Bharati Vidyapeeth

(Deemed To Be University)

Pune,India

Institute of Management and Entrepreneurship

Development, Pune

A REPORT ON

“STUDY OF DIFFERENT MARKETING CHANNELS AND THEIR

IMPACT ON SALES”
A Summer Training Project Report

Submitted in Partial Fulfilment of the Requirements for the

Award of Degree of Bachelor of Business Administration

2017-2020

Submitted by: Guided By:

Rakshita Bali (Mrs. Rajita Dixit)

Roll No: 155

Division: B
Certificate from the Company
 Certificate of Originality

This is to certify that the project report entitled “Different marketing

channels and their impact on sales” Submitted to Bharati Vidyapeeth
(Deemed to be University), Pune in partial fulfilment of the requirement
for the degree of BBA is an original work carried out by Miss. Rakshita
Bali under the guidance of Mrs. Rajita Dixit.
The matter embodied in this project is a genuine work done by Rakshita
Bali to the best of my knowledge and belief and has not been submitted
before, neither to this University nor for the fulfilment of the
requirement of any course of study.

Signature: Signature of Guide

Designation
 Certificate
This is to certify that the project titled “Different marketing channels and
their impact on sales” is an academic work done by “Rakshita Bali”
submitted in the partial fulfilment of the requirement for the award of
the degree of BBA from Bharati Vidyapeeth (Deemed to be University)
Pune. It has been completed under the guidance of Mrs. Rajita Dixit and
Shelly Vashisht. We are thankful to Bridge WedMeGood for having
allowed our student to undergo project work training. The authenticity of
the project work will be examined by the viva examiner which includes
data verification, checking duplicity of information etc. and it may be
rejected due to non-fulfilment of quality standards set by the Institute.

Dr. Sachin S. Vernekar

Dean FMS, BVDU

Director IMED
 Acknowledgment
Apart from my efforts the success of my project depends largely on the
encouragement and guideline of many others. I take this opportunity to
express my gratitude to the people who have been instrumental in the
successful completion of this project. I am gratefully indebted to our
esteemed guide Mrs. Rajita Dixit For her sincere guidance and priceless
support which could have been impossible for us to complete this
project. I express my gratitude to the staff members of the Bharati
Vidyapeeth (Deemed to be University) who directly or indirectly helped
me. I would also like to express my sincere gratitude to all my office
colleagues (WedMeGood). Finally I thank institute of management and
entrepreneurship Development for giving me this golden opportunity to
do my Summer internship in (WedMeGood).

Name: Rakshita Bali

Signature:
 Preface
In this era of fast changing world, mere class room teaching is not
sufficient to attain maturity and perfection for application of theory into
practise. The dynamic economy, political and technological environment
in which we live continually place demand on us to change , improve
and learn more about jobs, superiors and subordinates. Two years of
continuous classroom teaching is sufficient for students to implement
directly their knowledge in the market. A practical approach is needed.

The knowledge through project report is an essential requirement for

B.B.A students. The purpose of this project report is to study the
(“Different marketing channels and their impact on sales”)
(WedMeGood)

I have tried my level best to do justice to the project. And I hope the
study which was conducted will help not only the organisation but also
me and the society too.

Name: Rakshita Bali

Signature:
 INDEX

DECLARATION ..............................................................................................................................
ACKNOWLEDGMENT ...................................................................................................................
EXECUTIVE SUMMARY ...............................................................................................................
INTRODUCTION ............................................................................................................................
1.1 Company Profile .........................................................................................................................
1.2 How wedmegood procured investments......................................................................................
1.3 What is a web portal?...................................................................................................................
1.4 Different types of web portal.......................................................................................................
1.5 Advantages of web portal............................................................................................................
1.6 Disadvantages of web portal........................................................................................................
1.7 Current scenario...........................................................................................................................
1.8 Problems faced by the company..................................................................................................
1.9 SWOT Analysis...........................................................................................................................
1.10 Different marketing channels.....................................................................................................
1.11 Competitors................................................................................................................................
RESEARCH METHODOLOGY......................................................................................................
2.1 Objectives.....................................................................................................................................
2.2 Research design............................................................................................................................
2.3 Research method..........................................................................................................................
DATA ANALYSIS...........................................................................................................................
FINDINGS........................................................................................................................................
CONCLUSION.................................................................................................................................
BIBLOGRAPH.................................................................................................................................
 1. INTRODUCTION

WedMeGood is the visual expression of our thoughts and actions. It conveys to everyone our
intention to constantly inspire confidence. Our customers are the primary audience for our brand.
Indeed, our brand identity is shaped as much by their belief in WedMeGood as it is by our own
vision. Everything we do is always reinforcing the distinctiveness and the power of our brand.
We do this by living our brand essence and by continuously seeking to enhance our customers‟
experience. Our brand essence encapsulates our mission at WedMeGood. It is the singular
representation of our terms of endearment with our customers. It provides the basis on which we
grow profitably in the market by blending together the implicit expectations of our customers.
By exploring the unknown and thereby stretching ourselves towards future.

1.1 Company Profile

WedMeGood is an online wedding portal. It is a comprehensive wedding resource

which not only helps its customers choose the right vendor for their wedding but
also provides them with great ideas, inspirations, concepts and valuable advice for
their dream wedding.
WedMeGood was founded in 2014 in the month of February by husband-wife duo
Anand and Mehak Shahani.
It is a portal that helps prospective couples to plan their own wedding and
everything related to it.
Mehak, a post-graduate from the Delhi School of Economics (DSE), worked as an
analyst at American Express before co-founding this venture while Anand, an
alumnus of XLRI (Jamshedpur), was a marketing manager with Abbott Nutrition.
In 2011, Mehak had also founded Peachesandblush.com, a blog site for beauty
product reviews.
WedMeGood's headquarters is located in Gurgaon, Haryana. WedMeGood
generates $37.4K in revenue per employee. WedMeGood has received a total of
$3M in funding. It is the top online wedding portal in India.
1.2 How WedMeGood procured investements?

The Indian Angel Network (IAN) has invested Rs 2.7 crore into a Gurgaon-based
wedding portal, Wedmegood.com that helps prospective couples plan their wedding
from planning to execution. Hemant Kanakia and Alok Mittal have led this round of
investment on behalf of IAN; with Kanakia joining the board of the company.

1.3 What is a web portal?

Web portals are sites on the World Wide Web that typically provide personalized capabilities to
their visitors. They are designed to use distributed applications; different numbers and types of
middleware and hardware to provide services from a number of different sources. In addition,
business portals are designed to share collaboration in workplaces. A further business-driven
requirement of portals is that the content be able to work on multiple platforms such as personal
computers, personal digital assistants (PDAs), and cell phones.

It is commonly referred to as portal, a web site or service that offers a broad array of resources
and services, such as e-mail, forums, search engines, and online shopping malls. The first Web
portals were online services, such as AOL, that provided access to the Web, but by now most of
the traditional search engines have transformed themselves into Web portals to attract and keep a
larger audience

1.4 Different types of portal

There are several kinds of portals:

• Vertical Portals: Provide access to a variety of information and services about a particular area
of interest. For example, http://www.wine.com is a vertical portal. Such portals offer
information and services customized for niche audiences (e.g., undergraduates, faculty).

• Horizontal Portals: Often referred to as “megapor-tals,” target the entire Internet community.
Sites such as http://www.yahoo.com, http://www.lycos.com,
and http://www.netscape.com are megaportals. These sites always contain search engines and
provide the ability for a user to personalize the page by offering various channels (i.e., access to
other information such as regional weather, stock quotes, or news updates). Providers of
megaportals hope individual users go to their sites first to access the rest of the Internet. Their
financial models are built on a combination of advertising and/or “click-through” revenues.

Enterprise portals can be either:

• Vertical: Focusing on a specific application such as human resources, accounting, or financial

aid information; or
• Horizontal: Offering access to almost everything an individual user within the enterprise needs
to carry out his or her function. Authentication and access are based upon the role or roles the
individual plays in the organization. Horizontal enterprise portals (HEPs) are customizable and
personalizable. If properly designed, they can replace much of the user‟s computer “desktop.”

1.5 Advantages of an online portal

The demand of a rich suite of easy-to-use tools and help that simplify data management within a
network is increasing more and more. These tools should give users immediate access to
resources, and control over when and how they share information.

 WedMeGood helps millions of couples find “the right vendor” for their dream wedding.

 Customers can find over 5000+ vendors just at one click. These vendors include- make
up artists, venues, decorators, caterers, wedding planners, designers for both bride and
groom, mehandi artists, jewellery designers, etc.

 Customers can read reviews of these vendors, can check out their work, compare with
other vendors and select the right one for their perfect wedding.

 Customers can also enquire about the vendor by contacting the respective person.
After availing their services, customers can also share their experiences with them and
can also post a review on vendor‟s profile.

 Efficiently deliver information to the audience.

 Personalized environments for end users.

 Provides customizable features and development tools

1.6 Drawbacks of an online wedding portal

The portal industry is several years old, and vendors come into and out of the market every
month. Since typical licensing and development costs are several hundred thousand dollars or
more, vendor selection is high risk. (In addition to some eight major vendors, a higher-education
consortium is in the process of developing an open framework called the JA-SIG portal.) The
current volatility of the portal market and the lack of agreed upon standards argues for
institutions to wait to jump into a portal unless there is a clear need or benefit that requires one.
Developing a campus portal is a key strategic technology decision that will impact the entire
campus community and every other strategic technology program such as CMS. The decision on
a portal strategy requires careful analysis of long-term and short-term needs.
1.7 Current Scenario

Indian wedding industry is a huge industry. Everyone just spends and doesn‟t think of returns.
Every manufacturer and retailer involved with marriage related goods eagerly awaits the season
to push business. With each passing decade, the Indian weddings are getting grandeur. Three
decades ago, people hardly thought about having a lavish wedding function that has now become
a trend and may be a compulsion.
However, no one‟s complaining, at least not the retailers or associated players because of the
tremendous business opportunities that comes along with it. Let‟s look into it in detail-

The Indian wedding industry

Currently, the Indian wedding industry is over Rs. 100,000 crore and is growing to 25 to 30
percent annually. The estimated cost of a wedding with no expenses spared could be between Rs
5 lakhs to Rs 5 crore, in India.

The wedding market in India

No. of Indian marriages in a year: Approx 1,00,00,000

Indian wedding market worth: Rs 100,000 to Rs 110,000 crore
Gold and diamond jewellery market worth: Rs 60,000 crore
Apparel market (wedding) worth: Rs 10,000 crore
Durable goods market worth: Rs 30,000 crore
Hotel and other wedding related market worth: Rs 5,000 crore market
Pandal and venue decoration market: Worth Rs 10,000 crore
Favorite honeymoon destinations: Goa, Jaipur and Udaipur
Goa wedding cost: Between Rs 1 crore to 1.5 crore
Jaipur wedding cost: 1 to 2 crore
Wedding cost in metropolitan cities: Between Rs 25 lakh to 70 lakh
Wedding invitation card market : Worth Rs 10,000 crore annual
Bridal Mehendi market in India: Worth Rs 5000 crore
Item-wise expenses on Indian weddings
Dinner cost: Rs 700 to 1000 per person
Pandal decoration cost: Rs 10,000
Bridal designer saree/lenhga cost: Between Rs 10,000 to 50,000
Designer shervani cost: Rs 15,000 to Rs 40,000
Wedding invite cost: Rs 500 to Rs 1500 per card

It is also expected, the per capita income will be tripled in a couple of decades and the per capita
consumption of gold during weddings or otherwise will increase. With half of India‟s population
being under 29 years of age, the marriage market is set to boom like never before over the next
five to ten years.
A person, in India, spends one fifth of the wealth accumulated in a lifetime on a wedding
ceremony. That means, a tremendous opportunity for retailers to capitalise on.
1.8 Problems faced by the company

WedMeGood faces a lot of challenges and difficulties while planning a wedding and helping the
couples have their dream wedding.

Few of the challenges are,

Educating couples about the merits of wedding planning

Educating the consumer is the job of industry associations, like the Association of Bridal
Consultants. These organizations can do the outreach needed to get the couple‟s attention and
then, hopefully, open their eyes. So, what‟s a planner to do? Make sure the planner networks
with other quality wedding pros, caterers, venues, photographers, etc. Cross promotes services
and refer to one another. Blog and post on social media about the industry, not just your
company; you‟ll be seen as a subject-matter expert. Volunteer to speak at meetings of industry
trade associations on how planners and vendors can work together. Show vendors what a
professional planner does.

There are no barriers to becoming a planner, which floods the market with inexperienced
“weekend warriors” who charge too little and don’t provide quality service
The wedding industry‟s greatest challenge is the constant influx of new, uneducated, and
untrained competition. It seems that every bride who falls in love with wedding planning during
her own planning experience thinks she can open a successful consulting business without first
obtaining the proper certifications and training. Their lack of experience, hobbyist attitudes and
often ridiculously low pricing structures tend to create a very unprofessional impression that can
easily extend across the industry.

There are a lack of industry standards to hold vendors accountable for quality products,
good service, and ethics
Bad vendors. There is no regulation in this industry, anyone can say they are a wedding/event
planner and those who are not good at their jobs give the rest of the industry a bad name.

Reality TV has led to unrealistic wedding-day expectations among brides and couples
A major challenge would be the current reality shows. These shows give brides a perception on
wedding planning that just doesn‟t exist, such as walking into a venue and expecting a menu and
cake tasting on the spot with no appointment. It‟s just not the „reality
1.9 SWOT Analysis of the company
STRENGTHS
 Largest wedding planning chain in
India and also abroad.
 High level brand recognition.
 Over 50,000 plus vendors.
 Efficient marketing strategies.
 New and creative ideas for
wedding planning.
 Efficient feedback system.
 Healthy working requirement.
 Creative ideas and proper
implementation.
 Skilled manpower.
OPPORTUNITIES
 Abundance of exposure since wedding
planning industry is growing day by day.
 Expansion of business in other countries.
 New segments in business like Real
wedding blogs, Wedsta makeup services,
etc.
 Company is available to accept new
business ideas.
 Employment creation.
WEAKNESSES
 Some vendors are inefficient and
are not understanding of
customers‟ needs.
 High budget requirement.
 Late payments from customers or
vendors.
 High competition from other
competitors like Shaadisaaga,
weddingwire, etc.
 Not everything can be experienced
online.
THREATS
 Customers may think that the wedding
planning is only for high budget weddings
and they may not be able to afford the
vendors.
 Some vendors can also mislead the
customers for their own benefit which will
be automatically a threat for company‟s
name.
 Non-availability of vendors at the time of
requirement.
1.10 Different Marketing Channels of WedMeGood

1.10.1 What is a marketing channel?

A marketing channel is the people, organisation and activities necessary to transfer the
ownership of goods from the point of production to the point of consumption. It is the way
products get to the end user, the customer and is also known as distribution channel. A
marketing channel is a useful tool for management and is crucial to creating an effective and well
planned marketing strategies.

Role of marketing channels in marketing strategies-

-Links producers to buyers.

-Influences the firm‟s pricing strategy.
-Affecting product strategy through branding, policies.
-Customises profit.

WedMeGood has two types of marketing channels namely.

a) Online Marketing
b) Offline Marketing

1.10.2 Online Marketing

Online marketing is a set of tools and methodologies used for promoting products and services
through the internet. Online marketing is also known as internet marketing, web marketing,
digital marketing and search engine marketing (SEM).

 WedMeGood uses the following platform to market their brand-

a) Social media- WedMeGood uses social media such as facebook, instagram, twitter,
snapchat, etc. to market their brand and help it reach the end number of people around the
globe. They post blogs, give the detailed information about their services, update the
customers about the new ideas, trending things, etc.
Social media is a great platform for WedMeGood to aware their customers about their
brand.

b) Search Engine Optimisation (SEO)- It is the practice of increasing the quantity and
quality of traffic on the website through organic search engine results.

Quality of traffic. You can attract all the visitors in the world, but if they're coming to
your site because Google tells them you're a resource for Apple computers when really
you're a farmer selling apples, that is not quality traffic. Instead you want to attract
visitors who are genuinely interested in products that you offer.

Quantity of traffic. Once you have the right people clicking through from those search
engine results pages (SERPs), more traffic is better.
 Organic results. Ads make up a significant portion of many SERPs. Organic traffic is
any traffic that you don't have to pay for.

c) Blogging- WedMeGood writes and posts blogs on their website which also gets published on
various other websites. Blogs help them give customers some idea about how to start their
wedding planning, gives creative ideas or themes for their dream wedding, they also have a
section called as Real Wedding Blogs, where they post the wedding stories of the couples. This
excites all the customers and makes them want to explore wedmegood more.

d) Google ADsense- It is a program run by google through which website publishers in the
google network of content sites serve text, images, videos or interactive media advertisements
that are targeted to the site content and audience. They can generate revenue on per click or
double click or per impression basis.

e) Search Engine Marketing (SEM)- Search engine marketing is a form of Internet marketing
that involves the promotion of websites by increasing their visibility in search engine results
pages (SERPs) primarily through paid advertising.

1.10.3 Offline Marketing

Offline marketing refers to any type of marketing that does not involve online marketing
(website, social media, email, pay-per-click, blogging, press releases). Effective offline
marketing can be a great complement to your online marketing strategies

WedMeGood uses the following offline marketing channels-

a) Cold calls, direct mail, flyers, print publications

b) Physical advertising: billboards, posters, signs, TV ads, digital signage, radio
c) Trade shows, local festivals, speaking engagements, networking events, etc.
d) Loyalty Programs
e) Discount vouchers
1.11 Competitors of the company
The top 10 competitors in WedMeGood's competitive set are Shaadisaga, WeddingPlz,
7Vachan, Weddingz, Big Indian Wedding, Shaadiamantran, Bindass Party Private,
Wedmantra, Bandbaajaa and Say Shaadi.

Together they have risen over 1.0M between their estimated 932 employees.
WedMeGood's revenue is the ranked 9th among its top 10 competitors. The top 10
competitors average 4.2M. WedMeGood has 33 employees and is ranked 9th among
its top 10 competitors. The top 10 competitors average 87.
 2. Research methodology

2.1 Objectives of the study

✔ To study the marketing strategies of WedMeGood.

✔ To study the impact of marketing strategies on sale.

2.2 Research Design

Research Design is the roadmap for carrying out the research activity in the project of
“DIFFERENT MARKETING CHANNELS AND THEIR IMPACT ON SALES”
We have carried out the research of all the marketing channels adopted by WedMeGood and
studying their impact on sales. As to which marketing channel is most effective and because of
which there is a boost in sales.

2.3 RESEARCH METHOD

For the project under study, the following Research Methodology is used –
1. Customer Survey – Face to Face
2. Customer Survey – Telephonic
3. Feedback Q&A – Customer experience – WhatsApp Messenger

Data Collection Method

The two methods of data collection are as follows -

1. Primary data
2. Secondary data
Primary Data Collection Method: The primary data was majorly collected by direct
communication with the clients and customers of the company. For this, I used a
detailed and structured questionnaire which had a predefined set of questions. Further,
I made telephonic calls to the brides and grooms who had availed WedMeGood‟s
services in the past for their wedding ceremonies. The direct interview and telephonic
conversations directly with the customers helped me note down their authentic
wedding experiences with the different wedding vendors that they hired. Also, the
Primary collection of data was done with some key objectives in mind and it turns out
that this mode of data collection is only helpful for a particular period of time.

● Methods of Primary Data Collection

a. Questionnaire – for feedback

b. Telephonic survey
c. Interview

Secondary data collection method: The secondary data collection was used to add to
the value and worth of the primary data. For this, I referred a few books, journals,
annual reports, database and literature from the organization and other magazines.

Secondary data, the detailed information from publications, internal records, book,
magazines, journals, web services etc. In order to lend initial direction, development of
relationship and formulation of hypotheses, secondary data was collected from all the
sources available.

SAMPLE

Sample size- 100 respondents.

Respondents were selected using a systematic random approach. Personal interviews via
structured questionnaire were used that was developed to be administered in the survey.
 3. Data Analysis

Interpretation: It can be said that in the sample size of 100 respondents, 81% were
between 18 and 35 age group. 8% respondents are in between 36 to 45 and 11%
respondents are above 45 years of age.

3.2 Gender respondent

GENDER FREQUENCY % VALID CUM

% MUL
ATIV
E%
MALE 56 56 56 56

FEMALE 44 44 44 1
0
0
Interpretation: It becomes visible in the sample size of 100 respondents; 56% of the
respondents were male and 44%Irespondents were female. I observed that females had shared
either their Fiancé‟s contact details or other male member of the family.

Table 3.3: Information about use of online platform for wedding planning
Have you ever used an online portal or mobile application for any wedding planning?
Interpretation: I can infer that in the sample size of 100 respondents about if they have
ever used any online portal/website or any mobile application for any wedding planning in
their families are as follow; 60% respondents said yes and 40% respondents said no.
FOR WHOSE WEDDING PLANNING YOU APPROACHED WEDMEGOOD?

Interpretation: From the above table and figure it is visible that in the sample of 100
respondents approach wedding planning to WedMeGood; 33% respondents said my
own wedding, 27% respondents said my sizzling/cousin, 26% respondents said my
friends/relatives and 14% respondents said my own child (daughter/son)
 : Information about client’ satisfaction regarding services of the company

Interpretation: I can infer that in the sample size of 100 respondents, satisfaction from the
services provided by the company are as follow; 62% respondents said yes and 38%
respondents said no.
Interpretation: It becomes clear that in the sample size of 100 respondents; 30%
respondents said they got to know about the company from their family member/relative,
29% respondents said from their friend, 24% respondents said from online advertisement
(Facebook / Instagram/ other social media ads), 12% respondents said from offline
advertisement (newspaper/television ads/other) and 5% respondents said from internet
surfing.
 Client’s feedback about correlation between information and services provided
by the company

Interpretation: From the above table and figure it becomes obvious that in the sample size
of 100 respondents; 14% respondents strongly disagree, 13% respondents disagree, 11%
respondents feel neutral, 27% respondents agree, 35% respondents strongly agree about the
authenticity of the information provided at the website of the company.
 Client’s viewpoint about attractiveness of promotion strategy

Interpretation: It is observed that in the sample size of 100 respondents regarding

their viewpoint about the attractiveness of promotions strategies of the company; 58%
respondents agreed and 42% respondents disagreed.
 4. FINDINGS
For any brand or company to stand out in the competitive market, they necessarily
need to own a smart app and an online portal. Also it requires emerging website
marketing strategies that can pave way for its definite success. WedMeGood is a
company that is slowly and steadily aiming to influence the way weddings are planned
across India.

As already discussed, the company is highly dependent upon online marketing to

acquire new users as well as to retaining existed users. In this chapter, I am going to
discuss some of the noteworthy findings in accordance with the objectives of this
project, on the basis of the data analysis.

The maximum of the customers of the company are majorly between 18 to 35 years
along with that the data shows that they are those users who use the services majorly
for their own marriage and also those who use the app or website for their
friends/siblings/cousins marriage or maybe just to know more about the trendy
wedding-y ideas. After that the major customer base is above
45 years and uses the app for wedding panning of their children. In this, I can infer that males are
the major users in comparison of females.

The data shows that major users are satisfied with the services provides by company.
But still there is enough number of users who are not satisfied with the services which
suggest that company needs to develop itself in terms of the services provided.

The data shows that major users are satisfied with the services provides by company.
But still there is enough number of users who are not satisfied with the services which
suggest that company needs to develop itself in terms of the services provided.

The data also show that a major portion of clients get to know about the portal either
from their friends or relatives. There is also a considerable number of users who come
to know about it from online marketing such as ads, Instagram, Facebook, online blog
posts etc. There is also a small portion of clients who become aware via offline
marketing channels and internet surfing.

All these efforts and strategies undoubtedly increase the customer base, market share
and sales of the company.

As per the data analysis, we can also say that the services given by the company in
terms of the information provided via mobile app/website and other media is good
enough. This is because the data suggests that a major portion of the customers either
strongly agree or partially agree about it and also give the feedback that the services
provided by the company are highly appreciable. Some believe that the services are
good but still the company needs to develop it‟s strategies and services as they
represent the considerable portion which is not satisfied.

There is also a major portion of customers who feel that the promotions strategies of
the company are attractive, the performance is highly efficient and good along with
that they also would love to recommend WedMeGood to others.
 5. CONCLUSION

At WedMeGood, being a wedding planning platform, the lifespan of its customers is

quite short. The company is majorly able to retain its clients only till the time they get
married. To deal with this, the company has used all possible offline marketing and
online marketing channels to target specific audiences and have attempted to particularly
target them during their wedding journey. They also value the user‟s experience while
using the app/website along with their experiences with the different wedding vendors
that they hired for their wedding. This shows the marketing strategies of the company
and also the vision it holds to master the market.

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 6. BIBLIOGRAPHY/REFERENCES

 www.wedmegood.com
 https://www.glassdoor.co.in/Overview/Working-at-WedMeGood-
EI_IE1372080.11,20.htm
 https://yourstory.com/2015/09/wedmegood-funding
 https://www.indianretailer.com
 https://brainly.in/question/10448
 https://www.marketing91.com/marketing-channels/
 https://smallbusiness.chron.com

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