Part 2 - Competitive Audit Report Google UX Design Certificate

1. Competitive audit goal(s)

compare purchase experience in a website

2. Who are your key competitors? (Description)

Other food ordering websites, all of them are indirect because they offer different food but
for the same audience

3. What are the type and quality of competitors’ products? (Description)

They offer a big selection of medium quality food which is relevant in this city.

4. How do competitors position themselves in the market? (Description)

Most of them are located in different part of the cities but as they are chain markets
sometimes their audience is shared

5. How do competitors talk about themselves? (Description)

Part 2 - Competitive Audit Report Google UX Design Certificate

Not all pages provided information about themselves, but mostly they introduce themselves
very formally and respectfully

6. Competitors’ strengths (List)

Crisperia
Wide product selection,
clear navigation on the pages.

PizzaExpress
Strong brand identity,
Wide product selection,
vegetarian and vegan food options,
ability to add extra ingredients to the food,
clear navigation on the pages.

Jammi
Strong brand identity,
Wide product selection,
vegetarian and vegan food options,
ability to add extra ingredients to the food,
clear navigation on the pages.

Lekste.lt
Multilingual menu,
Wide product selection from different restaurants,
vegetarian and vegan food options,
clear navigation on the pages.

7. Competitors’ weaknesses (List)

Part 2 - Competitive Audit Report Google UX Design Certificate

Crisperia
Websites not adapted for foreigners,
There is no way to order online but it is possible to see your orders
No membership or favorite dish selection
PizzaExpress
Websites not adapted for foreigners,
Not all information about restaurant is provided
No membership or favorite dish selection.
Jammi
Websites not adapted for foreigners,
No membership or favorite dish selection.
Lekste.lt
The brand identity is not strong,
Too many fonts on the page.

8. Gaps (List)
Not many not fast food or healthier food options
Doesn’t offer rewards and perks for loyal customer,
No multilingual menu,
Not very adaptable for people with disabilities.

9. Opportunities (List)
Offering more healthy options
Friendlier tone in the website
Remembering favorite orders
Rewards and perks for loyal customer
Restaurant map
Language options