Source: Haier
59
Sanyiniao – a scenario-based appliance concept for smart homes
“Sanyiniao, as a new scenario brand of Haier

Smart Home, transforms from products to
scenario solutions, covering balcony, kitchen,
bathroom, air quality control, household water
supply, and home audio and video. Moreover,
Sanyiniao utilises the smart home cloud
platform to connect users, enterprises and
ecosystems to provide more customised
solutions.”
Haier’s Sanyiniao Scenario Brand
60
For automated kitchens, the future could be one involving robots

Household chores, including cooking, have traditionally been disliked by time-poor
consumers. With the amount of entertainment readily available at home, the last thing
consumers want is to spend time washing dishes or cooking.
Various appliances have been developed to help consumers save time at home.
Multifunctional cookers have transformed ordinary people into gourmet chefs. Robotic
and stick vacuums have made cleaning homes much more convenient. However, these
appliances still lack the most fundamental function needed at home – mimicking the
human hand to manipulate household items.
In May 2022, Dyson launched its robot arm, signalling its intentions in what could be
the next big appliance category. Robot arms have traditionally struggled with simple Source: Dyson robot arm
tasks like holding fragile objects or operating safely in human environments. Dyson
seems to have found a solution. In photos published together with its press release, the
Dyson arm is shown to be used in a household setting picking up plates and cleaning a
sofa.
The USD340,000 Moley kitchen robot is another take on the automated kitchen.
Although its price tag makes it prohibitive for all but the wealthiest 1%, the successful
launch of the prototype proves that it is technologically, if not commercially, viable.
The growing interest in robotic arms at home and in the kitchen could take the
automated kitchen idea to the next level of human-free involvement.
Source: Moley kitchen robot
THE FUTURE OF AUTOMATED KITCHENS
For further insight please contact
Tim Chuah
Head of Global Consumer Appliance Research
tim.chuah@euromonitor.com
• https://www.linkedin.com/in/timchuah/
Rachel He
Research Manager
rachel.he@euromonitor.com
• https://www.linkedin.com/in/rachelheemi/
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The Future of Automated Kitchens

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The Future of Automated Kitchens

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The Future of Automated Kitchens

The future home

The case for an automated kitchen:

▪ Mindful eating and food as medicine

▪ Buying time and the personalised experience

▪ Ageing-in-place and the importance of life stage nutrition

▪ Sustainability through optimising resources and reducing food waste

Automated kitchen outlook

The case for an automated kitchen

55.4% 58.4% >40%

Why do we want an automated kitchen?

for big families, is a different ballgame. Maintaining a healthy weight

Eating a balanced diet

system. Physical strength

Avoiding smoking and tobacco

Automated kitchens will be about more than just robots

Consumer System is planned for publication in Q4 2022.

Euromonitor International’s The Future Home

Overview of Home and Technology strategic themes

An overview of the strategic theme: The Future Home

Companies are meeting consumer needs using various strategies

New services: Supporting improved physical and mental health routines

Unifying standard: Including partnerships and compatibility efforts

The value proposition

“We will see all types of technology on bar

- Executive, major appliance brand

The case for automated kitchens

The future home

Automated kitchens in a future home

The key components of an automated kitchen

Appliances are the backbone of an automated kitchen

1 Consumers select recipes based on portions, nutritional

4 5 To close the automated kitchen loop, and as part of continued

Samsung SmartThings – the fridge as the smart kitchen hub

Mindful eating and food as medicine

Mindful eating’s place in an automated kitchen

Reheat or prepare a ready meal

Health and nutritional properties (eg

Supports a charity or charitable cause

0% 5% 10% 15% 20% 25% 30% 35%

Appliance companies and recipe firms are focusing on diet customisation

The Fresh Fridge – helping consumers make mindful eating decisions

Buying time and the personalised experience

Personalised experiences in an automated kitchen

China : The “lazy” economy drives adoption of time-saving small appliances

The investment of leading food players in ketogenic variants indicates a

Ageing-in-place and the importance of food and nutrition

Automated kitchens will help with managing life stage nutrition

Need for better nutrition monitoring systems for the elderly

Source: Tochtech Technologies

Informetis’s Infocare non-intrusive monitoring of elderly wellbeing through energy usage

Sustainability through optimising resources and reducing food wastage

Source: Euromonitor International Voice of the Consumer: Lifestyles Survey 2021

Automated kitchens will reduce food waste

landfills releases methane, which is 28 times worse for the

Making an inventory of food supply – the key to reducing food waste

Reducing wastage through optimising storage environment

Reducing wastage through precision cooking and reducing leftovers

Source: Whirlpool, Yummly

Bosch’s Home Connect fridge with two built-in cameras

A view on current automated kitchens

“Consumers are looking to make dishes easier,

- Executive, major appliance brand