1 2

Strategy WO:
Implement new sales
Strategy SO: Expand
strategies inserting in
and strengthen the
QSPM Matrix market in countries
where there is a low
the Chinese market,
products with new
technology, to resume
level of sales, unlike
the level of sales of
others. (S1, O2)
this main market.
(W3, O2)
TECNO-NET KEYaccess to market data, WEIGHT
FACTORS AS TAS AS
and its
OPPORTUNITIES:in the
financial position
consumer electronics market,
the company is exceptionally well
positioned to become the market 0.30 1 0.3 1
leader in autonomous vehicles.
TECNO-NET to start developing its
technology in the wearable space
(VR & AR) due the competitors 0.20 2 0.4 3
implementing this kind of
technology
THREATS:
The consumer technology industry 0.25 2 0.5 3
is one of the most competitive.
Labor costs have a big impact on 0.15 1 0 1
TECNO-NET profits.
Disruption happens without warning
and quickly, with enough impact to 0.10 1 0 1
completely change the status quo in
an industry.
TOTAL: 1.00
STRENGTHS:
TECNO-NET is one of the most 0.15 4 0.6 2
recognized brands in the world.
TECNO-NET has one of the 0.15 2 0.3 2
strongest financial positions.
TECNO-NET enjoys some of the
highest retention rates within the 0.10 2 0.2 3
consumer technology industry.
TECNO-NET took five of the top 0.10 1 0.1 1
ten spots for smartphone sales.
WEAKNESSES:
TECNO-NET has been accused of 0.10 1 0.1 1
unfair business practices.
TECNO-NET has had several patent 0.10 1 0.1 1
lawsuits filed against it since 2015.
TECNO-NET has had several patent 0.10 1 0.1 1
lawsuits filed against it since 2015.
TECNO-NET has experienced a
drop in sales in China, one of its 0.30 3 0.9 4
main markets.
TOTAL: 1.00 3.5
 2 3 4
Strategy WO:
Strategy WT: Create
Implement new sales
Strategy ST: Create and implement
strategies inserting in
cost reduction permanent innovation
the Chinese market,
strategies, but that do strategies so that
products with new
not affect the changes do not affect
echnology, to resume
operation of the sales, and avoid falling
the level of sales of
company. (S2, T2) sales in important
this main market.
countries. (W3, T3).
(W3, O2)
TAS AS TAS AS TAS

0.3 1 0.3 2 0.6

0.6 1 0.2 2 0.4

0.75 1 0.25 1 0.25

0 4 0 2 0

0 1 0 3 0

0.3 1 0.15 1 0.15

0.3 3 0.45 1 0.15

0.3 1 0.1 1 0.1

0.1 1 0.1 2 0.2

0.1 1 0.1 2 0.2

0.1 1 0.1 2 0.2

0.1 1 0.1 2 0.2

1.2 3 0.9 3 0.9

4.05 2.65 3.15