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UNIT II
UNIT II
PRINCIPLES OF QUALITY

MSTM 6033 QUALITY SYSTEMS MANAGEMENT
Quality Systems Management

UNIT II

I.4 PROCESS FOCUS


BASED ON
MANAGING FOR QUALITY AND PERFORMANCE
EXCELLENCE 9TH ED

MSTM 6033 Quality Systems on

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Importance of Customers

“Unless you change the process, why would you expect the results 
“U l h th h ld t th lt
to change?”

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Importance of Process Management

•Prevent defects and errors, 

•Eliminate waste and redundancy, 

•Lead to better quality and improved company performance 
through shorter cycle times, improved flexibility, and faster 
and more consistent customer response.

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Key Process Management Principles for Performance 
Excellence (1 of 2)

 Identify vital work processes that relate to core competencies 
and deliver customer value, profitability, organizational success, 
and deliver customer value profitability organizational success
and sustainability.
 Determine key work process requirements, incorporating input 
from customers, suppliers, partners, and collaborators.
 Design and innovate work processes to meet all requirements, 
incorporating new technology, organizational knowledge, cycle 
time productivity cost control and other efficiency and
time, productivity, cost control, and other efficiency and 
effectiveness factors.

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Key Process Management Principles for Performance 
Excellence (2 of 3)

 Minimize overall costs associated with inspections, tests, and 
process or performance audits and seeking to prevent defects
process or performance audits, and seeking to prevent defects, 
service errors, and rework and minimize warranty costs or 
customers’ productivity losses, as appropriate.
 Implement work processes and control their day‐to‐day 
operation to ensure that they meet design requirements, using 
appropriate performance measures along with customer, 
supplier partner and collaborator input as needed
supplier, partner, and collaborator input as needed.

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Key Process Management Principles for Performance 
Excellence (3 of 3)

 Improve work processes to achieve better performance, reduce 
variability, improve products and services, and keep processes 
variability improve products and services and keep processes
current with business needs and directions, and share 
improvements with other organizational units and processes to 
drive organizational learning and innovation.

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Process Quality Management (PQM)

PQM is distinguished by the following:
 Strategic Orientation (Clear Mission, Vision and values)
Strategic Orientation (Clear Mission Vision and values)
 A cross‐functional orientation in place  of the hierarchical 
organization.
 Cross‐functional process teams, supported by the management 
system.
 Prime organizational focus on the needs of customers, external 
and internal.
 The driving  of all work processes  by quality of products and 
overall value stream. 

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Scope of Process Management

 Four types of key processes
• Design processes
• Production/delivery processes Value Creation Processes
• Support processes
• Supplier processes

 Value creation process requirements 
Usually depend significantly on product and service characteristics.
Usually depend significantly on product and service characteristics.

 Support process requirements 
• Usually depend on internal requirements, and they must be 
coordinated and integrated to ensure efficient and effective linkage 
and performance.
MSTM 6033 QUALITY SYSTEMS MANAGEMENT

AT&T Process Management Principles

• Focus on end‐to‐end process.
• Mindset of prevention and continuous improvement
Mindset of prevention and continuous improvement.
• Everyone manages a process at some level and is a customer 
and a supplier.
• Customer needs drive the process.
• Corrective action focuses on root cause.
• Process simplification reduces errors.
p

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Process Management Activities

Design
Ensuring that the inputs to the process, such as materials,
technology work methods,
technology, methods and people are adequate,
adequate and that
the process steps are well‐defined, mistake‐proofed, sequenced
properly, lean, and understood for consistent and effective execution.

Control
Assessing whether the process performed as planned and the 
process output is on target.

Improvement
Continually seeking to achieve higher levels of performance in the
process, such as reduced variation, higher yields, fewer defects
and errors, and so on.
MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Requirements for Process Management 

 Processes must be repeatable
 Process must be measurable
Process must be measurable

Meeting these two conditions ensures that sufficient data can 
be collected to reveal useful information for evaluation and 
control, as well as learning that leads to improvement and 
maturity.

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Designing Work Processes

 Process design can have a significant impact on
• Cost
• Agility
• Quality 

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Agility

 Agility refers to flexibility and short cycle times.

Enablers of agility include: 
• Close relationships with customers to understand their 
emerging needs and requirements, 
• Empowering employees as decision makers, 

• Effective manufacturing and information technology,
g gy,
• Close supplier and partner relationships, and breakthrough 
improvement.

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Flexibility

Flexibility refers to the ability to adapt quickly and effectively to 
changing requirements It might mean rapid changeover from one
changing requirements. It might mean rapid changeover from one 
product to another, rapid response to changing demands, or the 
ability to produce a wide range of customized services.

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Process Design 

1. Identify the product or service: What work do I do?
2 Identify the customer: Who is the work for?
2. Identify the customer: Who is the work for?
3. Identify the supplier: What do I need and from whom do I get it?
4. Identify the process: What steps or tasks are performed? What 
are the inputs and outputs for each step?
5. Mistake‐proof the process: How can I eliminate or simplify tasks? 
What “poka yoke” (i.e., mistake‐proofing) devices can I use?
6. Develop measurements, controls, and improvement goals: How 
do I evaluate the process? How can I improve further?

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Service Process Design

 Three basic components:
• Physical facilities, processes and procedures
Physical facilities processes and procedures
• Employee behavior
• Employee professional judgment

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Listening to Customers

Customer contact and interaction

Labor intensity

Customization

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Mistake‐Proofing Processes

Typical reasons for mistakes and errors:
• Forgetfulness due to lack of concentration.
Forgetfulness due to lack of concentration.
• Misunderstanding because of the lack of familiarity with a 
process or procedures.
• Poor identification associated with lack of proper attention.
• Lack of experience.
• Absentmindedness.
• Delays in judgment when a process is automated. 
• Equipment malfunctions.
MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Poka‐Yoke (ポカヨケ) (Error proofing)

 Poka‐Yoke is based on:
•Prediction, or recognizing that a defect is about to occur and 
d h d f b d
providing a warning
• Detection, or recognizing that a defect has occurred and 
stopping the process. 
• Three levels:
• Designing potential errors out of the process.
g gp p
• Identifying potential defects and stopping a process before the 
defect is produced.
• Finding defects that enter or leave a process.

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Service Errors (1 of 2)

 Task errors include doing work incorrectly, work not requested, 
work on the wrong order, or working too slowly.
 Treatment errors in the contact between the server and the 
customer, such as lack of courteous behavior, and failure to 
acknowledge, listen, or react appropriately to the customer.
 Tangible errors, such as unclean facilities, dirty uniforms, 
inappropriate temperature, and document errors.

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Service Errors (2 of 2)

 Customer errors in preparation such as the failure to bring 
necessary materials to the encounter, to understand their role in 
necessary materials to the encounter to understand their role in
the service transaction, and to engage the correct service.
 Customer errors during an encounter such as inattention, 
misunderstanding, or simply a memory lapse, and include failure 
to remember steps in the process or to follow instructions.
 Customer errors at the resolution stage of a service encounter 
include failure to signal service inadequacies to learn from
include failure to signal service inadequacies, to learn from 
experience, to adjust expectations, and to execute appropriate 
post‐encounter actions.

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Process Control

Control – the activity of ensuring conformance to requirements 
and taking corrective action when necessary to correct problems
and taking corrective action when necessary to correct problems 
and maintain stable performance.
 Any control system has three components:
1. a standard or goal, 
2. a means of measuring accomplishment, and 
3. comparison of actual results with the standard, along with 
feedback to form the basis for corrective action.

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Control Versus Improvement

Out-of-control

Controlled Improvement
process

New zone
of control

Time

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Customer Relationship Management (CRM) Software

 Control should be the basis for organizational learning and lead 
to improvement and prevention of defects and errors.
to improvement and prevention of defects and errors
 After‐action review
• What was supposed to happen?

• What actually happened?

• Why was there a difference?

• What can we learn?

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Effective Control Systems

 Documented procedures for all key processes; 
 A clear understanding of the appropriate equipment and 
A clear understanding of the appropriate equipment and
working environment;
 Methods for monitoring and controlling critical quality 
characteristics;
 Approval processes for equipment;
 Criteria for workmanship, such as written standards, samples, or 
;
illustrations; and 
 Maintenance activities.

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Importance of Process Improvement

 Customer loyalty is driven by delivered value.
 Delivered value is created by business processes.
Delivered value is created by business processes
 Sustained success in competitive markets requires a business to 
continuously improve delivered value.
 To continuously improve value creation ability, a business must 
continuously improve its value creation processes.

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Importance of Process Improvement

 Gradual and orderly continuous improvement
 Minimal financial investment
Minimal financial investment
 Involvement of all employees
 Exploit the knowledge and experience  of workers

A kaizen blitz is an intense and rapid improvement process in which 
p
a team or a department throws all its resources into an 
improvement project over a short time period, as opposed to 
traditional kaizen applications, which are performed on a part‐time 
basis.

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Cycle Time Improvement

 Cycle time – the time it takes to accomplish one cycle of a 
process
p
 Reductions in cycle time serve two purposes:

• First, they speed up work processes so that customer response 
is improved. 
• Second, reductions in cycle time can only be accomplished by 
streamlining and simplifying processes to eliminate non‐value‐
g p y gp
added steps such as rework. 

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Process Improvement Methodologies

 Redefining and analyzing the problem: Collect and organize 
information, analyze the data and underlying assumptions, and 
information analyze the data and underlying assumptions and
reexamine the problem for new perspectives, with the goal of 
achieving a workable problem definition.
 Generating ideas: “Brainstorm” to develop potential solutions.
 Evaluating and selecting ideas: Determine whether the ideas 
have merit and will achieve the problem solver’s goal.
 Implementing ideas: Sell the solution and gain acceptance by 
I l i id S ll h l i d i b
those who must use them.

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PDCA (PDSA)

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Plan (1 of 2)

1. Define the process: its start, end, and what it does.
p , ,
2. Describe the process: list the key tasks performed and 
sequence of steps, people involved, equipment used, 
environmental conditions, work methods, and materials used.
3. Describe the players: external and internal customers and 
suppliers, and process operators.
4. Define customer expectations: what the customer wants, 
when, and where, for both external and internal customers.
, ,
5. Determine what historical data are available on process 
performance, or what data need to be collected to better 
understand the process.

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Plan (2 of 2)

6. Describe the perceived problems associated with the process; 
for instance failure to meet customer expectations excessive
for instance, failure to meet customer expectations, excessive 
variation, long cycle times, and so on.
7. Identify the primary causes of the problems and their impacts 
on process performance.
8. Develop potential changes or solutions to the process, and 
evaluate how these changes or solutions will address the 
primary causes
primary causes.
9. Select the most promising solution(s).

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Do

1. Conduct a pilot study or experiment to test the impact of the 
potential solution(s)
potential solution(s).
2. Identify measures to understand how any changes or 
solutions are successful in addressing the perceived problems.

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Check/Study

1. Examine the results of the pilot study or experiment.
2. Determine whether process performance has 
improved.
3. Identify further experimentation that may be 
necessary.

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Act

1
1. Select the best change or solution.
Select the best change or solution
2. Develop an implementation plan: what needs to be done, who 
should be involved, and when the plan should be 
accomplished.
3. Standardize the solution, for example, by writing new standard 
operating procedures.
4. Establish a process to monitor and control process 
p p
performance.

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Benchmarking

 Benchmarking – “the search of industry best practices that lead 
to superior performance.
to superior performance ”
 Best practices – approaches that produce exceptional results, are 
usually innovative in terms of the use of technology or human 
resources, and are recognized by customers or industry experts.

MSTM 6033 QUALITY SYSTEMS MANAGEMENT

Benchmarking

 Competitive benchmarking ‐ studying products, 
processes, or business performance of competitors in the 
processes or business performance of competitors in the
same industry to compare pricing, technical quality, 
features, and other quality or performance characteristics 
of products and services. 
 Process benchmarking – focus on key work processes
 Strategic benchmarking – focus on how companies 
compete and strategies that lead to competitive
compete and strategies that lead to competitive 
advantage. 

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Reengineering

Reengineering – the fundamental rethinking and radical redesign 
of business processes to achieve dramatic improvements in critical
of business processes to achieve dramatic improvements in critical, 
contemporary measures of performance, such as cost, quality, 
service, and speed.

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