App Store | Website

Hello, It's been a pleasure working with you!

Varlens - DSLR in Phone

Brand Tone Varlens is a camera app for iPhone with an elegant, simple
design — A pro camera for everyone. It provides a DSLR shooting
experience, dozens of filters, high-end photo editing, and
cinematic video recording features. Also, it is a groundbreaking
app for deliberate phone photography.

Campaign Purpose To get more downloads while generating subscriptions.

Target Audience 1) iPhone photographer/Traveler/blogger.

2) People who love to take photos by phone.

Key Ideas # DSLR Shooting Experience(Important)

1) Manual control ISO, shutter, EV, white balance, and focus.
2) 6 modes: P, S, A, M, Time-lapse, and Light Trail. (optional)

# Portrait Mode(Important)
1) Support F/1.1 bokeh, compared to a professional camera.
2) Adjust the aperture and focus after shots.
*When featuring the portrait mode, it will be better to take a
photo of people instead of a thing.

# Deliberately Photo Editing(Important)

1) Adjust the color grading with the HSL+.
2) Customize exposure, brightness, contrast, curves, and more
settings
3) Many artistic photo frames.

# Filters & Presets(Important)

1) Abundant film and cinematic filters, all carefully designed.

# Cinematic Video Recording(optional)

1) 3 stabilization modes, and looks stable without using a
gimble.
2) Record cinematic videos with filters.

What should be included 1) Brand name

2) Keywords: DSLR experience
3) Hashtags: #varlens, #shotoniphone, #iphonetricks,
#iphonephotography
4) What the app looks like, and how it functions
5) Share your experience with using Varlens
6) The app is basically free and has a 3-day free trial on pro
features
Example Videos Video 1(English)
Video 2(English)
Video 3(Spanish)
Video 4(Romania)
Video 5(Vietnam)
Video 6(Indonesia)

Creative Tips 1) Display sample shots to catch your audience’s attention in the
beginning(it would be better if you have creative ideas)

2) Focus on showing what Varlens can do and the result.

3) The duration should be around 40 seconds.

Gifts 1) A yearly subscription code to unlock all pro features.

2) If the video reaches 100k views on any one platform, we will

activate the lifelong membership for you.

Timescale The timescale is open to negotiation. If you delay, we will cut the
budget by 20%.

Payment & Invoice 1) Only on PayPal for now.

2) Varlens will send the payment after the creator upload the
video/post/article within 2 days. The creator shall make sure the
PayPal account can accept payments before Varlens send the
fee.

3) Creator shall provide an invoice including “Varlens” for

sponsorship and mention the PayPal email address on the
invoice for sending the payment.

Invoice Address: Shenzhen City, Guangdong Province, China,

518109