Games For

A Living

Creating Ultimate Web3 Gaming Experiences

Manel Sort, CEO at Games For A Living
THE OPPORTUNITY

● Play to Earn and NFT games

earned a bad reputation
The first company to
release a Play to Earn ● Web3 gaming companies
lack a sustainable business
game with a model
sustainable business
model ● We are experts in game
business model design and
in opening new markets
 INDUSTRY TRANSITION

Axie remains the reference company or game for web3

2021 2022 2023

Play to Earn Axie fails, no New

explodes sustainable companies
Axie Infinity business and solutions
generated 215 emerge.
models take
million in Growth.
August 2021 over. G4AL
Stagnant
growth
TRANSITION CHALLENGES
G4AL founders goal is to create
new web3 gaming experiences
for users which will result in a
Back in time gamers higher LTV than current Free to
had to pay to play Play games

Premium Games Free to Play Games Play to Earn Games

Founders of G4AL were involved in

the transition from premium to
freemium with games like
Millionaire City and Bubble Witch
Saga 2
 THE PROBLEM

ACCESSIBILITY QUALITY REACH

Gamers want to play not to Gamers are eager for games Gamers expect Free to Play,
know about Wallets, with the design and visuals cross-platform, localized
Blockchains, KYC, of 2023, but the current experiences
exchanges, tokens or tax offerings are from the last
management decade
 THE SOLUTION

ACCESSIBILITY QUALITY REACH

Frictionless login, wallet A game design that is Free to Play, cross-platform,

integration and payments enhanced by web3 features localized experiences
G4AL Network and optimized for Social G4AL Games
G4AL ID, G4AL Portal, Games.
Marketplace, Analytics G4AL Games
WHAT MAKES US DIFFERENT

We have a deep understanding of the need

for both compelling video games and
innovative business models, making us
experts in this complex field.

https://www.nature.com/articles/s41598-020-60742-8
WHAT MAKES US DIFFERENT

Video games 1.0 - Hardware

Arcade -> Home -> Pocket

● Evolution focused on
convenience
● Business model with limited
growth due to upfront payment
● Games industry size 36bn
WHAT MAKES US DIFFERENT

Video games 2.0 - Internet

Free To Play -> Sell time -> GaaS

● Evolution focused on
engagement
● Business model results in huge
user base growth due to free to
play
● Games industry size 210bn, 85%
is free to play games
WHAT MAKES US DIFFERENT

Video games 3.0 - Blockchain

Ownership -> Value creation -> GaaS 2.0

● Evolution focused on monetization

● Business model increases
conversion rate to levels never seen
before
● Projected games industry size
600bn, 85% is free to blockchain
games
GaaS 2.0

EFFORT = $
Universal principle

NEW NFTs THAT REQUIRE EFFORT

$ or game time -> NFT LEVEL UP

BATTLE PASS 2.0

● A Battle Pass with NFTs
● New NFTs that absorb effort put in
others NFTs
○ Fusion -> NFT Progression
○ Money -> NFT Visual
Improvements
 STRATEGY & LAUNCH ROADMAP

2023 2024 2025

ELEMENTAL RAIDERS DIAMOND DREAMS AI PETS

Turn-based RPG Match3 Vitual Pet AI and
Initial Traction Ramp Growth & Physics
No competition Luxury grands
Great partnerships Partnerships ELEMENTAL
RAIDERS IP
$GFAL Expand the IP
Vip Status - Airline Miles with new games
 GO TO MARKET - 1H 2023

JAN FEB MAR APR MAY JUN

16 JAN
STEAM F2P 27 FEB 6 MAR
G4AL.COM 3 APR
PRE-RELEASE GOG.COM
P2E RELEASE PLAY STORE
P2E RELEASE
F2P RELEASE

ELEMENTAL
RAIDERS 27 FEB
26 JAN
STEAM F2P 16 MAR
ELIXIR F2P 17 APR
RELEASE GALAXY STORE
PRE-RELEASE APP STORE
P2E RELEASE
F2P RELEASE
XPROMO
INSTALLS

27 FEB
ELIXIR P2E
RELEASE

BATTLE PASS FEATURE

PROGRESSION GUILDS FEATURE
FEATURE INFLU. TOURNAMENT PERFORMANCE
FANS TOURNAMENT SAMSUNG XPROMO MARKETING
PRODUCT OVERVIEW - ELEMENTAL RAIDERS

Gameplay mechanics & model made for

blockchain games

Turn-based RPG
PvP & PvE
Web2 gaming expertise
implemented

F2P Pre-Release Download here

ELEMENTAL RAIDERS
PRODUCT OVERVIEW - DIAMOND DREAMS

Match-3 game like Candy Crush

Build your billionaire mansion with virtual
jewellery
Web3 model enhances social gaming features
WEB3 VALUE CHAIN

Key Partners Key Activities Value Proposition Customer Customer

Relationships Segments
Web3 Game development
Web3 infrastructure Superior quality Web3
“G4AL crafts
Mobile Brand TBA Sales & Marketing games Gamers
ultimate web3
Ramp Growth Easiest way to get the Game Developers
gaming experiences
Seedify highest return from Advertisers & Sponsors
that solve the
BNB Chain Key Resources players’ time playing Luxury Brands
current quality,
Volpex video games
accessibility and
Dribia
reach issues”
Own IPs
Proprietary Web3 Technology Channels
G4AL Network G4AL Network
Compliance Department Game distribution
HR & infrastructure channels
Social media
Community channels

Cost Structure Revenue Streams

Game production Micro transactions
Data analysis and performance Marketing % G4AL Network Marketplace Fees
Infrastructure Game Ads
HR $GGT Market making revenue share
GAME CHANGING BUSINESS MODEL

eCPA
F2P P2E ● 69% of players spent money on
CPA Paying User $75 $120 Fornite.
Organic 1% 10% ● In our case F2P 5% pay but they pay
eCPA $74 $108 more due to microtransactions.
LTV 1 Year Paying User
● Our trading fee 4.8%, and we assume 29
F2P P2E trades per month with a trade value
Battle Pass $57 $86 $20.
Skins $15 $23
Speed Ups $30 $45 Fee
amount of trans. value of
months Total
per month transaction
Trading Fees $0 $334
4.80% 29 $20 12 $334
Total $102 $487
Trading Fee: 4,8%, 29 transactions monthly, transaction avg value 32$

● The effective cost per acquisition of

Ratio month1 LTV/eCPA 34% 113% paying user of FP2 and P2E is similar yet
Ratio yearly LTV/eCPA 137% 451% the LTV is higher for P2E.
BUSINESS MODEL

Transactions per user per day:

1.3

Volume per transaction:

$21.3

Daily user volume:

$27.6

Yearly trading fees if 4.8% commission:

$485

Filtering NFT trades

Daily user volume:

$21.5

Yearly trading fees if 4.8% commission:

$377
TRACTION

The Pre-Release PC version

of Elemental Raiders
available at G4AL.com as
Free to Play has achieved
really long retention metrics
on the target community as
we can see on the graphs,
including some organic
growth.
The current community for
Elemental Raiders is 12.500
gamers 97% of which are
mobile gamers.
WEB3 GAMES MARKET GROWTH

GR WE EXPECT THIS TO
C A BE SIGNIFICANTLY
%
18 LARGER IF & WHEN
THE GaaS 2.0
MODEL IS CRACKED

Source: https://fungies.io/2022/11/28/the-bright-future-of-web3-gaming-to-reach-30-bln-in-market-size/
FINANCIAL SUMMARY

Notes:
1. Forecasts have been projected using in-house simulation tools
2. CPA and LTV will vary from platform to platform, CPA and LTV here are average across platforms
THE TEAM

Manel Sort Trip Hawkins Javier Leon Christian Gascons Marc Tormo
CEO CSO Art Director COO CCO

Former FVP of King Founder and former CEO 25+ years as CGI 16 years’ experience 14 years’ experience
Studio. 25+ years’ of both Electronic Arts artist & art director. leading both client designing games,
experience delivering and Digital Chocolate Emmy Award Nominee and server programming specializing in
more than 60 video for Netflix series in cross-platform free-to-play.
games and $1 Billion in “The Crown”. free-to-play online
EBITDA 3D jewellery expert. games.
His last NFT
sold for $ 1.5M.
Summary

● Web3 games is a fragile new thing, but it will be huge

● Our Video games 3.0 strategy can be delivered by our seasoned

team

● We're now ready for new investors

Funding Deal Structure

EUR 5-10M
Thank you!
to continue building
the G4AL ecosystem,
complete the
development of
Diamond Dreams
Q&A
and market
Elemental Raiders

Raises of comparables at Series A: Mythical Games 19M (Nov. 2019), 15M Immutable (Sept. 2019)
Appendix
In-house Game Revenue Forecasting Tool
Implementation of Quantifying Human
Engagement into Playful Activities
Based on the research paper co-authored by Manel Sort and published in Nature