BSAD301 Business Communication - Course Outline - Module - 1-2023

NORTHERN CARIBBEAN UNIVERSITY
College of Business & Management

Department of Business Administration & Hospitality Management
Module 1, 2023: August 29 – October 17
COURSE NAME: Business Communication - Section K
COURSE CODE: BSAD301
NUMBER OF CREDITS: 3
NUMBER OF HOURS: 45
CLASS DAYS & TIME: Tuesdays & Thursdays: 5:30pm – 8:30pm
ROOM ASSIGNMENT: Online – via Blackboard Collaborate/Moodle
NAME OF LECTURER: Charmaine Foster
EMAIL ADDRESS(ES): cfoster@ncu.edu.jm
TELEPHONE: 876-563-5063 (Mobile)
OFFICE HOURS: TBA/By Apointments
REREQUISITES: ENGL.120 Freshman Composition II & COMM Oral

Communication
CLASSES BEGIN: August 29, 2023
CLASSED END: October 12, 2023
GENERAL EXAM PERIOD: October 17, 2023
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BSAD 301-Business Communication Course Outline – Module 1, 2023
Course Overview and Introduction/Expectations
Welcome to BSAD301: Business Communication. I am your course facilitator, Charmaine

Foster, MBA. This course will be conducted online via readings, discussions, group work,
assimilations, and assessment activities, based on the main text and supplemental materials.
Classes will be a mixture of synchronous and asynchronous, and are designed to enhance
collaborative learning, and an understanding of the material presented in the course. The course
material is organized to assist the student in compiling strong, effective business documents and
in enhancing their public speaking skills.
The course is designed to assist at least 90 percent of the class to pass the course with a C or
higher grade during the semester.
COURSE DESCRIPTION
Success in the world of business depends to a large extent on the ability to communicate. This
course will provide students with practice in occupational writing, including both
correspondence and reports; it is designed to furnish students with a comprehensive view of
communication, its scope and importance in business, and the role of communication in
establishing a creating a competitive position for the organisation – both in its internal and
external environments. This course also develops an awareness of the importance of concise,
deliberate written expression to modern business communication; it addresses the various types
of business communication media. The interactive and practical approach to this course should
create a fulfilling and utile learning experience for each student and prepare them for success in
the world of business.
COURSE LEARNING OUTCOMES
By the end of the course the students should be able to:
1. Pursue and evaluate knowledge through the skills of inquiry, research, critical
thinking and problem solving.
2. Define communication in a broad term and to explain the concepts, nature and
purpose of communication.
3. Explain the relevance of oral communication.
4. Describe the types of report
5. Explain interview as a word and to know the purposes of interview and highlight
the types of interviews and explain.
6. Define business reports and explain the ways of collecting reports.
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Integration of Faith and Learning Outcomes
By the end of the course the students should be able to:
• Recognize the sovereignty of God over all creation and knowledge.

• Practice lifestyle of Christian service to others and the community.
• Recognize the intrinsic worth of self and all persons.
• Exercise openness to the ideas and beliefs of others.
• Discuss issues of the past and show their interconnectedness to the present and future.
• Explain that unity within the body depends upon communication. Therefore, each
person should think about how they are communicating with respect to their
relationship with their brethren within the body of Christ.
NCU Values and Attitudes: Focus
1. Christlikeness
2. Integrity
3. Justice
Christlikeness:
I, Charmaine Foster, and all the students of BSAD 301: Business Communication class, commit
to exercising the highest levels of Christlikeness in all actions during this semester in relation to
the following:
1. Handling student issues in a fair and equitable manner

2. Displaying honesty with submitted work
3. Displaying kindness to each other
4. Displaying humility, compassion and unselfishness to each other
5. Showing confidence in all things through Christ who strengthens me. (Philippians 4:13)
Integrity:
to undertaking learning experiences that exercise the highest levels of integrity such as:
• Honouring deadlines in submission of assignments

• Practising academic honesty with respect to the use of published works and other intellectual
property
• Participating equally in group work and activities
• Good stewardship of tools, equipment and other resources in the teaching learning
environment
• Give fair evaluation to student work
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• Display proper deportment and conduct.
Justice:
to the highest level of justice and fairness in all actions related to this course in the areas of:
• Fair grading for tasks submitted for evaluation

• Timely feedback and redress of inquiries, challenges, issues, grouses
• Impartial treatment of all students regardless of race, age, religious affiliation, nationality or
ethnicity.
Access to Computer and Internet Resources: Completing these course requirements

necessitates regular access to computer technology and the Internet. If a student does not have a
personal computer with Internet access, computers on the University’s Main Campus and
Extension Sites are available for student use.
Civility, Courtesy and Respect: As professionals, mutual respect is required; the instructor
expects all class members to communicate in a professional and courteous manner. While
everyone may feel passionate about a particular subject and is entitled to his/her opinions,
classroom discourse must always be conducted in a respectful and civil tone. No disrespectful or
disparaging comments about gender, ethnicity, religion, et cetera will be tolerated.
Honour Code: Regulations on plagiarism and other forms of cheating are strictly enforced.
Since engaging in either activity may result in very serious penalties, including failing grades, or
dismissal from the University, you should endeavour to avoid such activities. Any assignment or
work submitted for this course must not have been submitted for any other course. No written or
digitally authored work may be submitted for academic credit more than once. If you have
questions about how this may apply to an assignment you are considering for this course, please
ask the facilitator for clarification.
Students with a Disabling Condition: Any student who, because of a disabling condition, may
require some special arrangements in order to meet course requirements, should communicate
with the instructor in a timely manner, to seek such special considerations. Students should
present appropriate verification from the relevant administrative office at the University. There
is no guideline indicating that special considerations be given prior to completion of the existing
university verification process.
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COURSE CONTENT:
Number of hours: 6 hours
UNIT 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS

COMMUNICATION
Chapter 1: Professional Communication in a Digital, Social, Mobile World
Instructional Outcomes: By the end of Chapter 1, students will be able to:
1.1 Explain the importance of effective communication to your career and to the companies
where you will work.
1.2 Explore what it means to communicate as a professional in a business context.
1.3 Describe the communication process model and ways social media are changing the
nature of business communication.
1.4 Outline the challenges and opportunities of mobile communication in business
1.5 List four guidelines for using communication technology effectively.
1.6 Differentiate between an ethical dilemma and an ethical lapse,
1.7 Discuss six guidelines for making ethical communication choices.
Content
Understanding the foundations of business communication.
- Understand the importance of communication and how is this demonstrated or measured?

- Goals of communication
- Patterns of business communication
- The communication process
- Communication in teams
- Different collaborating efforts creating productive meeting
- Use of technology in meetings
- Non-verbal communication skills
- Mobile revolution
- Using technology to improve communication.
- Ethical principles that promote ethical communication
- Intercultural communication
- International communication and the global marketplace (including political, legal,
economic, and ethical systems).
Concepts/Terms: Business communication, diversity, teamwork, social networking, Cultural

competency.
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Major activities:
▪ Four corner exercise – to discuss the importance of the business communication.

▪ Individual exercise on communication.
▪ Brief question and answer session
▪ Group discussion on the pros and cons of an effective business communication.
Readings: To be assigned.
Faith & Learning Application: The two most important types of communication are between
God and human beings.
Chapter 2: Collaboration, Interpersonal Communication, and Business Etiquette
2.1 Discuss the advantages and disadvantages of working in teams, describe characteristics of
effective teams.
2.2 Offer guidelines for collaborative communication, identify major collaboration
technologies, and explain how to give constructive feedback.
2.3 Articulate key steps to ensure productive team meetings.
2.4 Identify major technologies used to enhance or replace in-person meetings.
2.5 Identify three major modes of listening.
2.6 Explain the importance of nonverbal communication.
2.7 Assess the importance of business etiquette.
Content:
Mastering team skills and interpersonal communication for business communication which
includes:
- Communicating effectively in teams
- Collaborating on communication efforts
- Making your meetings more productive
- Using meeting technologies
- Improving your listening skills
- Improving your nonverbal communication skills
- Developing your business etiquette
Concepts/Terms: Constructive feedback, content listening, destructive feedback, active

listening, no nonverbal communication, team, virtual teams and wiki.
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Major activities:
▪ Small group discussion

▪ Case study
▪ Critical analysis.
▪ End of chapter exercise
Faith & Learning Application: Great teamwork is described as the visible illustration of a
people who are united with the same purpose and ultimately, that is what your organization
should be seeking to build – a culture of many people who are united in working for the same
cause. The Lord Jesus always comes to the front as our perfect example and teacher.
Chapter 3: Communication Challenges in a Diverse, Global Marketplace
3.1 Describe the opportunities and challenges of intercultural communication.

3.2 Define and explain culture, ethnocentrism, and stereotyping.
3.3 Discuss the importance of cultural variations.
3.4 Explain four guidelines for adapting to any business cultures.
3.5 Identify seven steps that can be taken to improve intercultural communication skills.
Content:
Understanding inter-cultural communication is important for business communication which

includes:
- Critically analyzing the opportunities and challenges of communication in a diverse
world
- Developing cultural competency
- Recognizing variations in a diverse world
- Adapting to other business cultures
- Improving inter-cultural communication skills
Concepts/Terms: Cultural competency, cultural context, cultural pluralism, ethnocentrism, low-

context culture, and stereotyping.
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Major activities:
▪ Small group discussion

▪ Case study.
.
Faith & Learning Application: We are living in an environment that challenges us to
continually evaluate what it means to live the Christian life. So how do we respond? The answer
begins with the Bible. Our view of inter-culture must include biblical insights.
UNIT 2: APPYLING THE THREE-STEP WRITING PROCESS.
Chapter 4: Planning Business Messages
Instructional Outcomes: By the end of chapter 4, students will be able to:
4.1 Describe the three-step writing process.

4.2 Explain the importance of analyzing a communication situation in order to define
purpose.
4.3 Assess information-gathering options for simple messages.
4.4 Identify factors of appropriate medium for a message.
4.5 Explain why good organization is good to the individual and audience.
Content:
This chapter focuses on several strategies for success when it comes to the creative writing
process of writing:
- Understanding the Three-Step writing process
- Analyzing the situation
-Defining your purpose
-Developing an audience profile
- Gathering information
-Uncovering audience needs
-Finding your focus
-Providing required information
- Selecting the right medium
- Organizing your information
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Concepts/Terms: Free writing, journalistic approach, multimedia, and memos.
Major activities:
▪ Small group discussion.

▪ Case study.
▪ End of chapter exercise.
▪ Brief question and answer session.
Faith & Learning Application: Deuteronomy 8:18 NIV. “But remember the LORD your God, for
it is he who gives you the ability to produce wealth, and so confirms his covenant, which he
swore to your ancestors, as it is today.” All of our skills and special talents that we use in our
businesses are all given to us by God. He gives us the ability to make money and cut deals. He
did it for our parents and mentors and he does it for us too.
Chapter 5: Writing Business Messages
5.1 Identify the four aspects of sensitivity to audience needs when writing business messages.
5.2 Discuss how credibility and projecting your company’s image are vital aspects of
building strong relationships with one’s audience.
5.3 Demonstrate how to achieve a tone that is conversational but business like.
5.4 Explain how to select words that are not only correct but also effective.
5.5 Define the four types of sentences and explain how sentence style affects emphasis with a
message.
5.6 Articulate three key elements of a paragraph and list five ways to develop unified,
coherent paragraph.
5.7 Identify the most common software features that help you craft messages more
efficiently.
5.8 List five techniques for writing effective messages for mobile readers.
Content:
This chapter focuses on several strategies for success when it comes to the creative process of
writing, and your awareness of these skills will prove invaluable as your responsibility increases
and your ability to shape documents develops:
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- Adapting to your audience: Being sensitive to audience needs
- Adapting to your audience: Building strong relationships
- Adapting to your audience: Controlling your style and tone
- Composing your message: Choosing powerful words
- Composing your message: Creating effective sentences
- Composing your message: Crafting unified, coherent paragraphs
- Using technology to compose and shape your message
Concepts/Terms: Compound-complex sentences, concrete word, credibility, euphemisms, tone,

style, and transitions.
Major activities:
▪ Case study
▪ Small group dicussions
▪ Critical analysis
Faith & Learning Application: Your faith in yourself and your business are key to your long-
term success. Apply Christian principles to the modern-day principles of writing messages will
greatly enhance your skills.
Chapter 6: Completing Business Messages
6.1 Discuss the value of careful revision and describe the tasks involved in evaluating your
first draft and work of others.
6.2 Identify four techniques you can use to improve readability of your messages.
6.3 Describe eight steps you can take to improve the clarity of your writing.
6.4 List four principles of effective design, and explain the role of major design elements in
document readability.
6.5 Assess the importance of proofreading, and give eight tips for successful proofreading.
6.6 Discuss the most important issues to consider when distributing the messages.
Content:
This chapter focuses on the third step in the writing process, completing your messages- which
include the important tasks of revising, producing, proofreading, and distributing your messages:
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- Revising your messages: Evaluating the first draft
- Revising to improve readability
- Editing for clarity and conciseness
- Producing your messages
- Proofreading your message, and distributing your message
Concepts/Terms: Descriptive headings, informative headings, serif typefaces, subheadings, and

white space.
Major activities:
▪ Case study
Faith & Learning Application: Your faith in yourself and your business are keys to your long-
term success. Apply Christian principles to the modern-day principles of writing messages will
greatly enhance your skills.
UNIT 3: DIGITAL, SOCIAL, AND VISUAL MEDIA
Chapter 7: Digital Media
7.1 Identify the major digital media formats available for business messages, and list nine
compositional modes used electronic media.
7.2 Assess the evolving role of email in business communication, and explain how to adapt
the three-step writing process to email messages.
7.3 Discuss the business benefits of instant messaging (IM), and identify guidelines for
effective IM in the workplace.
7.4 Explain why organizing website content is so challenging, and explain the concept of
information architecture.
7.5 Demonstrate how to adapt the three-step writing process to podcasting.
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Content:
This chapter focuses on using electronic media for short business messages which include social
networking and communicating participation websites, instant messaging, texting and blogging
etc:
- Digital media for business communication

- Email
- Instant messaging and text messaging
- Website content
- Podcasting
Concepts/Terms: Blog, Community participation websites, Q & A sites, instant messaging, and
social networks.
Major activities:
▪ Case study
Faith & Learning Application:
1. Align the topics to present day, practical, ethical and moral issues.
2. Behave in a manner that is reflective of a lifestyle made in the image of God.
3. Apply Christian principles to the process of crafting brief messages using
electronic media.
Chapter 8: Social Media
8.1 Identify the seven key points for using social media in business communication.
8.2 Discuss the business communication applications of social networks.
8.3 Explain how information and content sharing sites are used in business communication.
8.4 Assess the role of blogging in business communication today, and explain how to adapt
the three-step writing process to blogging.
8.5 Offer guidelines for becoming a valuable wiki contributor.
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Content:
This chapter focuses on using electronic media for short business messages which include social
networking and communicating participation websites, instant messaging, texting and blogging
etc:
- Writing strategies for social media.

- Social networks
- Information and content sharing sites
- Microblogging
- Wikis
Concepts/Terms: Blog, Community participation websites, Q & A sites, instant messaging, and
social networks.
Major activities:
▪ Case study
6. Apply Christian principles to the process of crafting brief messages using
electronic media.
Chapter 9: Visual Media
8.1 Explain the power of business images, discuss six principles of graphic design that help
ensure effective visuals, and explain how to avoid ethical lapses when using visuals.
8.2 Demonstrate how to choose which points in your message to illustrate.
8.3 Assess the most common options for presenting data om a visual format.
8.4 Evaluate the most common options for presenting information, concepts, and ideas.
8.5 Explain how to integrate visuals with text, and list three criteria to review in order to
verify the quality of your visuals.
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8.6 Identify the most important considerations in the reproduction, production, and
postproduction stages of producing basic business videos.
Content:
This chapter focuses on developing effective strategy for writing routine business requests:
- Understanding visual communication

- Identifying points to illustrate
- Selecting visuals for presenting data
- Selecting visuals for presenting information, concepts and ideas
- Blogging and microblogging
Concepts/Terms: Adjustment, claim, and news release.
Major activities:
▪ Case study
Jeremiah 29:11
For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm
you, plans to give you hope and a future.
UNIT 4: BRIEF MESSAGES
Chapter 10: Writing Routine and Positive Messages.
8.1 Outline an effective strategy for writing routine business requests.

8.2 Describe three common types of routine requests.
8.3 Articulate an effective strategy for writing routine replies and positive messages.
8.4 Describe six common types of routine replies and positive messages.
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Content:
This chapter focuses on developing effective strategy for writing routine business requests:
- Strategy for Routine requests

- Common examples of routine requests
- Strategy for routine and positive messages
- Common examples of routine and positive messages
Concepts/Terms: Adjustment, claim, and news release.
Major activities:
▪ Case study
Jeremiah 29:11
For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm
you, plans to give you hope and a future.
Chapter 11: Writing Negative Messages.
11.1 Apply the three-step writing process to negative messages.

11.2 Demonstrate how to use the direct approach effectively when conveying negative views.
11.3 Demonstrate how to use the indirect approach effectively when conveying negative
views.
11.4 Explain the importance of maintaining high standards of ethics and etiquette when
delivering negative messages.
11.5 Describe successful strategies for sending negative messages on routine business matters.
11.6 List the important points to consider when conveying negative organizational views.
11.7 Assess successful strategies for sending negative employment-related messages.
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Content:
This chapter focuses on applying the three-step writing process to negative messages:
- Using the three-step writing process for negative messages

- Using the direct approach for negative messages
- Using the indirect approach for negative messages
- Maintaining high standards of ethics and etiquette
- Sending negative messages on routine business matters
- Sending negative organizational news
- Sending negative employment messages
Concepts/Terms: Buffer, crisis management plan, performance review, and whistle blowing.
Major activities:
▪ Case study
Romans 8:28
And we know that in all things God works for the good of those who love him, who have been
called according to his purpose.
Chapter 12: Writing Persuasive Messages.

12.1 Apply the three-step writing process to persuasive messages.

12.2 Describe an effective strategy for developing persuasive business messages and identify
the three most common categories of persuasive business messages.
12.3 Demonstrate an effective strategy for developing marketing and sales messages.
12.4 Explain how to modify your approach when writing promotional messages for social
media.
12.5 Identify steps that can be taken to avoid ethical lapses in marketing and sales messages.
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Content:
This chapter focuses on applying the three-step writing process to persuasive messages:
- Using the three-step writing process for persuasive messages

- Developing persuasive business messages
- Developing marketing and sales messages
- Writing promotional messages for social media
- Maintaining high standards of ethics, legal compliance, and Etiquette
Concepts/Terms: AIDA Model, emotional appeal, logical appeal, persuasion, and social
commerce.
Major activities:
▪ Case study
1 Corinthians 2:4
My message and my preaching were not with wise and persuasive words, but with a
demonstration of the Spirit's power
UNIT 5: REPORTS AND PROPOSALS
Chapter 13: Finding, Evaluating and Processing Information

13.1 Demonstrate an effective process for conducting business research.

13.2 Define secondary research and explain how to evaluate, locate, and document
information sources.
13.3 Describe primary research and outline the steps involved in conducting surveys and
interviews.
13.4 Assess the major tasks involved in processing research results.
13.5 Demonstrate how to summarize research results and present conclusion and
recommendations.
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Content:
This chapter focuses on the process of conducting business research:
- Planning your research

- Conducting secondary research
- Conducting primary research
- Processing data and information
- Applying your findings
Concepts/Terms: Causation, closed-ended questions, correlation, knowledge management,

mean, medium mode, open-ended questions and trends.
Major activities:
▪ Case study
3. Apply Christian principles to the process of finding and analysing information.
Chapter 14: Planning reports, and proposals
14.1 Adapt the three-step writing process to reports and proposals.

14.2 List the options for organizing informational reports, identify the parts of a business plan,
and explain three important steps in planning website content.
14.3 Discuss three major ways to organize analytical reports.
14.4 Explain how to choose an organization strategy when writing a proposal.
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Content:
This chapter focuses on planning reports and proposals for effective writing:
- Applying the three-step writing process to reports and proposals

- Planning informational reports
- Planning analytical reports
- Planning proposals
Concepts/Terms: Analytical reports, business plan, Proposals, reports, and yardstick approach.
Major activities:
▪ Case study
Proverbs 25:2
It is the glory of God to conceal things, but the glory of kings is to search things out.
Chapter 15: Writing and completing reports and proposals.
15.1 Explain how to adapt to audiences when writing reports and proposals.
15.2 Name five characteristics of effective report content and list the topics commonly
covered in the introduction, body, and close of formal reports.
15.3 Articulate six strategies to strengthen a proposal argument and list the topics commonly
covered in the introduction, body, and close of proposals.
15.4 Summarize the four tasks involved in completing business reports and proposals.
15.5 Identify the elements to include in a request for proposal (RFP).
Content:
This chapter focuses on writing reports and proposals for effective writing:
- Writing reports and proposals: Adapting to your audience

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- Composing reports and proposals: Drafting report content
- Composing reports and proposals: Drafting proposal content
- Completing reports and proposals
- Writing requests for proposals
- Drafting online content
- Collaborating on wikis
Concepts/Terms: Website writing, wiki contributor, and formal reports.
Major activities:
▪ Case study
Proverbs 14:15
The simple believes everything, but the prudent gives thought to his steps.
UNIT 6: DEVELOPING AND DELIVERING BUSINESS PRESENTATIONS
Chapter 16: Developing oral and online presentations
16.1 Describe the tasks involved in analyzing the situation for a presentation and organizing a
presentation.
16.2 Demonstrate how to adapt to your audience and develop an effective opening, body, and
close for a presentation.
16.3 Discuss five steps for delivering a successful presentation.
16.4 Evaluate the growing importance of the backchannel in presentations and list six steps for
giving effective presentation online.
Content:
This chapter focuses on planning, developing, delivering, embracing, and giving effective oral
and online presentations:
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- Planning a presentation
- Developing a presentation
- Delivering a presentation
- Incorporating technology in your presentation
Concepts/Terms: Backchannel.
Major activities:
▪ Case study
The plans of the diligent lead to profit as surely as haste leads to poverty. – Proverbs 21:5 NIV
Chapter 17: Enhancing presentations with slides and other visuals
17.1 Explain the role of visuals in business perspective and list the types of visuals commonly
used.
17.2 Differentiate between structured and free-form slides and suggest when each design
strategy is more appropriate.
17.3 Outline the decisions involved in selecting color, artwork, and typefaces, to create
effective slide designs.
17.4 Demonstrate how to create effective slide content.
17.5 Explore the role of navigation slides, support slides, and handouts.
Content:
This chapter focuses on enhancing presentations and visuals by planning, choosing, designing,
creating and completing presentation visuals:
- Planning presentation visuals

- Choosing structured or free form slides
- Designing effective slides
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- Creating effective slide content
- Completing slides and support materials
Concepts/Terms: Free-form slides, hyperlink, slide transitions, and structured slides.
Major activities:
▪ Case study

Whatever you do, work at it with all your heart, as working for the Lord, not for human masters .
. .. – Colossians 3:23 NIV
UNIT 7: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
Chapter 18: Building careers and writing resumes.
18.1 List eight key steps to finding the ideal opportunity in today’s job market.
18.2 Explain the process of planning your resume, including how to choose the best resume
organization.
18.3 Assess the tasks involved in writing your resume and list the major sections of a
traditional resume.
18.4 Characterize the completing step for resume, including the six most common formats in
which you can produce a resume.
Content:
This chapter focuses on planning, writing and completing your resume:
- Finding the ideal opportunity in today’s job market

- Planning a resume
- Writing a resume
- Completing a resume
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Concepts/Terms: Applicant tracking system, chronological resume, combination resume,
functional resume, networking, and resume.
Major activities:
▪ Case study
Apply Christian Principles succeeding in your career can help you launch manage career.
Chapter 19: Applying and interviewing for employment.
19.1 Discuss the purpose of application letters and describe how to apply the AIDA
organizational approach to them.
19.2 Describe the typical sequence of job interviews, the major types of interviews, and what
employers look for during the interview.
19.3 List six tasks you need to complete to prepare for a successful job interview.
19.4 Demonstrate how to succeed in all three stages of an interview.
19.5 Discuss the most common employment message that follow an interview and explain
when you would use each one.
Content:
This chapter focuses on understanding employment messages before, during, and after the
interview process. These messages can include application letters, job-inquiry letters, application
forms, and follow-up notes:
- Understanding the interview process

- Preparing for a job interview
- Interviewing for success
- Follow up after the interview
Concepts/Terms: Application letter, behaviour interview, employment interview, group

interview, open-ended interview, panel interview, situational interview,
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solicited application letter, stress interview, structured interview, and
working interview.
Major activities:
▪ Case study

Ephesians 4:29 (ESV) “Let no corrupting talk come out of your mouths, but only such as is good
for building up, as fits the occasion, that it may give grace to those who hear.”
American Psychological Association
Whether you are a student or a professional already in a career, writing is likely a primary
part of your day. The American Psychological Association (APA) has set forth specific
guidelines to keep writing consistent and clear. This lesson will touch on the various
aspects of the APA style including, an introduction to APA, common errors, writing style,
spelling and punctuation, headings, citations, references, and plagiarism.
Learning Outcomes
Learn how to apply basic rules of APA Style in term papers, research reports, and journal
articles. Content includes guidance on writing for the social sciences, manuscript structure and
content, writing principles and style, the mechanics of APA Style (e.g., punctuation and
capitalization), displaying results, crediting sources, and creating a reference list.
Understand content in the sixth edition of the Publication Manual, including journal
article reporting standards, guidelines on bias-free language, and changes in citing and
referencing electronic sources.
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Learning Objectives:
Upon successful completion of this lesson, students will have:
 Sufficient knowledge of APA writing guidelines
 Learned common APA errors and simple tricks to avoid those errors
 Learned the specifics of APA writing style, spelling and punctuation, and
headings
 Learned accurate guidelines for citing and completing a reference list
Table of Specification – Final Examination
Level of Objective Content Type of Item Points Allotted

Knowledge & Chapters 1 – 19 Short answer questions 30%
Comprehension
Analysis/Synthesis Chapters 10 – 19 Mini case scenarios 30%
Application, Synthesis Chapters 10 - 19 Case study 40%
& Evaluation
Total 100%
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COURSE SCHEDULE
UNIT NUMBER/DATE UNIT NAME & NO. OF HOURS STRATEGY

Aug 29, 2023 • Course Introduction; getting to know Blackboard Collaborate
your fellow classmates and E- Session/Moodle - Introduction of
Facilitator; Course Guide the course with requirements, APA
• Handbook of Grammar, Usage and style.
Mechanics (GUM) Students will complete the
• APA Essential Style/Proposal ‘Handbook’ worksheets.
• Refresher on Formal Business
Documents (Letters, Memos, E-mails,
Cover Page, Table of Content
• APA Format
• MLA Format In class activity – “My
Expectations”
• In-Class Activity/Work
2 hours
Aug 31, 2023 Building a Career with Your Discussion and end of chapter
Communication Skills - 2 hours exercise – case study on “Effective
Communication as a Motivator”
Assignment 1 - Three-minute
speech – Due, Sept 5, 2023
Unit 1 – Understanding the Fundamentals of Business Communication
Sept 5, 2023 Professional Communication in a Digital, Group discussion on the pros and
Social, Mobile World cons of effective business
Chapter 1 communication – In-Class-
Assignment & Scenarios
Unit 2
Sept 7, 2023 Collaboration, Interpersonal Discussion and end of chapter
Communication, and Business Etiquette exercise – Offer 4 guidelines for
Chapter 2 collaborative communication –
identify 3 key areas in which good
etiquette is essential. – Activity
(Organizing for a Conference)
Sept 12, 2023 Communicating Challenges in a Diverse, Small Group in-class
Global Marketplace activity/assignment….
Chapter 3 Case study - “The Cost of Poor
Communication”
Unit 3 - Applying the Three-Step Writing Process
Sept 14, 2023 Planning Business Messages Discussions and end-of-chapter
Chapter 4 exercises.
Writing Business Messages Applying and describing the
Chapter 5 Three-Step Writing Process
Completing Business Messages
Chapter 6
26
Unit 3 – Brief Messages
Unit 4 Format & Layout of Business Documents Discussions, and preparation of
Sept 19, 2023 business documents/messages
Writing Routine & Positive Messages – following proper formatting and
Chapter 10 layout.
Writing Negative Messages - Chapter 11 Assignments 2, 3 & 4
Writing Persuasive Messages – 1. Effective Routine/Positive
Chapter 12 Message
2. Writing Negative Messages
3. Writing Persuasive Messages
Unit 5 Building Careers & Writing Résumés Assignment - Planning, writing
Sept 21, 2023 Chapter 18 and completing your professional
cover letter and résumé.
Applying & Interviewing for Discussion
Employment End of chapter assignment –
Chapter 19 Career Management: Role-play,
Preparing for Interview
Assignment – Due Format & Layout of Business Documents Discussions, and preparation of
business documents/messages
following proper formatting and
layout. Assignments 2, 3 & 4 -
Due – Sept 26, 2023
Sept 26, 2023 Graded Assignment Activities on Assignment 5:
chapters 10, 11 and 12 Due: Sept 28, 2023
Unit 6 Finding, Evaluating, and Processing Discussion and planning and

Sept 28, 2023 Information preparation of group work –
Chapter 13
Planning Reports and Proposals Assignment 6 - BP
Chapter 14
Writing and Completing Reports and BUSINESS PROPOSAL
Proposals
Chapter 15
Unit 7 Developing Presentations in a Social Developing a presentation and
Oct 3, 2023 Media Environment incorporating technology in your
Chapter 16 presentation.
Enhancing Presentations with Slides and Individual Presentation on –

Other Visuals Planning Your Presentation
Chapter 17 Visuals
Oct 5, 2023 Digital, Social, and Visual Media Assignment 7– Audio Visual –
Chapters 7, 8 & 9 Due – Oct 10, 2023
Oct 10, 2023 Business Proposal First Draft Class Discussion
Oct 12, 2023 Business Proposal Due – Oct 12, 2023 BUSINESS PROPOSAL
27
REVISION for Final October 12 In-class discussions, etc.
Exam
FINAL EXAM October 17, 2023
NB: This course schedule may be amended as necessity dictates, by the facilitator and/or by the
College of Business and Management.
INSTRUCTIONAL PROCEDURES:
• Lectures
• Group activities and discussions
• Multimedia presentations
• Guest lectures
• Assignments and projects
• Group Projects
• Round-robins
• Four Corners Exercises
• Think-pair-share
• Either/Or Exercises
• Role Play
• Power Point Presentations
• Ranking Exercise
• Turn-to-your-neighbour
28
CLASS/COURSE CONDUCT
a) All students must be properly registered for this course

b) Regular online attendance and participation are required
c) Punctuality is expected
d) All forms of possible distractions/disturbances are to be controlled during class sessions
e) General conduct of students must mirror the University’s ethos
f) Participation in class discussion is required and should be kept civil, along established
parliamentary procedure
g) Acquire and read prescribed texts
h) Late assignments will not be accepted
i) Quizzes and sectionals will NOT be repeated.
j) All work must be referenced APA style – 6th edition.
k) All work must be presented in Standard English. Consideration will be given to
grammar, construction, neatness and general presentation. All errors will attract loss of
marks
l) Plagiarism is strictly prohibited! Severe penalties will incur.
m) LMS use is mandatory
n) Any changes in syllabus will be announced. It is your responsibility to record such
changes
29
GRADING SCHEME
Percentage Score Assigned

90-100 A
85-89 A-
80-84 B+
75-79 B
70-74 B-
65-69 C+
60-64 C
55-59 C-
50-54 D
0-49 F
COURSE WORK & EXAMINATION WEIGHTING/ ASSESSMENT/EVALUATION
Activities Marks/Percentage
Individual Assignments/Assessment 35%

Group Project/Presentation 20%
Class Participation & Attendance 5%
Final Examination 40%
Total 100 %
30
Guidelines for Article Analysis:
Read an article, approved by the Instructor, and then do an analysis of the Article. Your
Analysis should contain the following:
▪ Reference information – who wrote the article, where and when was it published etc. (in APA
format).
▪ A brief summary of the article
▪ A Discussion of the strengths and weaknesses of the article – were the arguments presented
logical? Did the article add value to the existing literature on the topic? Was the language too
technical or was it clear? Did it address all or most of the issues relating to the topic? Did the
writer meet his/her objective? Etc.
▪ Your reaction to the article – Was it a good article? What did you like about it? What information
did you find valuable? Would you recommend it as “a must-read” to other students taking this
course?
Instructions: The assignment should be prepared in APA 7th ed style, typed, double-space,
font size 12, font style Times New Romans. The paper should not be longer than 3 pages.
31
Rubric for Assessing Article Analysis:
The analysis of a relevant article will be done individually and will carry 5% of the overall grade
for the course. The assignment will be assessed as follows:
LEVEL 4 LEVEL 3 LEVEL 2 LEVEL 1

Identificat Identifies, and Identifies, and Identifies, and Identifies,
ion of the understands three to understands three to two understands two and
Main four main issues from of the main issues from or one of the understands
Issues/ the article read. the article read. issues from the one or none
Problems article read. of the issues
Possible from the
Pts: 5 article read.
Analysis Insightful and Thorough analysis of Superficial Incomplete
of the thorough analysis of most of the analysis of some analysis of
Issues all the problems/questions of the problems/ the
Possible problems/questions questions in the problems/que
Pts: 10 case stions
Comment Well documented, Appropriate, well thought Superficial Superficial
s on reasoned and out comments on comments about comments
effective pedagogically solutions to most of the solutions to some and at times
solutions appropriate comments problems/questions of the problems/ inappropriate
(Solution on solutions to all questions solutions to
in the case problems/questions some of the
already or problems/
proposed questions
by you)
Possible
Pts: 5
Links to Excellent research into Good research and Limited research Incomplete
Course the documented links and links between research and
Readings problems/questions between the problems/ the links between
and with clearly questions and the problems/questio the
Additional documented links to material read ns and the problems/que
Research the material read in material read in stions the
Possible class and possibly class material read
Pts: additional material in class
Total: 25
32
Rubric for Assessing Oral Presentations:
Oral Presentations will be done on a group basis and will carry 10% of the overall grade for the
course. The presentations will be assessed as follows:
Oral Evaluation Rubric, Based on: Iowa State University, 2005. Oral Presentation Rubric,
http://www.educ.iastate.edu/elps/rubricoral.htm, accessed 19 May 2005.
Criteria Distinguished Proficient Basic Unacceptable
Organization Extremely well Generally well Somewhat Poor or non-existent
Possible Pts: 1 organized. organized. organized. organization.
Content: Depth Speaker provides an For the most part, Explanations of No reference is
and Accuracy accurate and explanations of concepts and/or made to literature or
complete concepts and theories are theory. Thesis not
Content explanation of key theories are accurate inaccurate or clear; information
concepts and and complete. Some incomplete. Little included that does
Possible Pts: 3 theories, drawing helpful applications attempt is made to not support thesis in
upon relevant of theory are tie in theory. There any way.
literature. included is a great deal of
Applications of information that is
theory are included not connected to the
to illuminate issues. presentation thesis
Research Effort Went above and Did a very good job Used the material Did not utilize
beyond to research of researching; provided in an resources
Possible Pts: 1 information; utilized materials acceptable manner, effectively; did little
solicited material in provided to their full but did not consult or no fact gathering
addition to what was potential; solicited any additional on the topic.
provided; brought in more than six types resources.
personal ideas and of research to
information to enhance project; at
enhance project; and times took the
utilized more than initiative to find
eight types of information
resources to make
project effective.
Creativity Uses the unexpected Some originality Little or no Bland, predictable,
to full advantage; apparent; clever at variation; a few and lacked “zip.
Possible Pts: 3 very original, clever, times; good variety original touches but Repetitive with little
and creative and blending of for the most part or no variety; little
approach that materials/media material presented creative energy used.
captures audience's with little originality
attention. or interpretation
Use of Poised, clear Clear articulation Audience Presenter is
Language: articulation; proper but not as polished; occasionally has obviously anxious
volume; steady rate; slightly trouble hearing the and cannot be heard
Grammar, Word enthusiasm; uncomfortable at presentation; seems or monotone with
Choice, Voice confidence; speaker times Most can uncomfortable. little or no
is clearly hear presentation. expression.
Possible Pts: 1 comfortable in front
of the group.
33
Maintains eye Student maintains Some eye contact, Student reads all or
Eye Contact contact; seldom eye contact most of but not maintained most of report with
returning to notes; the time but and at least half the no eye contact.
presentation is like a frequently returns to time reads most of
Possible Pts: 1 planned notes. report.
conversation.
Rubric for Written Assignments
OBJECTIVES LEVEL 5 LEVEL 4 LEVEL 3 LEVEL 2 LEVEL 1

Addresses Addresses Addresses Addresses Partially Partially
Assignment assignment assignment assignment addresses addresses
with with appropriatel assignment. assignment
creativity sophisticatio y. .
and n.
sophisticatio Fails to
n. address
assignment.
Organization Creative, Sophisticated Cohesive Organization Organizatio
sophisticated and cohesive organization is n is
, organization. . inconsistent. inconsisten
cohesive t and lacks
organization. cohesion.
Evidence & Research Above Research Research Research

Sophisticated average use and and evidence and
use of of evidence support evidence is
research and research and support claim only inappropria
evidence evidence to claim partially, te,
to support support adequately, inadequate/i insufficient
claim, claim, including nsufficient , or
including including scholarly scholarly nonexistent
scholarly and scholarly and and primary and/or
primary primary sources primary
sources sources where sources
where where appropriate
appropriate appropriate
Style Creative, Sophisticated Style Style Inappropria

sophisticated style appropriate partially te or
style appropriate to appropriate inconsisten
appropriate to assignment. to t style.
to assignment. assignment.
assignment.
Grammar & correct Consistently Consistently Inconsistentl Inconsisten

Usage grammar and correct correct y correct tly correct
Inappropriate mechanics, grammar and grammar grammar grammar
34
and with mechanics, and and and
inconsistent creative with varied mechanics. mechanics. mechanics.
awareness of word choice word choice
conventional and sentence and sentence
grammar structure. structure.
and
mechanics.
MAIN TEXT:
Bovee, C. L. & Thill, J.V. (2018). Business Communication Today. (14th ed.) Upper Saddle
River, New Jersey: Pearson, Inc.
REFERENCES AND READING MATERIAL:
American Psychological Association. (2010). Publication manual of the American Psychological

Association (6th ed.). Washington, DC: Author.
Burtness, P. S. (1985). Effective business communication. Cincinnati: South-Western.
Fisher, A. B. (1993). Impact, a guide to business communication. Englewoods, NJ: Prentice Hall.
Guffy, M. E. (2001). The New York Times guide to business communication. Cincinnati, Oh:
South-Western.
Hopeton, S. D. (1995). Globalization, communications and Caribbean identity. Kingston,

Jamaica: Ian Randle.
Krizan, B. (2008). Business communication. Mason, OH: South-Western.
Littlejohn, S. W. (1992). Theories of human communication. Belmont, CA: Wadsworth.
Locker, K. O. (2007). Business communication: Building critical skills. Boston, MA: McGraw
Hill.
Malra, T. (1989). Communication for business and professions. Boston, MA: Allyn & Bacon.
Scot, O. (2003). Contemporary business communication. Boston, MA: Houghoton Miffin.
Seelye, H, N. (1993). Teaching culture: Strategies for intercultural communication.

Lincolnwood: 1993.
Samovar, L. A. (1998). Oral communication: Speaking across cultures. Boston, MA: McGraw
Hill
35
Williams, K. (2011). Communicating in business. Austrailia: South-Western.
Wood, J. T. (2012). Communication in our lives. Australia: Wadsworth.
Other Sources:
• Financial Gleaner
• The Business Observer
• The Wall Street Journal
• Social and Economic Survey of Jamaica
• Jamaica Statistical Bulletin
• Investors Choice
Online Databases:
EBSCO Host, URL: search.ebscohost.com, User ID: NCU, Password: password

ERIC Database, URL:www.eric.ed.gov
NDLTD Database, URL: www.ndltd.org
HW Wilson Database, URL: hwwilsonweb.com, Username: ncu04, Password: voyager
ONLINE COURSE RULES/POLICIES:
▪ Be aware that any submitted work for this course may be subjected to detection of plagiarism
and breach of copyright.
▪ Participation - students are required to login regularly to the online course website (how
often will be designated by instructor). An audit/tracking feature embedded in the eLearning
system - Æorion DL, will be utilized to monitor student activity. Students are also required to
participate in all class activities such as discussion forums, online chat or conference sessions
and group collaboration.
▪ Conduct within the Online Learning Environment - the same guidelines that apply to
traditional classes should be observed in the eLearning environment. Please use proper
netiquette when interacting with class members and the course instructor.
ONLINE COURSE ACCESS

Students will use their Æorion user account credentials to login to the course through the Æorion
Learning Management System (Æorion LMS): http://aeorionde.ncu.edu.jm/. For assistance or
further details regarding access to online courses please visit:
https://aeorionde.ncu.edu.jm/corp/help.aspx
For first time users or those requiring further familiarity with the eLearning system, please visit
http://aeorionde.ncu.edu.jm/ and click on the orientation link.
36
University Information Systems Services (UNISS) provides technical support between the hours
of 8:00AM and 10:00PM Mondays through Thursdays and 8:00AM to 1:30PM on Fridays. The
help desk may be reached at (1-876-523-2064) or online chat for immediate assistance. Email
service requests can be directed to: helpdesk@ncu.edu.jm
POLICY ON SERVER UNAVAILABILITY OR OTHER TECHNICAL DIFFICULTIES

The university is committed to providing a reliable online course system to all users. However,
in the event of any unexpected server outage or any unusual technical difficulty which prevents
students from completing a time sensitive assessment activity, the instructor will provide an
appropriate accommodation based on the situation. Students should immediately report any
problems to the instructor and also contact the UNISS eLearning Help Desk:
http://uniss.ncu.edu.jm/elearninghelp , 1-876-523-2064. The instructor and the UNISS eLearning
Help Desk will work with the student to resolve any issues at the earliest possible time.
TECHNICAL REQUIREMENTS
In addition to a competent level of computer and Internet literacy, there are some minimum
technical requirements must be met to enable a successful learning experience. Please review
the important technical requirements and the web browser configuration information at
http://aeorionde.ncu.edu.jm/ to ensure that your personal computer meets the outlined
requirements.
COMMUNICATIONS
This online course has integrated communication tools that may be used for to facilitate
interaction and communication. Other communication mediums such as email, instant
messaging and web conferencing tools may also be utilized throughout the course. For more
details please visit http://aeorionde.ncu.edu.jm/features .
Interaction with Instructor: The instructor will communicate with students primarily using the
Announcements and Discussions tools. Students may send personal concerns or questions to the
instructor via email or using the course messaging module. The instructor will as much as
possible reply to student’s queries within a week.
LIBRARY SERVICES
Distance Learners will need an Æorion user account to access all of the library’s electronic
resources (reserves, journal articles, ebooks and search online databases) from off campus. For
NCU students living close to one of our extension campuses, a valid NCU ID card is required to
check out materials from the Library. For more information on library resources go to
http://www.ncu.edu.jm/library/
ASSIGNMENT SUBMISSION
Please use the Assignments link on the course menu or see the icon on the designated page to
upload assignments. You may click on the link for each assignment and follow the on-screen
instructions to upload and submit your file(s). Bear in mind that you may only submit each
assignment once, after which you should receive an onscreen confirmation. Please refer to the
Help menu for more information on using this tool. Please note: each assignment link will be
37
deactivated after the assignment due time. Additionally, unless stated otherwise, assignments are
typically due at 11:59 PM on the specified date. After your submission is graded, you may click
each assignment’s “Graded” tab to check the results and feedback. If necessary, drafts of work
for mastery learning may be sent via email to the instructor for review prior to submission.
For team project assignments, one group member will submit the assignment for the group and
all group members will be able to view the results and feedback once it’s been graded.
Assignment Submission Instructions using Turnitin:

Assignment(s) will be submitted and inspected via Turnitin, which is an integrated eLearning
tool for plagiarism detection. To submit your assignments, click on the Turnitin icon located on
the assignment submission web page. Next, click the submit icon. After which you will need to
upload your assignment file - please note that only one file may be submitted. To submit your
assignment, click on “Browse” and locate your file then click the Submit button. You will be
able to review before confirming your submission. You may return at a later time when the
report is available, typically within 24 hours, to review the Originality Report which indicates the
sources detected and how similar the assignment is to these sources. Please note it may take
some time for Turnitin to generate the originality report. For further information on using
Turnitin, please go to: http://www.turnitin.com/static/training.html.
COURSE EVALUATION
You are required to complete an evaluation of the course at the end of the semester/module.
These evaluations are used to garner valuable feedback that helps to improve the quality of
instruction. Online course evaluations will be made accessible around the end of the
semester/module and students will be informed via email or internal messages when they
become available.
NCU EMAIL
Northern Caribbean University is aware of the efficiency, effectiveness and overall importance
of communication between students and faculty/staff through electronic mail. At the same time,
e-mail raises some issues concerning security and the identity of each individual in an e-mail
exchange. The university encourages all official student email correspondence be sent only to a
student’s NCU e-mail address and that faculty or staff consider email from students’ official only
if it originates from a NCU student account. This allows the university to maintain a high degree
of confidence in the identity of all individual corresponding and the security of the transmitted
information. NCU furnishes each student with a free e-mail account that is to be used in all
communication with university personnel. The University Information Systems Services
Department at NCU also provides a method for students to have their NCU e-mail forwarded to
other accounts.
ACADEMIC HONESTY AND INTEGRITY

All students are expected to maintain a high level of responsibility with respect to academic
honesty. Students engaged in cheating or academic dishonesty of any form will be subject to
disciplinary penalties which include the possibility of failure for the course and/or dismissal from
the University. Cheating, dishonesty, plagiarism, copying portions of another student’s work are
38
totally unaccepted and will be dealt with seriously. A minimum penalty will be a zero for the
course work submitted. Further action may be taken at the instructor’s discretion. In view of the
fact that such dishonesty harms the individual, all students and the integrity of the University,
policies on scholastic dishonesty will be strictly enforced.
CHEATING, DISHONESTY, AND PLAGIARISM

Any form of cheating is sufficient for an automatic “F” for the course. Cheating, dishonesty,
plagiarism, copying portions of another student’s work are totally unacceptable and will be dealt
with seriously. A minimum penalty will be a zero for the course work submitted. Further action
may be taken at the instructor’s discretion.
Notes:
The information contained within this syllabus is a guide for this course. Every effort shall be
made to announce changes to this syllabus in a time fashion. However, changes to the online
course can only be made at the discretion of the facilitator.
39

BSAD301 Business Communication - Course Outline - Module - 1-2023

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NORTHERN CARIBBEAN UNIVERSITY

College of Business & Management

Module 1, 2023: August 29 – October 17

COURSE NAME: Business Communication - Section K

COURSE CODE: BSAD301

CLASS DAYS & TIME: Tuesdays & Thursdays: 5:30pm – 8:30pm

ROOM ASSIGNMENT: Online – via Blackboard Collaborate/Moodle

NAME OF LECTURER: Charmaine Foster

EMAIL ADDRESS(ES): cfoster@ncu.edu.jm

TELEPHONE: 876-563-5063 (Mobile)

OFFICE HOURS: TBA/By Apointments

REREQUISITES: ENGL.120 Freshman Composition II & COMM Oral

CLASSES BEGIN: August 29, 2023

CLASSED END: October 12, 2023

GENERAL EXAM PERIOD: October 17, 2023

Welcome to BSAD301: Business Communication. I am your course facilitator, Charmaine

COURSE LEARNING OUTCOMES

By the end of the course the students should be able to:

By the end of the course the students should be able to:

• Recognize the sovereignty of God over all creation and knowledge.

NCU Values and Attitudes: Focus

1. Handling student issues in a fair and equitable manner

• Honouring deadlines in submission of assignments

• Fair grading for tasks submitted for evaluation

Access to Computer and Internet Resources: Completing these course requirements

Number of hours: 6 hours

UNIT 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS

Chapter 1: Professional Communication in a Digital, Social, Mobile World

Instructional Outcomes: By the end of Chapter 1, students will be able to:

Understanding the foundations of business communication.

- Understand the importance of communication and how is this demonstrated or measured?

Concepts/Terms: Business communication, diversity, teamwork, social networking, Cultural

▪ Four corner exercise – to discuss the importance of the business communication.

Chapter 2: Collaboration, Interpersonal Communication, and Business Etiquette

Number of hours: 8 hours

Instructional Outcomes: By the end of Chapter 2, students will be able to:

Concepts/Terms: Constructive feedback, content listening, destructive feedback, active

▪ Small group discussion

Chapter 3: Communication Challenges in a Diverse, Global Marketplace

Number of hours: 8 hours

Instructional Outcomes: By the end of Chapter 2, students will be able to:

3.1 Describe the opportunities and challenges of intercultural communication.

Understanding inter-cultural communication is important for business communication which

Concepts/Terms: Cultural competency, cultural context, cultural pluralism, ethnocentrism, low-

▪ Small group discussion

UNIT 2: APPYLING THE THREE-STEP WRITING PROCESS.

Chapter 4: Planning Business Messages

Number of hours: 8 hours

Instructional Outcomes: By the end of chapter 4, students will be able to:

4.1 Describe the three-step writing process.

▪ Small group discussion.

Chapter 5: Writing Business Messages

Number of hours: 6 hours

Instructional Outcomes: By the end of chapter 5, students will be able to:

Concepts/Terms: Compound-complex sentences, concrete word, credibility, euphemisms, tone,

Chapter 6: Completing Business Messages

Number of hours: 6 hours

Instructional Outcomes: By the end of chapter 6, students will be able to:

Concepts/Terms: Descriptive headings, informative headings, serif typefaces, subheadings, and

UNIT 3: DIGITAL, SOCIAL, AND VISUAL MEDIA

Chapter 7: Digital Media

Number of hours: 6 hours

Instructional Outcomes: By the end of Chapter 7, students will be able to: