Torres, Apple Jhanet E.

BSBA 2D
Contemporary Marketing
“THE SOCIAL NETWORK”
What is the movie all about and What is its relevance in our present-day Marketing scenario?

The movie ‘The Social Network’ is based on the true story of Mark Zuckerberg and his
colleagues at Harvard University. Mark Zuckerberg, an anti-social nerd who also comes across as
a genius computer programmer founded Facebook together with his best friend Eduardo Saverin.
The film, which is based on the true events surrounding the lawsuits that social networking site
Facebook had to deal with, examines the challenges associated with implementing new concepts
and technological advancements while also examining the emotional imbalances that arise when
success occurs suddenly. The increase in the popularity of Facebook causes many conflicts and
misunderstandings between Tyler and Cameron Winklevoss, Divya Narendra, Eduardo Saverin,
and Sean Parker. With Mark Zuckerberg's success came numerous challenges and adversaries that
he had to overcome via the development of Facebook in order to become the well-known figure
that he is today.

Social network describes how technology continues to occupy and develop us today, where
every individual is affected and the world of social media is aligned. In today’s marketing scenario,
the technological environment has a significant impact on marketing strategies for companies.
With platforms like Facebook, Twitter, and Instagram, businesses can reach a wider audience more
easily and quickly than ever before. Social media has developed as a result of developments in
digital technology as well as the human desire to communicate. It is a website and application that
enable users to create and share content or to participate in social networking.
Companies/businesses use it to make consumers notice their product or service. This is one of the
strategies of large companies to relate to people through communication and offering services and
products. Social media marketing is a very important tool that makes you know what your
consumers like and what they dislike about your product and brand as a whole. The changing
marketing strategy has probably had an impact on social media.