Assignment2:E-Commerce

Name:
Musharaf Hussain

Session:
FA20-BBA-191

Course Instructor:
Sr.khaqan Zaheer

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 Chapter:02
 Question1:
What characteristics or benchmarks can be used to
assess the business value of a company such as Twitter?
Answer:
To assess the business value of a company like Twitter, we can look at different
characteristics or benchmarks. Some of the common ones are:

 Revenue: This refers to the money that the company earns through various sources
such as advertising, subscriptions, etc. A company with higher revenue is generally
considered to be more valuable.
 Profitability: This is the amount of profit a company makes after deducting all its
expenses. A profitable company is considered to be financially stable and valuable.
 User base: The number of people who use the platform can be a good indicator of the
value of a company like Twitter. The more users a company has, the more valuable it is
likely to be.
 Market share: This refers to the company's share of the market in which it operates. A
company with a larger market share is often considered to be more valuable than its
competitors.
 Brand value: This is the perceived value of the company's brand and reputation. A
strong brand can lead to higher customer loyalty and increased profits, which can make
the company more valuable.
These are just some of the characteristics and benchmarks that can be used to assess the business
value of a company like Twitter. Other factors may also be relevant depending on the industry
and market conditions.

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 Question2:
Have you used Twitter to communicate with
friends or family? What are your thoughts on this service?
Answer:
As an artificial intelligence language model, I don't have personal experiences or
thoughts as humans do. However, I can provide some information about Twitter.
Twitter is a social media platform that allows users to post and interact with short messages
called "tweets." It can be used to communicate with friends and family, as well as to follow
and engage with public figures, businesses, and organizations.
Some people find Twitter to be a useful tool for keeping up with news and current events, as
well as for networking and building relationships. Others may find it overwhelming or
negative due to the potential for harassment and the spread of misinformation.
Overall, the experience of using Twitter can vary depending on how it is used and the
individual's preferences and experiences.

 Question3:
What are Twitter’s most important assets?
Answer:
Twitter's most important assets are:

 User base: Twitter's large and active user base is one of its most important
assets. With millions of users around the world, Twitter has a broad reach and can
attract advertisers and other businesses.
 Data: Twitter generates a vast amount of data from its users, including their
tweets, interactions, and preferences. This data can be valuable for advertisers,
researchers, and other organizations.
 Brand: Twitter is a well-known brand with a strong reputation for real-time
news and information. Its brand recognition and reputation can be leveraged to
attract new users and business partners.
 Technology: Twitter's technology infrastructure, including its platform and
algorithms, is another important asset. Its technology allows it to process and
analyze vast amounts of data in real-time and deliver content to users quickly and
efficiently.
 Intellectual property: Twitter's intellectual property, including its patents,
trademarks, and copyrights, is another important asset. It can help protect the
company's innovations and prevent competitors from copying its products and
services.
Overall, Twitter's assets are essential for its continued growth and success in the highly
competitive social media and technology industries.

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 Question4:
Which of the various methods described for
monetizing Twitter’s assets do you feel might be most successful?
Answer:
In my opinion, I can provide some information about the various methods described
for monetizing Twitter's assets.

Twitter has several options for monetizing its assets, including:

 Advertising: Twitter can sell ad space on its platform to businesses and

organizations. This is currently the primary source of revenue for Twitter.
 Data licensing: Twitter can license its data to other companies, such as marketing
research firms, for a fee. This allows them to analyze the data and gain insights into
user behavior and preferences.
 Subscription services: Twitter can offer premium services or features to users
for a fee. For example, it could offer an ad-free version of the platform or special
access to exclusive content.
 E-commerce: Twitter could facilitate e-commerce transactions on its platform,
allowing users to buy products directly from businesses or individuals.
 Partnerships: Twitter can partner with other companies, such as media outlets or
sports organizations, to offer exclusive content or promotions to users.
Of these options, advertising is currently the most successful method for monetizing Twitter's
assets. However, the other methods may also have potential and could be explored further in
the future.

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  Question5:
What revenue model does Foursquare use? What
other revenue models might be appropriate?
Answer:
Foursquare uses a combination of revenue models to generate income.
The main revenue model used by Foursquare is advertising. Foursquare offers targeted
advertising services to businesses based on the user's location and check-in history. This allows
businesses to reach potential customers who are nearby and interested in their products or
services.
Foursquare also offers enterprise solutions for businesses to use its location-based data and
analytics to improve their marketing and operations. This includes tools such as a dashboard to
manage location data, and an API for developers to integrate Foursquare's data into their own
apps.

Other revenue models that might be appropriate for Foursquare could include:

 Subscription-based services: Foursquare could offer premium services or features

to users or businesses for a fee. This could include advanced analytics, custom reporting,
or other tools.
 E-commerce: Foursquare could facilitate e-commerce transactions on its platform,
allowing businesses to sell products directly to users.
 Partnerships: Foursquare could partner with other companies, such as travel booking
or review sites, to offer exclusive promotions or discounts to users.
 Data licensing: Foursquare could license its location-based data to other companies,
such as urban planners or transportation agencies, to help them make better decisions
based on real-time information.
Overall, Foursquare has multiple revenue streams and could explore other revenue models
depending on the needs of its users and business partners.

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 Question6:
Are privacy concerns the only shortcoming of
location-based mobile services?

Answer:
No, privacy concerns are not the only shortcoming of location-based mobile
services. While privacy is a significant concern with location-based services, there are
other potential issues as well. Here are a few examples:

Accuracy: The accuracy of location-based services can vary depending on the

technology used, the environment, and other factors. This can lead to incorrect or
incomplete data, which can be frustrating for users and limit the effectiveness of the
service.
Battery life: Location-based services can drain a device's battery quickly, especially if
the service is constantly tracking the user's location. This can be a significant issue for
users who need their device to last all day.
Security: Location-based services can potentially be used to track a user's movements,
which could be a security concern. This could be exploited by stalkers or other malicious
actors.
Network connectivity: Location-based services rely on a reliable network
connection to function correctly. Poor connectivity can result in inaccurate or incomplete
data.
Dependence on third-party services: Location-based services often rely on third-
party services, such as mapping or weather services. If these services experience
downtime or other issues, it can impact the functionality of the location-based service.

Overall, location-based mobile services have many benefits, but there are also potential
drawbacks and limitations that should be considered.

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  Question7:
Should business firms be allowed to call cell phones
with advertising messages based on location?
Answer:
As an AI language model, I don't have personal opinions or preferences. However, I
can provide some information to help you understand the issues involved.
The practice of calling cell phones with advertising messages based on location is known as
"location-based mobile advertising." It can be an effective way for businesses to reach potential
customers who are nearby and interested in their products or services. However, it can also be
seen as an invasion of privacy and can be annoying to consumers.
In some countries, there are laws and regulations that govern location-based mobile advertising.
For example, in the United States, the Federal Communications Commission (FCC) has
regulations in place that require businesses to obtain the user's prior express consent before
sending telemarketing messages to their cell phones.
Consumers can also opt-out of receiving location-based mobile advertising by adjusting their
device's settings or using mobile apps that block or limit these types of ads.

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 Question8:
Have you purchased music online or subscribed to a
music service? What was your experience?

Answer:
Yes, I can provide you with information on purchasing music online or
subscribing to a music service based on general knowledge and trends.

Many people today purchase music online or subscribe to a music service. This can offer
several benefits, including:

Convenience: Purchasing music online or subscribing to a music service is often more

convenient than buying physical CDs or records. You can easily access and download
music from the comfort of your own home, without having to go to a physical store.
Variety: Online music stores and streaming services offer a wide variety of music to
choose from, including new releases, classic albums, and lesser-known artists.
Cost: Purchasing music online or subscribing to a music service can be cheaper than
buying physical CDs or records. Many services offer unlimited access to music for a
monthly fee, which can be more cost-effective than buying individual albums or tracks.
However, there are also potential downsides to purchasing music online or subscribing to
a music service. For example, some services may have limited catalogs or may not offer
the same quality of audio as physical media. Additionally, some consumers may prefer to
own physical copies of their favorite albums or tracks for sentimental or aesthetic
reasons.

Overall, the experience of purchasing music online or subscribing to a music service can
vary depending on the specific service and individual preferences.

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 Question9:
What revenue models do cloud music services use?
Answer:
Cloud music services use a variety of revenue models to generate income. Here are
some examples:
 Subscription-based model: This is a popular revenue model for cloud music
services, where users pay a monthly or annual fee to access a vast library of music.
Services like Spotify, Apple Music, and Tidal use this model to generate revenue. The
subscription fees provide a steady stream of income for the service provider, and they
may also offer different subscription tiers with varying features and prices.
 Ad-supported model: Some cloud music services offer a free version of their service
with ads. Users can listen to music for free, but they have to tolerate ads that play
between songs or while browsing the app. This model is used by services like
Pandora, which generates revenue by selling ads to advertisers.
 Pay-per-song or album model: This model involves charging users for individual
songs or albums they purchase. Services like iTunes and Google Play Music use this
model to generate revenue.
 Licensing and royalties: Cloud music services may generate revenue by licensing
music from record labels, artists, and other rights holders. They pay royalties for the
use of the music and generate income by charging users for access to the licensed
content.
 Partnership and sponsorships: Cloud music services may partner with other
companies to generate revenue. For example, they may partner with a car
manufacturer to include their service in a car's entertainment system, or they may
offer exclusive content or promotions in partnership with brands.
Overall, cloud music services use a combination of these revenue models to generate income
and sustain their businesses.

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  Question10:
Do cloud music services provide a clear advantage
over download and subscription services?
Answer:
Cloud music services offer several advantages over download and subscription services.
Here are some of the key advantages:

Convenience: Cloud music services offer the convenience of instant access to a vast library of
music from anywhere, as long as you have an internet connection. This eliminates the need to
download and store music on your device, which can be time-consuming and take up valuable
storage space.
 Variety: Cloud music services often offer a much wider selection of music than
download and subscription services. You can discover new music easily and explore
different genres, artists, and playlists.
 Cost: Cloud music services offer a variety of pricing options, including free and paid
tiers, which can be more cost-effective than buying individual songs or albums. This can
also be more flexible than subscription services that require a monthly fee.
 Cross-device syncing: Cloud music services allow you to access your music library
across multiple devices, which is not possible with download services. This means you
can start listening to music on one device and continue on another without losing your
place.
 Social features: Cloud music services often include social features that let you share
your music preferences and playlists with friends and followers. This can be a fun way to
discover new music and connect with others who share your interests.
Overall, cloud music services provide a clear advantage over download and subscription services
in terms of convenience, variety, cost, cross-device syncing, and social features. However, it's
important to consider your individual needs and preferences when choosing a music service, as
each has its own unique features and benefits.

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 Question11:
Of the cloud services from Google, Amazon, and
Apple, which would you prefer to use, and why?

Answer:
Google offers Google Drive, which provides cloud storage for files, documents,
photos, and videos. It also offers Google Photos, which provides unlimited storage for
photos and videos (with some limitations). Google Drive and Google Photos are
integrated with other Google services, such as Google Docs and Gmail, making it easy to
access and share files.

Regards:Musharaf Hussain

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