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SPECIMEN PAPER
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Macmillan Education Ltd
4 Crinan Street, London, N1 9XW
A division of Macmillan Publishers Limited
Companies and representatives throughout the world

www.macmillan-caribbean.com

ISBN 978-0-230-48195-5
© Caribbean Examinations Council (CXC®) 2020
www.cxc.org
www.cxc-store.com

The author has asserted their right to be identified as the author of this work in accordance with the
Copyright, Design and Patents Act 1988.

First published 2014

This revised edition published 2020

Permission to copy
The material in this book is copyright. However, the publisher grants permission for copies to be
made without fee. Individuals may make copies for their own use or for use by classes of which they
are in charge; institutions may make copies for use within and by the staff and students of that
institution. For copying in any other circumstances, prior permission in writing must be obtained
from Macmillan Publishers Limited. Under no circumstances may the material in this book be used,
in part or in its entirety, for commercial gain. It must not be sold in any format.

Designed by Macmillan Education Limited

Cover design by Macmillan Education Limited and Red Giraffe
CAPE® Digital Media Free Resources

LIST OF CONTENTS

CAPE® Digital Media Syllabus Extract 3

CAPE® Digital Media Syllabus 4

CAPE® Digital Media Specimen Papers & Mark Schemes

Unit 1 Paper 1 Specimen Paper 62

Unit 1 Paper 1 Mark Scheme 70
Unit 1 Paper 2 Specimen Paper 71
Unit 2 Paper 2 Mark Scheme 74
Unit 2 Paper 1 Specimen Paper 78
Unit 2 Paper 1 Mark Scheme 87
Unit 2 Paper 2 Specimen Paper 90
Unit 2 Paper 2 Mark Scheme 91

CAPE® Digital Media 2020 Revised Syllabus 95

CAPE® Digital Media Specimen Papers & Mark Schemes

(2020 Revised)
Unit 1 Paper 01 165
Unit 1 Paper 01 Mark Scheme 173
Unit 1 Paper 02 174
Unit 1 Paper 02 Mark Scheme 177
Unit 1 Paper 032 183
Unit 1 Paper 032 Mark Scheme 186
Unit 2 Paper 01 190
Unit 2 Paper 01 Mark Scheme 198
Unit 2 Paper 02 199
Unit 2 Paper 02 Mark Scheme 202
Unit 2 Paper 032 206
Unit 2 Paper 032 Mark Scheme 209

CAPE® Digital Media Subject Reports

2015 Subject Report 212

Digital Media

In the Caribbean, knowledge and information are increasingly communicated

through digital images and electronic media. The creation and manipulation of digital
media serves to disseminate this information and build bridges to the evolving
national, regional and international society in the digital era. Digital Media
competencies are therefore of great relevance and practical value. By increasing the
cadre of digital media practitioners, such as content creators, animators, web
developers, graphic artists and mobile app developers, the region secures the
skillsets and knowledge base that are essential to building and sustaining the digital
economy in the Caribbean.

The CAPE Digital Media Syllabus offers students the opportunity to acquire a variety
of experiences and skills in the areas of digital media conceptualisation, design and
development. It also fosters interest and enjoyment in the practical application,
production and consumption of digital media and seeks to develop informed citizens,
competent practitioners and raise the standard of digital media production among
students and across industry.

The Digital Media Syllabus consists of two Units of 150 hours, each comprising three
Modules of 50 hours each. Each Module is compulsory.

Unit 1: Digital Media Fundamentals

Module 1 – Understanding Digital Media

Module 2 – Digital Media Ecosystem
Module 3 – Creative Solution Design

Unit 2: Applied Digital Media

Module 1 – Visual and Interactive Design

Module 2 – Web and Digital Publishing
Module 3 – Mobile App Development
 CARIBBEAN EXAMINATIONS COUNCIL

Car ib b e an Ad v an ce d Pr of icie n cy Ex am in at ion ®

®
CAPE

DIGITAL MEDIA SYLLABUS

Effective for examinations from May-June 2014

CXC A33/U2/13
Published in Jamaica, 2013

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form, or by any means electronic, photocopying, recording or otherwise without
prior permission of the author or publisher.

Correspondence related to the syllabus should be addressed to:

The Pro-Registrar
Caribbean Examinations Council
Caenwood Centre
37 Arnold Road, Kingston 5, Jamaica

Telephone Number: + 1 (876) 630-5200

Facsimile Number: + 1 (876) 967-4972
E-mail Address: cxcwzo@cxc.org
Website: www.cxc.org

Copyright © 2013 by Caribbean Examinations Council

The Garrison, St Michael BB14038, Barbados

CXC A33/U2/13
 Contents
INTRODUCTION .............................................................................................................................i

RATIONALE ....................................................................................................................................1

AIMS .............................................................................................................................................1

SKILLS AND ABILITIES TO BE ASSESSED ..........................................................................................2

PRE-REQUISITES OF THE SYLLABUS ................................................................................................3

STRUCTURE OF THE SYLLABUS .......................................................................................................4

EQUIPMENT AND SOFTWARE ........................................................................................................4

UNIT 1: DIGITAL MEDIA FUNDAMENTALS

MODULE 1: UNDERSTANDING DIGITAL MEDIA ....................................................................7

MODULE 2: THE DIGITAL MEDIA ECOSYSTEM ......................................................................13

MODULE 3: CREATIVE SOLUTION DESIGN ............................................................................16

UNIT 2: APPLIED DIGITAL MEDIA

MODULE 1: VISUAL AND INTERACTIVE DESIGN....................................................................20

MODULE 2: WEB AND DIGITAL PUBLISHING ........................................................................24

MODULE 3: MOBILE APP DEVELOPMENT.............................................................................28

OUTLINE OF ASSESSMENT .............................................................................................................32

REGULATIONS FOR RESIT CANDIDATES ..........................................................................................49

REGULATIONS FOR PRIVATE CANDIDATES .....................................................................................50

ASSESSMENT GRID ........................................................................................................................50

APPENDIX I – GLOSSARY ................................................................................................................51

CXC A33/U2/13