5 Global Media Cultures

Leading innovations...
BATANGAS STATE UNIVERSITY Transforming lives...

Ged 104
TCW
LEARNING TARGETS
1. Understand how scholars have approached the relationship between
media and globalization
2. Apply theoretical tools in real-world contexts
3. Equip students with 21st century learning and develop higher order thinking
skills that will lead towards a deeper understanding of Global media
cultures
UNIT IV
THE WORLD OF IDEAS
The Global Media Cultures
The Globalization of Religion
The Global Media Cultures
1. Globalization and identity, globalization and human rights, globalization and
culture, or globalization and terrorism are some concepts related to the study of
globalization by many scholars.
2. Situations created through globalization and media make people conceive they
belong to one world called global village, a term coined by Marshall MacLuhan in
early 1960’s, a Canadian media theorist, to express the idea that people throughout
the world are interconnected through the use of new media technologies.
According to scholars, the world is globalized in the
1900s upon the advancement of media and
transportation technology. Changes in migration
patterns where people move easily and advancement in
media which brought changes to human life heightens
globalization.
Globalization and Media
Globalization which refers to economic and political integration on a
world scale, has a crucial cultural dimension in which the media has
the central role. Global institution like the media has an impact upon
the structures and processes of the nation‐state, including its
national culture.
Five Time Periods in the Study of Globalization and Media
1. Oral Communication
Globalization as a social process is characterized by the
existence of global economic, political, cultural, linguistic and
environmental interconnections and flows that make the many of the
currently existing borders and boundaries irrelevant. Of all forms of
media, human speech is the oldest and most enduring. Humans are
allowed to cooperate and communicate through language.
2. Script
Writing is humankind’s principal technology for
collecting, manipulating, storing, retrieving, communicating
and disseminating information. Writing may have been
invented independently three times in different parts of the
world: in the Near East, China and Mesoamerica.
3. The Printing Press
The printing press is a device that allows for the mass
production of uniform printed matter, mainly text in the form of
books, pamphlets and newspapers. It revolutionized society in
China where it was created. Johannes Gutenberg further
developed this in the 15th century with his invention of the
Gutenberg press.
Consequences of the Printing Press
1. The printing press changed the very nature of knowledge. It
preserved knowledge which had been more malleable in oral
cultures. It also standardized knowledge.
2. Print encouraged the challenge of political and religious authority
because of its ability to circulate competing views. Printing press
encouraged the literacy of the public and the growth of schools.
4. Electronic Media
It refers to the broadcast or storage media that take
advantage of electronic technology. They may include
television, radio, internet, fax, CD-ROMs, DVD, and any other
medium that requires electricity or digital encoding of
information. The term electronic media is often used in
contrast with print media .
5. Digital Media
Phones and television are now considered digital while
computer is considered the most important media influencing
globalization. Computers give access to global and market
place and transformed cultural life. The following are the
companies involved in globalization: Microsoft, Apple, Google,
and Facebook.
Popular Music and Globalization
Music participates in the reinforcing of boundaries of culture and
identity. Popular music explains the complex dynamics of
globalization not only because it is popular but music is highly
mediated, is deeply invested in meaning and has proven to be an
extremely mobile and resourceful capital.
World music is defined as the umbrella category which
various types of traditional and non-Western music are
produced for Western consumption. It is a label of
industrial origin that refers to an amalgamated global
marketplace of sounds as ethnic commodities.
BATANGAS STATE UNIVERSITY Transforming
lives...
Cath Ramirez
catherynj.ramirez@g.batstate-u.edu.ph
MS. CATHERYN J. RAMIREZ


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5 Global Media Cultures

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Leading innovations...

BATANGAS STATE UNIVERSITY Transforming lives...

MS. CATHERYN J. RAMIREZ

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