PRELIMINARY EXAM

PCCN01A PURPOSIVE COMMUNICATION

A.I.D.A. Model 20%

Monroe’s Motivated 20%

Sequence Speech

Impromptu Speech 60%

 ACTION

DESIRE
INTEREST

A.I.D.A. MODEL
T
STAR

ATTENTION
A.I.D.A. MODEL

TION
TTEN
A
How do you want to grab
the attention of your
audience?
Create shock through
provocative imagery.
A.I.D.A. MODEL

REST
INTE
Work on captivating the
audience’s attention or
increasing their interest in
the product or service.
A.I.D.A. MODEL

SIRE
DE
Influence your audience to
“want” or “like” the product
or service.
Convey the value of the
product or service and why
they need it.
A.I.D.A. MODEL

ION
ACT
To drive the audience to
initiate action and purchase
the product or service
Elicit a sense of urgency
that motivates them to
take action right now.
 A.I.D.A. MODEL ACTIVITY

TELL US YOUR STORY Think of a good tag line Apply the A.I.D.A. Model
for the poster. for a possible purchase.
 MONROE’S MOTIVATED ATTENTION
SPEECH SEQUENCE Get the audience’s attention and ease them into the topic.

ACTION NEED
VISUALIZATION Fill the need or want you’ve built. Be consistent, i.e., the
ATTENTION SATISFACTION solution you’re offering fits the need or want.

NEED
SATISFACTION
Present a clear step-by-step solution to the need.

VISUALIZATION
Explain how much better life would be when the solution is
applied.

ACTION
Urge your audience to take action right now.