BUSINESS

VALENTINA FIERRO
CREATIVITY
Creativity is symbolized by the color
yellow, as it represents imagination and
often generates an atmosphere of
security.
It is embodied by a paper airplane, an
object that can be crafted in various ways,
reflecting the unique perspectives of each
individual in its creation.
 ETHICS
Ethics is represented by the color blue
because it evokes connotations of trust and
sincerity, qualities that are fundamental in
ethical decision-making.
It is symbolized by an image of two hands
clasping each other because it represents
the integrity of two honest individuals.
SUSTENTABILITY
Green is the predominant color in nature, in the leaves of
trees, plants, and fields. As a result, it has become a visual
symbol of the connection with nature and the importance
of protecting the environment.

Plants represent the natural life cycle and continuous

growth. This life cycle is fundamental to sustainability, as it
implies the ability to renew resources and maintain a
balance in the ecosystem without depleting natural
resources.
 CHANGE
Orange is situated on the spectrum
between red and yellow. In this sense,
orange can represent a transition
between the old and the new.
The metamorphosis of a butterfly, which
involves a complete transformation from
a larva into a colorful winged insect,
represents a profound and radical change
in form and function. This transition
symbolizes the ability to reinvent oneself
and adapt to new circumstances.
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