Vision KOLEHIYO NG LUNGSOD NG LIPA

Marawoy, Lipa City

“A center of human development committed to the pursuit of
wisdom, truth, justice, pride, dignity, and local/global
competitiveness via a quality but affordable education for all College of Communication Arts
qualified clients.” First Semester, AY 2023-2024
Mission
“Establish and maintain an academic environment promoting the I. COURSE TITLE : CC 103, COMMUNICATION, CULTURE AND SOCIETY
pursuit of excellence and the total development of its students as
human beings, with fear of God and love of country and II. COURSE PRE-REQUISITE : N/A
fellowmen.”

Goals III. COURSE CREDIT : 3 Units

1. Foster the spiritual, intellectual, social, moral, and creative life
of its clients via affordable but quality tertiary education;
2. Provide the client with rich and substantial, relevant and wide IV. COURSE DESCRIPTION :
range of academic disciplines, expose them to varied curricular
and co-curricular experiences with nurture and enhance their
personal dedication to commitments to social, moral, cultural,
An overview of the existing and emerging global and national communication media landscape. It also examines how the
and economic transformations; political economy and socio- cultural environment affect the communication media in global and national development issue.
3. Work with the government and the community in the pursuit of
achieving national and developmental goals; and
4. Develop deserving and qualified clients with different skill of life V. A. INSTITUTIONAL PROGRAM OUTCOMES
existence and prepare them for local and global competitiveness.
1. Articulate and discuss the latest development in the specific field of practice.
PROGRAM OBJECTIVES 2. Work effectively and independently in multi-disciplinary and multi-cultural teams.
1. This program is designed to provide our learners with 3. Act in recognition of professional, social, and ethical responsibility.
diversified knowledge that will enhance skills to define and access 4. Preserve and promote “Filipino Historical and Cultural Heritage” (based on R.A 7722)
reliable information sources intended for responsible use and
share of information and knowledge;

2. to be involved in the development of major communications

and media plans, media research, and evaluation by applying B. CCA PROGRAM OUTCOMES
theories, models, principles, practices, and tools to 1. Understand the influence of culture in communication and respond effectively to cultural differences.
communications development work;
2. Know and effectively use of current technology related to the communication field.
3. to develop and produce communication materials and express 3. Demonstrate knowledge and ability to apply communication theories.
communication skills in different formats and platforms which will
enable students to respond effectively in society; and
a. Demonstrate understanding of a wide range of past and contemporary communication theories.
b. Apply theoretical perspective to communication work in a variety of courses and all levels of the curriculum.
4. to demonstrate communication management, leadership, and
entrepreneurship skills as responsible communication
professionals with a solid foundation of moral and ethical
standards.
 C. COURSE LEARNING OUTCOMES

1. Identify and analyze the different socio-cultural, political, and economic structures and systems that shape global and national communication media structures, systems,
policies, and practices.
2. Described the effects of communication media on socio-cultural, political, and economic settings, especially on individual behavior and broader social changes.
3. Demonstrate awareness of the communication media and the role it played in shaping cultural ideologies.

VI. COURSE CONTENT

First Term (27 hours)

Specific Objectives Topics No. of Student Learning Outcomes Teaching and Evidence of
Hours (SLO) Assessment Activities Outcomes
At the end of the topic the
student can
1. Read with understanding the 1. Course syllabus 1.5 1. Recite and appreciate the vision, Individual participation in
course syllabus; mission & goal of KLL; discussion
1.2 Overview of the 1.2 Summarize the scope & coverage of
subject the course

2. Recognize the theory of 2. Introduction to 1.5 2. Comprehend the theory of Individual participation in Grades in participation
communication. Communication Theory communication. discussion through submitted output
of activities

3. Differentiate and recognize 3. The communication 12 3. Identify and understand the Philippine Individual participation in Grades in participation
the varied communication media landscape setting of communication media discussion through submitted output
landscape. .3.1 The Philippine landscape of activities
Setting.

4. Distinguish the relationships
of political economy and socio-
cultural environment on media
system.
4. The relationship of
political economy and
socio-cultural
environment on media
system
10.5 4. Show and present the relationship of Individual participation in Grades in participation
political economy and socio- cultural discussion through submitted output
environment on media system. of activities

MIDTERM EXAMINATION 1.5

TOTAL HOURS 27
FINAL TERM (27 HOURS)
5. Recognize and understand the 5. The history of 9 5. Analyze the history of communication Individual participation in Grades in participation
 history of communication media communication media in media in the Philippines; and identify the discussion through submitted output
in the Philippines; and the Philippines significant historical events in of activities
differentiate the significant Communication media in communication media.
historical events in significant historical
communication media events

6. Identify the different 6. Communication Media 17.5 6. State and present the diverse Individual participation in Grades in participation
communication media and and Development Issues development issues and communication discussion through submitted output
development issues in the 6.1 Democracy and media in the country and in our of activities
country and nearby country Human Rights community.
6.2 Peace and Security
6.3 Cultural Development
6.4 Sustainable
Development
Globalization and
Migration
FINAL EXAMINATION 1.5
TOTAL HOURS 27

VII. TOTAL NUMBERS OF HOURS : 54 Hours

VIII. SUMMATIVE EVALUATION

Class Participation (assignments, quizzes, : 70%

recitations, project)
Major Examination : 30%
100%

IX. SUGGESTED READINGS :

https://opentextbc.ca/mediastudies101/chapter/communication-culture/

https://www.oecd.org/dac/accountable-effective-institutions/Governance%20Notebook%203.4%20Deane.pdf
 https://gsdrc.org/publications/media-communications-on-peacebuilding-social-cohesion-changing-prevailing-narratives-on-conflict/

X. REFERENCES :

Dutta, Mohan. 2020. Communication, Culture and Social Change: Meaning, Co-option and Resistance. Springer Nature.
Merskin, Debra L. 2019. The SAGE International Encyclopedia of Mass Media and Society. Sage Publishing.
Jones, Feminista. 2019. Reclaiming Our Space: How Black Feminists Are Changing the World from the Tweets to the Streets. Boston: Beacon Press.
Carah, Nicholas. 2019. Media and Society: Power, Platforms, and Participation 2nd ed. Sage Publishing.
Kostopoulos, Christos. 2020. Journalism and Austerity: Digitization and Crisis During the Greek Memoranda. Emerald Publishing Ltd.
El Hayek, Renato de FilippisSamer and Shalbafan, Mohammadreza. 2023. Community Series in Mental Illness, Culture, and Society: Dealing with the COVID-19 Pandemic, volume
VI. Original Research.
Xie, Ming and Chao, Chin-Chung. 2023. Mobile Communication in Asian Society and Culture: Continuity and Changes across Private, Organizational, and Public Spheres. Taylor &
Francis.
Pereira, Elisabeth, Costa, Carlos and Breda, Zélia. 2022. ECSM 2022 9th European Conference on Social Media. Academic Conferences and Publishing Limited.
Okocha, Desmond Onyemechi, Yousaf, Muhammad and Onobe, Melchizedec J. 2023. Handbook of Research on Deconstructing Culture and Communication in the Global South·
IGI Global.

Prepared by:

JOSEPH CHRISTIAN C. TAPIRE SHANNE DHEN R. ELNAS

Instructor I instructor I

Recommending Approval:

MARIA THERESA S. RAÑA

Dean, College of Communication Arts

Approved by:

Dr. AQUILINO D. ARELLANO

Vice-President, Academic Affairs