Pradip Kumar Shukla

Report on: SWOT Analysis of WIPRO

WIPRO
• STRENGTH –

➢ Product innovation- Successful track record of developing new products.

➢ Highly skilled workforce- Wipro Limited is investing huge resources in training and development of
its employees.

➢ Strong Brand Portfolio –Brand portfolio can be extremely useful if the organization wants to
expand into new product categories.

➢ Superb Performance in New Markets – Wipro Limited has built expertise at entering new markets
and making success of them.

➢ Reliable suppliers – It has a strong base of reliable supplier of raw material.

• WEAKNESS –

➢ Gaps in the product range - Lack of choice can give a new competitor a foothold in the market.

➢ Need more investment in new technologies - Right now the investment in technologies is not at
par with the vision of the company.

➢ Lost small market share - company has not being able to tackle the challenges present by the new
entrants in the segment.

➢ Days inventory is high compare to the competitors – making the company raise more capital to
invest in the channel. This can impact the long-term growth of Wipro Limited.

• OPP0RTUNITIES –

➢ New taxation policy – Its open new opportunity for established players such as Wipro Limited to
increase its profitability.

➢ New technology – It provides an opportunity to Wipro Limited to practices differentiated pricing

strategy in the new market.

➢ Opening up of new markets – Government free trade agreement has provided Wipro Limited an
opportunity to enter a new emerging market.

➢ New environmental policies – The new opportunities will create a level playing field for all the
players in the industry.

➢ Decreasing cost of transportation - Lower shipping prices can also bring down the cost of Wipro
Limited’s products.
• THREATS –

➢ Intense competition – Stable profitability has increased the number of players in the industry over
last two years.

➢ No regular supply of innovative products – Over the years the company has developed numerous
products but those are often response to the development by other players.

➢ Rising raw material - It can pose a threat to the Wipro Limited profitability.